# Best Account-Based Advertising Software - Page 3

*By [Julie Jung](https://research.g2.com/insights/author/julie-jung)*

The leading account-based advertising platform in 2026 is 6sense Revenue Marketing, rated 4.3 out of 5 on G2 based on 1,400+ verified reviews. For contact-level precision targeting, Influ2 stands out as the highest-rated option at 4.6 stars, enabling teams to reach specific decision-makers with intent-synced signals.

1. 6sense Revenue Marketing — 4.3/5 (1,400+ reviews): Intent-driven ABM advertising with Salesforce-synced segments
2. Demandbase One — 4.4/5 (1,900+ reviews): Intent-triggered B2B account advertising with CRM sync
3. AdRoll ABM (Formerly RollWorks) — 4.3/5 (600+ reviews): CRM-synced account targeting with intent-layered display
4. Influ2 — 4.6/5 (100+ reviews): Contact-level ad targeting with CRM-synced intent signals
5. DemandScience — 4.4/5 (700+ reviews): TAL-matched B2B lead delivery at scale

*Updated June 2026. Based on 2026 G2 verified review data across 2,100+ products.*


Account-based advertising software enables businesses to engage buyers with highly targeted digital ads. These ads are personalized to key decision-makers within targeted accounts. Account-based advertising is one potential execution method within an account-based marketing strategy that marketers can implement to reach targeted accounts. Other execution methods can include [account-based direct mail](https://www.g2.com/categories/account-based-direct-mail-software) and [account-based web and content experiences](https://www.g2.com/categories/account-based-web-and-content-experiences-software), and companies can choose to implement one or a combination of execution tactics. Businesses can pull contacts from targeted accounts from their [CRM software](https://www.g2.com/categories/crm) or [marketing automation software](https://www.g2.com/categories/marketing-automation), or create lists of contacts to execute an account-based advertising strategy.

Account-based advertising software differs from traditional advertising software like [display advertising](https://www.g2.com/categories/display-advertising), [video advertising](https://www.g2.com/categories/video-advertising), and [social media advertising](https://www.g2.com/categories/social-media-advertising), as it enables companies to utilize different targeting methods. These targeting methods can include segmenting audiences by account and by specific contacts within accounts to create more relevant, personalized ads. These tools are often leveraged alongside [retargeting software](https://www.g2.com/categories/retargeting), which helps companies serve digital ads to users who have previously visited their website. Account-based advertising software can retarget relevant ads to the right personas from targeted accounts that visit a company’s website.

To qualify for inclusion in the Account-Based Advertising category, a product must:

- Assist businesses in executing 1:1 account-based interactions through digital advertising methods
- Provide the ability to create one or more of the following types of digital ads: display advertising, mobile advertising, video advertising, and social media advertising





## Top Account-Based Advertising Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.3/5.0 (1,427 reviews) | Intent-driven ABM advertising with Salesforce-synced segments | "[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)" |
| 2 | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5.0 (1,942 reviews) | Intent-triggered B2B account advertising with CRM sync | "[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)" |
| 3 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (648 reviews) | CRM-synced account targeting with intent-layered display | "[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)" |
| 4 | [Influ2](https://www.g2.com/products/influ2/reviews) | 4.6/5.0 (158 reviews) | Contact-level ad targeting with CRM-synced intent signals | "[Excellent for Tracking Marketing Traffic and Interested Leads](https://www.g2.com/survey_responses/influ2-review-12785652)" |
| 5 | [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) | 4.4/5.0 (740 reviews) | TAL-matched B2B lead delivery at scale | "[Great results backed by a collaborative team](https://www.g2.com/survey_responses/demandscience-review-12222958)" |
| 6 | [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) | 4.2/5.0 (201 reviews) | Omnichannel ABM orchestration with intent-driven account scoring | "[Foundry ABM: A Strong Hub with Strong Performance](https://www.g2.com/survey_responses/foundry-abm-review-12745873)" |
| 7 | [Metadata.io](https://www.g2.com/products/metadata-io/reviews) | 4.6/5.0 (293 reviews) | Multi-channel ABM experimentation with CRM-synced audiences | "[Metadata.io Streamlines Multi-Channel Campaigns and Boosts ROI](https://www.g2.com/survey_responses/metadata-io-review-12547989)" |
| 8 | [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) | 4.5/5.0 (3,395 reviews) | Intent-driven B2B account-based ad targeting | "[Account Exectuive](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)" |
| 9 | [Opensense Email Signatures](https://www.g2.com/products/opensense-email-signatures/reviews) | 4.7/5.0 (378 reviews) | Targeted banner campaigns inside everyday email | "[The solution we were looking for with an oustanding customer service](https://www.g2.com/survey_responses/opensense-email-signatures-review-12977717)" |
| 10 | [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) | 4.3/5.0 (257 reviews) | Intent-driven multi-channel ABM with account-level lead syndication | "[Clear Intent Signals, Great Dashboards, and Fantastic Support](https://www.g2.com/survey_responses/madison-logic-platform-review-12713269)" |


## G2 Grid® for Account-Based Advertising Software
![G2 Grid® for Account-Based Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/account-based-advertising/grids.png?focus%5B%5D=4228&focus%5B%5D=319&focus%5B%5D=54066&focus%5B%5D=77648&focus%5B%5D=57338&focus%5B%5D=15192&focus%5B%5D=4805&focus%5B%5D=135441)
Highlighted products: 6sense Revenue Marketing, Demandbase One, AdRoll ABM (Formerly RollWorks), Influ2, DemandScience, Metadata.io, Foundry ABM, and GTM Studio - Powered by ZoomInfo.
Underlying data: [Grid® JSON](https://www.g2.com/categories/account-based-advertising/grids.json?focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=demandbase-one&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=influ2&focus%5B%5D=demandscience-demandscience&focus%5B%5D=metadata-io&focus%5B%5D=foundry-abm&focus%5B%5D=gtm-studio-powered-by-zoominfo)


## How Many Account-Based Advertising Software Products Does G2 Track?
**Total Products under this Category:** 37

### Category Stats (Jul 2026)
- **Average Rating**: 4.47/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Albacross (+0.13%) - Among all products in this category, Albacross recorded the largest rating increase compared to last month
*Last updated: July 17, 2026*


## How Does G2 Rank Account-Based Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 10,200+ Authentic Reviews
- 37+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Account-Based Advertising Software Is Best for Your Use Case?

- **Leader:** [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews)
- **Highest Performer:** [Opensense Email Signatures](https://www.g2.com/products/opensense-email-signatures/reviews)
- **Easiest to Use:** [Opensense Email Signatures](https://www.g2.com/products/opensense-email-signatures/reviews)
- **Top Trending:** [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)
- **Best Free Software:** [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews)


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## What Is Account-Based Advertising Software?

[Account-Based Execution Software](https://www.g2.com/categories/account-based-execution)

## What Software Categories Are Similar to Account-Based Advertising Software?

- [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence)
- [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics)
- [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms)