# Best Account-Based Advertising Software *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* The leading account-based advertising platform in 2026 is 6sense Revenue Marketing, rated 4.3 out of 5 on G2 based on 1,400+ verified reviews. For contact-level precision targeting, Influ2 stands out as the highest-rated option at 4.6 stars, enabling teams to reach specific decision-makers with intent-synced signals. 1. 6sense Revenue Marketing — 4.3/5 (1,400+ reviews): Intent-driven ABM advertising with Salesforce-synced segments 2. Demandbase One — 4.4/5 (1,900+ reviews): Intent-triggered B2B account advertising with CRM sync 3. AdRoll ABM (Formerly RollWorks) — 4.3/5 (600+ reviews): CRM-synced account targeting with intent-layered display 4. Influ2 — 4.6/5 (100+ reviews): Contact-level ad targeting with CRM-synced intent signals 5. DemandScience — 4.4/5 (700+ reviews): TAL-matched B2B lead delivery at scale *Updated June 2026. Based on 2026 G2 verified review data across 2,100+ products.* Account-based advertising software enables businesses to engage buyers with highly targeted digital ads. These ads are personalized to key decision-makers within targeted accounts. Account-based advertising is one potential execution method within an account-based marketing strategy that marketers can implement to reach targeted accounts. Other execution methods can include [account-based direct mail](https://www.g2.com/categories/account-based-direct-mail-software) and [account-based web and content experiences](https://www.g2.com/categories/account-based-web-and-content-experiences-software), and companies can choose to implement one or a combination of execution tactics. Businesses can pull contacts from targeted accounts from their [CRM software](https://www.g2.com/categories/crm) or [marketing automation software](https://www.g2.com/categories/marketing-automation), or create lists of contacts to execute an account-based advertising strategy. Account-based advertising software differs from traditional advertising software like [display advertising](https://www.g2.com/categories/display-advertising), [video advertising](https://www.g2.com/categories/video-advertising), and [social media advertising](https://www.g2.com/categories/social-media-advertising), as it enables companies to utilize different targeting methods. These targeting methods can include segmenting audiences by account and by specific contacts within accounts to create more relevant, personalized ads. These tools are often leveraged alongside [retargeting software](https://www.g2.com/categories/retargeting), which helps companies serve digital ads to users who have previously visited their website. Account-based advertising software can retarget relevant ads to the right personas from targeted accounts that visit a company’s website. To qualify for inclusion in the Account-Based Advertising category, a product must: - Assist businesses in executing 1:1 account-based interactions through digital advertising methods - Provide the ability to create one or more of the following types of digital ads: display advertising, mobile advertising, video advertising, and social media advertising ## Top Account-Based Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.3/5.0 (1,427 reviews) | Intent-driven ABM advertising with Salesforce-synced segments | "[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)" | | 2 | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5.0 (1,942 reviews) | Intent-triggered B2B account advertising with CRM sync | "[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)" | | 3 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (646 reviews) | CRM-synced account targeting with intent-layered display | "[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)" | | 4 | [Influ2](https://www.g2.com/products/influ2/reviews) | 4.6/5.0 (158 reviews) | Contact-level ad targeting with CRM-synced intent signals | "[Excellent for Tracking Marketing Traffic and Interested Leads](https://www.g2.com/survey_responses/influ2-review-12785652)" | | 5 | [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) | 4.4/5.0 (740 reviews) | TAL-matched B2B lead delivery at scale | "[Great results backed by a collaborative team](https://www.g2.com/survey_responses/demandscience-review-12222958)" | | 6 | [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) | 4.2/5.0 (201 reviews) | Omnichannel ABM orchestration with intent-driven account scoring | "[Foundry ABM: A Strong Hub with Strong Performance](https://www.g2.com/survey_responses/foundry-abm-review-12745873)" | | 7 | [Metadata.io](https://www.g2.com/products/metadata-io/reviews) | 4.6/5.0 (293 reviews) | Multi-channel ABM experimentation with CRM-synced audiences | "[Metadata.io Streamlines Multi-Channel Campaigns and Boosts ROI](https://www.g2.com/survey_responses/metadata-io-review-12547989)" | | 8 | [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) | 4.5/5.0 (3,395 reviews) | Intent-driven B2B account-based ad targeting | "[Account Exectuive](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)" | | 9 | [Opensense Email Signatures](https://www.g2.com/products/opensense-email-signatures/reviews) | 4.7/5.0 (378 reviews) | Targeted banner campaigns inside everyday email | "[The solution we were looking for with an oustanding customer service](https://www.g2.com/survey_responses/opensense-email-signatures-review-12977717)" | | 10 | [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) | 4.3/5.0 (257 reviews) | Intent-driven multi-channel ABM with account-level lead syndication | "[Clear Intent Signals, Great Dashboards, and Fantastic Support](https://www.g2.com/survey_responses/madison-logic-platform-review-12713269)" | ## G2 Grid® for Account-Based Advertising Software ![G2 Grid® for Account-Based Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/account-based-advertising/grids.png?focus%5B%5D=4228&focus%5B%5D=319&focus%5B%5D=54066&focus%5B%5D=77648&focus%5B%5D=57338&focus%5B%5D=15192&focus%5B%5D=4805&focus%5B%5D=135441) Highlighted products: 6sense Revenue Marketing, Demandbase One, AdRoll ABM (Formerly RollWorks), Influ2, DemandScience, Metadata.io, Foundry ABM, and GTM Studio - Powered by ZoomInfo. Underlying data: [Grid® JSON](https://www.g2.com/categories/account-based-advertising/grids.json?focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=demandbase-one&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=influ2&focus%5B%5D=demandscience-demandscience&focus%5B%5D=metadata-io&focus%5B%5D=foundry-abm&focus%5B%5D=gtm-studio-powered-by-zoominfo) ## How Many Account-Based Advertising Software Products Does G2 Track? **Total Products under this Category:** 37 ### Category Stats (Jul 2026) - **Average Rating**: 4.47/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Albacross (+0.13%) - Among all products in this category, Albacross recorded the largest rating increase compared to last month *Last updated: July 16, 2026* ## How Does G2 Rank Account-Based Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 10,200+ Authentic Reviews - 37+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Account-Based Advertising Software Is Best for Your Use Case? - **Leader:** [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - **Highest Performer:** [Opensense Email Signatures](https://www.g2.com/products/opensense-email-signatures/reviews) - **Easiest to Use:** [Opensense Email Signatures](https://www.g2.com/products/opensense-email-signatures/reviews) - **Top Trending:** [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - **Best Free Software:** [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) --- **Sponsored** ### Metadata.io The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2183&secure%5Bchosen_at%5D=2026-07-17T10%3A47%3A48Z&secure%5Bdisplayable_resource_id%5D=2183&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=2183&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=15192&secure%5Bresource_id%5D=2183&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-based-advertising%3Fpage%3D3&secure%5Btoken%5D=ddc419a2ec91771bd9bd035d19a83d58c036043b37e15b24c3a1c8cec16cd141&secure%5Burl%5D=https%3A%2F%2Fmetadata.io%2Fone%2F%3Futm_source%3DG2%26utm_medium%3Dother%26utm_term%3Dother%26utm_campaign%3DG2%26utm_content%3Ddemo%26utm_type%3Dother&secure%5Burl_type%5D=book_demo) --- ## What Are the Top-Rated Account-Based Advertising Software Products in 2026? ### 1. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) 6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,427 **How Do G2 Users Rate 6sense Revenue Marketing?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Campaign Measurement:** 7.9/10 (Category avg: 8.2/10) - **Attribution:** 7.4/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind 6sense Revenue Marketing?** - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** https://www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc (16,911 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3677944/ (1,653 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 53% Mid-Market, 37% Enterprise #### What Are 6sense Revenue Marketing's Pros and Cons? **Pros:** - Intent Data (297 reviews) - Ease of Use (218 reviews) - Features (216 reviews) - Lead Generation (192 reviews) - Insights (184 reviews) **Cons:** - Steep Learning Curve (142 reviews) - Learning Curve (136 reviews) - Learning Difficulty (120 reviews) - Complexity (93 reviews) - Missing Features (90 reviews) ### What Do G2 Reviewers Say About 6sense Revenue Marketing? *AI-generated summary from verified user reviews* **Pros:** - Users value the **insightful intent data** from 6sense, enhancing ad strategies and streamlining account segmentation. - Users value the **ease of use** of 6sense Revenue Marketing, allowing seamless setup of segments and alerts. - Users appreciate the **advanced targeting features** of 6sense Revenue Marketing, enhancing campaign effectiveness and audience engagement. - Users value the **easy-to-use lead generation features** of 6sense, providing crucial insights for successful campaigns. - Users appreciate the **clear visibility into the buying journey** that 6sense provides, aiding in strategic ad placement. **Cons:** - Users face a **steep learning curve** with 6sense Revenue Marketing, struggling with setup and data interpretation. - Users often experience a **steep learning curve** and slow performance, making it challenging to maximize the platform's benefits. - Users find the **learning difficulty** significant, with challenges in understanding and navigating the detailed taxonomy and UI. - Users struggle with the **complexity of setup** , requiring significant time investment before experiencing value from 6sense. - Users find the **missing features** make setup complex and limit visibility into individual engagement for effective outreach. #### What Are Recent G2 Reviews of 6sense Revenue Marketing? **"[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)"** **Rating:** 4.0/5.0 stars *— Anthony Y.* [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352) --- **"[6sense Makes ABM Sharper with Intent Data and Account Scoring](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13071324)"** **Rating:** 4.5/5.0 stars *— Harshit J.