As modern businesses continue to embrace the cloud, the challenge of securing sensitive data and maintaining compliance steadily becomes more involved and complex.

Is it possible to leverage your competitors' data to effectively scale your own outbound efforts? Ask Kibo, the company that used G2 Buyer Intent to do exactly that.

A success story about how one of G2’s customers, Enablix, made the most of their G2 profile to boost reviews, gain brand awareness, and increase leads for their sales enablement software.

A B2B sales strategy is always about the customer's emotions.

Pop quiz: 43% of small businesses claim their biggest financial challenge is ________.

It would be an understatement to say it’s been a year of rapid transformation for B2B software. 

Ever since I picked up an old Game Boy from my friend, getting into another character's shoes in immaculately crafted environments has completely swallowed most of my existing free time. As I was playing Red Dead Redemption 2 recently, I couldn't help but admire how the RAGE engine took me to the Wild West with beautiful graphics and NPCs that seemed to have their own lives. So naturally, I wanted to evaluate and rank the best game engine software and their role in automating game operations in detail. With the help of G2 reviews and conversations with game developers and engineers, I went deep into the backend of gaming animation and prototyping. That's when I realized that games are a patchwork of multiple departments, like graphic design, UI development, and quality assurance. I was also informed about multiple concerns game developers face, such as hardware inconsistencies, low-level API compatibility issues, and memory storage overload. I evaluated 20+ game engines on my own, from which I shortlisted the 7 best engines that offered an integrated development environment for developing high-quality games. If you're wondering, the top tools are: Unity, Unreal Engine, PlayCanvas, Godot, CryEngine, GameMaker, and Cocos2d-X.

Fresh off the heels of our Spring 2025 Reports, we recently hosted a G2U Edge webinar on mastering review generation. Led by Katlin Hess, Director of Customer Marketing at G2, and Nicole Cuillo, Senior Product Marketing Manager at G2, the session focused on smarter, faster ways to collect and leverage G2 reviews, while also showing our new hands-free review accelerator and revamped Reference Pages.

When it comes to software buying decisions, AI has already overtaken humans as consumers of the web.

I evaluated 20+ tools to find the seven best headless CMS software. These areSanity, Storyblok, Hygraph, Contentstack, Prismic, Umbraco, and Prepr CMS. Look, I’m no web developer. I don’t mess with code or follow the latest JavaScript frameworks. But as a marketer with years of experience, I know the pain of juggling content across multiple online platforms. Whether it’s updating website banners, refreshing app content, or aligning everything with an email campaign, the process can feel like trying to rewrite a billboard while driving past it at full speed.