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1 Profiling project Per Month
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SOPRISM by Audiense Media

SOPRISM by Audiense Demo - The socio-demographics insights
Discover the socio-demographic traits of your target audience in comparison to your benchmark audience. Gain insights into their gender, age, language proficiency, marital and parental status, and the average age of their children. Additionally, you can also assess their educational background to...
SOPRISM by Audiense Demo - The Maps
Discover the precise geolocation of your target audience with ease. Our platform empowers you to uncover the exact location of your target audience on a regional, national, and global scale. By gaining these valuable insights, you'll have a comprehensive understanding of your audience, from a mac...
SOPRISM by Audiense Demo - The interest and behavior criteria
SOPRISM provides detailed insights into the interests and behaviors of your target audience. You can gain an in-depth understanding of their brand relationships, societal concerns, preferred celebrities, purchasing power, influence, political affiliations, lifestyle, and media consumption habits....
SOPRISM by Audiense Demo - A powerful segmentation capability
With over 108 lifestyle traits at your disposal, you can create highly specific personas and segmentation strategies tailored to your audience. Whether you're targeting epicurean art collectors or Manga-loving activists, Soprism can help you uncover the answers to all your questions and more!
SOPRISM by Audiense Demo - Strategic overview
Discover the precise percentage of your target audience on Instagram and Facebook, and determine if they're using a desktop or mobile device. Learn about their favorite brands, most-viewed media, and overall behavioral patterns to better understand your audience.
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SOPRISM by Audiense Reviews (2)

Reviews

SOPRISM by Audiense Reviews (2)

5.0
2 reviews
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Anaïs L.
AL
Mid-Market (51-1000 emp.)
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"magical tool for understanding consumers"
What do you like best about SOPRISM by Audiense?

I particularly appreciate the fact that the algorithm does part of the work by already segmenting all the data under numerous personas. The quality of the information is very granular, and it's not declarative, which avoids subjective bias. Review collected by and hosted on G2.com.

What do you dislike about SOPRISM by Audiense?

There's a bit of a lack of insight into what consumers are thinking, even if that's not what Soprism is all about. It would be interesting to cross-reference it with a social media tool. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Small-Business (50 or fewer emp.)
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"Excellent tool"
What do you like best about SOPRISM by Audiense?

It helps us to profile and understand audiences very deeply. Review collected by and hosted on G2.com.

What do you dislike about SOPRISM by Audiense?

The interface is not entirely to my liking, but it's just about the design. Review collected by and hosted on G2.com.

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1 Profiling project Per Month
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