HockeyStack was a suprisingly quick implementation (our SFDC instance is a bit of a hot mess, so I fully expected it to take longer). Attribution modeling in the platform is simply fantastic, the platform allows marketers to showcase the value-add of marketing activity. The platform is simultaneously able to provide at a glance KPIs and deep insights into channel, activity and tactical performance. The implementation and customer success teams are amazing. The core strength of HockeyStack is that their team is fully committed to successfully delivering value and it shows in every interaction you have. The leadership of the company is excellent, and they balance technical expertise with excellent communication and fast follow-up.

The tool’s intuitive interface makes it easy to track user behavior and measure the impact of our marketing campaigns. The real-time data has helped us make quick, informed decisions, Highly recommend it for teams looking to level up their analytics game!

Based on my experience with attribution systems, there were two choices: • Hire a team of engineers to design, build, and implement a system (which will often be broken both intellectually and implementation-wise unless they are experienced in attribution systems). • Or engage HockeyStack, who has obsessed over the B2B attribution problem for years, to implement a flexible attribution system in 4 weeks for a fraction of the cost. The team was on top of things (Shirley & Buğra) and were super knowledgeable about both the product and B2B attribution; my speed was often the blocker on implementation, which was a refreshing experience! I believe the choice is clear for anyone in the B2B space.