Updated 2026 - Zipline continues in all my previous points, while innovating and refining continually. They have a huge investment in AI which is necessary in the current business environment.

-Comprehensive organization for messages, resources, and more!

-Easily the allow the right access to the right people and audiences

-friendly UX, easy to navigate to what you need

-customizable pages to present information exactly how we want

-assessments and quizzes for keeping on top of product knowledge, visual presentations, and more.

-groups feature is great for associate engagement

-integration with several apps we use, such as for time clock.

-great customer support, quick resolution to any issues or quick changes needed.

-for most cases replaces the need for emailing stores, thus avoiding bypassing the complexity of email communications with large staffbases. Review collected by and hosted on G2.com.

Updated 2026 - same feedback as before. I would add that some of the calenar functionality could be improved for more customizeable view.

-some elements of employee engagement are a bit tricky - for example, viewing comments and reactions to a message requires downloading an excel sheet to view separately, rather than in the Zipline platform.

-quizzes and assessments have basic logic but lack some more complex quiz configurations (advanced conditional formatting, allowing images in all portions of the quiz, switching the order of responses in a multiple choice) Review collected by and hosted on G2.com.

Zipline has revolutionized the way Torrid communicates with Store Teams. As a previous Store Manager who participated in the adoption of Zipline from the store level first, it created a one stop location to find all relevant information. Between message ease and customized distro lists, to all areas of the resource library and surveys; we are able to implement new intiatives with ease. Zipline is also always available between our amazing Account Manager Adam, or Pink Bubble. Their constant support builds confidence to develop with their team. Review collected by and hosted on G2.com.

There are always small tech issues with a tech brand, however any dislikes are purely technical glitches that are usually not long lasting. My only preference would be for Zipline to develop their own text box (formatter) so they can control updates in house. Small items like adding spacing or removing small formatting is due to third party issues, that Zipline is not able to adjust as quickly as all of their own products! Review collected by and hosted on G2.com.

I love zipline’s commitment to their customer as they constantly make updates that make the platform more user friendly and helpful. Their use of AI tools feels like the perfectly balanced support that still feels human while leveraging AI tools to make the platform that much better. The team at Zipline is so dedicated to supporting their customers and it’s an absolutely pleasure to work with them! Review collected by and hosted on G2.com.

Nothing comes to mind that I dislike about Zipline! They are always evolving and listening to customer feedback to improve the platform. Review collected by and hosted on G2.com.

As our Change Integration Lead, I use Zipline to centralize process guidance, training, and operational updates for our Local Operators. The Library and Learning Center give teams a reliable source of truth, while bundled communications help us deliver timely updates without creating unnecessary noise.

Zipline’s intuitive interface and AI-powered search make it easy to find the right information, manage content, and keep teams aligned on how day-to-day operations should run. Their support team is also one of the best I have worked with, consistently helping both me and our Local Operators resolve questions and get the most value from the platform.

Overall, Zipline has made our operational communication more organized, consistent, and actionable across the field. Review collected by and hosted on G2.com.

The main area I would like to see Zipline improve is its integration and reporting capabilities. Pulling reports and creating automations across systems can still be a very manual process, which adds administrative work and limits how efficiently we can use platform data at scale.

More robust integrations, easier data exports, and flexible automation options would help reduce manual effort and improve the overall return on the platform. Enhancing this area would make it easier to connect Zipline with existing workflows, monitor performance, and act on insights more quickly. Review collected by and hosted on G2.com.

Zipline listens to us, and our feedback is not just taken but heard and combined with other users' needs. When my team and my stores see suggestions that they have asked for implemented quickly, they see the benefit of continuing to provide the feedback. Our most recent example of this is the carousel image for photo approvals. Review collected by and hosted on G2.com.

Basic customization of the site is possible, but more in-depth customization is needed. Back ground images, renaming side bar topics are just a few. Review collected by and hosted on G2.com.

The most heplful thing about Ziplien for us is the ability to have all communication and task as a one stop shop. It provides us a way to communicate clear direction, task assignment and task follow-up. Review collected by and hosted on G2.com.

The only thing I am not a huge fan of is that every feature seems to come with an added cost. I would prefer if it was all encompassing so we ensured we had the absolute best experience for our teams from the get go without needing to approach our Senior Leadership Team every time a new feature comes out. Review collected by and hosted on G2.com.

The way that it allows us to monitor/control our culture, but also create collaboration across 175 retail locations. It also helps to break down the wall between the corporate office and the retail locations. We do find that this alone makes the cost of Zipline more digestible.

Our account manager is incredibly helpful. We also heavily utilize the "pink bubble". We find that the team who monitors that to be very helpful. Review collected by and hosted on G2.com.

The reporting. We are a really data driven company and I wish we could pull more data the way we need it without reaching out to our Account Manager or support. Also, the additional reporting, at times, comes with an added expense. To me, that is slightly ridiculous considering what we already pay for the platform. Review collected by and hosted on G2.com.

It is a robust, but simplified tool made by retailers for retailers. The product is intuitive and easy to use for both the publishers & the end users. We are coming up on our two year anniversary of using Zipline and not only are our field and store teams better equipped to run their business because of it, we are also learning so much on how we, as HQ partners can be better and do better for the stores. Help Forums and Groups have opened up collaborative, two-way communication that we didn't really have before. Also, being able to track message readership & task execute has made it so much easier for our field leaders to monitor and support their stores. We've also begun using surveys and photo tasks to validate correct task completion and it's proving to be a game changer! The product is great, but another huge reason why we chose Zipline was because of the support! Our account rep has been with us every step of the way. From discovery, to pilot/implementation, through rollout & beyond, she has been more than just a partner, she is truly an extension of our business! Everyone at Zipline has been amazing since day one... and no stale functionality here... Zipline is always evolving and enhancing their already amazing product and they really do take client feedback seriously when deciding on product/platform modifications! Great product & an amazing team to work with! Review collected by and hosted on G2.com.

There are a few pieces of functionality that we would like to see added, but at the moment, they are not top of list for many other clients so they haven't been prioritized yet... Some examples, we would like to have other task status option like In-Progress, On-Hold, and Cancel/Cannot Complete. We'd also love to assign different distribution lists by tasks, as well as be able to reopen a task and follow up on task for completed stores in addition to not completed stores. Lastly, we'd love to have the ability to build reports and make them public to the store and field teams within the system. We have the ability to build reporting, but we have to export it and send it to the request party. We'd love to keep everything in the system Review collected by and hosted on G2.com.

Zipline is very intuitive and easy to use, and the clean UI is a nice added bonus. Feedback from our users has been very positive. Working with the Zipline team has been a great experience, with support always being provided. The website and application perform well with minimal experienced downtime. Review collected by and hosted on G2.com.

Our user base was accustomed to a highly customized tool, so transitioning to a SaaS platform like Zipline has been tricky. It’s taken some navigation on our side to build buy-in, especially around features that don’t match what we previously had. Review collected by and hosted on G2.com.

Zipline gives us a way to immediately inform the field about what’s new in daily operations, and it also helps relieve stress when tension is high and other platforms are down or something isn’t working. That instant connection helps us at HQ do our jobs quickly and efficiently, while also supporting the teams in our stores that we work with every day. Review collected by and hosted on G2.com.

I think one downside is how efficient Zipline is when it comes to serving a not-so-techy audience. It can be difficult to provide proper training on Zipline in a simple, straightforward way that anyone can quickly get accustomed to. Review collected by and hosted on G2.com.