* [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13071324) --- ### 2. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,942 **How Do G2 Users Rate Demandbase One?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Campaign Measurement:** 8.4/10 (Category avg: 8.2/10) - **Attribution:** 8.1/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Demandbase One?** - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** https://www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase (21,346 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/89759/ (987 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Mid-Market, 32% Enterprise #### What Are Demandbase One's Pros and Cons? **Pros:** - Ease of Use (225 reviews) - Lead Generation (201 reviews) - Insights (184 reviews) - Features (173 reviews) - Intent Data (170 reviews) **Cons:** - Learning Curve (86 reviews) - Steep Learning Curve (77 reviews) - Complexity (70 reviews) - Learning Difficulty (63 reviews) - Not Intuitive (63 reviews) ### What Do G2 Reviewers Say About Demandbase One? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly. - Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies. - Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy. - Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly. - Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making. **Cons:** - Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively. - Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features. - Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise. - Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills. - Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively. #### What Are Recent G2 Reviews of Demandbase One? **"[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)"** **Rating:** 4.0/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) --- **"[Powerful Intent Data and Account Insights for B2B Account Prioritization](https://www.g2.com/survey_responses/demandbase-one-review-12823589)"** **Rating:** 4.5/5.0 stars *— Himanshu J.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) --- #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### 3. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 646 **How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Campaign Measurement:** 8.3/10 (Category avg: 8.2/10) - **Attribution:** 7.6/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Mid-Market, 28% Small-Business #### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons? **Pros:** - Ease of Use (168 reviews) - Audience Targeting (105 reviews) - Targeting (102 reviews) - Intent Data (99 reviews) - Customer Support (91 reviews) **Cons:** - Learning Curve (66 reviews) - Missing Features (60 reviews) - Limited Features (45 reviews) - Campaign Issues (42 reviews) - Targeting Limitations (41 reviews) ### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. - Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. - Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. **Cons:** - Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. - Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. - Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. - Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. - Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **"[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)"** **Rating:** 4.5/5.0 stars *— Austin V.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350) --- **"[Accurate Targeting, Needs UI Improvements](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-11917117)"** **Rating:** 4.5/5.0 stars *— Amit Y.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-11917117) --- #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### 4. [Influ2](https://www.g2.com/products/influ2/reviews) People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue. **Average Rating:** 4.6/5.0 **Total Reviews:** 158 **How Do G2 Users Rate Influ2?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) - **Campaign Measurement:** 8.9/10 (Category avg: 8.2/10) - **Attribution:** 8.4/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Influ2?** - **Seller:** [Influ2](https://www.g2.com/sellers/influ2) - **Company Website:** https://www.influ2.com/ - **Year Founded:** 2017 - **HQ Location:** Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA - **Twitter:** @influ2_on (381 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18119989/ (139 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 65% Mid-Market, 18% Enterprise #### What Are Influ2's Pros and Cons? **Pros:** - Customer Support (20 reviews) - Targeting (18 reviews) - Ease of Use (17 reviews) - Audience Targeting (15 reviews) - Engagement (14 reviews) **Cons:** - Ad Issues (5 reviews) - Limited Reporting (4 reviews) - Complex Setup (3 reviews) - Ad Management (2 reviews) - Ad Management Issues (2 reviews) ### What Do G2 Reviewers Say About Influ2? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **responsive customer support** of Influ2, which enhances their campaign creation and analysis experience. - Users value Influ2 for its **hyper-personalized targeting** , enhancing engagement with key decision-makers and improving campaign effectiveness. - Users commend the **ease of use** of Influ2, highlighting its intuitive interface and seamless onboarding process. - Users praise Influ2 for its **personalized audience targeting** , enhancing ABM campaigns through precise decision-maker engagement. - Users value the **hyper-personalized engagement** of Influ2, enhancing targeting and effectiveness in reaching key decision-makers. **Cons:** - Users find the **ad approval process confusing** and face challenges benchmarking performance across different platforms. - Users find the **limited reporting** structure of Influ2 insufficient, hindering campaign planning and performance tracking. - Users find the **complex setup** of Influ2 time-consuming, but appreciate the support during onboarding and implementation. - Users find the **limited ad group space** and match rate issues reduce overall efficiency and effectiveness of Influ2. - Users face **ad management issues** due to limited ad group numbers and inadequate match rate insights. #### What Are Recent G2 Reviews of Influ2? **"[Excellent for Tracking Marketing Traffic and Interested Leads](https://www.g2.com/survey_responses/influ2-review-12785652)"** **Rating:** 4.5/5.0 stars *— Prajwal E.* [Read full review](https://www.g2.com/survey_responses/influ2-review-12785652) --- **"[Essential CBM Tool with Smooth Onboarding](https://www.g2.com/survey_responses/influ2-review-12513408)"** **Rating:** 4.5/5.0 stars *— Jay A.* [Read full review](https://www.g2.com/survey_responses/influ2-review-12513408) --- #### What Are G2 Users Discussing About Influ2? - [What is Influ2 used for?](https://www.g2.com/discussions/what-is-influ2-used-for) ### 5. [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 740 **How Do G2 Users Rate DemandScience?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Campaign Measurement:** 8.6/10 (Category avg: 8.2/10) - **Attribution:** 8.1/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind DemandScience?** - **Seller:** [DemandScience](https://www.g2.com/sellers/demandscience) - **Company Website:** https://demandscience.com/ - **Year Founded:** 2012 - **HQ Location:** Greater Boston, US - **Twitter:** @DemandScience (305 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/demandscience-com/ (1,053 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 55% Mid-Market, 23% Enterprise #### What Are DemandScience's Pros and Cons? **Pros:** - Ease of Use (62 reviews) - Helpful (61 reviews) - Customer Support (49 reviews) - Lead Generation (36 reviews) - Features (29 reviews) **Cons:** - Not Intuitive (16 reviews) - Poor Lead Quality (15 reviews) - Lead Quality (14 reviews) - Learning Curve (14 reviews) - Missing Features (14 reviews) ### What Do G2 Reviewers Say About DemandScience? *AI-generated summary from verified user reviews* **Pros:** - Users find DemandScience's platform to be **exceptionally user-friendly** , enhancing usability and streamlining campaign management effortlessly. - Users commend the **helpful support** of DemandScience, which enhances their experience and aids in achieving success. - Users commend the **excellent customer support** from DemandScience, highlighting the responsive and helpful assistance provided by the team. - Users value the **automated lead delivery** to CRM and cost efficiency, significantly improving their marketing efforts. - Users value the **seamless usability and exceptional features** of DemandScience, making campaign management and data access effortless. **Cons:** - Users find DemandScience **not intuitive** , facing challenges with integration and a complicated user interface that hinders usability. - Users are frustrated with the **poor lead quality** from DemandScience, citing outdated and unresponsive leads in LATAM. - Users express concern over the **quality of leads** from DemandScience, citing outdated information and unresponsiveness. - Users face a **definite learning curve** with DemandScience, seeking better tutorials and clearer customization options. - Users express frustration with the **missing customization features** , hindering their ability to tailor the platform to their needs. #### What Are Recent G2 Reviews of DemandScience? **"[Great results backed by a collaborative team](https://www.g2.com/survey_responses/demandscience-review-12222958)"** **Rating:** 5.0/5.0 stars *— Nicole B.* [Read full review](https://www.g2.com/survey_responses/demandscience-review-12222958) --- **"[DemandScience Delivers—Fast, Friendly Support and Powerful Capabilities](https://www.g2.com/survey_responses/demandscience-review-12224648)"** **Rating:** 5.0/5.0 stars *— Neville W.* [Read full review](https://www.g2.com/survey_responses/demandscience-review-12224648) --- #### What Are G2 Users Discussing About DemandScience? - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/terminus-abm-platform-what-is-terminus-abm-platform-used-for) - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/what-is-terminus-abm-platform-used-for) - 1 comment - [Why is ABM important?](https://www.g2.com/discussions/why-is-abm-important) - 1 comment ### 6. [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM. **Average Rating:** 4.2/5.0 **Total Reviews:** 201 **How Do G2 Users Rate Foundry ABM?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Campaign Measurement:** 7.9/10 (Category avg: 8.2/10) - **Attribution:** 7.4/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Foundry ABM?** - **Seller:** [Foundry](https://www.g2.com/sellers/foundry-c6ab7058-5185-45a4-b1e0-961b90464e7b) - **Year Founded:** 1964 - **HQ Location:** Needham Heights, Massachusetts, United States - **LinkedIn® Page:** https://www.linkedin.com/company/foundryidg/ (5,391 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 65% Mid-Market, 18% Small-Business #### What Are Foundry ABM's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Integrations (3 reviews) - Sales Efficiency (3 reviews) - Analytics (2 reviews) - Audience Targeting (2 reviews) **Cons:** - Complex Features (2 reviews) - Complexity (2 reviews) - Difficult Learning (2 reviews) - Inadequate Reporting (2 reviews) - Insufficient Insights (2 reviews) ### What Do G2 Reviewers Say About Foundry ABM? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Foundry ABM, facilitating seamless integration and efficient campaign management. - Users highlight the **seamless integrations** of Foundry ABM, enhancing alignment and improving marketing and sales collaboration. - Users find that Foundry ABM greatly enhances **sales efficiency** by targeting high-value accounts with personalized strategies. - Users value the **robust analytics** of Foundry ABM, enabling effective targeting and strategy refinement through real-time insights. - Users appreciate the **precision in audience targeting** of Foundry ABM, enhancing personalized campaigns and improving engagement. **Cons:** - Users find the **complex features** of Foundry ABM lead to a steep learning curve that complicates onboarding. - Users find the **steep learning curve** of Foundry ABM challenging, making onboarding and navigation initially overwhelming. - Users find **difficult learning** due to the steep learning curve and complex navigation of Foundry ABM. - Users find the **inadequate reporting** of Foundry ABM limits insights, necessitating extra effort for meaningful data extraction. - Users feel the **insufficient insights** from Foundry ABM hinder effective analysis and complicate data extraction processes. #### What Are Recent G2 Reviews of Foundry ABM? **"[Foundry ABM: A Strong Hub with Strong Performance](https://www.g2.com/survey_responses/foundry-abm-review-12745873)"** **Rating:** 4.0/5.0 stars *— Verified User in Higher Education* [Read full review](https://www.g2.com/survey_responses/foundry-abm-review-12745873) --- **"[Robust Platform for Precise using Intent Signals and Facilitates Efficient Email Campaign Creation](https://www.g2.com/survey_responses/foundry-abm-review-12932344)"** **Rating:** 5.0/5.0 stars *— Christine R.* [Read full review](https://www.g2.com/survey_responses/foundry-abm-review-12932344) --- #### What Are G2 Users Discussing About Foundry ABM? - [What is Triblio ABM Platform used for?](https://www.g2.com/discussions/what-is-triblio-abm-platform-used-for) ### 7. [Metadata.io](https://www.g2.com/products/metadata-io/reviews) The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 293 **How Do G2 Users Rate Metadata.io?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Campaign Measurement:** 8.8/10 (Category avg: 8.2/10) - **Attribution:** 8.6/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Metadata.io?** - **Seller:** [Metadata](https://www.g2.com/sellers/metadata) - **Company Website:** https://www.metadata.io - **Year Founded:** 2015 - **HQ Location:** Broomfield, Colorado - **Twitter:** @metadataio (743 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6391875/ (142 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 66% Mid-Market, 20% Small-Business #### What Are Metadata.io's Pros and Cons? **Pros:** - Automation (12 reviews) - Efficiency (12 reviews) - Ease of Use (10 reviews) - Time-saving (10 reviews) - Audience Targeting (8 reviews) **Cons:** - Campaign Management (3 reviews) - Complexity (3 reviews) - Expensive (3 reviews) - Inadequate Reporting (3 reviews) - Learning Difficulty (3 reviews) ### What Do G2 Reviewers Say About Metadata.io? *AI-generated summary from verified user reviews* **Pros:** - Users love how Metadata.io's **automation** transforms B2B marketing into a data-driven, efficient, and learning system. - Users appreciate the **efficiency** of Metadata.io, which streamlines campaign management and optimizes audience targeting effectively. - Users find Metadata.io **extremely intuitive and efficient** , making ad management seamless across multiple platforms. - Users love how Metadata.io provides a **time-saving solution** , streamlining campaign management and improving efficiency. - Users highlight the **impressive audience targeting** capabilities of Metadata.io, simplifying their marketing efforts significantly. **Cons:** - Users find the **campaign management process cumbersome** , requiring excessive effort to make changes and centralize information. - Users find the **complexity** of Metadata.io overwhelming, particularly for smaller teams and real-time campaign adjustments. - Users find Metadata.io to be **expensive** , with high costs and inflexible payment models that strain startup budgets. - Users find the **inadequate reporting** interface complex, making data metrics and visualizations challenging to interpret effectively. - Users find the **learning difficulty** of Metadata.io challenging, particularly for those unfamiliar with paid media setups. #### What Are Recent G2 Reviews of Metadata.io? **"[AI-Powered Ads That Drive Real Pipeline](https://www.g2.com/survey_responses/metadata-io-review-13051730)"** **Rating:** 5.0/5.0 stars *— Andrew B.* [Read full review](https://www.g2.com/survey_responses/metadata-io-review-13051730) --- **"[Metadata.io Streamlines Multi-Channel Campaigns and Boosts ROI](https://www.g2.com/survey_responses/metadata-io-review-12547989)"** **Rating:** 5.0/5.0 stars *— Kaitlyn T.* [Read full review](https://www.g2.com/survey_responses/metadata-io-review-12547989) --- #### What Are G2 Users Discussing About Metadata.io? - [What is Metadata.io used for?](https://www.g2.com/discussions/what-is-metadata-io-used-for) - 1 comment ### 8. [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,395 **How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Campaign Measurement:** 8.2/10 (Category avg: 8.2/10) - **Attribution:** 7.9/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind GTM Studio - Powered by ZoomInfo?** - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** https://www.zoominfo.com/ - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo (23,515 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,221 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 63% Mid-Market, 24% Enterprise #### What Are GTM Studio - Powered by ZoomInfo's Pros and Cons? **Pros:** - Features (27 reviews) - Lead Generation (26 reviews) - Ease of Use (25 reviews) - Data Accuracy (20 reviews) - Data Quality (19 reviews) **Cons:** - Expensive (16 reviews) - Data Inaccuracy (13 reviews) - Cost (11 reviews) - Learning Curve (10 reviews) - Complexity (9 reviews) ### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo? *AI-generated summary from verified user reviews* **Pros:** - Users value the **accurate B2B contact data** and intuitive filtering options, enhancing targeted prospecting and campaign efficiency. - Users appreciate the **accuracy of data and intent signals** , enhancing their lead generation and targeting efforts effectively. - Users find **GTM Studio easy to use** , enhancing lead enrichment with simple segmentation and sorting options. - Users value the **reliable and accurate B2B contact data** from GTM Studio, enhancing campaign targeting and efficiency. - Users value the **reliable and accurate B2B contact data** offered by GTM Studio, enhancing their targeting and campaign efficiency. **Cons:** - Many users find the **pricing too high** for small teams, making it less accessible for their needs. - Users experience **data inaccuracy** , with outdated information and missing data for niche roles affecting reliability. - Users note that the **high pricing** may not be suitable for smaller teams with limited budgets. - Users find the **learning curve steep** initially due to the platform's complexity and extensive features. - Users find the **complex interface** of GTM Studio challenging initially, requiring training to navigate effectively. #### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo? **"[Account Exectuive](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)"** **Rating:** 5.0/5.0 stars *— Alex P.* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756) --- **"[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)"** **Rating:** 5.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370) --- #### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo? - [What impact has Chorus by ZoomInfo had on the enhancement of sales conversations and customer insights?](https://www.g2.com/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights) - [What is Chorus.ai used for?](https://www.g2.com/discussions/what-is-chorus-ai-used-for) - [What is ZoomInfo MarketingOS used for?](https://www.g2.com/discussions/what-is-zoominfo-marketingos-used-for) - [What are ZoomInfo scoops?](https://www.g2.com/discussions/what-are-zoominfo-scoops) - [What information does ZoomInfo provide?](https://www.g2.com/discussions/what-information-does-zoominfo-provide) ### 9. [Opensense Email Signatures](https://www.g2.com/products/opensense-email-signatures/reviews) Turn brand moments into business outcomes. Every email, every handshake, every follow-up shapes how people see your brand. Opensense helps you take control of those everyday interactions by transforming employee email, digital business cards, and sales outreach into consistent, measurable brand moments. No inconsistencies. No missed opportunities. Just smarter ways to engage, build trust, and drive pipeline. With Opensense, your communication becomes a brand channel: - Beautiful email signatures that are always on-brand. - Targeted ad banners in every inbox to promote campaigns and events. - Digital business cards that make networking trackable and scalable. - Real-time buyer intent signals that help sales follow up at the right moment. - Centralized compliance controls that keep IT confident and in control. We work seamlessly with Microsoft 365, Google Workspace, and Exchange, and integrate natively with Salesforce, HubSpot, Marketo, Eloqua, Pardot, and Microsoft Dynamics. That’s why leading brands like G2, Salesforce, and Adobe, trust Opensense to stay on brand, build trust, and transform everyday communication into measurable growth. **Average Rating:** 4.7/5.0 **Total Reviews:** 378 **How Do G2 Users Rate Opensense Email Signatures?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Campaign Measurement:** 9.0/10 (Category avg: 8.2/10) - **Attribution:** 8.8/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Opensense Email Signatures?** - **Seller:** [Opensense](https://www.g2.com/sellers/opensense) - **Company Website:** https://www.opensense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @opensenseapp (468 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18600135/ (42 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Coordinator, Marketing Manager - **Top Industries:** Computer Software, Financial Services - **Company Size:** 70% Mid-Market, 17% Enterprise #### What Are Opensense Email Signatures's Pros and Cons? **Pros:** - Customer Support (67 reviews) - Signature Customization (61 reviews) - Ease of Use (56 reviews) - Features (36 reviews) - Branding Consistency (35 reviews) **Cons:** - Signature Issues (24 reviews) - Learning Curve (16 reviews) - Difficult Setup (14 reviews) - Complexity (7 reviews) - Not User-Friendly (7 reviews) ### What Do G2 Reviewers Say About Opensense Email Signatures? