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Virto's Commerce Innovation Platform Reviews & Product Details

Virto’s Commerce Innovation Platform is a composable ecommerce platform built for enterprises that manage complex B2B, B2C, and marketplace operations at scale. Designed for manufacturers, distributors, retailers, and GPOs, the platform enables businesses to launch, adapt, and scale global digital channels. Virto helps enterprises manage millions of SKUs, complex contract pricing, and multi-region catalogs — all while ensuring performance, compliance, and business continuity. The platform supports flexible deployment, allowing companies to run operations in their preferred environments — cloud, private cloud, hybrid, or on-premises — to meet geographic or regulatory needs. Virto’s clients include industry leaders like Heineken (FMCG), Bosch (manufacturing), OMNIA Partners (GPO), and Standaard Boekhandel (retail), who rely on Virto to unify commerce operations and accelerate digital transformation. Virto's key business capabilities include: • Scalability without limits: Manage 800M+ SKUs, multi-market operations, and complex catalogs without performance loss. • B2B-first functionality: Contract pricing, bulk ordering, multi-tier accounts, and approval workflows ready out of the box. • 80+ Packaged Business Capabilities (PBCs): Modular building blocks — from pricing and catalog management to order, content, marketing, and AI-powered features — ready to deploy, extend, customize, or replace as your business evolves. • Marketplace enablement: Build first- and third-party marketplaces on top of your existing commerce systems. • De-composable architecture: Add and deploy modules — such as pricing, catalog, or checkout — independently to evolve at your own pace. • Deployment flexibility: Host and operate globally with full control — in your private cloud, vendor cloud, or hybrid setup. • Enterprise integration: Connect to any systems (ERP, CRM, and PIM systems) seamlessly with Virto’s API-first foundation. • Client-centricity: Virto's enterprise clients consistently highlight our responsiveness and partnership approach. We study each project’s goals deeply and ensure you have full ownership of your solution. Unlike vendor-centric setups, Virto’s client-centric model means we work toward your success — not just a setup delivery.

Seller

Virto Commerce

Discussions

Virto's Commerce Innovation Platform Community

Languages Supported

German, English, French, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Chinese (Simplified)

Overview by

Alexander Siniouguine (Founder & CEO, Virto Commerce | The Choice of Leading Companies)

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Virto's Commerce Innovation Platform Media

Virto's Commerce Innovation Platform Demo - Catalog Management - Virto Commerce

Manage product cards, images, descriptions, and discounts from one interface

Virto's Commerce Innovation Platform Demo - AI Smart Capture - Virto Commerce

Automate quote and order creation with AI-powered document processing

Reward your customers and drive repeat purchases with Virto’s built-in native, no-code loyalty module

Virto's Commerce Innovation Platform Demo - Multi-Store Management - Virto Commerce

Create and manage multiple stores from a single platform

Virto's Commerce Innovation Platform Demo - Barcode Scanner - Virto Commerce

Help users quickly find products in your catalog by scanning barcodes with their mobile cameras

Virto's Commerce Innovation Platform Demo - Centralized SEO Management - Virto Commerce

Deliver unified, high-quality SEO across B2B, B2C, and D2C channels

Virto's Commerce Innovation Platform Reviews (21)

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Avantika M.

Amazon ads specialist

Small-Business (50 or fewer emp.)

11/27/2023

"Good platform to get ecommerce solutions"

4.5/5

What do you like best about Virto's Commerce Innovation Platform?

Easy to customise the ecommerce website without much difficulties Review collected by and hosted on G2.com.

What do you dislike about Virto's Commerce Innovation Platform?

Customer support is not good as it is difficult to connect them Review collected by and hosted on G2.com.

Anthony K.

Small-Business (50 or fewer emp.)

3/5/2023

"Highly recommend Virto Commerce"

5/5

What do you like best about Virto's Commerce Innovation Platform?

Our organization spent significant time evaluating the leading Gartner validated commerce solutions.

We ended up going with Virto Commerce and couldn’t be more impressed.

The Virto atomic architecture allowed us to implement a complex B2B marketplace, rapidly.

