We have a few very intense months behind us, reflecting and rethinking how we show up in the world to our customers and partners, ... Wynter was a huge help in validating our ideas (or telling us to go back to the drawing board). You know when you're super deep in the project, and you've been thinking about your brand's message and copy and visuals for a really long time? And of course, it all makes sense to you. But how often do you think of how you show up to your customers? Do they get your clever puns? Is the H1 a bunch of buzzwords that mean nothing? Do people seeing your brand for the first time, understand what problems you solve and how this can be useful for them? They often say "sleep on it", to delay making a decision and think it through ... at Supermetrics, we've actually started saying "Let's Wynter test it". While I do think that the "just ship it" mentality is great, we're often a little too close to our own product, so I love that we can test our ideas via our ICPs and get their feedback before releasing something live. Getting answers is pretty speedy (just about the time it would take to "just sleep on it"), and they often help uncover something unexpected. I find that people who have applied to respond with Wynter are always very thoughtful and respectful with their replies, but do leave great constructive feedback. Totally worth it!

The turnaround time when collecting feedback through Wynter is unrivaled. You can get top tier qualitative insights through Wynter 24-48 hours after launching your test.

Most people think that they know what's going wrong on their website until they hear users say exactly what they want to be seeing. Wynter is absolutely the best way to learn what things need to go on your website in order to give customers what they're looking for.