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **incredible customer support** from Opensense, praising their team for outstanding assistance throughout the process. - Users value the **signature customization** with Opensense for its consistency and professional appearance across all email communications. - Users find **Opensense's ease of use** remarkable, praising the seamless integration and responsive support from their team. - Users highlight the **seamless integration and exceptional support** of Opensense Email Signatures, enhancing their promotional efforts effectively. - Users value the **branding consistency** of Opensense Email Signatures, enjoying effortless management of professional signatures across the organization. **Cons:** - Users face occasional **adjustment issues** with signature visibility in emails and some quirks during setup. - Users experience a **steep learning curve** with Opensense Email Signatures, requiring time for training to navigate effectively. - Users find the **difficult setup** process challenging and require significant training and HTML knowledge for effective use. - Users find the **complexity of customization** in Opensense Email Signatures can be overwhelming initially but manageable. - Users note a **learning curve** and suggest some settings could be more intuitive for better initial usability. #### What Are Recent G2 Reviews of Opensense Email Signatures? **"[Consistent Branding and Added Marketing Value at Scale](https://www.g2.com/survey_responses/opensense-email-signatures-review-12799410)"** **Rating:** 5.0/5.0 stars *— Jenni Jo P.* [Read full review](https://www.g2.com/survey_responses/opensense-email-signatures-review-12799410) --- **"[The solution we were looking for with an oustanding customer service](https://www.g2.com/survey_responses/opensense-email-signatures-review-12977717)"** **Rating:** 5.0/5.0 stars *— Miguel V.* [Read full review](https://www.g2.com/survey_responses/opensense-email-signatures-review-12977717) --- #### What Are G2 Users Discussing About Opensense Email Signatures? - [What is Opensense used for?](https://www.g2.com/discussions/what-is-opensense-used-for) ### 10. [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) Madison Logic is a global multi-channel Account-Based Marketing (ABM) media activation and measurement platform designed to assist enterprise marketers in identifying and engaging with key accounts throughout the customer journey. By leveraging unique proprietary data, Madison Logic empowers organizations to pinpoint the accounts that are most likely to convert, thereby enhancing their marketing strategies and accelerating sales cycles. The target audience for Madison Logic primarily includes marketers and sales professionals within large enterprises who are focused on optimizing their ABM strategies. These professionals often face challenges in identifying the right accounts and engaging with the influential members of the buying committee. Madison Logic addresses these challenges by providing a comprehensive solution that integrates data-driven insights with multi-channel engagement strategies. This allows users to connect with potential customers more effectively and efficiently. One of the key features of the ML Platform is its ability to utilize proprietary data to identify high-value accounts. This data-driven approach not only helps in recognizing potential buyers but also enables marketers to tailor their outreach efforts based on the specific needs and behaviors of these accounts. Additionally, the platform supports engagement across various channels, including account-based Content Syndication, Display Advertising, Connected TV advertising, Podcast Advertising, and social media advertising with LinkedIn Ads, ensuring that marketers can reach their target audience wherever they are most active. This multi-channel capability is essential for maximizing engagement and driving conversions. Another significant benefit of the Madison Logic platform is its measurement and analytics capabilities. Users can track the performance of their cross-channel campaigns within their ABM strategy, allowing for data-informed decisions to optimize marketing efforts, improve ROI, and validate the impact of their investment. By providing insights into which strategies are most effective, Madison Logic helps organizations refine their approach and allocate resources more efficiently, ultimately leading to faster sales cycles and increased revenue. Overall, Madison Logic stands out in the ABM landscape by combining advanced data analytics with a robust multi-channel engagement framework. This unique combination enables enterprise marketers to not only identify and engage with the right accounts but also to measure and optimize their efforts effectively, making it a valuable tool for any organization looking to enhance its ABM initiatives. **Average Rating:** 4.3/5.0 **Total Reviews:** 257 **How Do G2 Users Rate Madison Logic Platform?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Campaign Measurement:** 8.5/10 (Category avg: 8.2/10) - **Attribution:** 7.8/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Madison Logic Platform?** - **Seller:** [Madison Logic](https://www.g2.com/sellers/madison-logic) - **Company Website:** https://www.madisonlogic.com - **Year Founded:** 2005 - **HQ Location:** New York, NY - **Twitter:** @madisonlogic (1,558 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/madison-logic (288 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 46% Mid-Market, 40% Enterprise #### What Are Madison Logic Platform's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Lead Generation (14 reviews) - Lead Quality (11 reviews) - Insights Value (10 reviews) - Integrations (10 reviews) **Cons:** - Not Intuitive (6 reviews) - Learning Curve (5 reviews) - Inadequate Reporting (4 reviews) - Lead Quality (4 reviews) - Missing Features (4 reviews) ### What Do G2 Reviewers Say About Madison Logic Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Madison Logic Platform, facilitating streamlined account management and campaign organization. - Users value the **efficient lead generation** capabilities of Madison Logic Platform, appreciating quick campaign setups and high-quality leads. - Users value the **high lead quality** of Madison Logic Platform, enhancing campaign effectiveness and client satisfaction significantly. - Users value the **actionable insights** from Madison Logic Platform that enhance campaign performance and strategic alignment. - Users value the **seamless integrations** with CRMs and LinkedIn, enhancing account targeting and management efficiency. **Cons:** - Users find Madison Logic Platform **not intuitive** , with a challenging navigation and a steep learning curve for new users. - Users find the **learning curve steep** , particularly in navigation, reporting, and setup, making it challenging for newcomers. - Users find the **inadequate reporting** frustrating, often experiencing delays and complexity in accessing insights and setup. - Users have experienced **lead quality issues** that hinder performance and complicate the lead generation process. - Users are frustrated by **missing features** , such as inconsistent dashboards and limited creative flexibility, affecting usability. #### What Are Recent G2 Reviews of Madison Logic Platform? **"[Clear Intent Signals, Great Dashboards, and Fantastic Support](https://www.g2.com/survey_responses/madison-logic-platform-review-12713269)"** **Rating:** 5.0/5.0 stars *— Harshal D.* [Read full review](https://www.g2.com/survey_responses/madison-logic-platform-review-12713269) --- **"[Robust Dashboard with Easy Setup but Minor Hiccups](https://www.g2.com/survey_responses/madison-logic-platform-review-12724100)"** **Rating:** 4.0/5.0 stars *— Adam M.* [Read full review](https://www.g2.com/survey_responses/madison-logic-platform-review-12724100) --- #### What Are G2 Users Discussing About Madison Logic Platform? - [What is Madison Logic Platform used for?](https://www.g2.com/discussions/what-is-madison-logic-platform-used-for) ### 11. [N.Rich](https://www.g2.com/products/n-rich/reviews) N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. Our platform provides Intent-based Programmatic Advertising, Intent Scoring, Intent Topics, and Dashboards that display the full Buyer Journey with Progression Analytics. Customers use N.Rich to reach their revenue goals by discovering, enriching, and engaging with buyers to reduce long sales cycles and increase ACV. N.Rich combines intent data, predictive analytics and strong advertising capabilities with an easy to use platform. **Average Rating:** 4.7/5.0 **Total Reviews:** 114 **How Do G2 Users Rate N.Rich?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **Campaign Measurement:** 8.9/10 (Category avg: 8.2/10) - **Attribution:** 8.5/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind N.Rich?** - **Seller:** [N.Rich](https://www.g2.com/sellers/n-rich) - **Company Website:** https://nrich.io/ - **Year Founded:** 2015 - **HQ Location:** Helsinki, FI - **Twitter:** @NRICH_ABM (15 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ndotrich/ (122 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager - **Top Industries:** Computer Software, Hospital & Health Care - **Company Size:** 53% Mid-Market, 33% Enterprise #### What Are N.Rich's Pros and Cons? **Pros:** - Ease of Use (20 reviews) - Customer Support (13 reviews) - Campaign Management (9 reviews) - Easy Setup (9 reviews) - Analytics (8 reviews) **Cons:** - Learning Curve (5 reviews) - Limited Reporting (5 reviews) - Difficult Learning (4 reviews) - Inadequate Reporting (4 reviews) - Insufficient Insights (4 reviews) ### What Do G2 Reviewers Say About N.Rich? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of N.Rich, allowing for effortless campaign setup and user-friendly interface. - Users value the **unmatched customer support** from N.Rich, noting responsive and proactive communication throughout their journey. - Users appreciate the **detailed campaign management** of N.Rich, which enhances efficiency and strategic decision-making. - Users commend the **easy setup** of N.Rich, enabling quick campaign implementation and swift results delivery. - Users value the **detailed analytics** of N.Rich, enabling faster, data-driven decision-making for effective ABM strategies. **Cons:** - Users face a challenging **learning curve** with N.Rich's features, though support helps ease the onboarding process. - Users experience **limited reporting** capabilities, leading to confusion with discrepancies and missing data in analytics. - Users find a **difficult learning curve** with N.Rich initially, but support helps ease the onboarding process. - Users report **inadequate reporting** issues with discrepancies between dashboards and exports, making data interpretation confusing. - Users identify **insufficient insights** from N.Rich, highlighting a lack of valuable media and placement performance data. #### What Are Recent G2 Reviews of N.Rich? **"[The foundation of our ABM motion](https://www.g2.com/survey_responses/n-rich-review-12898014)"** **Rating:** 5.0/5.0 stars *— Chris C.