# Swydo vs Whatagraph Comparison
---
## AI Generated Summary
- **G2 reviewers report** that both Whatagraph and Swydo excel in providing user-friendly dashboards, but users particularly appreciate Whatagraph's ability to pull data from multiple platforms like Google Ads, Meta, LinkedIn, and TikTok seamlessly, making it ideal for client reporting.
- **Users say** that Swydo stands out for its intuitive dashboard builder, which is designed specifically for marketing agencies. Reviewers highlight its flexibility and reliability in accessing data across various advertising and analytics platforms, streamlining the reporting process.
- **According to verified reviews** , Whatagraph is praised for its beautiful visuals and customization options, which help make complex data more digestible for clients. This focus on aesthetics and usability is a significant advantage for users who prioritize client engagement.
- **Reviewers mention** that Swydo's support team is highly responsive and knowledgeable, which is crucial for agencies needing quick assistance. Users appreciate the availability of tutorials and ongoing feature enhancements that keep the platform up-to-date and user-friendly.
- **Users report** that Whatagraph's automated reporting feature is a game-changer, allowing users to create client-ready reports without hassle. This feature is particularly beneficial for those who have previously struggled with manual reporting processes.
- **G2 reviewers highlight** that while both products cater well to small businesses, Swydo has a slightly larger market presence among agencies, which may influence its feature set and support tailored to agency needs, making it a strong contender for users in that segment.



| | Swydo | Whatagraph | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 112 | 279 | 
| **Largest Market Segment** | Small-Business (86.8% of reviews) | Small-Business (77.8% of reviews) | 
| **Entry Level Price** | Starting at $69.00 10 Data sources Per Month | Free | 

---
## Top Pros & Cons

### Swydo

Pros:
- Ease of Use (45 reviews)
- Customer Support (30 reviews)

Cons:
- Missing Features (8 reviews)
- Expensive (7 reviews)

### Whatagraph

Pros:
- Customer Support (8 reviews)
- Automation (4 reviews)

Cons:
- Expensive (3 reviews)
- Slow Loading (2 reviews)

---
## Ratings Comparison
| Rating | Swydo | Whatagraph | 
|---|---|---|
  | **Meets Requirements** | 8.9 (92 reviews) | 8.8 (188 reviews) | 
  | **Ease of Use** | 9.2 (98 reviews) | 8.9 (190 reviews) | 
  | **Ease of Setup** | 9.3 (92 reviews) | 8.4 (115 reviews) | 
  | **Ease of Admin** | 9.2 (72 reviews) | 8.7 (109 reviews) | 
  | **Quality of Support** | 9.1 (90 reviews) | 9.0 (185 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (71 reviews) | 8.7 (108 reviews) | 
  | **Product Direction (% positive)** | 9.2 (91 reviews) | 9.1 (161 reviews) | 

---
## Pricing

### Swydo

#### Entry-Level Pricing

Plan: Starting from

Price: Starting at $69.00 10 Data sources Per Month

Description: 14-day free trial, no credit card required. Pay per usage based upon data sources, no extra fees


Key Features:
- Including all features
- Unlimited users
- Unlimited clients

[Learn more about Swydo](https://www.g2.com/products/swydo/reviews)

#### Free Trial

Yes

### Whatagraph

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Experience the new way of marketing intelligence with your essential channels. 

Key Features:
- 5 credits
- Essential integrations 
- Pre-made templates & data transformations

[Browse all 4 editions](https://www.g2.com/products/whatagraph/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Swydo** | 9.2/10 | 32 |
| **Whatagraph** | 8.8/10 | 107 |

#### Reports

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Reports Interface** | 9.3 (32 reviews) | 9.0 (95 reviews) | 
| **Steps to Answer** | 8.7 (30 reviews) | 8.2 (30 reviews) | 
| **Graphs and Charts** | 9.4 (31 reviews) | 9.0 (96 reviews) | 
| **Score Cards** | 9.2 (30 reviews) | Feature Not Available | 
| **Dashboards** | 9.5 (30 reviews) | 8.8 (93 reviews) | 

#### Self Service 

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Swydo** | 9.2/10 | 32 |
| **Whatagraph** | 8.7/10 | 110 |

