Swydo Features
Reports (8)
Reports Interface
As reported in 30 Swydo reviews.
Reports interface for standard and self-service reports is intuitive and easy to use.
Steps to Answer
30 reviewers of Swydo have provided feedback on this feature.
Requires a minimal number of steps/clicks to answer business question.
Graphs and Charts
As reported in 30 Swydo reviews.
Offers a variety of attractive graph and chart formats.
Score Cards
30 reviewers of Swydo have provided feedback on this feature.
Score cards visually track KPI's.
Dashboards
29 reviewers of Swydo have provided feedback on this feature.
Provides business users an interface to easily design, refine and collaborate on their dashboards
Reports Interface
19 reviewers of Swydo have provided feedback on this feature.
Reports interface for standard and self-service reports is intuitive and easy to use.
Share Reports
Based on 19 Swydo reviews.
Receive email reports and notifications regarding metrics.
Steps to Answer
As reported in 18 Swydo reviews.
Requires a minimal number of steps/clicks to answer business question.
Metrics (9)
Sessions - Digital Analytics
As reported in 36 Swydo reviews.
Accurately measure total web traffic and present data elegantly.
Engagement
This feature was mentioned in 34 Swydo reviews.
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
33 reviewers of Swydo have provided feedback on this feature.
Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
33 reviewers of Swydo have provided feedback on this feature.
Software automatically tracks standard user actions.
Custom Event Tracking
This feature was mentioned in 32 Swydo reviews.
Able to set up custom variables to track any user activity on the site.
Retention
This feature was mentioned in 32 Swydo reviews.
Accurately measure bounce rate.
Return
Based on 31 Swydo reviews.
Track user return rates and related metrics.
Conversions
This feature was mentioned in 32 Swydo reviews.
Track what proportion of users convert via a certain action.
Funnels
As reported in 31 Swydo reviews.
See how many users proceed down a certain path to conversion.
Reporting (7)
Real-Time Reporting
Based on 32 Swydo reviews.
Obtain live data for who is currently accessing your site.
Trending
Based on 32 Swydo reviews.
Report on how any user activity has changed over time.
Retroactive Reporting
31 reviewers of Swydo have provided feedback on this feature.
Report on user activity in the past and set up predictive models for the future.
Segmentation
As reported in 30 Swydo reviews.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
As reported in 30 Swydo reviews.
Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
30 reviewers of Swydo have provided feedback on this feature.
Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
As reported in 33 Swydo reviews.
Allows users to easily build customized reports and dashboards.
Other (7)
User Data
28 reviewers of Swydo have provided feedback on this feature.
Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
27 reviewers of Swydo have provided feedback on this feature.
Report on keywords used in internal searches.
Load Time Monitoring
As reported in 26 Swydo reviews.
Track load times on different devices and systems.
Campaign Tracking
This feature was mentioned in 30 Swydo reviews.
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
28 reviewers of Swydo have provided feedback on this feature.
Track revenue and transactions.
Promotional Messages
As reported in 24 Swydo reviews.
Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
Based on 25 Swydo reviews.
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
API / Integrations
This feature was mentioned in 28 Swydo reviews.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
26 reviewers of Swydo have provided feedback on this feature.
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Based on 28 Swydo reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
As reported in 27 Swydo reviews.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Reports & Dashboards (4)
Report Customizability
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
Allows marketer to add, track, and measure a multitude of social media accounts.
White Label
Offers a white labeling service for agencies or resellers to customize platform branding.
Social Analytics (7)
Competitor Analysis
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites.
Attribution
Ties social activity to business results such as leads, conversions, and sales.
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags.
Sentiment Analysis
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Data Updates (5)
Historical Snapshots
As reported in 23 Swydo reviews.
Ability to track historical data.
Real-Time Updating
This feature was mentioned in 23 Swydo reviews.
Track metrics in real time with consistent and frequent updates.
Email Reports
22 reviewers of Swydo have provided feedback on this feature.
Receive email reports and notifications regarding metric.
Historical Snapshots
19 reviewers of Swydo have provided feedback on this feature.
Ability to track historical data.
Real-Time Updating
As reported in 19 Swydo reviews.
Track metrics in real time with consistent and frequent updates.
Marketing Operations (6)
ROI Tracking
As reported in 57 Swydo reviews.
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
This feature was mentioned in 57 Swydo reviews.
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
55 reviewers of Swydo have provided feedback on this feature.
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 55 Swydo reviews.
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
As reported in 49 Swydo reviews.
Includes features for budgeting, forecasting, and managing marketing investments
White Label
As reported in 52 Swydo reviews.
Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (6)
Campaign Insights
This feature was mentioned in 57 Swydo reviews.
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
59 reviewers of Swydo have provided feedback on this feature.
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
This feature was mentioned in 55 Swydo reviews.
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
As reported in 57 Swydo reviews.
Collects marketing campaign performance data across multiple channels
Brand Optimization
Based on 54 Swydo reviews.
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
49 reviewers of Swydo have provided feedback on this feature.
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Visualization (4)
Graphs and Charts
Based on 19 Swydo reviews.
Offers a variety of attractive graph and chart formats.
Score Cards
As reported in 19 Swydo reviews.
Score cards visually track KPI's.
Dashboards
Based on 20 Swydo reviews.
Provides business users an interface to easily design, refine and collaborate on their dashboards
Formats
This feature was mentioned in 19 Swydo reviews.
Allows one to create and export visualization into various formats (PNG, JPEG, etc.)
Collaboration (3)
Sharing
19 reviewers of Swydo have provided feedback on this feature.
Provides the ability to easily share visualizations.
Co-Editing
Based on 19 Swydo reviews.
Allows multiple users to edit and create visualizations together.
Devices
19 reviewers of Swydo have provided feedback on this feature.
Has the ability to edit visualization across devices and device types (e.g. computer and phone).
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
This feature was mentioned in 15 Swydo reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
15 reviewers of Swydo have provided feedback on this feature.
Works across multiple software systems or databases
Proactive Assistance
Based on 15 Swydo reviews.
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
What is a dashboard and why is it important as a software feature? Our G2 guide can help you understand dashboards and learn more about its types, benefits, and best practices.




