The startup speed is solid, and the documentation and ticketing support are well provided, especially compared to more niche players.

they have a lot of of out of the box connectors. good for simple, low volume integrations or getting off the ground quickly

I like the overall dashboard with its capabilities that let me explore different connectors and the extensive area of native connectors, which means I don't have to write my own custom logic all the time. It’s great that, while I don't always have to worry about custom logic, Fivetran still provides the flexibility I need to write custom logic and fetch data from various sources. The ease with which I can set up connectors using just credentials, and the fact that the data flows into my destination, is great. The setup process for multiple connectors, whether native or custom, has mostly been flawless with the existing documentation and CLI tooling.