We needed a solution that was adaptable and agile enough to integrate a disparate range of proprietary and 3rd party software products, including local payment gateways, multi-vendor inventory & replenishment and ERP technologies, many with bespoke order management and UX functionality.

Virto’s headless, API first and extensible solution more than stacks up against the many leading competitors we evaluated.

We have saved considerable costs and resourcing by leveraging Virto’s modular, composable platform, meaning we can use our own front-end development resources to control how we want our customers to interact with our product, without the costs and headaches associated with managing the core infrastructure.

If you are looking for a headless commerce solution that is modular, composable and cloud extendible, I highly recommend you talk with Virto. Review collected by and hosted on G2.com.

What do you dislike about Virto's Commerce Innovation Platform?

At the beginning of our project, we found the different time zones challenging to navigate, but Virto has been really flexible and responsive to our requests. Review collected by and hosted on G2.com.

What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?

Virto is adaptable and agile - allows us to integrate a disparate range of proprietary and 3rd party software products, including local payment gateways, multi-vendor inventory & replenishment and ERP technologies, many with bespoke order management and UX functionality.

Virto is headless, modular and composable - we can use our own front-end development resources to control how we want our customers to interact with our product, without the costs and headaches associated with managing the core infrastructure.

Virto is API driven, B2B first - we get the B2B functionality we need out of the box. Not a B2C solution masked as a B2B with smokes and mirrors which is hard to define until you implement. Review collected by and hosted on G2.com.

Rahul M.

Small-Business (50 or fewer emp.)

3/3/2023

"Great cloud-native enterprise-grade e-commerce platform with scalability and extensibility"

5/5

What do you like best about Virto's Commerce Innovation Platform?

Virto Commerce offers everything you need to run a successful online enterprise-grade e-commerce platform. It is cloud native and can be easily deployed to the major cloud providers. We have done successful deployments for large enterprise clients.

It has tons of modules that can support multiple payment options, shipping and tax calculation, inventory and order management, customer reviews, and loyalty programs. Moreover, it is easy to extend the out-of-the-box feature if the need arises. Review collected by and hosted on G2.com.

What do you dislike about Virto's Commerce Innovation Platform?

Documentation - the platform has tons of features that are not documented properly. Hopefully, that will change with the newly launched document site. Though the Virto commerce team is very responsive when it comes to supporting or questinos. Review collected by and hosted on G2.com.

Gaurav S.

Salesforce Email Executive

Information Technology and Services

Small-Business (50 or fewer emp.)

3/4/2023

"B2B Platform"

4/5

What do you like best about Virto's Commerce Innovation Platform?

Virto Commerce is a B2B platform where you allow different businesses to pay with another business service that can take charge, take orders from other business tycoons, and give products and invoices. Review collected by and hosted on G2.com.

What do you dislike about Virto's Commerce Innovation Platform?

Virto Commerce is a massive platform for prominent business people. They have colossal transactions, not for small industries.they have critical solutions implemented in B2B digital strategy. Review collected by and hosted on G2.com.

fulvio c.

Director of eCommerce Technologies

Small-Business (50 or fewer emp.)

3/3/2023

"Exceptional B2B platform"

5/5

What do you like best about Virto's Commerce Innovation Platform?

It's a great product exceptionally easy to extend in the cloud with the unique ability to handle over 100M skus Review collected by and hosted on G2.com.

What do you dislike about Virto's Commerce Innovation Platform?

No complaints tbh great features and amazing B2B platform potential Review collected by and hosted on G2.com.

Sanjeet K.

Senior Quality Assurance Engineer

Mid-Market (51-1000 emp.)

3/9/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"A successful web store."

4.5/5

What do you like best about Virto's Commerce Innovation Platform?

. Graphical user interface.

. User friendly. Easy to use and navigate Review collected by and hosted on G2.com.

What do you dislike about Virto's Commerce Innovation Platform?

.It takes time to load sometimes.

. Trial period must increase for free use. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Mid-Market (51-1000 emp.)

1/19/2022

"Best e-commerce platform for business"

5/5

What do you like best about Virto's Commerce Innovation Platform?

I love how seamless using Virto when using it to integrate digital e-commerce to help with keeping track of clients. Review collected by and hosted on G2.com.

What do you dislike about Virto's Commerce Innovation Platform?

