67% of software buyers engage a vendor’s sales team after they have already made a purchase decision. Learn how go-to-market teams are leveraging data and ramping up content marketing, social proof, communities, events, and much more to reach buyers where they are.

A success story about how one of our customers, Winning by Design, made the most of their G2 Profile to capture verified reviews from their customers as a way to close more deals.

Join us for a discussion focused on ways to continue to bring inclusivity to the workplace – internally and externally.

Understanding your market is crucial to connecting with the right buyers. 

As the year kicks off, meet the moment and make the most of your G2 strategy.

A B2B sales strategy is always about the customer's emotions.

G2’s own Director of Product Management, Rachel Bentley, dishes her secrets on driving valuable user reviews and forming trust with buyers with user-generated content (UGC). 

Too many sales teams mistake activity for improvement. They record calls, run training sessions, and track metrics, yet performance plateaus. The problem isn’t effort; it’s ineffective coaching.

It's official: customers choose sustainable products from sustainable brands.

Most sales teams think they’re giving buyers everything they need: the right decks, demos, and follow-ups. But in reality, buyers are overwhelmed, not engaged. Scattered emails, long threads, and disconnected assets make the buying process confusing and slow.