# AgencyAnalytics vs Swydo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AgencyAnalytics excels in user satisfaction, with a higher overall G2 Score compared to Swydo. Users appreciate its **intuitive dashboard** and the ability to easily configure widgets, making it a favorite for those seeking a user-friendly experience.
- **Users say** that AgencyAnalytics offers a seamless integration with various paid media platforms, which enhances its reporting capabilities. Reviewers highlight the **ease of building report comparisons** as a significant advantage, especially for small businesses managing multiple accounts.
- **According to verified reviews** , Swydo shines in its **strong channel integrations** and the aesthetic appeal of its reporting system. Users find it easy to combine multiple channels into a structured format, which is particularly beneficial for those looking for a comprehensive overview of their results.
- **Reviewers mention** that while both platforms have similar ease of setup scores, AgencyAnalytics is noted for its **quick implementation process**. Users have praised the initial setup as being handled efficiently by their ads team, which can be a crucial factor for businesses needing to get started quickly.
- **Users highlight** the quality of support provided by AgencyAnalytics, noting that the team is **knowledgeable and supportive**. This contrasts with Swydo, where users appreciate the quick response times from the support team but have not reported the same level of in-depth assistance.
- **G2 reviewers indicate** that while Swydo has a slightly better score for dashboard creation, AgencyAnalytics offers a more comprehensive set of features overall. Users enjoy the **constant improvements** in data types available for reporting, which keeps the platform relevant and useful for evolving business needs.



| | AgencyAnalytics | Swydo | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 453 | 112 | 
| **Largest Market Segment** | Small-Business (91.1% of reviews) | Small-Business (86.8% of reviews) | 
| **Entry Level Price** | $25.00 1 Client Per Month | Starting at $69.00 10 Data sources Per Month | 

---
## Top Pros & Cons

### AgencyAnalytics

Pros:
- Ease of Use (55 reviews)
- Time Saving (47 reviews)

Cons:
- Integration Issues (25 reviews)
- Limited Features (14 reviews)

### Swydo

Pros:
- Ease of Use (45 reviews)
- Customer Support (30 reviews)

Cons:
- Missing Features (8 reviews)
- Expensive (7 reviews)

---
## Ratings Comparison
| Rating | AgencyAnalytics | Swydo | 
|---|---|---|
  | **Meets Requirements** | 8.9 (365 reviews) | 8.9 (92 reviews) | 
  | **Ease of Use** | 9.3 (372 reviews) | 9.2 (98 reviews) | 
  | **Ease of Setup** | 9.2 (333 reviews) | 9.3 (92 reviews) | 
  | **Ease of Admin** | 9.4 (295 reviews) | 9.2 (72 reviews) | 
  | **Quality of Support** | 9.6 (352 reviews) | 9.1 (90 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (292 reviews) | 9.1 (71 reviews) | 
  | **Product Direction (% positive)** | 9.5 (359 reviews) | 9.2 (91 reviews) | 

---
## Pricing

### AgencyAnalytics

#### Entry-Level Pricing

Plan: Core

Price: $25.00 1 Client Per Month

Description: Per-client pricing with everything you need to inform your clients and make decisions at scale.

Key Features:
- Automated client reporting
- AI insights & analysis
- White-label branding

[Browse all 2 editions](https://www.g2.com/products/agencyanalytics/pricing)

#### Free Trial

Yes

### Swydo

#### Entry-Level Pricing

Plan: Starting from

Price: Starting at $69.00 10 Data sources Per Month

Description: 14-day free trial, no credit card required. Pay per usage based upon data sources, no extra fees


Key Features:
- Including all features
- Unlimited users
- Unlimited clients

[Learn more about Swydo](https://www.g2.com/products/swydo/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 9.1/10 | 184 |
| **Swydo** | 9.2/10 | 32 |

#### Reports

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Reports Interface** | 9.3 (174 reviews) | 9.3 (32 reviews) | 
| **Steps to Answer** | 8.8 (154 reviews) | 8.7 (30 reviews) | 
| **Graphs and Charts** | 9.2 (167 reviews) | 9.4 (31 reviews) | 
| **Score Cards** | 9.0 (154 reviews) | 9.2 (30 reviews) | 
| **Dashboards** | 9.2 (168 reviews) | 9.5 (30 reviews) | 

#### Self Service 

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 8.9/10 | 184 |
| **Swydo** | 9.2/10 | 32 |

#### Reports

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Reports Interface** | 9.3 (174 reviews) | 9.3 (32 reviews) | 
| **Steps to Answer** | 8.8 (154 reviews) | 8.7 (30 reviews) | 
| **Graphs and Charts** | 9.2 (167 reviews) | 9.4 (31 reviews) | 
| **Score Cards** | 9.0 (154 reviews) | 9.2 (30 reviews) | 
| **Dashboards** | 9.2 (168 reviews) | 9.5 (30 reviews) | 

