Dilip Asbe said that newer UPI apps could be more competitive with a viable commercial model

I’ve worked with enough dashboards to know that data isn’t always the problem. Answers are. Teams today can track almost everything, from marketing performance and sales activity to customer behavior and product adoption. But having access to metrics doesn’t automatically make it easier to understand what’s driving results or what action to take next.

The best course authoring software broadly promise the same thing: fast course creation. What they rarely show you is what happens six months later, when a product changes mid-quarter, a compliance requirement shifts, and the team that built the original modules has moved on.

5G technology is set to take over the world and herald in a new age of the internet.

We’ve all been stuck in a meeting that seemed pointless or went on too long without any purpose.

In the world of marketing, product competition is fierce and consumers' attention spans are shorter than ever.

 G2 Grid® Report · Summer 2026 Best WhatsApp Marketing Software Updated May 26, 2026 View full category This guide was last updated on January 7, 2026. A newer report has since been published. The tools below reflect the scores from G2's Summer 2026 Grid® Report. 1 Insider OneLeader ★★★★★★★★★★ 4.8 AI PersonalizationCross-Channel Journeys Dense Feature Set 2 WhatsApp Business Platform ★★★★★★★★★★ 4.6 Quick RepliesProduct Catalog Template Approvals 3 WatiTop Trending ★★★★★★★★★★ 4.6 Fast OnboardingBroadcast Campaigns Sync Delays 4 respond.io ★★★★★★★★★★ 4.8 Multi-Channel InboxResponsive Support Tier-Based Pricing 5 WebEngage ★★★★★★★★★★ 4.5 Journey BuilderCustomer Segmentation Basic Reporting 6 indigitall ★★★★★★★★★★ 4.8 Intuitive SetupMulti-Channel Reach Limited Customization 7 ActiveCampaignBest Free Software ★★★★★★★★★★ 4.4 Automation BuilderCRM Integration Steep Learning Curve 8 MSG91 ★★★★★★★★★★ 4.5 API IntegrationOTP Delivery Basic Dashboard 9 MoEngage ★★★★★★★★★★ 4.5 Push NotificationsBehavior Targeting Cluttered Dashboard 10 QuickReply.ai ★★★★★★★★★★ 4.8 Clean InterfaceResponsive Support Limited Analytics Show all 10 tools▾ The tools below have also been exhaustively tested and evaluated, and continue to hold their place among the best WhatsApp Marketing Software on G2. WhatsApp now plays a central role in how customers engage with brands, and that shift raises entirely new operational requirements for marketing and support teams. As message volumes grow, teams quickly feel the strain, missed follow-ups, fragmented conversations, and manual processes that don’t keep pace with customer expectations. Early-stage tools often work for simple outreach, but they break down once teams need structured automation, unified data, and reliable delivery at scale.

E-commerce marketing helps your business grow, increases sales, and builds brand awareness. 

Video is taking over our lives.

Instagram users could soon see more ways to tune their content.