* [Read full review](https://www.g2.com/survey_responses/n-rich-review-12898014) --- **"[N.Rich Supercharged Our ABM: Higher Pipeline, Smarter Spend, Clear Account Insights](https://www.g2.com/survey_responses/n-rich-review-12870191)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/n-rich-review-12870191) --- #### What Are G2 Users Discussing About N.Rich? - [What does N.Rich do?](https://www.g2.com/discussions/n-rich-what-does-n-rich-do) - [What is the use of N.Rich?](https://www.g2.com/discussions/what-is-the-use-of-n-rich) - [What is N rich website?](https://www.g2.com/discussions/what-is-n-rich-website) - 1 comment - [What does n rich do?](https://www.g2.com/discussions/what-does-n-rich-do) - 1 comment ### 12. [Primer](https://www.g2.com/products/primer-sayprimer-com-primer/reviews) Primer is a B2B advertising and audience targeting platform that helps marketing teams reach specific companies and decision-makers across major ad channels—without relying on cookies. Many B2B teams rely heavily on LinkedIn and search to drive pipeline, but face rising costs and limited scale. LinkedIn often delivers high CPMs, while search campaigns can struggle to generate sufficient conversion volume. Primer is designed to improve efficiency in these core channels while expanding reach into additional platforms like Meta, YouTube, and Reddit. Primer aggregates and standardizes data from multiple B2B data providers, allowing users to define audiences based on company attributes, job titles, seniority, and technologies used. These audiences are built to achieve higher match rates, leveraging B2C data, on ad platforms, increasing the percentage of records that can be reached and reducing wasted spend. The product is commonly used for account-based marketing (ABM), demand generation, retargeting, and pipeline acceleration. It enables teams to move beyond broad or intent-only targeting and instead focus on reaching known companies and individuals across channels. Key capabilities include: - Audience creation and enrichment: Build audiences using firmographic, technographic, and persona-level data. Primer combines multiple data sources to improve coverage and data quality, which supports higher match rates. - Improving efficiency on core channels: Increase match rates and audience precision on platforms like LinkedIn and Google, helping teams get more out of high-cost channels and improve conversion outcomes. - Multi-channel activation beyond search and LinkedIn: Extend targeting to platforms such as Meta, YouTube, and Reddit, enabling access to additional inventory and potentially lower-cost reach. - Identity resolution without cookies: Use deterministic data and identity matching to reach known companies and individuals in a privacy-first environment. - Performance insights and measurement: Analyze how specific audiences perform across campaigns, including conversion trends and pipeline impact, to support optimization decisions. - Workflow efficiency: Centralize audience building, syncing, and iteration in one place, reducing manual work and improving consistency. Primer is typically implemented by B2B marketing and growth teams that want to improve performance on existing channels while unlocking new ways to reach their target audience. It integrates with CRM and marketing systems so audiences can reflect current pipeline data and update over time. Overall, Primer provides a structured approach to B2B advertising—helping teams improve efficiency in high-cost channels, expand into new ones, and better understand which audiences are driving results. **Average Rating:** 4.6/5.0 **Total Reviews:** 39 **How Do G2 Users Rate Primer?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Campaign Measurement:** 6.7/10 (Category avg: 8.2/10) - **Attribution:** 6.7/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 7.5/10 (Category avg: 10/10) **Who Is the Company Behind Primer?** - **Seller:** [Primer (Sayprimer.com)](https://www.g2.com/sellers/primer-sayprimer-com) - **Company Website:** https://sayprimer.com - **Year Founded:** 2019 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/sayprimer/ (29 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 46% Mid-Market, 41% Small-Business #### What Are Primer's Pros and Cons? **Pros:** - Audience Targeting (9 reviews) - Ease of Use (8 reviews) - Integrations (5 reviews) - Data Quality (4 reviews) - Intuitive (4 reviews) **Cons:** - Limited Visibility (3 reviews) - Limited Features (2 reviews) - Limited Reporting (2 reviews) - Filtering Problems (1 reviews) - Inaccuracy (1 reviews) ### What Do G2 Reviewers Say About Primer? *AI-generated summary from verified user reviews* **Pros:** - Users praise Primer for its **effective audience targeting** , enhancing campaign performance and match rates effortlessly. - Users highlight Primer's **ease of use** , enabling effective targeting on B2C channels like Facebook with confidence. - Users appreciate Primer's **seamless integrations** with CRMs, enhancing their targeting capabilities and audience management effortlessly. - Users highlight Primer's **high-quality data** and strong match rates, significantly enhancing targeting across marketing channels. - Users value the **intuitive interface** of Primer, making it easy to navigate and optimize B2B marketing efforts. **Cons:** - Users find **limited visibility** due to imposed spend caps, making it hard to strategize effectively for larger budgets. - Users note that there are **limited features** when targeting niche audiences, affecting scaling possibilities with Primer. - Users find the **limited reporting** features of Primer restrictive, hindering their ability to analyze audience exposure effectively. - Users feel limited by **industry restrictions and small audience sizes** , hindering their ability to scale ad spend effectively. - Users feel the **inaccurate targeting** with Primer limits audience reach and hinders effective advertising scale. #### What Are Recent G2 Reviews of Primer? **"[Straightforward Audience Targeting Building with a Clean UX and Clear Audience Reporting](https://www.g2.com/survey_responses/primer-review-12662902)"** **Rating:** 4.5/5.0 stars *— Rafik F.* [Read full review](https://www.g2.com/survey_responses/primer-review-12662902) --- **"[SayPrimer Delivers Affordable B2B Targeting Across Google, Meta, and TikTok](https://www.g2.com/survey_responses/primer-review-12606215)"** **Rating:** 5.0/5.0 stars *— Dustin T.* [Read full review](https://www.g2.com/survey_responses/primer-review-12606215) --- ### 13. [D&B Rev.Up ABX](https://www.g2.com/products/dnbrevupabx/reviews) D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first **Average Rating:** 4.4/5.0 **Total Reviews:** 109 **How Do G2 Users Rate D&B Rev.Up ABX?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Campaign Measurement:** 8.7/10 (Category avg: 8.2/10) - **Attribution:** 8.9/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind D&B Rev.Up ABX?** - **Seller:** [Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet) - **HQ Location:** Short Hills, NJ - **Twitter:** @DunBradstreet (22,541 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2385/ (5,747 employees on LinkedIn®) - **Ownership:** NYSE: DNB - **Total Revenue (USD mm):** $1,738 **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 40% Mid-Market, 32% Small-Business #### What Are D&B Rev.Up ABX's Pros and Cons? **Pros:** - Analytics (3 reviews) - Audience Targeting (3 reviews) - Data Accuracy (3 reviews) - Insights (3 reviews) - Targeting (3 reviews) **Cons:** - Slow Performance (3 reviews) - Integration Issues (2 reviews) - Learning Curve (2 reviews) - Poor Customer Support (2 reviews) - Automation Difficulty (1 reviews) ### What Do G2 Reviewers Say About D&B Rev.Up ABX? *AI-generated summary from verified user reviews* **Pros:** - Users value the **comprehensive analytics** of D&B Rev.Up ABX, enhancing targeted marketing and multi-channel engagement significantly. - Users value the **effective audience targeting** of D&B Rev.Up ABX, enhancing personalized marketing and engagement strategies. - Users praise the **data accuracy** of D&B Rev.Up ABX, enhancing targeted marketing with rich insights from a vast database. - Users value the **comprehensive access to business data** , enhancing their marketing targeting and personalization efforts effectively. - Users value the **effective targeting capabilities** of D&B Rev.Up ABX, enhancing personalized marketing efforts and campaign segmentation. **Cons:** - Users experience **slow performance** , leading to frustration with real-time insights and engagement tracking limitations. - Users face **integration issues** with D&B Rev.Up ABX, lacking real-time insights and automated workflows crucial for effectiveness. - Users find the **learning curve challenging** , particularly for those new to account-based marketing and setup complexity. - Users find the **steep learning curve** challenging, making it difficult for new users to understand the system effectively. - Users find the **automation difficult** , lacking real-time insights crucial for effective engagement tracking and user journey monitoring. #### What Are Recent G2 Reviews of D&B Rev.Up ABX? **"[Cuts Through the Noise with Analytics-Based Targeting](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511)"** **Rating:** 4.5/5.0 stars *— ISHAN P.* [Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511) --- **"[Review for D&B Rev.UP ABX](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710)"** **Rating:** 4.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710) --- #### What Are G2 Users Discussing About D&B Rev.Up ABX? - [What is D&B Rev.Up ABX used for?](https://www.g2.com/discussions/what-is-d-b-rev-up-abx-used-for) ### 14. [Propensity](https://www.g2.com/products/propensity/reviews) Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams build audiences using verified intent signals, warm up high-fit contacts through omnichannel campaigns, and deliver a steady stream of sales-ready leads directly to your CRM. With Propensity, sales and marketing teams work from the same source of truth, increasing pipeline efficiency and reducing wasted effort. The result? An automated, always-on ABM engine that produces 5x more engagement and faster conversions compared to traditional B2B growth tactics. Why Teams Choose Propensity? - Contact-level attribution, built in: Know exactly which people are engaging—not just which accounts. Send sales a prioritized list of real contacts showing verified buying intent. - Smarter targeting with verified data: Build dynamic audiences using third-party intent, firmographics, and real-time behavior, all automatically enriched and double-verified. - Omnichannel campaigns from one platform: Launch personalized ABM plays across display, email, social, direct mail, and more channels. - Always-on sales activation: Turn marketing engagement into pipeline with a weekly feed of warmed-up contacts pushed directly into Salesforce or HubSpot. - Playbooks that actually run themselves: Access proven ABM playbooks or create your own. Once launched, they operate on autopilot, so your team can focus on results, not manual work. - AI content support: Use built-in AI tools to generate and personalize creative across campaigns. - White-glove success, every week: Meet regularly with your dedicated CSM to review performance and optimize plays. - Fast, proven ROI: Most teams see a lift in pipeline within 30–90 days, depending on their playbook and channels. Propensity Core Features - ABM Coach: Step-by-step guidance built into the platform to help you plan, launch, and optimize campaigns. - Audience Builder: Build precision-targeted lists using third-party intent, firmographics, and behavior that's auto-enriched and double-verified at the contact level. - Buying Circles: Surface the right people inside each account based on role, seniority, and buying behavior. - ABM Connected Website: Turn anonymous traffic into named leads with full visibility into who’s visiting, what they’re researching, and when they’re ready to buy. - Channel Manager: Orchestrate cross-channel campaigns (display, email, social, direct mail) from one unified platform. - Playbook Library + Editor: Use ready-to-run playbooks (30–90 days) or create your own, with full flexibility over targeting, channels, and creative. - Contact-Level Attribution: Track engagement, performance, and revenue impact at the individual level, not just accounts. - ABM Dashboard: Measure performance across plays with full-funnel visibility into lift, reach, and conversion. - CRM + Martech Integrations: Native integrations with Salesforce, HubSpot, Gmail, Slack, Salesloft and more to sync data and fuel sales follow-up. **Average Rating:** 4.8/5.0 **Total Reviews:** 33 **How Do G2 Users Rate Propensity?