#### Reports

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Reports Interface** | 9.2 (135 reviews) | 9.6 (20 reviews) | 
| **Share Reports** | 9.4 (133 reviews) | 9.5 (19 reviews) | 
| **Steps to Answer** | 8.8 (116 reviews) | 9.0 (18 reviews) | 

#### Generative AI

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **AI Text Generation** | 7.3 (59 reviews) | Not enough data | 
| **AI Text Summarization** | 7.3 (59 reviews) | Not enough data | 

#### Visualization

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Graphs and Charts** | 9.1 (133 reviews) | 9.6 (19 reviews) | 
| **Score Cards** | 8.9 (120 reviews) | 9.1 (19 reviews) | 
| **Dashboards** | 9.3 (136 reviews) | 9.7 (20 reviews) | 
| **Formats** | 8.9 (127 reviews) | 8.8 (19 reviews) | 

#### Data Updates

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Historical Snapshots** | 8.9 (116 reviews) | 8.9 (19 reviews) | 
| **Real-Time Updating** | 9.1 (131 reviews) | 9.4 (19 reviews) | 

#### Collaboration

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Sharing** | 9.4 (130 reviews) | 9.6 (19 reviews) | 
| **Co-Editing** | 8.8 (114 reviews) | 8.9 (19 reviews) | 
| **Devices** | 8.6 (118 reviews) | 9.1 (19 reviews) | 

#### Data Updates

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Historical Snapshots** | 8.8 (143 reviews) | 8.8 (23 reviews) | 
| **Real-Time Updating** | 9.0 (159 reviews) | 9.2 (23 reviews) | 
| **Email Reports** | 8.9 (153 reviews) | 9.5 (22 reviews) | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **Swydo** | 8.5/10 | 36 |

#### Metrics

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 9.2 (36 reviews) | 
| **Engagement** | Not enough data | 9.1 (34 reviews) | 
| **Entry and Exit Pages** | Not enough data | 9.0 (33 reviews) | 
| **Standard Event Tracking** | Not enough data | 9.0 (33 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.4 (32 reviews) | 
| **Retention** | Not enough data | 8.8 (32 reviews) | 
| **Return** | Not enough data | 8.6 (31 reviews) | 
| **Conversions** | Not enough data | 9.3 (32 reviews) | 
| **Funnels** | Not enough data | 8.5 (31 reviews) | 

#### Reporting

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 9.1 (32 reviews) | 
| **Trending** | Not enough data | 8.3 (32 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.9 (31 reviews) | 
| **Segmentation** | Not enough data | 8.6 (30 reviews) | 
| **Mobile Reporting** | Not enough data | 8.8 (30 reviews) | 
| **Unification Across Devices** | Not enough data | 8.6 (30 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 9.0 (33 reviews) | 

#### Other

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **User Data** | Not enough data | 8.5 (28 reviews) | 
| **Site Search Reporting** | Not enough data | 8.1 (27 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.1 (26 reviews) | 
| **Campaign Tracking** | Not enough data | 8.9 (30 reviews) | 
| **E-Commerce** | Not enough data | 8.6 (28 reviews) | 
| **Promotional Messages** | Not enough data | 7.6 (24 reviews) | 
| **Administration Alerts** | Not enough data | 8.3 (25 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (7 reviews) | 
| **Decision Making** | Not enough data | 7.9 (7 reviews) | 

#### Administration

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.8 (28 reviews) | 
| **QA Testing** | Not enough data | 7.4 (26 reviews) | 
| **Performance and Reliability** | Not enough data | 8.6 (28 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (27 reviews) | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | N/A | N/A |
| **Swydo** | N/A | N/A |

#### Social Analytics

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Competitor Analysis** | Not enough data | Not enough data | 
| **Follower Analysis** | Not enough data | Not enough data | 
| **Post Performance** | Not enough data | Not enough data | 
| **Paid Campaign Tracking** | Not enough data | Not enough data | 
| **Attribution** | Not enough data | Not enough data | 
| **Hashtag Analytics** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Report Customizability** | Not enough data | Not enough data | 
| **Report Exporting** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 8.3/10 | 159 |
| **Swydo** | N/A | N/A |

#### SEO Auditing & Monitoring

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **SEO Alerting** | 8.0 (80 reviews) | Not enough data | 
| **SEO Auditing** | 8.4 (87 reviews) | Not enough data | 
| **SEO Change Tracking** | 8.8 (86 reviews) | Not enough data | 
| **Technical SEO** | 8.2 (84 reviews) | Not enough data | 

