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Similarweb

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1,606 reviews
  • 5 profiles
  • 16 categories
Average star rating
4.5
#1 in 2 categories
Grid® leader
Serving customers since
2007
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Similarweb Reviews

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Profile Name
Star Rating
1103
449
39
6
9
AS
Abhinav S.
05/06/2026
Validated Reviewer
Review source: Organic

Clear Traffic & Keyword Insights to Spot Trends and Position Better

The traffic and engagement insights provide data that gives us a clearer idea of the time frames when there is a sudden spike or drop in traffic. It also helps us identify which keywords and categories are in demand through which we can position ourselves better in the market.
AS
Abhinav S.
05/06/2026
Validated Reviewer
Review source: Organic

Easy Competitor Analysis with App Rankings, Trends, and Engagement Metrics

Similarweb app intelligence makes competitor analysis very easy. The platform brings together app rankings, download trends, engagement metrics, and visibility data in a way that’s quick to navigate, as everything is available at one place.
Prisca P.
PP
Prisca P.
05/06/2026
Validated Reviewer
Review source: Organic

A reliable compass for navigating today's search landscape

As an SEO professional, what I value most about Similarweb Search Intelligence is the ability to have both organic and paid data in a single view. Instead of switching between multiple tools to get a complete picture of the SERP landscape, I can directly see how competitors are distributing their efforts between organic and paid channels which helps me prioritize where to focus my own strategy. The AI Brand Visibility feature has also become part of my regular workflow. As AI-generated answers take up more space in search results, being able to track how a brand appears in these new surfaces alongside traditional organic rankings is genuinely useful. It gives a more realistic view of actual search visibility rather than just ranking positions. What makes these features practical day-to-day is how the data is presented: the interface lets me compare metrics without having to build custom dashboards or export everything to a spreadsheet first. For someone working across multiple clients or markets, that saves meaningful time during analysis. Overall, it fills a gap that most standalone SEO tools don't address: the intersection of organic search, paid search, and AI visibility in one place.

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HQ Location:
New York

Social

@Similarweb

What is Similarweb?

Digital is now the most important driver of growth and profitability for just about every business. Similarweb offers a platform that provides a 360-degree view of digital landscapes, including Research Intelligence tools (benchmarking, audience analysis, and more), Market Intelligence tools (keyword analysis, marketing channel performance and more), Sales Intelligence, Shopper Intelligence, and Investor Intelligence. Trusted by leading global brands, our insights equip businesses with a digital edge, enabling them to outperform competitors and win their markets. How do you position yourself against your competitors? Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior. Our keyword data, updated weekly from actual user searches, along with detailed breakdowns of website traffic by channel and in-depth insights within a domain, ensure unparalleled accuracy and freshness. We also provide extensive metrics on apps, landing pages, ads, conversion analysis, and segment analysis for virtually any website. No other platform matches our detailed, fresh, granular, and visually appealing data presentation level.

Details

Year Founded
2007
Ownership
NYSE: SMWB