Mid-Market Grid® for Password Managers
Password Managers Definition
Password manager software stores and controls user passwords through an encrypted vault, accessible via desktop, mobile, or browser extensions, allowing users to create strong, unique passwords for every account without needing to memorize them, while enabling businesses to securely share, monitor, and manage credentials at scale. The best password managers help protect personal data by securing and strengthening passwords across every website and application.
Core Capabilities of Password Manager Software
To qualify for inclusion in the Password Manager category, a product must:
- Store and save passwords for websites and applications
- Automate the filling of password forms or logins
- Provide tools for securely sharing credentials
- Integrate with browsers or function atop applications
- Allow users to create, change, or randomize passwords
Common Use Cases for Password Manager Software
Password managers are used by individuals and organizations to strengthen credential security and reduce the risk of breaches. Common use cases include:
- Securing and centralizing employee credentials across business applications
- Enforcing strong password policies and randomized password changes
- Sharing credentials securely across teams without exposing plain-text passwords
How Password Manager Software Differs from Other Tools
Password managers are a focused subset of identity management software, providing essential credential storage and autofill capabilities. However, they typically offer less advanced functionality than identity and access management (IAM) software, single sign-on (SSO) solutions, and user provisioning and governance tools, which provide broader access control and lifecycle management.
Insights from G2 on Password Manager Software
Based on category trends on G2, browser integration and secure credential sharing stand out as the most valued features. Improved security posture and reduced password-related support tickets stand out as primary outcomes of adoption.
Mid-Market Password Managers Grid® Scoring Description
Products shown on the Mid-Market Grid® for Password Managers have received a minimum of 10 reviews/ratings in
data gathered by November 19, 2024. Products are ranked by customer satisfaction (based on user reviews) and market
presence (based on market share, seller size, and social impact) and placed into four categories on the
Grid®:
- Products in the Leader quadrant are rated highly by G2 users and have substantial Market Presence scores. Leaders include: Bitwarden, Keeper Password Manager, 1Password, Rippling, IT Glue, LastPass, NordPass Business, and RoboForm
- High Performing products have high customer Satisfaction scores and low Market Presence compared to the rest of the category. High Performers include: Securden Password Vault for Enterprises
- Contender products have relatively low customer Satisfaction scores and high Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Contenders include: Dashlane Password Manager, Zoho Vault, ManageEngine Password Manager Pro, and HashiCorp Vault
- Niche products have relatively low Satisfaction scores and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Niche products include: KeePass, Uniqkey, TeamPassword, and Passpack
© 2024 G2, Inc. All rights reserved. No part of this publication may be reproduced or distributed
in any form without G2’s prior written permission. While the information in this report has been
obtained from sources believed to be reliable, G2 disclaims all warranties as to the accuracy,
completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.
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