--- title: Zuum Reviews meta_title: 'Zuum Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 12 reviews by the users' company size, role or industry to find out how Zuum works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 12 scale: '5' date_modified: '2026-05-25' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Zuum Reviews **Vendor:** Zuum **Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Average Rating:** 4.0/5.0 **Total Reviews:** 12 ## About Zuum Check out our free Facebook page performance report. It's available instantly at: http://zuumsocial.com/free-facebook-report/ Zuum is a social media analytics and reporting tool that data into intelligence. No social media analytics tool gives you a better data view for maximizing the impact of your social media properties. Here are a few of the features and capabilities of Zuum that users appreciate. Full Competitive Data: From performance benchmarking to detailed analysis of your competitor’s social media influencers and partners, Zuum gives you the most complete view of your industry landscape. Content & Campaign Analysis: Benchmarking is great, but content analysis is where you go to increase your ROI. Whether your analyzing a competitor’s hit campaign, or digging into your own posting to find what content drives performance, the info you’ll find in Zuum will give you a new perspective on what social media tactics work in your industry. Data Across 7 Networks. Facebook, Twitter, YouTube, Instagram, Google+, Pinterest and LinkedIn. Even Google Analytics for your brand. Zuum leaves no stone unturned in giving you the best picture of how your brand performs, and what you can do to increase the impact. Full Facebook Insights Data: Zuum has every Facebook page and post metric. Instantly available. We fully utilize the complete Facebook data set, because if you want to know what’s really going on, you have to look below the surface. All your data in one place: if you’d ever spent time putting a report together where you had to jump from one data source to another, you know the frustration. Zuum puts everything you need within a few clicks. ## Zuum Reviews ### 1. Limited in fitting substance **Rating:** 3.0/5.0 stars **Reviewed by:** Sunatha J. | Sales Support Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2024 **What do you like best about Zuum?** Zuum's serious substance following is fabulous. It keeps me in the know about what my rivals are doing, permitting me to remain on the ball. I can undoubtedly see what sort of satisfied reverberates with their crowd and utilize that to illuminate my own system. **What do you dislike about Zuum?** Zuum misses the mark on coordinated effort highlights. Offering experiences and reports to my group can be unwieldy. The stage doesn't offer a consistent method for examining discoveries or conceptualize content thoughts together. **What problems is Zuum solving and how is that benefiting you?** Zuum has been a instrument for grasping the serious scene. By keeping me informed about what's working for other people, I can tailor my substance technique to be more viable. This has prompted a huge expansion in site traffic and brand mindfulness. ### 2. Averaged platform for data analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Keshav A. | Process Engineer, Mechanical or Industrial Engineering, Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2023 **What do you like best about Zuum?** It was directed straight to set up its functionality and use its services. No sort of highly technical analytical skills was required. The data provided by the platform was accurate and reliable, so we made our use of its services a daily operating activity for the analytics team. The set of features varies from full competitive data analysis to content and campaign analysis, and to many more. With its offerings of services, we were able to achieve our required data in one place which was possible due to its integration with other tools. **What do you dislike about Zuum?** Upon contacting customer support regarding the issues faced by us in the logging-in phase, we were not acknowledged seriously. Sometimes the processing speed slows down even with good internet connection speed. The platform was highly satisfactory for us but with slight room for improvements in the customization space. **What problems is Zuum solving and how is that benefiting you?** Zuum has fulfilled our need for data analytics and has provided us with tools that provide a better data view with the help of features like full competitive data analysis, content and campaign analysis, and many more making our work easier and faster. Data provided by the platform is accurate and reliable, so we preferred its use over other platforms at times. We were also able to get our data in one place and save time without jumping from one data source to another. Overall is it a great tool for robust and reliable data analytics for our team. ### 3. A reliable social media alytics software **Rating:** 4.5/5.0 stars **Reviewed by:** Irene M. | Marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Zuum?** The software is Customizable according to users needs and has a reliable invoicing system adapted to tracking business. Ease in implementation of the product as it does not require any special training unlike it's competitors. The platform enables accurate deliveries and provides dependable GPS solutions. Flexibility interms of payments and fleet maintenance. Proactive and personalised customer support services providers makes the product standout from others softwares. Unlimited frequency of use and ease of use. **What do you dislike about Zuum?** I have not used the product enough to notice any flaws. **What problems is Zuum solving and how is that benefiting you?** The software has been crucial in concept testing and analysing customer's experience in real-time. ### 4. Increasing ROI through Social Media Contents **Rating:** 5.0/5.0 stars **Reviewed by:** Rodney D. | PRESIDENT , Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Zuum?** Simple setup of social media accounts and adding members as well as connecting to large-scale brands. Effective integrations with business systems and platforms. Accuracy of tracking information and timely delivery(best customers experience improvement) Ease of analysising contents. **What do you dislike about Zuum?** No single dislike though extensive training is required to beginners. **What problems is Zuum solving and how is that benefiting you?** Ease to analysising our competitors strengthg, getting influencers ,partners and effective reaching of potential customers. ### 5. The Perfect Media Analytics Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Isaac G. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2023 **What do you like best about Zuum?** With Zuum, we have all our data in one place We can analyze facebook data seamlessly It wotks well with most social media profiles Content and campaign management is easy **What do you dislike about Zuum?** Zuum has been perfect in all aspects and no dislikes yet. **What problems is Zuum solving and how is that benefiting you?** We have used Zuum for social media analytics and it works seamlessly thanks to easy integrations ### 6. Zuum was a Decent Product **Rating:** 3.5/5.0 stars **Reviewed by:** Kali A. | J.D. Candidate, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Zuum?