# Virto&#39;s Commerce Innovation Platform Reviews
**Vendor:** Virto Commerce  
**Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 22
## About Virto&#39;s Commerce Innovation Platform
Virto’s Commerce Innovation Platform is a composable ecommerce platform built for enterprises that manage complex B2B, B2C, and marketplace operations at scale. Designed for manufacturers, distributors, retailers, and GPOs, the platform enables businesses to launch, adapt, and scale global digital channels. Virto helps enterprises manage millions of SKUs, complex contract pricing, and multi-region catalogs — all while ensuring performance, compliance, and business continuity. The platform supports flexible deployment, allowing companies to run operations in their preferred environments — cloud, private cloud, hybrid, or on-premises — to meet geographic or regulatory needs. Virto’s clients include industry leaders like Heineken (FMCG), Bosch (manufacturing), OMNIA Partners (GPO), and Standaard Boekhandel (retail), who rely on Virto to unify commerce operations and accelerate digital transformation. Virto&#39;s key business capabilities include: • Scalability without limits: Manage 800M+ SKUs, multi-market operations, and complex catalogs without performance loss. • B2B-first functionality: Contract pricing, bulk ordering, multi-tier accounts, and approval workflows ready out of the box. • 80+ Packaged Business Capabilities (PBCs): Modular building blocks — from pricing and catalog management to order, content, marketing, and AI-powered features — ready to deploy, extend, customize, or replace as your business evolves. • Marketplace enablement: Build first- and third-party marketplaces on top of your existing commerce systems. • De-composable architecture: Add and deploy modules — such as pricing, catalog, or checkout — independently to evolve at your own pace. • Deployment flexibility: Host and operate globally with full control — in your private cloud, vendor cloud, or hybrid setup. • Enterprise integration: Connect to any systems (ERP, CRM, and PIM systems) seamlessly with Virto’s API-first foundation. • Client-centricity: Virto&#39;s enterprise clients consistently highlight our responsiveness and partnership approach. We study each project’s goals deeply and ensure you have full ownership of your solution. Unlike vendor-centric setups, Virto’s client-centric model means we work toward your success — not just a setup delivery.




## Virto&#39;s Commerce Innovation Platform Reviews
  ### 1. Empowers B2B Ecommerce with Flexibility

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mary L. | Customer Insights Specialist, Sporting Goods, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2026

**What do you like best about Virto's Commerce Innovation Platform?**

I really appreciate how Virto's Commerce Innovation Platform balances enterprise-grade B2B capabilities with genuine flexibility from its headless, API-first architecture. Unlike many B2B ecommerce tools that feel clunky or force you into rigid workflows, Virto is built to support the real-world complexity we deal with daily, such as customer-specific pricing, contract catalogs, quote management, purchase orders, and approval flows. It handles all of these natively without requiring messy workarounds or expensive custom development.

**What do you dislike about Virto's Commerce Innovation Platform?**

Some of the back-end admin interfaces feel less modern or intuitive. Daily tasks like bulk product updates, catalog management, and adjusting pricing rules can take extra clicks, and the UI isn’t as streamlined as some newer cloud-native tools. It’s functional, but not as user-friendly for non-technical team members. More out-of-the-box B2B self-service features would be a big upgrade. Features like quick reorder, saved favorites, order approvals dashboard, and quote-to-order conversion require extra configuration. Simpler bulk editing tools for catalog and pricing would save us hours weekly. Managing large product lists, tiered pricing, and customer-specific contracts can be clumsy in the current admin. More Excel-like bulk editing, automated rule suggestions, and saved templates would make daily operations much smoother for non-technical users.

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

Virto's Commerce Innovation Platform solves our rigid B2B ecommerce setup, integrating smoothly with our ERP and CRM, and eliminates manual errors. It unifies product data and customer information, offers custom pricing and workflow management, enhancing our B2B buying experience.

  ### 2. Good platform to get ecommerce solutions

**Rating:** 4.5/5.0 stars

**Reviewed by:** Avantika M. | Amazon ads specialist , Small-Business (50 or fewer emp.)

**Reviewed Date:** November 27, 2023

**What do you like best about Virto's Commerce Innovation Platform?**

Easy to customise the ecommerce website without much difficulties

**What do you dislike about Virto's Commerce Innovation Platform?**

Customer support is not good as it is difficult to connect them

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

I was having issues with creating an e-commerce website. Virto commerce helped me with digital marketing solutions.

  ### 3. Highly recommend Virto Commerce

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anthony K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 05, 2023

**What do you like best about Virto's Commerce Innovation Platform?**

Our organization spent significant time evaluating the leading Gartner validated commerce solutions. 

We ended up going with Virto Commerce and couldn’t be more impressed. 

The Virto atomic architecture allowed us to implement a complex B2B marketplace, rapidly. 

We needed a solution that was adaptable and agile enough to integrate a disparate range of proprietary and 3rd party software products, including local payment gateways, multi-vendor inventory & replenishment and ERP technologies, many with bespoke order management and UX functionality. 

Virto’s headless, API first and extensible solution more than stacks up against the many leading competitors we evaluated. 

We have saved considerable costs and resourcing by leveraging Virto’s modular, composable platform, meaning we can use our own front-end development resources to control how we want our customers to interact with our product, without the costs and headaches associated with managing the core infrastructure. 

If you are looking for a headless commerce solution that is modular, composable and cloud extendible, I highly recommend you talk with Virto.

**What do you dislike about Virto's Commerce Innovation Platform?**

At the beginning of our project, we found the different time zones challenging to navigate, but Virto has been really flexible and responsive to our requests.

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

Virto is adaptable and agile - allows us to integrate a disparate range of proprietary and 3rd party software products, including local payment gateways, multi-vendor inventory & replenishment and ERP technologies, many with bespoke order management and UX functionality. 

Virto is headless, modular and composable - we can use our own front-end development resources to control how we want our customers to interact with our product, without the costs and headaches associated with managing the core infrastructure.

Virto is API driven, B2B first - we get the B2B functionality we need out of the box. Not a B2C solution masked as a B2B with smokes and mirrors which is hard to define until you implement.

  ### 4. Great cloud-native enterprise-grade e-commerce platform with scalability and extensibility

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rahul M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 03, 2023

**What do you like best about Virto's Commerce Innovation Platform?**

Virto Commerce offers everything you need to run a successful online enterprise-grade e-commerce platform. It is cloud native and can be easily deployed to the major cloud providers. We have done successful deployments for large enterprise clients. 

It has tons of modules that can support multiple payment options, shipping and tax calculation, inventory and order management, customer reviews, and loyalty programs. Moreover, it is easy to extend the out-of-the-box feature if the need arises.

**What do you dislike about Virto's Commerce Innovation Platform?**

Documentation - the platform has tons of features that are not documented properly. Hopefully, that will change with the newly launched document site. Though the Virto commerce team is very responsive when it comes to supporting or questinos.

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

We have successfully implemented multiple e-commerce platforms for our clients in B2B and B2B2C space. They are happy with the solution due to VC's great out-of-the-box feature list, extensibility, and ease-of customization to support business-specific scenarios.

  ### 5. B2B Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Gaurav S. | Salesforce Email Executive, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2023

**What do you like best about Virto's Commerce Innovation Platform?**

Virto Commerce is a B2B platform where you allow different businesses to pay with another business service that can take charge, take orders from other business tycoons, and give products and invoices.

**What do you dislike about Virto's Commerce Innovation Platform?**

Virto Commerce is a massive platform for prominent business people. They have colossal transactions, not for small industries.they have critical solutions implemented in B2B digital strategy.

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

Virto Commerce's cloud-native b2b e-commerce facility is very flexible. They integrate many businesses into one platform. They create many payments in one platform.

  ### 6. Exceptional B2B platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** fulvio c. | Director of eCommerce Technologies, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 03, 2023

**What do you like best about Virto's Commerce Innovation Platform?**

It's a great product exceptionally easy to extend in the cloud with the unique ability to handle over 100M skus

**What do you dislike about Virto's Commerce Innovation Platform?**

No complaints tbh great features and amazing B2B platform potential

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

complex B2B digital replatforms

  ### 7. A successful web store.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sanjeet K. | Senior Quality Assurance Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 09, 2019

**What do you like best about Virto's Commerce Innovation Platform?**

. Graphical user interface. 
. User friendly. Easy to use and navigate

**What do you dislike about Virto's Commerce Innovation Platform?**

.It takes time to load sometimes.
. Trial period must increase for free use.

**Recommendations to others considering Virto's Commerce Innovation Platform:**

It has multiple stores and high modern e-commerce solution. Yes I would recommend to go with this.

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

I m working as e-commerce solution for my client.

  ### 8. Best e-commerce platform for business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 19, 2022

**What do you like best about Virto's Commerce Innovation Platform?**

I love how seamless using Virto when using it to integrate digital e-commerce to help with keeping track of clients.

**What do you dislike about Virto's Commerce Innovation Platform?**

I haven't t come across any dislikes at this moment. I find it very user friendly.

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

It's solving the problem of connecting with our customers in a seamless way. It's a better resource to manage across our team to make sure we have the best service for each client.

  ### 9. Using E-commerce platform for Real Estate Agency

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tatyana T. | Trifonova Tatyana, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 07, 2019

**What do you like best about Virto's Commerce Innovation Platform?**

The best thing the platform has is an opportunity for unique customization. We have organized the multi-listing system and created more than 4000 pages for the marketplace. And now we are developing features for working with a product in the catalogue and sharing it to other sellers. 

Our benefits:
- User-friendly interface for administrators 
- Flexible management of the catalogues
- Multi-language  - we use 3 languages for a single project 
- Multi-Currency - we use 4 different currency for a property price
- The opportunity of adding various prices for different groups of users (for example, b2b and b2c view)



**What do you dislike about Virto's Commerce Innovation Platform?**

 We always meet some risks related to updating the platform and its modules. And we have to support several default platform features though we do not need them.

**Recommendations to others considering Virto's Commerce Innovation Platform:**

This is a suitable product for your company in case you need a flexible but reliable solution

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

The team transferred the current version of the Estate-Spain.com front end to a new Virto Commerce
platform in three months, within budget, and on time. The solution included a robust administrator panel as well. The team collaborated to tackle a lengthy list of technical requirements, business requirements,
and desired features.

  ### 10. The best platform for our business needs with an amazing staff ready to help.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Misti W. | Ecommerce Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 18, 2019

**What do you like best about Virto's Commerce Innovation Platform?**

The whole Virto team is here to make sure we have the best solution for success. The product is being customized with how our customers do business. We are still in the implementation phase and our partner is building our site.  

**What do you dislike about Virto's Commerce Innovation Platform?**

We are still in the implementation phase but so far that is going smoothly.  Not sure of any dislikes yet.

**Recommendations to others considering Virto's Commerce Innovation Platform:**

The Virto team is there to help you so ask questions.  We have always gotten honest answers about the capabilities and limits of the product.  

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

Being in the Hydraulic industry, the customer is buying based on need and not want.  They are also buying in bulk.  The Virto platform is enabling our partner to build the site for the way our customers do business.

  ### 11. This solution improved Estate Spain’s position in Google search results by 700%. 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 07, 2019

**What do you like best about Virto's Commerce Innovation Platform?**

We selected Virto Commerce to replace our ecommerce solution because of its ability to scale quickly to other countries and languages – and for its ability to create and maintain a large property catalog. Virto allowed us to maintain 24/7 availability, which is critical to our international business.
With Virto Commerce, we were able to launch an optimal real estate ecommerce site that uniquely positioned us in the market to serve our audience – with a premium user experience that our brand required and our users deserve.

**What do you dislike about Virto's Commerce Innovation Platform?**

We are still missing some features. e.g., we are  looking forward to a new CMS module for a good-looking layout and quick publication of content (articles, blogs, news).
We would like to be able to perform bulk-operations with data (update, change, and so on) right in the platform. Now we do this through the csv-import module. 


**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

Before finding Virto Commerce, we initially built the site in a basic website builder called Tilda, and immediately saw its limitations upon launch. The main disadvantage was that they could not create a catalog online with search or filter functionality. 
The team decided to transfer the project to Virto Commerce and use its scalable and flexible platform to build the required features and functionality. In mid 2017, the Estate-Spain.com team launched new version of the website with a full catalog, property search, and robust features. 
The Estate-Spain.com site is live and has been operating since 2017. This solution improved Estate Spain’s position in Google search results by 700%. The partner network has more than 130 active agencies and property developers throughout Spain, including the Canaries and the Balearic Islands



  ### 12. Extremely Robust and Customizable

**Rating:** 5.0/5.0 stars

**Reviewed by:** William C. | Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 08, 2019

**What do you like best about Virto's Commerce Innovation Platform?**

I very much like how solid the platform is and how well-structured the APIs are. Virto's APIs are well documented and provide the majority of functionality that we need to build our implementations. Also, I like how easy it is to extend the platform and that the methods of extending the platform do not hinder the upgrade path for our implementations. Virto's support also has been very quick and knowledgeable. 

**What do you dislike about Virto's Commerce Innovation Platform?**

I believe that the documentation could be cleaned up a bit (other than the API documentation) as it is sometimes hard to find an answer to a specific question. The admin section for the site also has an interface that takes some time to get used to.

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

Our B2B e-commerce website builds always have very complex functional requirements that are specific to each client. Virto provides an extremely solid foundation that is easily extended. This enables us to comfortably customize the solution to a particular client's needs while maintaining a robust solution and upgrade path.

  ### 13. intuitive system

**Rating:** 5.0/5.0 stars

**Reviewed by:** Claim K. | Natalya, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 07, 2019

**What do you like best about Virto's Commerce Innovation Platform?**

Virto Commerce is very intuitive so it's easy to train and ramp up new users to the tool. I also love that you can directly publish content to Walmart through the tool. We're hoping more retailers jump on board with a direct connection as the time savings has been significant--cutting down a month or two of waiting for page content to go live.

**What do you dislike about Virto's Commerce Innovation Platform?**

I wish it were easier to track the completion status and then send notifications out to users outside of the system as to when new content is approved and ready. Today you also store assets not associated with a product separately--I wish there was more fluidity as to how you could store data so you could have all key assets for a product launch in one area.

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

Prior to using Virto Commerce we were storing files on public drives and in inconsistent manners across our different brand teams. Using Virto Commerce allowed us to create one area where all content is stored and easily submit it to retailers. The ability to store retailer setup sheets has made our setup process for sales teams more efficient and has cut down the setup time by at least 1 month. We have also improved our accuracy and consistency across retailers. 

  ### 14. Very good platform for .net eComm applications

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chris E. | Senior Software Architect, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 10, 2019

**What do you like best about Virto's Commerce Innovation Platform?**

Use of modules to allow for customized code and the ability to maintain virto core with updates.

**What do you dislike about Virto's Commerce Innovation Platform?**

When exceptions happen to internal virto core code, it can be hard to diagnose.

**Recommendations to others considering Virto's Commerce Innovation Platform:**

Of the platforms out there for .Net, Virto Commerce seems to be one of the best that I've seen.

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

We used virto to modernize a custom eCommerce platform so it was very useful in doing that quicker than building from scratch.

  ### 15. Perfect for our start up web portal Estate Spain

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kristina M. | Senior Content Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 08, 2019

**What do you like best about Virto's Commerce Innovation Platform?**

1) Easy to use interface, intuitive
2) Fast
3) Customizable

**What do you dislike about Virto's Commerce Innovation Platform?**

1) Small eco system
All in all, the platform suits our needs perfectly, we are going to grow on it, not thinking to change

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

1) Managing a great amount of real estate units
2) Editing fast and on the run
3) Easy-to-use allows for great delegation 

  ### 16. Virto is well designed and minimalistic.

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 29, 2019

**What do you like best about Virto's Commerce Innovation Platform?**

The API is excellent and the support from Virto was very good.

**What do you dislike about Virto's Commerce Innovation Platform?**

Hard to say.  It's not a full CMS.  It works well as ecommerce, but seems to be lacking other features I would normally expect from a full CMS.  I'm not sure if this will be good or bad.  I've only just brushed the surface of using Virto and have not yet experimented enough to identify any weaknesses.

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

Online selling for client is the primary goal.  The best thing I learned was Logic App, a great middleware solution. The Virto solutions architect that visited us introduced it to integrate Virto with our other systems.  That was a big plus!

  ### 17. Great ecommerce tool, flexible system, great team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aleksandra K. | Internet Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 07, 2019

**What do you like best about Virto's Commerce Innovation Platform?**

Very competent team provided us with great service from analytics of our business needs to technical implementation and support. Always in touch and ready to help, also training courses was very easy. Virto Commerce product our movent to another step of growth become a lot easier.

**What do you dislike about Virto's Commerce Innovation Platform?**

Still wishes more easy ways with information updates 

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

Internet-marketing. Grabbing and analysis statistics data.