I haven't t come across any dislikes at this moment. I find it very user friendly. Review collected by and hosted on G2.com.

Tatyana T.

Trifonova Tatyana

Small-Business (50 or fewer emp.)

3/7/2019

"Using E-commerce platform for Real Estate Agency"

4/5

What do you like best about Virto's Commerce Innovation Platform?

The best thing the platform has is an opportunity for unique customization. We have organized the multi-listing system and created more than 4000 pages for the marketplace. And now we are developing features for working with a product in the catalogue and sharing it to other sellers.

Our benefits:

- User-friendly interface for administrators

- Flexible management of the catalogues

- Multi-language - we use 3 languages for a single project

- Multi-Currency - we use 4 different currency for a property price

- The opportunity of adding various prices for different groups of users (for example, b2b and b2c view)

Review collected by and hosted on G2.com.

What do you dislike about Virto's Commerce Innovation Platform?

We always meet some risks related to updating the platform and its modules. And we have to support several default platform features though we do not need them. Review collected by and hosted on G2.com.

Recommendations to others considering Virto's Commerce Innovation Platform:

This is a suitable product for your company in case you need a flexible but reliable solution Review collected by and hosted on G2.com.

What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?

The team transferred the current version of the Estate-Spain.com front end to a new Virto Commerce

platform in three months, within budget, and on time. The solution included a robust administrator panel as well. The team collaborated to tackle a lengthy list of technical requirements, business requirements,

and desired features. Review collected by and hosted on G2.com.

Misti W.

Ecommerce Manager

Mid-Market (51-1000 emp.)

6/18/2019

"The best platform for our business needs with an amazing staff ready to help."

4.5/5

What do you like best about Virto's Commerce Innovation Platform?

The whole Virto team is here to make sure we have the best solution for success. The product is being customized with how our customers do business. We are still in the implementation phase and our partner is building our site. Review collected by and hosted on G2.com.

What do you dislike about Virto's Commerce Innovation Platform?

We are still in the implementation phase but so far that is going smoothly. Not sure of any dislikes yet. Review collected by and hosted on G2.com.

Recommendations to others considering Virto's Commerce Innovation Platform:

The Virto team is there to help you so ask questions. We have always gotten honest answers about the capabilities and limits of the product. Review collected by and hosted on G2.com.

What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?

Being in the Hydraulic industry, the customer is buying based on need and not want. They are also buying in bulk. The Virto platform is enabling our partner to build the site for the way our customers do business. Review collected by and hosted on G2.com.

Verified User in Real Estate

Small-Business (50 or fewer emp.)

3/7/2019

"This solution improved Estate Spain’s position in Google search results by 700%. "

4.5/5

What do you like best about Virto's Commerce Innovation Platform?

We selected Virto Commerce to replace our ecommerce solution because of its ability to scale quickly to other countries and languages – and for its ability to create and maintain a large property catalog. Virto allowed us to maintain 24/7 availability, which is critical to our international business.

With Virto Commerce, we were able to launch an optimal real estate ecommerce site that uniquely positioned us in the market to serve our audience – with a premium user experience that our brand required and our users deserve. Review collected by and hosted on G2.com.

What do you dislike about Virto's Commerce Innovation Platform?

We are still missing some features. e.g., we are looking forward to a new CMS module for a good-looking layout and quick publication of content (articles, blogs, news).

We would like to be able to perform bulk-operations with data (update, change, and so on) right in the platform. Now we do this through the csv-import module. Review collected by and hosted on G2.com.

What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?

Before finding Virto Commerce, we initially built the site in a basic website builder called Tilda, and immediately saw its limitations upon launch. The main disadvantage was that they could not create a catalog online with search or filter functionality.

The team decided to transfer the project to Virto Commerce and use its scalable and flexible platform to build the required features and functionality. In mid 2017, the Estate-Spain.com team launched new version of the website with a full catalog, property search, and robust features.

The Estate-Spain.com site is live and has been operating since 2017. This solution improved Estate Spain’s position in Google search results by 700%. The partner network has more than 130 active agencies and property developers throughout Spain, including the Canaries and the Balearic Islands

Review collected by and hosted on G2.com.