Over the past year, Artificial Intelligence has shifted from marketing hype to business imperative, reshaping the way we work and fueling organizations’ growth. According to G2’s 2024 Buyer Behavior Report, based on a survey earlier this year of nearly 2,000 software buyers worldwide, 56% of respondents said their organization had purchased an AI platform within the last three months. Of those buyers, 83% said their organization has already seen a positive return on investment (ROI)  from that purchase.

Sixty-three percent of tech startups fail in the first four years - the highest failure rate of any industry, believe it or not. 

August marks the start of G2’s second half, which is always an exciting time packed with a ton of new launches, products, and features we’ve been working hard on throughout the first half of the year. So while we celebrate the end of a great half and the start of what’s to come, check out the top updates we think you’ll love:

If you’ve been following along with our product updates here, we've mentioned our Integration Hub as a go-to destination for G2 customers to connect G2 with the tools they know (and love).

Now that we’ve turned the calendar to 2025 and we’re wrapping up our fiscal year at G2, it’s the perfect time to reflect on all we accomplished together in 2024. I am filled with immense gratitude and pride for everything the G2 team and our incredible community have achieved. Let’s take a moment to celebrate some of the highlights together.

Imagine this: you're wowing potential buyers on your G2 Profile with custom content, product screenshots, engaging videos, transparent pricing, and insightful reviews. Your profile is a comprehensive resource, offering everything buyers need to make informed decisions. Yet, amidst this wealth of information, there's one piece of information missing —  a necessity in buyer considerations: security and compliance.

What is firewall management? Firewall management is the process of setting up and monitoring a firewall on a private network, both in business and personal settings, to maintain network security.

The promise of flexibility and productivity draw people to cloud services, but the extra security risks they bring make it tricky for organizations to transition from on-premises applications.

What is Product Information Management? Product information management (PIM) is the process of collecting, organizing, enriching, and distributing product data from one centralized platform. It helps businesses keep product information accurate, consistent, complete, and up to date across ecommerce channels, sales channels, marketing channels, and marketplaces.

What is GRC? GRC is an acronym that stands for governance, risk management, and compliance. GRC consists of an organization’s integrated approach to managing these three interdependencies within industry standards.