A B2B sales strategy is always about the customer's emotions.

“When your narrative is consistent across channels, AI recognizes it as authoritative and repeats it back to buyers. G2 is what gives us that authority at scale.”

The job hunt isn’t what it used to be. Today, algorithms screen your résumé before a human ever does, and competition is fierce across every industry. If you're not using the right strategies, tools, and timing, you’re already behind.

A customer success story of how one of our customers, Dealhub.io, made the most out of G2 Content to not only increase reviews, but also double their Google campaign lead volume. More on the full story:

Whether you’re a hobbyist sketching out ideas, a student learning design, or a professional experimenting with new concepts, having the right tools can make all the difference. Yet, I know that not every designer has the budget for expensive software.

G2’s own Director of Product Management, Rachel Bentley, dishes her secrets on driving valuable user reviews and forming trust with buyers with user-generated content (UGC). 

Most sales teams think they’re giving buyers everything they need: the right decks, demos, and follow-ups. But in reality, buyers are overwhelmed, not engaged. Scattered emails, long threads, and disconnected assets make the buying process confusing and slow.

A success story about how one of our customers, Winning by Design, made the most of their G2 Profile to capture verified reviews from their customers as a way to close more deals.

With a narrow window to uncover buyer interest in time, how can demand teams get in front of the right accounts early in the research journey? And how can you perfect your timing to get in the door before your competition?

Unencrypted DNS can expose your browsing, but Android's Private DNS keeps it secure. Here's how to enable it.