# How do marketers set up segmentation in HubSpot Marketing Hub without rebuilding lists?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I've been trying to work out how marketers handle segmentation in <a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews">HubSpot Marketing Hub</a> without rebuilding lists every few months, and most of it comes down to the active or static choice made when a segment is created. HubSpot now calls lists segments: an active segment keeps adding and removing contacts as they meet its filters, a static one is a one-time snapshot, and a static segment built with filters can be converted to active later instead of being rebuilt.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Reading recent G2 reviews, rebuilding tends to happen in two situations: putting together a quick segment with several criteria on the fly, and cleaning up after a year of sends when it isn't clear which older lists still feed a workflow. The filter depth behind that is also what people value most here, splitting contacts on several criteria for a targeted email, suppressing a specific list from a send, and using AI-assisted audience building to find high-intent groups. For <a class="a a--md" elv="true" href="https://www.g2.com/categories/marketing-automation">marketing automation</a> teams, that depth is exactly why segment counts grow.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">What I'd like to compare notes on:</p><ul>
<li>Do you default to active segments and keep static ones for one-off sends?</li>
<li>How do you name or folder segments so they're still findable a year later?</li>
<li>How do you check which workflows depend on a segment before deleting it?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">And has anyone converted a static segment to active instead of starting over?</p>

##### Post Metadata
- Posted at: 2 days ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

The choice made at creation is really the whole story here, and the nice part is that it isn’t final. A static segment built with filters can be switched to active later, so a quick one-off doesn’t have to become a rebuild if it turns out to be useful again. Being able to suppress a specific list from a send is also handy, since an exclusion doesn’t need its own new segment.

##### Comment Metadata
- Posted at: about 5 hours ago
- Author title: Tech Consultant





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