Sourcemetrics

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Sourcemetrics is a channel profitability analytics platform built for B2B marketing and revenue teams. It connects your Google Ads and Salesforce data to show exactly which channels, campaigns, and lead sources are generating pipeline and closed revenue — not just clicks and impressions. Instead of guessing which marketing investments are working, Sourcemetrics gives you a clear view of cost-per-opportunity, cost-per-close, and revenue attribution across every channel. Teams use it to cut underperforming spend, double down on what's driving revenue, and report marketing impact in terms the business actually cares about.