It’s easy to use and straightforward—simple enough for a marketer to pick up and use without much effort.

It's a reliable piece of infrastructure that I can have faith it is well engineered and supported.

I like Fivetran for its ease of use, security, and robustness. Setting up Fivetran connectors is straightforward with good documentation, which makes it very easy to use. I really appreciate the enterprise-level security with Microsoft Entra and OData integration, as it gives us confidence that our data is safe. Additionally, Fivetran connectors have been very reliable, and I find it very helpful that we are instantly notified if there are any pipeline issues. The cost, ease of use, and better audit trails were significant factors for us switching from Openflow to Fivetran.