#### Reports

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Reports Interface** | 9.3 (32 reviews) | 9.0 (95 reviews) | 
| **Steps to Answer** | 8.7 (30 reviews) | 8.2 (30 reviews) | 
| **Graphs and Charts** | 9.4 (31 reviews) | 9.0 (96 reviews) | 
| **Score Cards** | 9.2 (30 reviews) | Feature Not Available | 
| **Dashboards** | 9.5 (30 reviews) | 8.8 (93 reviews) | 

#### Reports

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Reports Interface** | 9.6 (20 reviews) | 8.9 (38 reviews) | 
| **Share Reports** | 9.5 (19 reviews) | 9.0 (33 reviews) | 
| **Steps to Answer** | 9.0 (18 reviews) | 8.7 (31 reviews) | 

#### Generative AI

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (11 reviews) | 
| **AI Text Summarization** | Not enough data | 8.5 (11 reviews) | 

#### Visualization

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Graphs and Charts** | 9.6 (19 reviews) | 8.8 (37 reviews) | 
| **Score Cards** | 9.1 (19 reviews) | Feature Not Available | 
| **Dashboards** | 9.7 (20 reviews) | 8.6 (35 reviews) | 
| **Formats** | 8.8 (19 reviews) | 8.9 (30 reviews) | 

#### Data Updates

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Historical Snapshots** | 8.9 (19 reviews) | 8.3 (30 reviews) | 
| **Real-Time Updating** | 9.4 (19 reviews) | 8.4 (31 reviews) | 

#### Collaboration

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Sharing** | 9.6 (19 reviews) | 9.0 (32 reviews) | 
| **Co-Editing** | 8.9 (19 reviews) | 8.3 (29 reviews) | 
| **Devices** | 9.1 (19 reviews) | Feature Not Available | 

#### Data Updates

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Historical Snapshots** | 8.8 (23 reviews) | 8.6 (71 reviews) | 
| **Real-Time Updating** | 9.2 (23 reviews) | 8.8 (82 reviews) | 
| **Email Reports** | 9.5 (22 reviews) | 8.6 (82 reviews) | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Swydo** | 8.5/10 | 36 |
| **Whatagraph** | N/A | N/A |

#### Metrics

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.2 (36 reviews) | Not enough data | 
| **Engagement** | 9.1 (34 reviews) | Not enough data | 
| **Entry and Exit Pages** | 9.0 (33 reviews) | Not enough data | 
| **Standard Event Tracking** | 9.0 (33 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (32 reviews) | Not enough data | 
| **Retention** | 8.8 (32 reviews) | Not enough data | 
| **Return** | 8.6 (31 reviews) | Not enough data | 
| **Conversions** | 9.3 (32 reviews) | Not enough data | 
| **Funnels** | 8.5 (31 reviews) | Not enough data | 

#### Reporting

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Real-Time Reporting** | 9.1 (32 reviews) | Not enough data | 
| **Trending** | 8.3 (32 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.9 (31 reviews) | Not enough data | 
| **Segmentation** | 8.6 (30 reviews) | Not enough data | 
| **Mobile Reporting** | 8.8 (30 reviews) | Not enough data | 
| **Unification Across Devices** | 8.6 (30 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (33 reviews) | Not enough data | 

#### Other

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **User Data** | 8.5 (28 reviews) | Not enough data | 
| **Site Search Reporting** | 8.1 (27 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.1 (26 reviews) | Not enough data | 
| **Campaign Tracking** | 8.9 (30 reviews) | Not enough data | 
| **E-Commerce** | 8.6 (28 reviews) | Not enough data | 
| **Promotional Messages** | 7.6 (24 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (25 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (7 reviews) | Not enough data | 
| **Decision Making** | 7.9 (7 reviews) | Not enough data | 

#### Administration

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **API / Integrations** | 8.8 (28 reviews) | Not enough data | 
| **QA Testing** | 7.4 (26 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (28 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (27 reviews) | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Swydo** | N/A | N/A |
| **Whatagraph** | N/A | N/A |

