# Best Account-Based Advertising Software - Page 3

*By [Julie Jung](https://research.g2.com/insights/author/julie-jung)*

The leading account-based advertising platform in 2026 is 6sense Revenue Marketing, rated 4.3 out of 5 on G2 based on 1,400+ verified reviews. For contact-level precision targeting, Influ2 stands out as the highest-rated option at 4.6 stars, enabling teams to reach specific decision-makers with intent-synced signals.

1. 6sense Revenue Marketing — 4.3/5 (1,400+ reviews): Intent-driven ABM advertising with Salesforce-synced segments
2. Demandbase One — 4.4/5 (1,900+ reviews): Intent-triggered B2B account advertising with CRM sync
3. AdRoll ABM (Formerly RollWorks) — 4.3/5 (600+ reviews): CRM-synced account targeting with intent-layered display
4. Influ2 — 4.6/5 (100+ reviews): Contact-level ad targeting with CRM-synced intent signals
5. DemandScience — 4.4/5 (700+ reviews): TAL-matched B2B lead delivery at scale

*Updated June 2026. Based on 2026 G2 verified review data across 2,100+ products.*


Account-based advertising software enables businesses to engage buyers with highly targeted digital ads. These ads are personalized to key decision-makers within targeted accounts. Account-based advertising is one potential execution method within an account-based marketing strategy that marketers can implement to reach targeted accounts. Other execution methods can include [account-based direct mail](https://www.g2.com/categories/account-based-direct-mail-software) and [account-based web and content experiences](https://www.g2.com/categories/account-based-web-and-content-experiences-software), and companies can choose to implement one or a combination of execution tactics. Businesses can pull contacts from targeted accounts from their [CRM software](https://www.g2.com/categories/crm) or [marketing automation software](https://www.g2.com/categories/marketing-automation), or create lists of contacts to execute an account-based advertising strategy.

Account-based advertising software differs from traditional advertising software like [display advertising](https://www.g2.com/categories/display-advertising), [video advertising](https://www.g2.com/categories/video-advertising), and [social media advertising](https://www.g2.com/categories/social-media-advertising), as it enables companies to utilize different targeting methods. These targeting methods can include segmenting audiences by account and by specific contacts within accounts to create more relevant, personalized ads. These tools are often leveraged alongside [retargeting software](https://www.g2.com/categories/retargeting), which helps companies serve digital ads to users who have previously visited their website. Account-based advertising software can retarget relevant ads to the right personas from targeted accounts that visit a company’s website.

To qualify for inclusion in the Account-Based Advertising category, a product must:

- Assist businesses in executing 1:1 account-based interactions through digital advertising methods
- Provide the ability to create one or more of the following types of digital ads: display advertising, mobile advertising, video advertising, and social media advertising





## Top Account-Based Advertising Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.3/5.0 (1,427 reviews) | Intent-driven ABM advertising with Salesforce-synced segments | "[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)" |
| 2 | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5.0 (1,942 reviews) | Intent-triggered B2B account advertising with CRM sync | "[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)" |
| 3 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (648 reviews) | CRM-synced account targeting with intent-layered display | "[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)" |
| 4 | [Influ2](https://www.g2.com/products/influ2/reviews) | 4.6/5.0 (158 reviews) | Contact-level ad targeting with CRM-synced intent signals | "[Excellent for Tracking Marketing Traffic and Interested Leads](https://www.g2.com/survey_responses/influ2-review-12785652)" |
| 5 | [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) | 4.4/5.0 (740 reviews) | TAL-matched B2B lead delivery at scale | "[Great results backed by a collaborative team](https://www.g2.com/survey_responses/demandscience-review-12222958)" |
| 6 | [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) | 4.2/5.0 (201 reviews) | Omnichannel ABM orchestration with intent-driven account scoring | "[Foundry ABM: A Strong Hub with Strong Performance](https://www.g2.com/survey_responses/foundry-abm-review-12745873)" |
| 7 | [Metadata.io](https://www.g2.com/products/metadata-io/reviews) | 4.6/5.0 (293 reviews) | Multi-channel ABM experimentation with CRM-synced audiences | "[Metadata.io Streamlines Multi-Channel Campaigns and Boosts ROI](https://www.g2.com/survey_responses/metadata-io-review-12547989)" |
| 8 | [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) | 4.5/5.0 (3,395 reviews) | Intent-driven B2B account-based ad targeting | "[Account Exectuive](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)" |
| 9 | [Opensense Email Signatures](https://www.g2.com/products/opensense-email-signatures/reviews) | 4.7/5.0 (378 reviews) | Targeted banner campaigns inside everyday email | "[The solution we were looking for with an oustanding customer service](https://www.g2.com/survey_responses/opensense-email-signatures-review-12977717)" |
| 10 | [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) | 4.3/5.0 (257 reviews) | Intent-driven multi-channel ABM with account-level lead syndication | "[Clear Intent Signals, Great Dashboards, and Fantastic Support](https://www.g2.com/survey_responses/madison-logic-platform-review-12713269)" |


## G2 Grid® for Account-Based Advertising Software
![G2 Grid® for Account-Based Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/account-based-advertising/grids.png?focus%5B%5D=4228&focus%5B%5D=319&focus%5B%5D=54066&focus%5B%5D=77648&focus%5B%5D=57338&focus%5B%5D=15192&focus%5B%5D=4805&focus%5B%5D=135441)
Highlighted products: 6sense Revenue Marketing, Demandbase One, AdRoll ABM (Formerly RollWorks), Influ2, DemandScience, Metadata.io, Foundry ABM, and GTM Studio - Powered by ZoomInfo.
Underlying data: [Grid® JSON](https://www.g2.com/categories/account-based-advertising/grids.json?focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=demandbase-one&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=influ2&focus%5B%5D=demandscience-demandscience&focus%5B%5D=metadata-io&focus%5B%5D=foundry-abm&focus%5B%5D=gtm-studio-powered-by-zoominfo)