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) - **Campaign Measurement:** 9.5/10 (Category avg: 8.2/10) - **Attribution:** 9.1/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 7.0/10 (Category avg: 10/10) **Who Is the Company Behind Propensity?** - **Seller:** [Propensity](https://www.g2.com/sellers/propensity) - **Company Website:** https://www.propensity.com/ - **Year Founded:** 2017 - **HQ Location:** Exeter, New Hampshire - **Twitter:** @propensitytech (466 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1434043 (55 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 61% Small-Business, 33% Mid-Market #### What Are Propensity's Pros and Cons? **Pros:** - Intent Data (8 reviews) - Customer Support (7 reviews) - Ease of Use (7 reviews) - Helpful (7 reviews) - ABM Management (5 reviews) **Cons:** - Learning Curve (5 reviews) - Bug Issues (4 reviews) - Software Bugs (4 reviews) - Technical Issues (4 reviews) - Steep Learning Curve (3 reviews) ### What Do G2 Reviewers Say About Propensity? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **reliable intent data** from Propensity, noting its ease of reporting and comprehensive insights. - Users praise the **responsive and helpful customer support** of Propensity, greatly enhancing their overall experience. - Users laud Propensity for its **ease of use** , enhanced by strong support and intuitive navigation, ensuring a smooth experience. - Users commend the **responsive customer support** and affordability of Propensity, enhancing their marketing and outreach efforts. - Users find Propensity's **great customer service** and efficient workflow integration invaluable for enhancing their ABM strategies. **Cons:** - Users find the **learning curve steep** , needing time to adjust to frequent updates and navigate the interface. - Users report encountering **bugs and issues** while using Propensity, though the support team is responsive in resolving them. - Users encounter **software bugs** that impact functionality, though the support team quickly addresses these issues. - Users encounter **technical issues** with Propensity, often needing multiple iterations to resolve bugs and improve functionality. - Users mention a **steep learning curve** due to the platform's comprehensive nature and less intuitive user experience. #### What Are Recent G2 Reviews of Propensity? **"[Straightforward Campaign Builder and Deanonymized Visitors](https://www.g2.com/survey_responses/propensity-review-12876574)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/propensity-review-12876574) --- **"[Effortless ABM Campaigns with Exceptional Support](https://www.g2.com/survey_responses/propensity-review-12874412)"** **Rating:** 4.5/5.0 stars *— Verified User* [Read full review](https://www.g2.com/survey_responses/propensity-review-12874412) --- ### 15. [Recotap](https://www.g2.com/products/recotap/reviews) Recotap is a LinkedIn-first Account-Based Marketing (ABM) platform that helps B2B marketers identify, engage, and convert high-value accounts with precision. Powered by AI and machine learning, Recotap unifies data from CRM, website, intent sources, and ad channels to deliver personalized, multi-channel engagement at scale. Key capabilities: - Understand each account’s buying stage and deliver contextual campaigns in real time. - Automate repetitive ABM tasks like segmentation, signal tracking, and outreach. - Streamline workflows with seamless integrations across Salesforce, HubSpot, LinkedIn, enhanced with intent signals from Bombora and G2. - Drive measurable revenue impact by aligning marketing and sales around the right accounts. Designed for growth-driven teams, Recotap simplifies ABM execution—from data management to ROI optimization—giving marketers the intelligence and automation needed to scale with confidence. **Average Rating:** 4.7/5.0 **Total Reviews:** 57 **How Do G2 Users Rate Recotap?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Campaign Measurement:** 9.3/10 (Category avg: 8.2/10) - **Attribution:** 9.0/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 9.4/10 (Category avg: 10/10) **Who Is the Company Behind Recotap?** - **Seller:** [Recotap](https://www.g2.com/sellers/recotap) - **Year Founded:** 2018 - **HQ Location:** Bangalore, Karnataka - **Twitter:** @recotap (127 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/recotap/ (29 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 46% Small-Business, 28% Mid-Market #### What Are Recotap's Pros and Cons? **Pros:** - Intent Data (10 reviews) - Customer Engagement (9 reviews) - Insights (9 reviews) - Personalization (9 reviews) - Analytics (8 reviews) **Cons:** - Ad Issues (2 reviews) - Missing Features (2 reviews) - Syncing Issues (2 reviews) - Technical Issues (2 reviews) - Time-Consuming (2 reviews) ### What Do G2 Reviewers Say About Recotap? *AI-generated summary from verified user reviews* **Pros:** - Users admire the **intelligent use of intent data** in Recotap, enhancing ABM personalization and campaign effectiveness. - Users value the **customer engagement features** of Recotap, which enhance targeting and visibility for account-based marketing. - Users value Recotap for its **seamless integration of account-based execution** , enhancing effectiveness in marketing and sales alignment. - Users praise Recotap for its **intelligent ABM personalization** , effectively turning data into actionable insights for targeted campaigns. - Users praise the **visibility and insights** from Recotap's analytics, enabling effective account-based marketing and sales alignment. **Cons:** - Users desire more **LinkedIn ad formats** in Recotap to enhance flexibility and avoid limitations in strategy. - Users wish for **additional ad formats and UI enhancements** in Recotap to improve campaign strategy and efficiency. - Users experienced **syncing issues** initially, but the team's responsive updates improved the overall experience effectively. - Users report **technical issues** with ad synchronization and a less modern UI, affecting usability initially. - Users find the experience **time-consuming** due to slow data sync and additional steps in workflows. #### What Are Recent G2 Reviews of Recotap? **"[Empowers Sales-Aligned Marketing with Unmatched Visibility](https://www.g2.com/survey_responses/recotap-review-12158209)"** **Rating:** 5.0/5.0 stars *— Rahul W.* [Read full review](https://www.g2.com/survey_responses/recotap-review-12158209) --- **"[Unmatched Clarity and Efficiency for ABM Success](https://www.g2.com/survey_responses/recotap-review-12113025)"** **Rating:** 5.0/5.0 stars *— Raghav P.* [Read full review](https://www.g2.com/survey_responses/recotap-review-12113025) --- #### What Are G2 Users Discussing About Recotap? - [What is Recotap used for?](https://www.g2.com/discussions/what-is-recotap-used-for) ### 16. [Albacross](https://www.g2.com/products/albacross/reviews) Revenue teams worldwide are using Albacross's Intent Data to generate more opportunities and increase revenue faster. From early-stage awareness to late-stage decision, you have all the insights you need to reveal your potential buyers, engage them with what they want, and get notified when they are ready to buy. Here's how: - Increase sales productivity: Identify the buying intent of companies visiting your website and notify your sales team when they are ready to buy. - Remove the guesswork from marketing: Understand which accounts are engaging with your content and what interests them most. - All the data points you need: we track 3 billion events monthly worldwide and refresh the data points on a weekly basis. - Seamlessly integrate to the tech tools you are already using – it's not another tool to learn. **Average Rating:** 4.6/5.0 **Total Reviews:** 117 **How Do G2 Users Rate Albacross?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Campaign Measurement:** 8.3/10 (Category avg: 8.2/10) - **Attribution:** 8.3/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Albacross?** - **Seller:** [Albacross](https://www.g2.com/sellers/albacross) - **Year Founded:** 2014 - **HQ Location:** Stockholm, Sweden - **Twitter:** @AlbacrossNordic (216 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5157252/ (15 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 48% Mid-Market, 43% Small-Business #### What Are Albacross's Pros and Cons? **Cons:** - Regional Bias (1 reviews) ### What Do G2 Reviewers Say About Albacross? *AI-generated summary from verified user reviews* **Cons:** - Users express concerns about the **lack of North American support** , feeling the product is tailored for Europe only. #### What Are Recent G2 Reviews of Albacross? **"[Actionable Intent Data That Aligns Sales and Marketing—With Low Maintenance and Great Support](https://www.g2.com/survey_responses/albacross-review-12669950)"** **Rating:** 4.5/5.0 stars *— Martin H.* [Read full review](https://www.g2.com/survey_responses/albacross-review-12669950) --- **"[Strong intent data foundation for B2B marketing and ABM](https://www.g2.com/survey_responses/albacross-review-12753485)"** **Rating:** 4.0/5.0 stars *— Micheal Collins K.* [Read full review](https://www.g2.com/survey_responses/albacross-review-12753485) --- #### What Are G2 Users Discussing About Albacross? - [How has Albacross supported your B2B lead generation, and what features do you find most valuable?](https://www.g2.com/discussions/how-has-albacross-supported-your-b2b-lead-generation-and-what-features-do-you-find-most-valuable) - [How do you use Albacross?](https://www.g2.com/discussions/how-do-you-use-albacross) - [What is the use of Albacross?](https://www.g2.com/discussions/what-is-the-use-of-albacross) - [What does Albacross do?](https://www.g2.com/discussions/what-does-albacross-do) - [How much does Albacross cost?](https://www.g2.com/discussions/how-much-does-albacross-cost) ### 17. [Intentsify](https://www.g2.com/products/intentsify/reviews) Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence. Intentsify’s AI-powered solutions empower marketers to turn buying signals into pipeline through customized advertising and lead generation programs. Combining an unrivaled portfolio of data sources and an industry-leading media ecosystem, Intentsify enables full-funnel go-to-market programs for revenue acceleration. Learn more at intentsify.io. **Average Rating:** 4.4/5.0 **Total Reviews:** 33 **How Do G2 Users Rate Intentsify?