Incredibly simple set up and a direct sync to Hubspot that has taken our LinkedIn ad reporting from 1 to 100 in no time. Paired with a custom object in Hubspot to track changes, we're now able to produce influence reports for our LinkedIn ad strategy over time completely on our own terms.
This is a game changer for anyone running LinkedIn ads! Gone are the days of looking only at impressions, clicks, and the slowly declining amount of directly attributed conversions.
Fibbler gives me a holistic overview of the full effects of our LinkedIn ads performance. Knowing what companies in our pipeline that have seen and interacted with our ads, before converting, gives us an idea of what used to be a black hole of attribution.
It's easy to get lost in measuring ads performance on CTRs and engagement rate, but Fibbler gives us the opportunity to measure the actual business impact. It gives a lot of fire power in internal discussions, especially when talking to the mgmt team.
Not to mention the ability to build custom workflows off the intent data that the integration send every week.
It was easy to get started as well. Getting connected to our CRM (HubSpot) was done in a few clicks, same with LinkedIn.
We've struggled a lot with getting an understanding of how many target accounts in our ABM program we were able to engage with different channels. Fibbler made it super easy to assess our LinkedIn ads coverage on an account level and get this data directly to our HubSpot dashboard. We're also using it to identify highest engaging accounts to prioritize together with the sales team.