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Numerator

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130 reviews
  • 2 profiles
  • 8 categories
Average star rating
4.5
Serving customers since
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Numerator Verified Voices

88 reviews

Verified Voices, Numerator’s in-platform, DIY survey solution, allows users to engage consumers based on verified purchase behavior. With receipt-backed purchases, Verified Voices eliminates the need for screener questions, removes the cost of paying for incidence, and minimizes recall bias — setting a new standard in consumer research. With access to 600k buyers who have shared a verified purchase in the past 60 days, overlaid with rich demographic profiles, users can engage their most valuable customers segmented by what they purchase, where they shop, and more. Verified Voices offers an intuitive setup experience with ready-to-use specialty surveys, thoughtfully crafted templates, and AI-generated questionnaires, making survey creation effortless. Within as little as a few hours, users get high-quality, actionable consumer feedback they can trust. Survey responses are delivered as flexible reporting with customizable comparison charts and dynamic filters, enabling a deep exploration of responses. AI-powered summaries transform large sets of data into clear insights—highlighting key themes and takeaways for a concise and comprehensive view of survey results. Credit bundles and subscription options are available in-platform, giving users the ultimate flexibility to create surveys how and when they need to. Numerator’s differentiated ability to link verified purchase data with Verified Voices survey responses, uncovers deeper consumer attitudes and motivations, delivering a holistic, more accurate picture of today’s consumer.

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Numerator Insights

42 reviews

Numerator Insights helps brands and retailers grow via next generation consumer insights derived from America’s largest purchase panel.

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97
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Numerator Reviews

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Star Rating
97
29
3
1
0
Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
07/22/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Fast, Actionable Insights with an Incredibly User-Friendly Experience

The tool is extremely user-friendly, and the insights are fast and actionable. I can deploy a survey to the panel and have answers back within 24 hours, which makes the whole process feel efficient. The downloadable charts are a real time-saver and make it much easier to share results.
CH
Courtney H.
07/20/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Rich Verified Shopper Insights with Fast Deployment and Clear Visualizations

Being able to find shoppers who have definitively purchased a product, then dive deeper using cross-purchase data and understand which channel or retailer was the site of purchase, has created an extraordinarily richer data set than what we typically get from self-identified shoppers. We also love the speed of deployment and fielding, which helps us get results quickly. I also appreciate the data visualization of the results; it makes it easier to identify key learnings.
Verified User in Consumer Goods
UC
Verified User in Consumer Goods
07/15/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Verifiable Receipt Purchases and Responses

I like that you can target specific audiences and purchase behaviors in addition to filtering by retailer or channel. It’s easy to create yourself and launch, too.

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HQ Location:
Chicago, Illinois

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@numerator

What is Numerator?

Numerator is a data company transforming how consumers and markets are understood. Powered by advanced technology and proprietary, zero-party purchase and survey data from more than one million households, Numerator provides visibility into consumer behavior and attitudes across consumer goods, retail, restaurants, tech and media, management consulting, institutional investors, and the public sector. Headquartered in Chicago, Numerator drives decisions at the world’s largest and fastest-growing companies in more than 50 countries.

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Website
numerator.com