#### Agentic AI - SEO Tools

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### SEO Content & Rankings

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Link Building** | 8.0 (118 reviews) | Not enough data | 
| **Keyword Research** | 7.9 (120 reviews) | Not enough data | 
| **SERP Rank Tracking** | 9.1 (124 reviews) | Not enough data | 
| **Localization** | 8.6 (76 reviews) | Not enough data | 
| **Content Insights** | 7.6 (73 reviews) | Not enough data | 

#### SEO Reporting

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Competitor Analysis** | 7.8 (119 reviews) | Not enough data | 
| **Data Visualization** | 9.3 (96 reviews) | Not enough data | 
| **Custom Reports** | 9.3 (95 reviews) | Not enough data | 
| **White Label** | 9.5 (88 reviews) | Not enough data | 

#### Generative AI

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **AI Text Generation** | 7.0 (27 reviews) | Not enough data | 
| **AI Text Summarization** | 7.0 (27 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 8.6/10 | 260 |
| **Swydo** | 8.6/10 | 65 |

#### Marketing Operations

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **ROI Tracking** | 8.6 (186 reviews) ✓ Verified | 8.8 (57 reviews) | 
| **Data Collection** | 9.1 (210 reviews) ✓ Verified | 9.2 (57 reviews) | 
| **Customer Insights** | 8.4 (180 reviews) ✓ Verified | 8.6 (55 reviews) | 
| **Multi-User Access** | 9.5 (202 reviews) ✓ Verified | 9.1 (55 reviews) | 
| **Spend Management** | Feature Not Available | 8.4 (49 reviews) | 
| **White Label** | 9.2 (183 reviews) ✓ Verified | 8.4 (52 reviews) | 

#### Campaign Activity

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Campaign Insights** | 8.8 (207 reviews) ✓ Verified | 8.8 (57 reviews) | 
| **Reports and Dashboards** | 9.4 (244 reviews) ✓ Verified | 9.4 (61 reviews) | 
| **Campaign Stickiness** | 8.5 (176 reviews) ✓ Verified | 8.5 (55 reviews) | 
| **Multichannel Tracking** | 9.2 (208 reviews) ✓ Verified | 9.2 (59 reviews) | 
| **Brand Optimization** | 8.6 (170 reviews) | 8.3 (54 reviews) | 
| **Predictive Analytics** | Feature Not Available | 7.6 (49 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | AgencyAnalytics | Swydo | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (25 reviews) | 7.3 (15 reviews) | 
| **Cross-system Integration** | 8.2 (38 reviews) | 8.5 (16 reviews) | 
| **Proactive Assistance** | 7.3 (23 reviews) | 8.4 (15 reviews) | 

---
## Categories
**Shared Categories (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to AgencyAnalytics (1):** [SEO Tools](https://www.g2.com/categories/seo-tools)

**Unique to Swydo (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | AgencyAnalytics | Swydo | 
|---|---|---|
| **Small-Business** | 91.1% | 86.8% | 
| **Mid-Market** | 8.5% | 11.3% | 
| **Enterprise** | 0.5% | 1.9% | 

### By Industry

#### AgencyAnalytics

- **Marketing and Advertising:** 77.4%
- **Information Technology and Services:** 3.3%
- **Internet:** 2.1%
- **Computer Software:** 1.0%
- **Consumer Goods:** 1.0%
- **Hospital & Health Care:** 1.0%
- **Leisure, Travel & Tourism:** 1.0%
- **Primary/Secondary Education:** 1.0%
- **Health, Wellness and Fitness:** 0.7%
- **Market Research:** 0.7%
- **Other:** 11.0%

#### Swydo

- **Marketing and Advertising:** 76.4%
- **Automotive:** 2.8%
- **Manufacturing:** 1.9%
- **Food & Beverages:** 1.9%
- **Health, Wellness and Fitness:** 1.9%
- **Accounting:** 0.9%
- **Apparel & Fashion:** 0.9%
- **Biotechnology:** 0.9%
- **Business Supplies and Equipment:** 0.9%
- **Computer Software:** 0.9%
- **Other:** 10.4%

---
## Alternatives

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---
## Top Discussions

### AgencyAnalytics

- Title: [What is AgencyAnalytics used for?](https://www.g2.com/discussions/what-is-agencyanalytics-used-for) — 1 comment
  > **Top comment:** "AgencyAnalytics is used to track, monitor, and create custom marketing reports from all different marketing channels. AA makes it easy to connect your..."

### Swydo

- Title: [Is Swydo free?](https://www.g2.com/discussions/is-swydo-free) — 1 comment
  > **Top comment:** "Swydo is subscription based
You pay for a base account with 50? reports, and then can add reports at a nominal rate per data feed ($3-$5) per month
We run..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agencyanalytics-vs-swydo)