The whole flow has been made easy to navigate, creating clarity for both sides - the company and the audience. That definitely helps to avoid any misjudgment between the expected and actual results.
We were able to put our assumptions aside and get the real opinion of our customer profile on how they experience our landing pages. Their feedback was immense and as a result we knew where exactly to amend our LP's
- We can get feedback directly from our ICP and the audiences we want to sell to.
- The turnaround time is out of this world - most results were done within 24 - 48 hours.
- Landing pages and improving conversion rates are often the abandoned children of performance marketing. Improving both is an art and a science, and Wynter makes it easy to do so.
- You can write free-text audience details of who you're specifically looking to get feedback from if it's a niche role within a department. i.e. For us it's internal comms people that roll up into Wynter's pre-defined PR / Communications selector. So we can rest assured we're not getting feedback from people we don't sell to like PR people