As a two-time former head of marketing at tech startups and as a current startup founder, I rely on Wynter every time I've got a home page with fresh copy to test. For my money, there's no better, more efficient way to get feedback from my ICPs. (To give you an idea, my ICPs have included: heads of engineering teams at small-to-midsized tech, heads of IT, and marketing consultants/agencies.)
I get at least one (and often more than one) important insight every time I run a test.
I've also used Wynter to successfully (in)validate product/market fit hypotheses. A former boss of mine had a strong hypothesis about a user profile that would be a strong fit for a new product line, and I was able to convincingly refute that hypotheses with a quick (~2-day) test on Wynter.
For getting impactful insights from B2B personas in short timeframes, I don't think there's a better resource out there than Wynter.
Wynter is an amazing platform for getting user feedback. Their team is also extremely helpful and supportive. I've gained so many great insights from the research that we've done with them.
Very fast response, helpful qualitative feedback from your target market, someone you can talk to and get helpful updates while the project is running. Overall very valuable service.
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