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Shopify Reviews & Product Details

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Pricing

Pricing provided by Shopify.

Basic

$29
/ per month

Professional

$79
/ per month

Shopify Media

Shopify Demo - See an overview of your business as soon as you log in
Your Shopify account is designed to elevate the most important information you need to know as a business owner.
Shopify Demo - Free and paid responsive ecommerce themes
Browse hundreds of expertly-designed themes on the Shopify Theme Store.
Shopify Demo - Edit your theme without code
You can customize the look and feel of your store using the online store editor with no coding knowledge—or dig in to the code and take it as far as you'd like towards a custom experience.
Shopify Demo - Analyze your business in one place
You can sell on multiple sales channels using Shopify, including online channels like Instagram and in-person using Shopify POS. All of your analytics are together in a single place so you can see what's really happening in your business.
Shopify Demo - Thousands of apps to help run your business
From marketing to shipping to accounting and more, the Shopify App Store has free and paid apps to help you run your business efficiently, no matter which tools you want to use or connect to Shopify.
Shopify Demo - Get help whenever you need it
Our Shopify Support team is ready to help you with any questions you have, 24/7, on multiple channels including phone and email support. If you need even more help, you can turn to the Shopify Experts marketplace for a network of experts to help with technical, design, and marketing advice and im...
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Shopify Reviews (5,086)

View 6 Video Reviews
Reviews

Shopify Reviews (5,086)

View 6 Video Reviews
4.4
5,086 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Shopify for its ease of use and powerful integrations, making it simple to set up and manage an online store without technical expertise. The platform's comprehensive features streamline operations, allowing businesses to focus on growth. However, some users note that costs can accumulate quickly due to transaction fees and the need for additional apps.

Pros & Cons

Generated from real user reviews
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Darrell G.
DG
Owner
Marketing and Advertising
Small-Business (50 or fewer emp.)
"User-Friendly eCommerce Platform with Seamless Integrations"
What do you like best about Shopify?

I like that Shopify interacts and integrates with a wide variety of platforms like Alibaba, Facebook, and Twitter, allowing me to post to a lot of different sites. I can easily list and manage my inventory, which is great because I don't have to monitor it manually. The pay gate isn't overly heavy or complicated, making transactions smoother. I find it very easy to advertise using Google AdSense. Overall, it's user-friendly for e-commerce, meshes well with other platforms, and the initial setup was very easy, taking only about fifteen minutes to get up and running. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

I think the pricing could be just a little bit cheaper. They do have a discount now that is for a dollar for three months. But when you're just starting out, you just don't have the budget to pay for an expensive web. So if they could just lower that for the small businesses for the first several months. Review collected by and hosted on G2.com.

Josh M.
JM
Owner
Small-Business (50 or fewer emp.)
"Streamlined Inventory Management, Challenging Customization"
What do you like best about Shopify?

I love Shopify's customization abilities, particularly how I can tinker with the code to create my own style, rather than being limited to preset designs. The interface is very straightforward, which really helps. I appreciate how Shopify makes the inventory process very easy, especially when dealing with trading cards that have so many variations. The collections feature for inventory is really helpful. Additionally, the ability to export inventory via CSV makes accessing and implementing it much simpler. Lastly, the initial setup of Shopify is really simple, especially if you're using the most basic website layouts without any coding experience. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

I think that the process could be a bit more streamlined. I had a lot of trouble learning the custom liquid code. It takes a long time and there are some glitchy aspects. For example, one of my items was not being shown and it said sold out, even though the code indicated there were items left. It didn't tell me why, and I had to figure out that it was due to the shipping location. Also, the AI chatbot doesn't really help fully. Review collected by and hosted on G2.com.

Ramanpreet  S.
RS
Software Developer Tech Marbles
Small-Business (50 or fewer emp.)
"Seamless E-commerce with Unmatched Flexibility"
What do you like best about Shopify?