** This product is probably the best that I have found for tracking and comparing competitive data. It allows all of the data collected to be shown in one place and is great for presenting social media information to the company as it is laid out in a way which people are able to understand. **What do you dislike about Zuum?** This program was a little complicated to run in the beginning. It took time to figure out where everything was located and how to run the data we needed. Also, this product technically no longer exists. It is now Rival IQ which I do not like as much. That is why our office is no longer a current user of the product. Also, you could not see which posts of the competitors were paid, so it was difficult to determine whether or not competitors were getting more views because of popularity or because they were paying to advertise. **Recommendations to others considering Zuum:** Zuum is great if you are looking to improve the content you are putting out on social media and if you're looking to see how you're doing in comparison to other businesses with social pages like yours. **What problems is Zuum solving and how is that benefiting you?** When our office used Zuum, we were able to compare competitive data and could easily determine where we were at versus the competition. It was nice to be able to see which posts people were engaging with and what our most popular posts were compared with other offices similar to ours. ### 7. Good product, good range of analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Paul M. | Finance Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2017 **What do you like best about Zuum?** There are a good range f API set up to enable the user to get a good baseline comparison between their and competitors, good format and usable for Board presentation **What do you dislike about Zuum?** The price can get quite high quickly which may make it a bit prohibitive for early stage companies where cash is tight. Pricing maybe worth being revisited by the company to build long term relationships with customers who pay more as they grow and generate revenue **What problems is Zuum solving and how is that benefiting you?** Understanding competitors and what works for them and monitoring internal ROI and effectiveness of marketing ### 8. Great price for valuable product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2016 **What do you like best about Zuum?** provides information that would have been impossible to gather manually. Provides benchmarks against competitors that is very helpful. **What do you dislike about Zuum?** unable to use for LinkedIn, as well as any ad information. **Recommendations to others considering Zuum:** Great tool for a great price. **What problems is Zuum solving and how is that benefiting you?** provided valuable competitor comparison information to our stakeholders. ### 9. Zuum review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2016 **What do you like best about Zuum?** Has content and follower data across all platforms in one place. Good for competitive research **What do you dislike about Zuum?** Due to API restriction, can't get much info on LinkedIn **What problems is Zuum solving and how is that benefiting you?** Monitor the space ### 10. Zuum **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2016 **What do you like best about Zuum?** It's probably the most comprehensive organic analytics tool out there. **What do you dislike about Zuum?** I know it can't measure paid for the competition, but it'd be nice to separate out paid and organic for our own brand. **What problems is Zuum solving and how is that benefiting you?** Zuum has been great to figure out what our most engaging posts are and what the competition is doing. ### 11. Zuum Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2016 **What do you like best about Zuum?** There are countless applications. I have found Zuum especially helpful for developing strategic social media marketing efforts. **What do you dislike about Zuum?** It could be a bit more user friendly. Some things are not very intuitive. **What problems is Zuum solving and how is that benefiting you?** We have been able to pinpoint key influencers, and additionally, make sure our social media is integrated with our overall strategy. ### 12. Zuum is a great tool for the social competitive landscape (for content) **Rating:** 4.5/5.0 stars **Reviewed by:** Gina P. | Lead Social Media Analyst, Automotive, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2015 **What do you like best about Zuum?** I liked Zuum so much I that when I moved advertising agencies it was the first tool I requested. Other social tools do a great job monitoring conversations and sentiment, there is nothing else that tracks competitive content like I've found with Zuum. It's very easy to set up and use, it covers the majority of mainstream social platforms, and the customer service is beyond compare. It's so nice to be able to select any period of time that is needed to analyze, from a year of data down to a single day. I love that I can see, on an apples to apples comparison, what is working for other competitors or assumed what has been paid content vs. organic. Although it's not the exact same metrics we use for internal report (ER vs engagements / fan base) it's the best way to gauge audience and top performing content across the board. **What do you dislike about Zuum?** I wish there was the ability to have more profile accounts (social profiles plugged into Zuum), or a new business account, as when I am requested to do audits it would make my life easier to have all the data in Zuum. **Recommendations to others considering Zuum:** If you want to be able to see social content across your industry on the more popular social media platforms, this pretty much the tool. Between the great customer service along with the reasonable pricing, it's like having someone data mining or pulling a competitive social landscape review for you. **What problems is Zuum solving and how is that benefiting you?** Being able to see what is resonating across platform for our own social channels and also by competitive has come in handy for our clients. We are also able to see posting schedule, volume, creative style, and fan growth across every platform, which has directly impacted our content series and schedule over the past year. ## Zuum Discussions - [What is Zuum used for?](https://www.g2.com/discussions/what-is-zuum-used-for) - [View Zuum pricing details and edition comparison](https://www.g2.com/products/zuum/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-27+02%3A56%3A59+-0500&secure%5Bsession_id%5D=38d54890-8082-4fee-9795-9716d99fc0ac&secure%5Btoken%5D=ce2cf7771a6bd0574454916c9ddbd0ee3e38bf8348ce283d78d95a0ff341e153&format=llm_user) ## Zuum Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Hashtag Analytics - Sentiment Analysis **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Zuum Alternatives - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,378 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - 4.1/5.0 (1,132 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (708 reviews)