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Intentsify?** - **Seller:** [Intentsify](https://www.g2.com/sellers/intentsify) - **Company Website:** https://intentsify.io/ - **Year Founded:** 2018 - **HQ Location:** Westwood, US - **Twitter:** @intentsify (187 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/intentsify (219 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Mid-Market, 21% Enterprise #### What Are Recent G2 Reviews of Intentsify? **"[Signal Aggregation approach by Intentsify](https://www.g2.com/survey_responses/intentsify-review-11670391)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/intentsify-review-11670391) --- **"[Great platform to drive leads for marketing initiatives](https://www.g2.com/survey_responses/intentsify-review-10040008)"** **Rating:** 5.0/5.0 stars *— Erin D.* [Read full review](https://www.g2.com/survey_responses/intentsify-review-10040008) --- #### What Are G2 Users Discussing About Intentsify? - [What is Intentsify used for?](https://www.g2.com/discussions/what-is-intentsify-used-for) - 1 comment ### 18. [Jabmo](https://www.g2.com/products/jabmo/reviews) Jabmo, founded in 2014, is since September 2023 a brand of Expandi Group. Expandi Group is a global leader in AdTech, MarTech and Managed Services. Thanks to the integration of the Jabmo old platform with the Expandi MarTech stack, the new Expandi Jabmo ABM platform can provide a much stronger solution to companies of all industries sectors and sizes. **Average Rating:** 4.1/5.0 **Total Reviews:** 44 **How Do G2 Users Rate Jabmo?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Campaign Measurement:** 8.3/10 (Category avg: 8.2/10) - **Attribution:** 7.2/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Jabmo?** - **Seller:** [Jabmo](https://www.g2.com/sellers/jabmo) - **Year Founded:** 2018 - **HQ Location:** London, UK - **Twitter:** @JabmoABM (1,325 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/jabmo-abm/ (21 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 52% Mid-Market, 39% Enterprise #### What Are Recent G2 Reviews of Jabmo? **"[Jabmo: a must have tool for BtoB prospecting](https://www.g2.com/survey_responses/jabmo-review-146074)"** **Rating:** 4.0/5.0 stars *— Jerome G.* [Read full review](https://www.g2.com/survey_responses/jabmo-review-146074) --- **"[Best choice for getting started with ABM](https://www.g2.com/survey_responses/jabmo-review-5432551)"** **Rating:** 5.0/5.0 stars *— Kim B.* [Read full review](https://www.g2.com/survey_responses/jabmo-review-5432551) --- ### 19. [AccountBase](https://www.g2.com/products/accountbase/reviews) AccountBase is offering an IP and Intent based technology platform and specializing in managing programmatic B2B programs & solutions. **Average Rating:** 4.4/5.0 **Total Reviews:** 7 **How Do G2 Users Rate AccountBase?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Campaign Measurement:** 7.1/10 (Category avg: 8.2/10) - **Attribution:** 7.2/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10) **Who Is the Company Behind AccountBase?** - **Seller:** [GroupM](https://www.g2.com/sellers/groupm) - **Year Founded:** 2003 - **HQ Location:** New York, New York, United States - **Twitter:** @GroupMWorldwide (122 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/groupmworldwide/ (9,191 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 57% Mid-Market, 29% Small-Business #### What Are AccountBase's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Advertising Management (1 reviews) - Customer Support (1 reviews) - Easy Integrations (1 reviews) - Marketing Strategies (1 reviews) **Cons:** - Expensive (1 reviews) - Slow Performance (1 reviews) ### What Do G2 Reviewers Say About AccountBase? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of AccountBase, finding it user-friendly with excellent support for marketing management. - Users value the **ease of use and excellent customer support** for advertising and marketing with AccountBase. - Users value the **excellent customer support** from AccountBase, enhancing their overall experience and satisfaction. - Users highlight the **ease of integration** with AccountBase, making marketing management straightforward and efficient. - Users appreciate the **easy-to-use marketing strategies** of AccountBase, enhancing their advertising efforts and support experience. **Cons:** - Users find AccountBase to be **quite expensive** , especially considering the occasional hang-ups and server downtime. - Users experience **slow performance** with AccountBase, including hangs and server downtime that hinder usability. #### What Are Recent G2 Reviews of AccountBase? **"[A BRIEF DISCRIPTION ABOUT ACCOUNTBASE](https://www.g2.com/survey_responses/accountbase-review-10933792)"** **Rating:** 4.5/5.0 stars *— rohit k.* [Read full review](https://www.g2.com/survey_responses/accountbase-review-10933792) --- **"[It's very useful tool for business purposes.](https://www.g2.com/survey_responses/accountbase-review-10954577)"** **Rating:** 5.0/5.0 stars *— Rakhi P.* [Read full review](https://www.g2.com/survey_responses/accountbase-review-10954577) --- #### What Are G2 Users Discussing About AccountBase? - [What is AccountBase used for?](https://www.g2.com/discussions/what-is-accountbase-used-for) ### 20. [Pipeline360](https://www.g2.com/products/pipeline360/reviews) Pipeline360 helps B2B marketers generate a greater volume of higher-quality leads to build a more predictable pipeline. It offers an integrated media solution that combines: Content syndication, allowing businesses to distribute their content to a wider audience through its globally compliant marketplace of 1st party data providers Digital advertising, helping businesses create and run targeted advertising campaigns Account intelligence, providing businesses with data and insights about their target accounts Pipeline360 also provides real-time analytics, lead validation and standardization, and enhanced segmentation to ensure the quality and compliance of leads from various channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 5 **How Do G2 Users Rate Pipeline360?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.1/10) - **Campaign Measurement:** 8.3/10 (Category avg: 8.2/10) - **Attribution:** 8.3/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Pipeline360?** - **Seller:** [Pipeline360](https://www.g2.com/sellers/pipeline360-73d4acaa-4017-4982-877f-3b7c68cc6ed8) - **Year Founded:** 2025 - **HQ Location:** Boulder , US - **LinkedIn® Page:** https://www.linkedin.com/company/pipeline360/ (77 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 80% Enterprise, 20% Mid-Market #### What Are Recent G2 Reviews of Pipeline360? **"[Interstate Market Place Review](https://www.g2.com/survey_responses/pipeline360-review-8704850)"** **Rating:** 5.0/5.0 stars *— Kaitlyn B.* [Read full review](https://www.g2.com/survey_responses/pipeline360-review-8704850) --- **"[Easy to use platform based on user reviews](https://www.g2.com/survey_responses/pipeline360-review-8741285)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/pipeline360-review-8741285) --- ### 21. [Kwanzoo](https://www.g2.com/products/kwanzoo/reviews) Kwanzoo (https://www.kwanzoo.com) provides the industry’s first, comprehensive, B2B pipeline growth platform. We help B2B companies focus their sales outreach on exactly the right accounts and buyers, while the marketing team engages exactly the right buying groups at target accounts. Kwanzoo simplifies and unifies the coordination of the pipeline dev process across all platforms and tools in the B2B go-to-market (GTM) tech stack. Mid-market companies are cutting infrastructure costs by 50%, media costs by 20%, and data costs by up to 80% with Kwanzoo. Generate 100s to 1000s more leads with full PII (work email, phone, LinkedIn URL) directly off your website. Source 1000s of in-market accounts showing buying signals each month and action them through your SDRs. Kwanzoo combines multiple intent data sources to help SDRs prioritise the right accounts. Deliver the right messages and engage buyers with 1:1 targeted ads. Easily measure pipeline and revenue growth with our impact dashboards. Our SaaS platform comes with strategic services and full customer success (CS) support. Customers can set up in-house, outsourced or agency teams directly on the platform. Our white-label Pipeline Growth platform enables Marketing & Media Agencies, Publishers and SaaS Tech Providers to generate recurring SaaS revenues while they deepen their customer relationships. Our customers include Automattic, Ayla Networks, and others in Software, IT services and other industries. **Average Rating:** 4.3/5.0 **Total Reviews:** 4 **How Do G2 Users Rate Kwanzoo?** - **Campaign Measurement:** 8.3/10 (Category avg: 8.2/10) - **Attribution:** 3.3/10 (Category avg: 7.8/10) **Who Is the Company Behind Kwanzoo?** - **Seller:** [Kwanzoo](https://www.g2.com/sellers/kwanzoo) - **Year Founded:** 2015 - **HQ Location:** Santa Clara, US - **Twitter:** @kwanzoo (12,054 Twitter followers) - **LinkedIn® Page:** https://linkedin.com/company/741989 (17 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 25% Enterprise #### What Are Recent G2 Reviews of Kwanzoo? **"[Without a doubt, this software is excellent. It allows to increase the number of potential clients. ](https://www.g2.com/survey_responses/kwanzoo-review-3033486)"** **Rating:** 5.0/5.0 stars *— Rafael R.* [Read full review](https://www.g2.com/survey_responses/kwanzoo-review-3033486) --- **"[Kwanzoo- great software](https://www.g2.com/survey_responses/kwanzoo-review-6507031)"** **Rating:** 4.5/5.0 stars *— Christy P.* [Read full review](https://www.g2.com/survey_responses/kwanzoo-review-6507031) --- #### What Are G2 Users Discussing About Kwanzoo? - [What is Kwanzoo used for?](https://www.g2.com/discussions/what-is-kwanzoo-used-for) ### 22. [Radiate B2B](https://www.g2.com/products/radiate-b2b/reviews) Radiate B2B is the leading European B2B advertising and intent data platform designed for companies selling to enterprises. It focuses on combining intent signals and advertising drive optimised media spending and sales insight. Since launching in 2017, the platform: 1. Targets companies with advertising across Display networks. You can proactively reach companies in your ideal customer profile, whether they have come to your website or not. Drives a 2- 3x increase in engagement and dramatic awareness within target companies with optimised media spend. 2. Increases exposure within the 5% of companies in market. Connect your intent data to your advertising - either Display or Linkedin. Increase meeting generation by 30%. 3. See intent signals from: a. Website visitors: Identify companies based on their activity on your site. b. Internet browsing activity: Identify companies that have not yet visited your website and are showing intent. c. See the earliest signal of intent - companies engaging with your advertising across Display and LinkedIn. 