I really appreciate Shopify's perfect balance between a user-friendly UI/UX for merchants and a powerful, developer-friendly backend. The extensive app ecosystem and seamless integration offer unlimited customizations, which is incredibly valuable as it allows me to connect my store to essential tools like marketing and shipping instantly, ensuring a smooth workflow. I also love the robust API environment, Liquid templating language, and the flexibility to deploy custom features much faster than other platforms. Shopify's performance and design make it easy to scale a business while maintaining a professional storefront. The centralized dashboard for inventory, payments, and shipping simplifies e-commerce management. As a developer, I find it eliminates the headache of maintaining server infrastructure, allowing me to build custom features. Additionally, the initial setup was incredibly straightforward, and I could get the basic storefront and payment gateway running in no time. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

While the online storefront is highly customizable, I find that the Shopify POS apps have fewer modification features for custom development. Like the ability to add custom tiles or data fields, more button customization options, and a more streamlined way to maintain UI consistency between the custom POS extension and the native Shopify design language. Review collected by and hosted on G2.com.

KB
Artist/Owner
Small-Business (50 or fewer emp.)
"Shopify Makes Apps, Rewards, and Order Management Easy"
What do you like best about Shopify?

There are a lot of things I like about Shopify. I like the variety of apps that help me gather reviews, speed up pages, allow advance access to products to certain customers only (sneak peeks of painting collections!) and those that allow my collectors to accrue Rewards Points then spend them with ease.

I like that Shopify organizes financial and customer information, so that I can keep track of things. That I can fulfill orders separately from shipping labels. I like that Shopify separates out shipping fees and allows for drop-shipping and working with Printful. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

My least favorite thing about Shopify is that it does not show Abandoned Carts in detail - so that I can follow up with potential customers that might have questions or issues. Review collected by and hosted on G2.com.

JL
Network Administrator
Retail
Small-Business (50 or fewer emp.)
"Shopify Helped Us Build a Strong Online Presence for Our Gift Shop"
What do you like best about Shopify?

Shopify has been a great platform for us to build an online presence for our Gift Shop. Support has been pretty good as far as helping with reporting and the general Admin panel. Site setup has been mostly left up to us. Shopify worked with us to find a good price point that we agreed on and has been up and running now for 1 year. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

It seems like several features/reports that I would think should be available or configurable are not. For instance there is a Tip feature you can add to the customer facing register, we encourage and allow for donations and I thought I could simply edit the software to change the display from reading "Tips" to "Donations" but that is currently not possible. I will also mention that it seems like the inventory system is rather limited, almost like it expects you to keep all of one type of item in one place, without a store room location. I got around this by creating other "physical Locations" and keeping inventory there. These other locations are free but I had to be creative to accomplish it. There are many Apps to connect and add to your Shopify store but we really want to keep it as simple as possible, we try to stay away from adding additional apps that may or may not stay up to date or supported. Review collected by and hosted on G2.com.

Rafael A.
RA
Sales Manager
Small-Business (50 or fewer emp.)
"The comprehensive tool for building an online shop"
What do you like best about Shopify?

I find Shopify perfect because it offers everything needed for building and managing online shops. It includes everything from creating the website to fulfilling orders. Additionally, I like that Shopify automates everything and is customizable through the various apps. The initial setup was very easy, provided you have some technical experience and all necessary documents ready. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

Occasionally, there are problems with Shopify Payments, such as Shopify Payments being deactivated from one day to the next, leaving you initially reliant only on Klarna and PayPal. Review collected by and hosted on G2.com.

Diana F.
DF
President
Small-Business (50 or fewer emp.)
"User-Friendly and Comprehensive, But Needs Better Inventory Features"
What do you like best about Shopify?

I like how user-friendly Shopify is. It's very easy to learn, even with no web experience. I'm not a web developer, but I was able to figure it out on my own. Everything can be tracked easily, and it's accurate. The initial setup was very easy, and even though it took some time, it's overall very user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

When we get orders, sometimes there's no good address verification. There's no way to, for example, block PO boxes. Certain reporting issues, I suppose. You know, attribution with ads. Can't track expiry dates of products with the POs. Updating the average cost of products is something I feel would be simple but still has to be done manually. Review collected by and hosted on G2.com.

