The simplicity in configuring the connectors and the wide variety of them

What I like most about Fivetran is its reliability and ease of use, especially for ingesting MongoDB data into Snowflake. The data syncs consistently and accurately, and I have faced very few issues while using it. The UI is intuitive and user-friendly, making it easy to set up connectors, monitor syncs, and troubleshoot when required. I also particularly like how Fivetran handles MongoDB's nested data and unnesting, which makes working with complex MongoDB structures much simpler. Another major advantage is the ability to run transformations within Fivetran, allowing us to manage ingestion and transformation workflows in one platform. From a Pricing / ROI perspective, I find the platform valuable because it significantly reduces the engineering effort required to build and maintain custom ingestion pipelines. The support and onboarding experience has also been helpful when setting up and working with connectors. Finally, the increasing use of AI and intelligence features is a positive addition, as it helps make data engineering workflows more automated and efficient. Overall, Fivetran provides a good combination of reliability, usability, automation, and reduced maintenance overhead, which is why it has been a strong choice for our data ingestion and transformation needs.

It's super easy and intuitive. It has a very specific function and it's very good at doing the function. It integrates with all of the systems we use and is easy to get them configured so the initial setup.