What is intent data?

What is eDiscovery? Since the majority of evidence in legal cases is now stored electronically, eDiscovery has become an essential component of modern legal practice. Conducting eDiscovery requires specialized expertise and technology in order to review electronically stored documents 

Last updated: August 10, 2026 What is localization? Localization is the process of adapting a product, service, or piece of content to a specific market's language, culture, and regional standards. It goes beyond word-for-word translation by reshaping formats, visuals, and the overall user experience so everything feels native to the region.

G2 aims to be the trusted place professionals go for software globally. In fact, 100 million buyers across the globe visit G2.com annually to research the best software and services solutions for their business needs and review the products they use. Increasingly, more of these visitors are coming from outside of the U.S., with over 29 million buyers from EMEA visiting G2.com over last year — up 13% from the prior year. And nearly 20% of the over 2.8million reviews on G2 are derived from the EMEA region. 

G2 has become the place where software buying decisions happen, whether buyers discover solutions through artificial intelligence (AI) search or evaluate alternatives directly on our platform. Thanks to our first-party data from millions of software buyers, we’ve also become a highly cited source by LLMs.

Your customers are your most important asset. And if you follow BoomTown’s footsteps, you’ll leverage them to build brand awareness and promote more pipeline. 

Looking for a crash course in all things G2 Buyer Intent? 

Building trust with today’s leery buyers seems impossible. 

The sunscreen is on, the grill is fired up, and the days are so long you're losing track of time, which can only mean that summer is in full swing! It's time to trade the conference rooms for a lawn chair and soak up the season as the software world heats up with new trends.

For any B2B business, lead generation and MQL conversions become a root cause of worry, so much so that nobody even eats anything before the first standup of the day.