## How Many Account-Based Advertising Software Products Does G2 Track?
**Total Products under this Category:** 37

### Category Stats (Jul 2026)
- **Average Rating**: 4.47/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Albacross (+0.13%) - Among all products in this category, Albacross recorded the largest rating increase compared to last month
*Last updated: July 17, 2026*


## How Does G2 Rank Account-Based Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 10,200+ Authentic Reviews
- 37+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Account-Based Advertising Software Is Best for Your Use Case?

- **Leader:** [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews)
- **Highest Performer:** [Opensense Email Signatures](https://www.g2.com/products/opensense-email-signatures/reviews)
- **Easiest to Use:** [Opensense Email Signatures](https://www.g2.com/products/opensense-email-signatures/reviews)
- **Top Trending:** [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)
- **Best Free Software:** [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews)


---

**Sponsored**

### SE Ranking

Your Search Ecosystem, Finally in One Place Search has fundamentally changed. The rankings, AI-generated answers, local visibility, brand mentions, and social signals that shape your digital performance no longer operate in isolation — and your data should not either. SE Ranking gives you a connected view of your search ecosystem so you can understand what is actually driving results, adapt as the landscape shifts, and walk into stakeholder conversations with clarity rather than approximations. Ecosystem-Level Insights Across Every Channel That Matters Your core SEO workflow is here: keyword research, technical site audits, backlink analysis, competitive intelligence, local SEO, and content marketing tools — accurate and built for teams that depend on them to make decisions, not just to report metrics. But where SE Ranking goes further is in connecting those SEO foundations to the wider channels now shaping your brand visibility. Your GA4 data flows in without friction, adding traffic context and user behavior data to how you read search and AI visibility signals — so you are not interpreting ranking movements in isolation from what is actually happening to your audience. SE Visible, an extension of SE Ranking, lets you look at that same data from a different perspective by adding brand and AI search visibility as an additional layer. Planable completes the picture on the content side with a collaborative social media management environment where teams plan, schedule, approve & publish across channels with multi approval workflows, and content calendar tools built for the way teams actually work. Together, these layers of data allow you to draw the kind of cross-channel correlations your leadership and clients are starting to ask for by name — and to see them in concrete terms. When your brand mentions in LLMs increase, does branded search traffic follow? Does social engagement move with your AI visibility? Those are the questions that separate LLM visibility that has genuine business impact from visibility that is simply vanity. SE Ranking gives you the data correlation layer to tell the difference, and to communicate that difference to the stakeholders who need to act on it. A Platform That Grows as Your Work Grows As AI reshapes how your audience finds you, your visibility tracking keeps pace. The AI Search Toolkit tracks your brand and domain visibility across AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini. You can benchmark against competitors, follow how your share of visibility shifts over time, and set up daily tracking to catch changes as they happen — not after the fact. When your workflows move beyond dashboards, the SE Ranking API moves with you — feeding your custom reporting pipelines, your BI environment, and whatever data infrastructure your team has built. And as AI-powered workflows become more central to how modern marketing teams operate, MCP (Model Context Protocol) support means your live keyword, backlink, competitor, and LLM visibility data is available directly inside AI assistants like ChatGPT, Claude, and Gemini — without manual export steps in between. The underlying datasets and algorithms are continuously refined. What you are looking at reflects the real and current state of search, not a lagging approximation. The Infrastructure to Navigate Complexity — and Prove Value of Your Work The hardest part of marketing in this environment is not just doing the work. It is making the complexity legible to the people who need to act on it — clients, executives, and boards who want to understand what LLM visibility is actually worth and where the ROI lies. SE Ranking gives you the reporting infrastructure to answer those questions with data rather than assertions. Your performance reviews become faster to run and easier to defend. Your strategic recommendations connect search and AI visibility to business outcomes, not just traffic numbers. White Label reporting, collaborative project management, and the Agency Pack's extended client seat and reporting capabilities give your operational foundation room to scale without scaling your overhead at the same rate. The search ecosystem is more complex than it has ever been. SE Ranking — together with SE Visible and Planable — is the platform that makes it legible, connected, and actionable, built for the teams responsible for making sense of it.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2183&secure%5Bchosen_at%5D=2026-07-18T10%3A18%3A29Z&secure%5Bdisplayable_resource_id%5D=2131&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=5717&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5717&secure%5Bresource_id%5D=2183&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-based-advertising%3Fpage%3D3&secure%5Btoken%5D=6eb0cdb712157d1e128af3d8b56c1cd89bda6438ae7ffa00823a3e829940f659&secure%5Burl%5D=https%3A%2F%2Fseranking.com%3Fsou1%3DG2%26gr1%3Dg2%26tg1%3Dpaid_promo%26kw1%3Dcom_g2paidclicks%26utm_source%3Dg2%26utm_medium%3Dg2%26utm_campaign%3Dg2_paid_clicks_campaign_may_2026&secure%5Burl_type%5D=custom_url)

---


## What Is Account-Based Advertising Software?

[Account-Based Execution Software](https://www.g2.com/categories/account-based-execution)

## What Software Categories Are Similar to Account-Based Advertising Software?

- [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence)
- [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics)
- [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms)