--- title: the salt Reviews meta_title: 'the salt Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how the salt works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 2 scale: '5' date_modified: '2026-09-17' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # the salt Reviews **Vendor:** The Salt Co. **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 2 ## About the salt Nano Influencer platform ## the salt Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users value the **easy campaign management** of the product, which helps in effortlessly generating revenue. (1 reviews) - Users appreciate the **easy money-making opportunities** through diverse campaigns offered by the salt product. (1 reviews) **What users dislike:** - Users feel that **limited campaigns** and low budget hinder the effectiveness of the salt's management features. (1 reviews) ## the salt Reviews ### 1. Best brand campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Kaylin Chanel M. | Senior Tax Accountant, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 14, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about the salt?** That they offer various campaigns and it's easy to make money **What do you dislike about the salt?** Not too much campaigns are being done and it's little money **What problems is the salt solving and how is that benefiting you?** They solving brand awareness and it's beneficial to make an extra income ### 2. User friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Refilwe P. | Unemployed graduate, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 09, 2024 **What do you like best about the salt?** It is easy to use and understand from the registration to browsing. Everyone regardless of their age can use it. User friendly I can use it multiple times. **What do you dislike about the salt?** Initially it looked like a scam. But it's very legit. **What problems is the salt solving and how is that benefiting you?** Ability to reach a larger group of. It helps with market research - [View the salt pricing details and edition comparison](https://www.g2.com/products/the-salt/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-18+19%3A44%3A37+-0500&secure%5Bsession_id%5D=7f2320fb-f7e5-4784-8f3d-611822cb1d0a&secure%5Btoken%5D=5fba16424e3da54346ec08fb6a9b48e16a285b4ec166ce58c4301a8bbea56dd7&format=llm_user) ## the salt Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration - Trend Analysis - Real-Time Analytics - Multi-Campaign - Demographic Data - Social Media Integration - Campaign Segmentation - Communication Management - Influencer Relationship Management - Social Performance Management - Campaign Management - Multi-Channel Management - Contact Management - Content Management - Rewards Management - Workflow Management - Activity Dashboard **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning **Additional Functionality** - Data Visualization - Keyword Tracking - Search/Filter - Social Advertising - Influencer Tracking - Social Promotion - Conversion Tracking - Payment Tracking - Customizable Reports - Email Marketing - Approval Process Control - Alerts/Notifications - Performance Metrics - Data Import/Export - Campaign Scheduling - Engagement Tracking - Monitoring - Contact Database - Influencer Discovery - Multi-Channel Marketing - Social Media Monitoring - Activity Tracking - Customizable Branding - ROI Tracking - AI Copilot - Reporting & Statistics - CRM - Faceted Search/Filter - Categorization/Grouping - Filtering - Generative AI - API ## Top the salt Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,643 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,353 reviews) - [PartnerStack](https://www.g2.com/products/partnerstack/reviews) - 4.7/5.0 (925 reviews)