Fibbler allows us to extend the functionality and insights we have when running LinkedIn ads. Its so easy to use and the ability to see direct attribution of our Paid Social spend to Pipeline and revenue is incredibly useful.
LinkedIn has several capability gaps, Fibbler allows us to plug these. The ability to schedule ads to protect budget and spend when we want to vs being forced to follow the sun. The impression cap that gives us more control and helps budget get spread more evenly across large and small accounts.
Most of our clients use HubSpot as a CRM. Matching campaign performance to sales data to prove marketing effect has been troublesome. Fibbler helps us give our clients the rundown on how our campaigns have reached and created engagement with the customers as well as marketing influenced pipeline and revenue. The customers like it because it's not over complicated and they can basically start usign the platform themselves after a 20 min walkthrough.
Another benefit is the customer support. I don't think I've waited more than 3-4 hours for a issue to be resolved by the Fibbler team.
It's a platform in development, but the development is quite rapid and new features are added often. I have great expectations for the next 12 months of Fibbler.