#### Social Analytics

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Competitor Analysis** | Not enough data | Not enough data | 
| **Follower Analysis** | Not enough data | Not enough data | 
| **Post Performance** | Not enough data | Not enough data | 
| **Paid Campaign Tracking** | Not enough data | Not enough data | 
| **Attribution** | Not enough data | Not enough data | 
| **Hashtag Analytics** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Report Customizability** | Not enough data | Not enough data | 
| **Report Exporting** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Swydo** | 8.6/10 | 65 |
| **Whatagraph** | 9.0/10 | 98 |

#### Marketing Operations

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **ROI Tracking** | 8.8 (57 reviews) | 8.9 (72 reviews) | 
| **Data Collection** | 9.2 (57 reviews) | 9.2 (82 reviews) | 
| **Customer Insights** | 8.6 (55 reviews) | Feature Not Available | 
| **Multi-User Access** | 9.1 (55 reviews) | 8.9 (72 reviews) | 
| **Spend Management** | 8.4 (49 reviews) | Feature Not Available | 
| **White Label** | 8.4 (52 reviews) | 8.5 (67 reviews) | 

#### Campaign Activity

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Campaign Insights** | 8.8 (57 reviews) | 8.9 (80 reviews) | 
| **Reports and Dashboards** | 9.4 (61 reviews) | 9.4 (85 reviews) | 
| **Campaign Stickiness** | 8.5 (55 reviews) | Feature Not Available | 
| **Multichannel Tracking** | 9.2 (59 reviews) | 9.0 (82 reviews) | 
| **Brand Optimization** | 8.3 (54 reviews) | Feature Not Available | 
| **Predictive Analytics** | 7.6 (49 reviews) | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Swydo | Whatagraph | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (15 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Swydo (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)



---
## Reviewer Demographics

### By Company Size

| Segment | Swydo | Whatagraph | 
|---|---|---|
| **Small-Business** | 86.8% | 77.8% | 
| **Mid-Market** | 11.3% | 19.2% | 
| **Enterprise** | 1.9% | 3.1% | 

### By Industry

#### Swydo

- **Marketing and Advertising:** 76.4%
- **Automotive:** 2.8%
- **Manufacturing:** 1.9%
- **Food & Beverages:** 1.9%
- **Health, Wellness and Fitness:** 1.9%
- **Accounting:** 0.9%
- **Apparel & Fashion:** 0.9%
- **Biotechnology:** 0.9%
- **Business Supplies and Equipment:** 0.9%
- **Computer Software:** 0.9%
- **Other:** 10.4%

#### Whatagraph

- **Marketing and Advertising:** 67.7%
- **Market Research:** 1.9%
- **Information Technology and Services:** 1.9%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Public Relations and Communications:** 1.9%
- **Education Management:** 1.5%
- **Computer Software:** 1.5%
- **Automotive:** 1.2%
- **Retail:** 1.2%
- **Other:** 17.3%

---
## Alternatives

### Alternatives to Swydo

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1647 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14810 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3972 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (476 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7551 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6852 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5426 reviews)

### Alternatives to Whatagraph

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)
- [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews)
- [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (476 reviews)
- [DashThis](https://www.g2.com/products/dashthis/reviews) — 4.7/5 stars (91 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1647 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3972 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7551 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (317 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)

---
## Top Discussions

### Swydo

- Title: [Is Swydo free?](https://www.g2.com/discussions/is-swydo-free) — 1 comment
  > **Top comment:** "Swydo is subscription based
You pay for a base account with 50? reports, and then can add reports at a nominal rate per data feed ($3-$5) per month
We run..."

### Whatagraph

- Title: [Can I get a free trial with Whatagraph?](https://www.g2.com/discussions/can-i-get-a-free-trial-with-whatagraph) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely! We offer a free 7-day trial with unlimited access to all of our features and integrations. You can sign up here:..."
- Title: [How much does Whatagraph cost?](https://www.g2.com/discussions/how-much-does-whatagraph-cost) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade..."
- Title: [How many integrations does Whatagraph support?](https://www.g2.com/discussions/how-many-integrations-does-whatagraph-support) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Whatagraph currently supports 31 integrations and is constantly developing new ones so you could easily present analytics data from all of your marketing and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/swydo-vs-whatagraph)