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Similarweb

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1,648 reviews
  • 5 profiles
  • 16 categories
Average star rating
4.5
#1 in 2 categories
Grid® leader
Serving customers since
2007
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Similarweb Reviews

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1126
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9
SV V.
SV
SV V.
Director of Analytics @ Indeed | Driving Data-Driven Insights, Agentic Automation & Data Governance
09/24/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Powerful web and digital market intelligence across markets

The breadth of market coverage is a major strength, giving us a consistent source for competitive analysis across markets. Features like Market Quadrant and Audience Overlap help go beyond basic traffic numbers, while custom reports, dashboards and AI-assisted features make it easier to deep-dive into specific questions. The API and MCP capabilities are also very useful. They were straightforward to integrate into existing data workflows, and I’ve found the traffic metrics consistent across different ways of accessing the data. The newer channel breakdowns, including Gen AI and more granular social channels, add useful depth without disrupting the overall traffic view. Support and documentation around methodology and product changes have also been helpful.
Verified User in Marketing and Advertising
IM
Verified User in Marketing and Advertising
09/24/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Unbelievable Data Depth with Unique Metrics and Competitor Insights

The amount of data is unbelievable. You can find metrics you won't find anywhere else, including AI prompts and competitors' insights. Also there are unlimited user per account.
Verified User in Retail
UR
Verified User in Retail
09/24/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Translated Using AI

One of the best competitive intelligence tools on the market

The biggest upside is the amount of data that they can capture on competitors across the entire web. I've been able to make business decisions based on what the data is telling me. The user interface is extremely easy to use and you can dig into areas that you've never thought possible. I would highly recommend this to any business that has the time to invest in doing a little research and uncovering a wealth of useable insights.

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HQ Location:
New York

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@Similarweb

What is Similarweb?

Digital is now the most important driver of growth and profitability for just about every business. Similarweb offers a platform that provides a 360-degree view of digital landscapes, including Research Intelligence tools (benchmarking, audience analysis, and more), Market Intelligence tools (keyword analysis, marketing channel performance and more), Sales Intelligence, Shopper Intelligence, and Investor Intelligence. Trusted by leading global brands, our insights equip businesses with a digital edge, enabling them to outperform competitors and win their markets. How do you position yourself against your competitors? Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior. Our keyword data, updated weekly from actual user searches, along with detailed breakdowns of website traffic by channel and in-depth insights within a domain, ensure unparalleled accuracy and freshness. We also provide extensive metrics on apps, landing pages, ads, conversion analysis, and segment analysis for virtually any website. No other platform matches our detailed, fresh, granular, and visually appealing data presentation level.

Details

Year Founded
2007
Ownership
NYSE: SMWB