3. Send intent signals to your CRM. Use it to score your accounts or use our scoring. Our signals include website visitors, Bombora intent data, Display ads and LinkedIn ads. **Average Rating:** 4.7/5.0 **Total Reviews:** 6 **How Do G2 Users Rate Radiate B2B?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Campaign Measurement:** 5.0/10 (Category avg: 8.2/10) - **Attribution:** 5.0/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Radiate B2B?** - **Seller:** [Radiate B2B](https://www.g2.com/sellers/radiate-b2b) - **Year Founded:** 2017 - **HQ Location:** London, GB - **Twitter:** @radiateb2b (99 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/radiateb2b/ (4 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Radiate B2B's Pros and Cons? **Pros:** - Advertising Management (1 reviews) - Customer Support (1 reviews) - Dashboard Usability (1 reviews) - Ease of Use (1 reviews) - Easy Integrations (1 reviews) ### What Do G2 Reviewers Say About Radiate B2B? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **expert guidance and support** from Riaz and his team, enhancing their LinkedIn advertising experience. - Users appreciate the **exceptional customer support** from Radiate B2B, making the onboarding process easy and effective. - Users find the **IBM dashboard extremely helpful** for aligning LinkedIn advertising efforts with customer needs effectively. - Users highlight the **ease of use** of Radiate B2B, appreciating the support and clear guidance throughout the process. - Users find the **easy integrations** with Radiate B2B essential for seamless advertising alignment and support. #### What Are Recent G2 Reviews of Radiate B2B? **"[Easy to use, intelligent lead identification platform](https://www.g2.com/survey_responses/radiate-b2b-review-8017751)"** **Rating:** 5.0/5.0 stars *— Kate B.* [Read full review](https://www.g2.com/survey_responses/radiate-b2b-review-8017751) --- **"[Supportive, Skilled, and Results-Driven](https://www.g2.com/survey_responses/radiate-b2b-review-11114875)"** **Rating:** 5.0/5.0 stars *— Nush G.* [Read full review](https://www.g2.com/survey_responses/radiate-b2b-review-11114875) --- #### What Are G2 Users Discussing About Radiate B2B? - [What is Radiate B2B used for?](https://www.g2.com/discussions/what-is-radiate-b2b-used-for) ### 23. [Contact Level Ads](https://www.g2.com/products/contact-level-ads/reviews) Target contacts across LinkedIn, Meta, Google, and Reddit with 70-90% match rate and full placement control. See exactly who clicks your ads by name and account. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Contact Level Ads?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) - **Attribution:** 10.0/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10) **Who Is the Company Behind Contact Level Ads?** - **Seller:** [ContactLevel](https://www.g2.com/sellers/contactlevel) - **Year Founded:** 2023 - **HQ Location:** Newport Beach, US - **LinkedIn® Page:** https://www.linkedin.com/company/contactlevel/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Contact Level Ads's Pros and Cons? **Pros:** - Data Quality (1 reviews) - Solution Effectiveness (1 reviews) ### What Do G2 Reviewers Say About Contact Level Ads? *AI-generated summary from verified user reviews* **Pros:** - Users value the **high quality of data** provided by Contact Level Ads, which enhances their daily business operations. - Users find the **solution effectiveness** of Contact Level Ads exceptional, as it integrates seamlessly into daily business operations. #### What Are Recent G2 Reviews of Contact Level Ads? **"[Customer-Focused Team That Helps You Succeed!](https://www.g2.com/survey_responses/contact-level-ads-review-12620458)"** **Rating:** 5.0/5.0 stars *— Jeffrey W.* [Read full review](https://www.g2.com/survey_responses/contact-level-ads-review-12620458) --- **"[High-Quality B2B Targeting for Ads](https://www.g2.com/survey_responses/contact-level-ads-review-12237866)"** **Rating:** 5.0/5.0 stars *— Tyler M.* [Read full review](https://www.g2.com/survey_responses/contact-level-ads-review-12237866) --- ### 24. [SalesboxAI](https://www.g2.com/products/salesboxai/reviews) SalesboxAI is an AI-native Go-To-Market (GTM) platform that helps B2B organizations identify, engage, qualify, and convert high-value accounts through a unified system powered by autonomous AI agents. Designed for modern revenue teams, SalesboxAI brings together prospecting, account-based marketing (ABM), inbound lead qualification, sales engagement, and pipeline intelligence into a single platform. Built for B2B sales, marketing, and RevOps teams, SalesboxAI is increasingly being adopted by organizations looking to replace their outbound SDR stack, ABM platform, sales engagement tools, and multiple point solutions with a single agentic AI system that can autonomously generate pipeline and book qualified meetings. Traditional GTM environments often require a collection of disconnected tools for sales engagement, intent monitoring, data enrichment, LinkedIn outreach, conversational chat, advertising, CRM automation, and analytics. SalesboxAI eliminates this complexity by providing a coordinated network of specialized AI CoPilots that operate continuously across every stage of the buyer journey. The platform combines intent signals, account intelligence, behavioral data, and AI-driven workflows to identify buying opportunities, prioritize target accounts, and orchestrate personalized engagement across email, LinkedIn, web, chat, advertising, and sales channels. Its autonomous AI agents can research accounts, enrich contact data, qualify inbound leads, generate personalized messaging, execute outreach campaigns, and surface actionable insights in real time. SalesboxAI aligns sales, marketing, and revenue operations around a shared view of accounts, contacts, engagement, and pipeline performance. By automating repetitive GTM tasks and continuously monitoring buying signals, it helps organizations improve lead quality, accelerate sales cycles, increase conversion rates, and drive more predictable revenue growth. The result is a 24/7 AI-powered revenue engine that enables teams to engage the right buyers at the right time, scale personalized outreach, and generate pipeline more efficiently than traditional GTM technology stacks. **Average Rating:** 4.5/5.0 **Total Reviews:** 3 **How Do G2 Users Rate SalesboxAI?** - **Campaign Measurement:** 8.3/10 (Category avg: 8.2/10) - **Attribution:** 8.3/10 (Category avg: 7.8/10) **Who Is the Company Behind SalesboxAI?** - **Seller:** [Salesbox](https://www.g2.com/sellers/salesbox-9ac62c25-d54f-4037-8528-5a652a695d29) - **Year Founded:** 2014 - **HQ Location:** New York, New York, United States - **LinkedIn® Page:** https://www.linkedin.com/company/salesboxai/ (141 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 33% Small-Business, 33% Enterprise #### What Are Recent G2 Reviews of SalesboxAI? **"[Effortless Sales Outreach with Excellent Support](https://www.g2.com/survey_responses/salesboxai-review-12828560)"** **Rating:** 4.5/5.0 stars *— Adith M.* [Read full review](https://www.g2.com/survey_responses/salesboxai-review-12828560) --- **"[Salesbox.ai is the best for attracting accounts and increasing sales](https://www.g2.com/survey_responses/salesboxai-review-6786268)"** **Rating:** 4.5/5.0 stars *— Daniel Ernesto R.* [Read full review](https://www.g2.com/survey_responses/salesboxai-review-6786268) --- #### What Are G2 Users Discussing About SalesboxAI? - [What is SalesboxAI used for?](https://www.g2.com/discussions/what-is-salesboxai-used-for) ### 25. [AdDaptive Intelligence](https://www.g2.com/products/addaptive-intelligence/reviews) AdDaptive Intelligence is the leading provider of Account-Based Marketing and B2B intelligence. Our technology platform combines the power of big data and advertising automation to help B2B marketers define, reach and engage their ideal customers. By analyzing billions of data points in real-time, we are able to accurately connect validated offline business data to the online world and provide marketers with world-class solutions for B2B targeting and Account-Based Marketing in their digital advertising efforts. **Average Rating:** 3.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate AdDaptive Intelligence?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) - **Campaign Measurement:** 8.3/10 (Category avg: 8.2/10) - **Attribution:** 10.0/10 (Category avg: 7.8/10) **Who Is the Company Behind AdDaptive Intelligence?** - **Seller:** [AdDaptive](https://www.g2.com/sellers/addaptive) - **Year Founded:** 2010 - **HQ Location:** Waltham, Massachusetts, United States - **Twitter:** @AdDaptive (150 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/addaptive-intelligence/ (70 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Enterprise, 50% Mid-Market #### What Are AdDaptive Intelligence's Pros and Cons? **Pros:** - Analytics (1 reviews) - Reporting (1 reviews) **Cons:** - Expensive (1 reviews) - Integration Difficulty (1 reviews) - Integration Issues (1 reviews) - Poor Integration (1 reviews) - Unsuitable for Small Businesses (1 reviews) ### What Do G2 Reviewers Say About AdDaptive Intelligence? *AI-generated summary from verified user reviews* **Pros:** - Users value the **real-time analytics and reporting** capabilities of AdDaptive Intelligence for effective optimization. - Users value the **analytics and reporting** features of AdDaptive Intelligence, enhancing real-time optimization of their strategies. **Cons:** - Users find AdDaptive Intelligence **expensive for small businesses** , making it challenging to justify its advanced features. - Users find the **integration difficult** , especially with the need for third-party software, which complicates usability for small businesses. - Users find the **integration issues** with third party software costly for small businesses, impacting overall value. - Users find **poor integration** with third-party software challenging, particularly impacting small businesses due to added costs. - Users find AdDaptive Intelligence **unsuitable for small businesses** due to high costs and third-party integration requirements. #### What Are Recent G2 Reviews of AdDaptive Intelligence? **"[Its a good software to help us in targeting groups of relevant audience](https://www.g2.com/survey_responses/addaptive-intelligence-review-11547777)"** **Rating:** 4.0/5.0 stars *— Yogesh U.* [Read full review](https://www.g2.com/survey_responses/addaptive-intelligence-review-11547777) --- #### What Are G2 Users Discussing About AdDaptive Intelligence? - [What is AdDaptive Intelligence used for?](https://www.g2.com/discussions/what-is-addaptive-intelligence-used-for) ## What Is Account-Based Advertising Software? [Account-Based Execution Software](https://www.g2.com/categories/account-based-execution) ## What Software Categories Are Similar to Account-Based Advertising Software? - [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) - [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics) - [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms)