You know the challenge: 95% of your market isn't ready to buy. How do you find the 5% who are?

If you run an e-commerce business or work on a customer support team that’s constantly juggling inquiries, you already know how essential real-time support can be. Live chat software wants to be your new best friend, and honestly, it can be.

Did you hear that?

Are you still spending time searching for documents scattered across different systems instead of focusing on your core work? I have seen how easily this can slow teams down and create unnecessary friction.

Buyers aren’t clicking on gated content and jumping on a demo like they used to. Now they’re checking reviews, asking AI, and making up their minds before they ever talk to sales. In today’s market, brand perception and customer voice aren’t just a nice-to-have—they have a real impact on your pipeline. 

Recently, I was lucky enough to host a fantastic panel of industry leaders and G2 customers who shared their experiences and strategies for leveraging G2 to drive revenue. 

It would be an understatement to say it’s been a year of rapid transformation for B2B software. 

I know how challenging it can be to monitor a network on a tight budget. Many network administrators and IT professionals in small businesses are tasked with managing increasingly complex environments while keeping costs under control.

Join us to see how G2’s latest innovations turn visibility into pipeline — helping you capture high-intent buyers through LLM-driven discoverability, real-time intent data, and precision targeting. You'll learn how leading teams are integrating G2 insights directly into their CRM and marketing platforms to optimize campaigns, trigger sales plays, and prove ROI.  

Trade market murkiness for in-market buyer visibility.