  ### 18. Effective and Successful Results

**Rating:** 4.5/5.0 stars

**Reviewed by:** William L. | principal, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 09, 2019

**What do you like best about Virto's Commerce Innovation Platform?**

Like all the features and especially the catalog store and the easy-to-use eCommerce parts.

**What do you dislike about Virto's Commerce Innovation Platform?**

Can't criticize any of it.  Well documented...I sure like that.

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

Sales!  What else needs said.

  ### 19. Highly customizable 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 08, 2019

**What do you like best about Virto's Commerce Innovation Platform?**

The platform is very extensible and the fact that everything in the platform is accessible by API makes it very easy to work with.

**What do you dislike about Virto's Commerce Innovation Platform?**

There is a lot of preliminary setup for making your own modules.

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

B2B E Commerce.

  ### 20. review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 10, 2019

**What do you like best about Virto's Commerce Innovation Platform?**

probably the best b2b and b2c store front program i have ever used i highly reccommend

**What do you dislike about Virto's Commerce Innovation Platform?**

nothing i dislike everything was easy to migrate

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

being able to build b2b and b2c

  ### 21. Virto review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 10, 2019

**What do you like best about Virto's Commerce Innovation Platform?**

User friendly, multi currency, many customization options, price discrimination based on user groups

**What do you dislike about Virto's Commerce Innovation Platform?**

A bit cluttered and some features are mandatory although not useful

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

Website front end management

  ### 22. Easy to configure 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** April 26, 2016

**What do you like best about Virto's Commerce Innovation Platform?**

The ease of which I can build complex B2B scenarios, along with all the capabilities to create solutions for distributors/manufacturers and complex org structures. The UI closely resembles Microsoft Azure’s and is easy on the eyes and intuitive to use.  

**What do you dislike about Virto's Commerce Innovation Platform?**

Took a little more time than expected to configure it. 

**What problems is Virto's Commerce Innovation Platform solving and how is that benefiting you?**

I'm leading a team of developers to import our current solution into Virto Commerce and then customize it accordingly.  


## Virto&#39;s Commerce Innovation Platform Discussions
  - [How can Virto Commerce guide your digital transformation?](https://www.g2.com/discussions/top-b2b-ecommerce-functions) - 1 comment, 1 upvote
  - [What should I consider in evaluating Virto Commerce for my B2B ecommerce platform?](https://www.g2.com/discussions/evaluating-a-b2b-ecommerce-platform) - 1 comment, 1 upvote
  - [What software is used for ecommerce?](https://www.g2.com/discussions/what-software-is-used-for-ecommerce) - 2 comments
  - [What does ecommerce software do?](https://www.g2.com/discussions/what-does-ecommerce-software-do) - 1 comment

- [View Virto&#39;s Commerce Innovation Platform pricing details and edition comparison](https://www.g2.com/products/virto-s-commerce-innovation-platform/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-20+14%3A39%3A02+-0500&secure%5Bsession_id%5D=0cc42497-799c-4d05-b773-51b0e238fa5c&secure%5Btoken%5D=88dd6767ffcd150cc82621666b1c7bfc1340ab3a33a0b7b241ef6dad7e89fec1&format=llm_user)

## Virto&#39;s Commerce Innovation Platform Features
**Headless Commerce**
- Decoupling
- REST APIs
- Data Orchestration
- Customization
- Extensibility

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - E-Commerce Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Merchandising/Marketing**
- Storefront Design Tools
- Product Visualization
- Recommendations / Personalization
- Promotions and Discounts
- Shopping Cart Abandonment
- Product Reviews
- SEO

**Product Catalog**
- Content Management
- Product Configuration
- Product Search and Filtering
- Intangible Products

**Order Process**
- Checkout Process
- Shipping Options
- Tax Display and Processing
- Payment Processing
- Order Management
- Returns / Refunds
- Inventory Management
- Multi-Channel Fulfillment

**Multi-Channel Support**
- Omnichannel
- Mobile
- Social Commerce
- Customer Service
- Store Locator
- 3rd-Party Store Integration
- B2B

**Platform**
- APIs
- Customization
- Integrations to Add-on Tools
- User Management
- Reporting / Analytics
- Security
- Multi-Site Management
- Admin Access Rights
- Test-to-Product Migration
- Internationalization
- Cross Browser Support
- Performance and Reliability

## Top Virto&#39;s Commerce Innovation Platform Alternatives
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