HockeyStack's data model & interface allows builders in the tool to create countless helpful views for examining Marketing programs' performance and interactions with any CRM changes. It is incredibly helpful to have email, paid, and web data in one interface that can speak to CRM data. Before HockeyStack, it was quite cumbersome or impossible for our team to have views into questions such as "what paid social campaigns are driving demos that then receive BDR follow up" or "what email assets, via driving web visits, are influencing the most pipeline" - and especially for either of these questions "do we see that engagements of these types tend to have higher conversion rates to pipeline than users who visit our website in general, or does this pipeline have a higher likelihood to convert to qualified pipeline"? While HockeyStack is geared towards Marketing attribution use cases, I also find a lot of value out of using the tool for other Sales/CRM reporting use cases such as BDR activity reporting and sales play efficiency, just because HockeyStack is able to solve for many of the object limitations that make intra-SFDC reporting challenging. I'll also note their customer support has been quite helpful in the year we've used them, I have all responses to my cases within 48 hours and many of them are quite complex.

Hockeystack helped us answer the age old question "what is marketing's performance". The measurement and reporting tool allowed us to successfully analyze the entire buyers journey and evaluate our impact on pipeline & revenue. Our team can now, with confidence, report on attribution with clean dashboards that my CMO frequently takes into his executive meetings. After we configured the measurement and reporting we then adopted the Account Intelligence tool, which has opened up a whole new world of opportunities for my team. We now operate within much more intelligent workflows that, with the help of the Hockeystack AI scoring model, elevate the right companies to our sales team with leads that are engaged, aware, and in a buying cycle. It has allowed us to transcend chasing form fills and focus on what actually matters. Customer support has always been excellent! Out of our entire tech stack, nobody has better service than Hockeystack! At first I was concerned about how to configure and manage the product but once I started tinkering around I found out how easy it is to start building once you operate within it for a bit. And of course if there was anything I needed help with, Hockeystack was there for us.

I've worked in marketing operations for over a decade, and attribution has always been a buzzword among marketing and sales leaders, and for good reason. Understanding what's actually driving pipeline is critical. But traditionally, leveling up beyond basic attribution meant cobbling together whatever you could from the limited models available in platforms like HubSpot and Salesforce, juggling conflicting data across your CRM, MAP, web analytics, and paid ad platforms... and still never feeling confident in your source of truth. Enter HockeyStack. It seamlessly consolidates all those disparate data sources into one place and delivers insights that go far beyond what’s possible natively in your CRM. Even better: the platform strikes a rare balance of being digestible, highly customizable, and—most importantly—ACTIONABLE! Implementation was a breeze. Huge shoutout to Buğra, Aimee, and the rest of the team, who were always quick to hop on a call or point me to their insanely detailed documentation. Connecting all of our platforms (and we have a lot!) was incredibly simple, which meant less time spent on setup and more time getting immediate value out of the platform One of my favorite features is the direct integration into Salesforce with an iFrame on the account object. Our sales team can see attribution insights without ever leaving the tool they live in. Seriously...if you want to take attribution and your ABM efforts from clunky and vague to sharp and revenue-focused, you need HockeyStack.