Zuum Reviews & Product Details


What is Zuum?

Check out our free Facebook page performance report. It's available instantly at: http://zuumsocial.com/free-facebook-report/ Zuum is a social media analytics and reporting tool that data into intelligence. No social media analytics tool gives you a better data view for maximizing the impact of your social media properties. Here are a few of the features and capabilities of Zuum that users appreciate. Full Competitive Data: From performance benchmarking to detailed analysis of your competitor’s social media influencers and partners, Zuum gives you the most complete view of your industry landscape. Content & Campaign Analysis: Benchmarking is great, but content analysis is where you go to increase your ROI. Whether your analyzing a competitor’s hit campaign, or digging into your own posting to find what content drives performance, the info you’ll find in Zuum will give you a new perspective on what social media tactics work in your industry. Data Across 7 Networks. Facebook, Twitter, YouTube, Instagram, Google+, Pinterest and LinkedIn. Even Google Analytics for your brand. Zuum leaves no stone unturned in giving you the best picture of how your brand performs, and what you can do to increase the impact. Full Facebook Insights Data: Zuum has every Facebook page and post metric. Instantly available. We fully utilize the complete Facebook data set, because if you want to know what’s really going on, you have to look below the surface. All your data in one place: if you’d ever spent time putting a report together where you had to jump from one data source to another, you know the frustration. Zuum puts everything you need within a few clicks.

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Zuum Profile Details

Zuum Profile Details

Vendor
Zuum
Description
A content strategy tool that helps marketers maximize the impact of their social media properties.
Company Website
Year Founded
2011
HQ Location
Culver City, CA
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
15
Twitter
@ZuumSocial
Twitter Followers
1,128
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Zuum Reviews

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1-6 of 6 total Zuum reviews

Zuum Reviews

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1-6 of 6 total Zuum reviews
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Lead Social Media Analyst
Automotive
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
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"Zuum is a great tool for the social competitive landscape (for content) "

What do you like best?

I liked Zuum so much I that when I moved advertising agencies it was the first tool I requested. Other social tools do a great job monitoring conversations and sentiment, there is nothing else that tracks competitive content like I've found with Zuum. It's very easy to set up and use, it covers the majority of mainstream social platforms, and the customer service is beyond compare. It's so nice to be able to select any period of time that is needed to analyze, from a year of data down to a single day. I love that I can see, on an apples to apples comparison, what is working for other competitors or assumed what has been paid content vs. organic. Although it's not the exact same metrics we use for internal report (ER vs engagements / fan base) it's the best way to gauge audience and top performing content across the board.

What do you dislike?

I wish there was the ability to have more profile accounts (social profiles plugged into Zuum), or a new business account, as when I am requested to do audits it would make my life easier to have all the data in Zuum.

Recommendations to others considering the product:

If you want to be able to see social content across your industry on the more popular social media platforms, this pretty much the tool. Between the great customer service along with the reasonable pricing, it's like having someone data mining or pulling a competitive social landscape review for you.

What problems are you solving with the product? What benefits have you realized?

Being able to see what is resonating across platform for our own social channels and also by competitive has come in handy for our clients. We are also able to see posting schedule, volume, creative style, and fan growth across every platform, which has directly impacted our content series and schedule over the past year.

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Investor and advisor
Financial Services
Small-Business
(2-10 employees)
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"Good product, good range of analytics"

What do you like best?

There are a good range f API set up to enable the user to get a good baseline comparison between their and competitors, good format and usable for Board presentation

What do you dislike?

The price can get quite high quickly which may make it a bit prohibitive for early stage companies where cash is tight. Pricing maybe worth being revisited by the company to build long term relationships with customers who pay more as they grow and generate revenue

What problems are you solving with the product? What benefits have you realized?

Understanding competitors and what works for them and monitoring internal ROI and effectiveness of marketing

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UI
Enterprise
(10,001+ employees)
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"Great price for valuable product"

What do you like best?

provides information that would have been impossible to gather manually. Provides benchmarks against competitors that is very helpful.

What do you dislike?

unable to use for LinkedIn, as well as any ad information.

Recommendations to others considering the product:

Great tool for a great price.

What problems are you solving with the product? What benefits have you realized?

provided valuable competitor comparison information to our stakeholders.

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AM
Mid-Market
(201-500 employees)
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"Zuum"

What do you like best?

It's probably the most comprehensive organic analytics tool out there.

What do you dislike?

I know it can't measure paid for the competition, but it'd be nice to separate out paid and organic for our own brand.

What problems are you solving with the product? What benefits have you realized?

Zuum has been great to figure out what our most engaging posts are and what the competition is doing.

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UC
Enterprise
(10,001+ employees)
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"Zuum Review"

What do you like best?

There are countless applications. I have found Zuum especially helpful for developing strategic social media marketing efforts.

What do you dislike?

It could be a bit more user friendly. Some things are not very intuitive.

What problems are you solving with the product? What benefits have you realized?

We have been able to pinpoint key influencers, and additionally, make sure our social media is integrated with our overall strategy.

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UI
Enterprise
(10,001+ employees)
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"Zuum review "

What do you like best?

Has content and follower data across all platforms in one place. Good for competitive research

What do you dislike?

Due to API restriction, can't get much info on LinkedIn

What problems are you solving with the product? What benefits have you realized?

Monitor the space

Zuum User Ratings

8.6
Ease of Use
Average: 8.7*
7.7
Quality of Support
Average: 8.7*
8.3
Ease of Setup
Average: 8.7*
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