There are many features I love about Workshop, but the biggest highlight is clear: it allows us to create emails that truly represent and personify our brand and culture. With it, we can build engaging content that users trust and actually want to read. We also have analytics that give us insight into who received a message, who opened it, and what types of content they engage with most.
The ability to schedule communications has been a great tool as well. As a team of one, I’m not always available, so being able to draft, prepare, and plan in advance lets me step away with confidence, knowing the message(s) will be sent. It’s also helpful to be able to send on behalf of leaders within the organization, since some communications land better when they come from a recognizable face rather than our generic communications mailbox.
I am inside the Workshop platform every day, without fail and it is very functional and easy to use. I also love the new features and add-ons they keep rolling out.
I recently signed up to Workshop after seeing them at an Internal Comms conference and I find it valuable that I can use it to send emails and change incorrect links without recalling or sending multiple emails. The ability to reach colleagues with timely communications and track how employees are engaging with the content has been great. I really like how easy it is to use; it's user-friendly and very intuitive. I also appreciate that emails look like they are sent to an individual rather than a group because it allows a bit of personalization.
The email-first internal communications platform to engage employees, elevate your content, streamline your communications and measure the impact - all without needing a massive overhaul.
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