Epsilon Retail Media Reviews & Product Details

What stands out most about Epsilon Retail Media is its precise audience targeting using real customer purchase data, making campaigns highly effective and eliminating the guesswork in reaching the right shoppers. Review collected by and hosted on G2.com.

One drawback of Epsilon Retail Media is that custom reports can sometimes load slower than expected, which may affect workflow efficiency for users needing timely analytics Review collected by and hosted on G2.com.

The platform system displays campaigns so they receive solid viewing opportunities because it positions ads directly in front of relevant customers. Everything from ad group setup to performance evaluation can now effortlessly fit under one simplified interface for smooth operations. Powered by genuine customer purchasing experiences along with store traffic behavior monitoring, it provides precise targeting insights to eliminate guessing your audience's profile. You can adjust your ads in near real time through the analytics features for instant modifications of your marketing performance. Organizations benefit from a single dashboard that reduces time wasted when moving between different marketing platforms. Review collected by and hosted on G2.com.

Custom reports sometimes take longer to load than average. The situation does not create significant problems because the system automatically fixes itself before causing performance disruptions. Review collected by and hosted on G2.com.

As we're using to launch our retail merchants with them the thing to like best about Epsilon is their hyper targeted advertising. It allows us to reach relevant audiences for our clients. Review collected by and hosted on G2.com.

I felt that the pricing structure is higher compared to other similar platforms. The customer support is also limited. Review collected by and hosted on G2.com.

I really loved the capabilities of the ERP network for target-focused marketing and also it is easy to integrate from other marketing tools and campaign management capability is quite useful Review collected by and hosted on G2.com.

The current reporting capabilities need to be improved and made easier to use. Also, the onboarding training of the tool takes significant time Review collected by and hosted on G2.com.

Epsilon, as a part of Publicis group has a massive omnichannel network to provide a plethora of retail platform. It's targeting is very unique with over 75% hit rate. Excellent for CPL campaign and sales leads. Review collected by and hosted on G2.com.

It doesn't have 100% protected exclusion filter. Specially for age restricted campaigns like alcohol or tobacco, you need to use 3PL network to keep your brand safe. Need to be 100% safe for all brands. Review collected by and hosted on G2.com.

Good personalization: the platform use data of consumers and help to improving conversion rates. Review collected by and hosted on G2.com.

High cost: it's hard to small companies with limited budgets. Review collected by and hosted on G2.com.

Reach out to the customers who are most likely to buy Review collected by and hosted on G2.com.

Nothing much, wish it had better dashboards Review collected by and hosted on G2.com.

From my perspective, Epsilon offers some pretty cool features. I've learned to love their data analytics capabilities, which have helped tailor our marketing strategies. Their integration options are also a fantastic, allowing us to seamlessly connect various internal and external marketing tools and channels. Additionally, their personalized email marketing solutions have significantly improved our customer engagement rates, which has been a huge plus for our business outreach efforts. Review collected by and hosted on G2.com.

Despite its robust data capabilities and integration features, Epsilon can be quite challenging to navigate at first. This steep learning curve is a significant barrier, especially when onboarding new employees. Furthermore, I've found that their customer support sometimes lags, which can be frustrating when immediate issues arise that need prompt resolution, like crisis management. These factors can hinder the overall effectiveness of using their service for streamlined marketing efforts but once comfortable, a lot of people seem to be proficient at it (or at least from my perspective). Review collected by and hosted on G2.com.

ability to provide targeted and data-driven advertising solutions is particularly impressive. It helps retailers and brands optimize their marketing strategies Review collected by and hosted on G2.com.

interface or features to be complex or difficult to navigate at first. However, with proper training and support, these challenges can often be overcome Review collected by and hosted on G2.com.

The CitrusAd platform overall is easy to use and provides all the relevant information in one place. The briefing form follows a good structure, with explanations available for each step of the build. Past this, you can easily update the budget on each campaign in real-time. Reporting shows all results in a succinct and efficient way, with reports easily downloadable to deep dive further into provided data. Review collected by and hosted on G2.com.

Unable to delete archived/old campaigns, which clutter the list of campaigns in each section (and slows down the platform loading time). Platform loading time is often an issue when trying to move through editing/changing budgets. Unable to pull reports of greater than a month, which delays longer-term campaign reporting and deep dives. No way of understanding if banner ads are approved/rejected unless entering the platform itself. Review collected by and hosted on G2.com.