KC
Head of Marketing
Small-Business (50 or fewer emp.)
"Efficient, User-Friendly, with Room for Improvement"
What do you like best about Shopify?

I like the ease of use of Shopify - we literally run our entire company on it, with Amazon and Tiktok also feeding back to it. It seems like they're always at the forefront of ecommerce, regularly bringing out new features for people to test. I love that Shopify is going to be the first to bring out an agentic storefront, allowing our products to be available on platforms like chat, GPT, and more. The AI assistant is another feature I really love; it helps me analyze everything very efficiently, making life easier by providing quick answers instead of digging deep into reports. The reporting system is great because the built-in reports contain a lot of what's needed. Shopify is just miles better than WooCommerce, where we had to do everything manually. I really like Shopify overall and consider myself a big fan. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

I think the fact that when something is not a feature, well, sometimes there are easy workarounds to get it sorted. Other times, it's, like, most insane coding that you have to do. Something I stumbled upon recently is Shopify doesn't have a feature to exclude products that are already on sale from discount codes. That is crazy to me. There should just be one very simple button to press that excludes products that are already on sale from discount codes. But alas, there's no such thing, you have to create a whole new collection and then exclude that collection from the discount codes, which is easy enough. However, it doesn't work when different variants of a product are on sale. So I haven't found a solution to that other than manually excluding the product from the discount codes applying to it, which for a platform that big a crazy thing not to have. Review collected by and hosted on G2.com.

Aditya Y.
AY
Senior Magento Engineer
Mid-Market (51-1000 emp.)
"Affordable, Scalable, and Easy to Use"
What do you like best about Shopify?

I like Shopify because it is cost-affordable and allows you to choose a plan that suits your needs without requiring a significant upfront investment. It's straightforward to set up a Shopify store, where I can quickly create products, collection categories, and visualize how the commerce experience will look on the front end. I find the marketplace apps to be very rich, offering plug-and-play features that can scale horizontally as the business grows. Shopify's robust API system allows easy integration with third-party apps, covering a wide range of use cases from CRMs to ERP, which makes it versatile. I also enjoy the ease of onboarding; it's very fast. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

The Shopify headless areas can be a bit improved because the liquid storefront has some drawbacks of performance. It would be really great if Shopify focuses a lot on headless environments. Review collected by and hosted on G2.com.

VINAY P.
VP
Mechanical Design Engineer
Design
Enterprise (> 1000 emp.)
"A Practical Tool for Maintaining Consistency in Product Pages"
What do you like best about Shopify?

In my experience, Shopify is useful for quickly setting up and managing an online store without needing to handle too many technical steps. What I find helpful is how it keeps different aspects like product listing, order tracking, and basic design customization in one place. From a design perspective, it allows me to present products in a structured way, which makes it easier to organize content and maintain consistency across pages.

I also like that updates can be made without disrupting the overall setup, which is important when changes are frequent. It helps save time and keeps things manageable, especially when working alongside other responsibilities. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

One thing I’ve noticed is that while it works well for standard setups, making more specific customizations can require additional effort or dependency on apps. Sometimes adjusting the layout exactly the way I want takes a bit of trial and adjustment.

Also, as more features or apps are added, it can become slightly harder to keep track of everything in one place. It’s not a major issue, but it does require some attention to maintain a clean and organized setup. Review collected by and hosted on G2.com.

Questions about Shopify? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
Last activity 11 days ago

How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?

GU
Guest User
Last activity 12 days ago

What is Shopify used for?

Pricing Options

Pricing provided by Shopify.

Basic

$29
/ per month

Professional

$79
/ per month

unlimited

$299
/ per month
Shopify Comparisons
Shopify Features
Storefront Design Tools
Product Visualization
Recommendations / Personalization
Content Management
Product Configuration
Product Search and Filtering
Checkout Process
Shipping Options
Tax Display and Processing
Customization
Reporting / Analytics
Performance and Reliability