--- title: Semrush Reviews meta\_title: 'Semrush Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 4026 reviews by the users' company size, role or industry to find out how Semrush works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 4026 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Semrush Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. [(799 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768788&qs=pros-and-cons#reviews) Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. [(781 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1763811&qs=pros-and-cons#reviews) Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. [(679 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768823&qs=pros-and-cons#reviews) Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. [(656 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768421&qs=pros-and-cons#reviews) Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. [(618 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1771104&qs=pros-and-cons#reviews) Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. [(507 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768275&qs=pros-and-cons#reviews) Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. [(468 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1764080&qs=pros-and-cons#reviews) Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. [(414 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1773492&qs=pros-and-cons#reviews) Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. [(358 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1767074&qs=pros-and-cons#reviews) Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. [(304 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1775068&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Semrush ##### 1. Features Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. [ See 799 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768788&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you like about Semrush? Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what y ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great tool for Social Media Analytics" What do you like about Semrush? Love that it's an all-on-one-solution for posting on all channels ##### 2. Ease of Use Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. [ See 781 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1763811&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you like about Semrush? Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what y ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great tool for Social Media Analytics" What do you like about Semrush? Love that it's an all-on-one-solution for posting on all channels ##### 3. Keyword Research Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. [ See 679 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768823&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you like about Semrush? Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what y ![Shreyas H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shreyas H.") SH Shreyas H. Enterprise (\> 1000 emp.) 4.0/5 "Useful tool for Market Research and Competitor Analysis" What do you like about Semrush? Keyword research, Website Audit, Competitor Analysis ##### 4. Helpful Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. [ See 656 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768421&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you like about Semrush? Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what y ![Chris B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris B.") CB Chris B. Mid-Market (51-1000 emp.) 3.5/5 "Simple & Effective to Use" What do you like about Semrush? I appreciate how simple the SEMRush interface is to use. There are only a handful of options needed to plugin in order to get a post published. Their ##### 5. SEO Optimization Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. [ See 618 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1771104&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you like about Semrush? Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what y ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Strong AEO insights that help optimize content for answer-driven search" What do you like about Semrush? Semrush’s AEO capabilities make it much easier to understand how content performs in answer-driven search experiences. The platform offers clear insig ### 5 Cons or Disadvantages of Semrush ##### 1. Expensive Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. [ See 507 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768275&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you dislike about Semrush? It’s expensive for small businesses or freelancers. Plus, many features come as add-ons and each has its own price, which can add up quickly. Also ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "SEO SEMRush" What do you dislike about Semrush? They keep reducing the features and charging fees ##### 2. High Pricing Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. [ See 468 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1764080&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you dislike about Semrush? It’s expensive for small businesses or freelancers. Plus, many features come as add-ons and each has its own price, which can add up quickly. Also ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great tool for Social Media Analytics" What do you dislike about Semrush? The add-ons can work out to be expensive ##### 3. High Costs Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. [ See 414 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1773492&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you dislike about Semrush? It’s expensive for small businesses or freelancers. Plus, many features come as add-ons and each has its own price, which can add up quickly. Also ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great tool for Social Media Analytics" What do you dislike about Semrush? The add-ons can work out to be expensive ##### 4. Pricing Issues Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. [ See 358 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1767074&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "SEO SEMRush" What do you dislike about Semrush? They keep reducing the features and charging fees MC Mark C. Small-Business (50 or fewer emp.) 4.5/5 "Innovative AI Features and Outstanding UI/UX on Mac" What do you dislike about Semrush? All the added and very expensive extras that could rope you into thou$ands of dollars a month if one wasn't careful. Really irks me that the Social s ##### 5. Learning Curve Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. [ See 304 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1775068&qs=pros-and-cons#reviews) See Related User Reviews ![Amy X.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amy X.") AX Amy X. Mid-Market (51-1000 emp.) 3.5/5 "SEO basics for a human marketer" What do you dislike about Semrush? It would be helpful to have more tutorials or courses to guide users through different segments of the site that haven't been utilized. ![Della V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Della V.") DV Della V. Small-Business (50 or fewer emp.) 4.0/5 "Excellent Position Tracking for Moderate Experience Users" What do you dislike about Semrush? Sometimes it feels a bit too complicated for my skill level, and I find myself struggling to keep up with everything. ![Daisy M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daisy M.") DM Daisy M. Founder | Helping B2B Software Companies, Tech Startups, and Business Consultants Nail Their Message Marketing and Advertising Small-Business (50 or fewer emp.) 6/1/2026 "Easy SEO Visualizations, Competitor Insights, and Strong Keyword & Audit Tools" 4/5 What do you like best about Semrush? I love the easy graphs and visualizations that help my clients understand how they are winning at SEO. It's also helpful that I can show them what their competitors are doing and how we can do an end run around them. I routinely use the keyword research tools and the site audits to show improvements over time. Review collected by and hosted on G2.com. What do you dislike about Semrush? Many similar graphs are stored in different places. For example, the keyword rankings are in at least 3 different places in slightly different formats. This can be confusing. Also, I wish there were more tools included in my base price instead of having to upgrade to access what I think should be foundational features (such as local SEO). The pricing is very confusing. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? SEMrush solves the problem of being able to see what's happening with rankings, spot opportunities, build & execute online visibility/traffic strategies, and communicate with my clients about their progress and successes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Aaron T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron T.") AT Aaron T. Product Manager Mid-Market (51-1000 emp.) 6/1/2026 "Comprehensive SEO Tool with Great Keyword Research" 5/5 What do you like best about Semrush? I like that Semrush is super comprehensive and fairly easy to use for an SEO tool. It has great built-in reporting that automatically updates you on a set schedule rather than needing to check in all of the time. The keyword research tools are great and have been super helpful in identifying and sizing SEO opportunities for our different products. I'd say the simplicity of use is a major plus for me. The ability to track the performance of competitors is invaluable. Review collected by and hosted on G2.com. What do you dislike about Semrush? In order to separate performance tracking for multiple subsets of keywords on the same domain, you have to create multiple projects under the same domain which feels a bit redundant and clutters the dashboards a bit. Feels like you should be able to do this under a single project/domain. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? I use Semrush for keyword tracking and performance monitoring. It's comprehensive and easy to use, with great reporting and keyword research tools aiding in identifying SEO opportunities across our products. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Brittany N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brittany N.") BN Brittany N. Marketing Manager Mid-Market (51-1000 emp.) 1/22/2026 "Invaluable Tool for SEO and Keyword Insights" 4/5 What do you like best about Semrush? I use Semrush for research and AI LLM information related to my websites and SEO, and this tool is incredibly valuable. I haven't found a better bang for my buck. Semrush helps me with keyword research and finding drops and increases on my pages and websites. I like seeing the trends and finding opportunities for improvement. My favorite pieces of Semrush are the keyword tracking tools and being able to look up different URLs. I also appreciate being able to review the backlinks for my sites. Semrush really helps me in my day-to-day work and helps improve the overall success of our website. We really wanna make sure that we show up well in search engines, and this definitely helps us. The initial setup was very easy. Review collected by and hosted on G2.com. What do you dislike about Semrush? I've chatted with some of their team about report builder tool issues I do pull different reports each month, but I still think there is some improvements. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? I use Semrush for keyword research, tracking trends, and finding opportunities for improvement, helping my websites perform better in search engines. Review collected by and hosted on G2.com. Show More 6/1/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Kes L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kes L.") KL Kes L. Digital Marketing Lead Small-Business (50 or fewer emp.) 6/1/2026 "A One-Stop SEO Shop with Smart AI Features" 4/5 What do you like best about Semrush? I like that it’s a one-stop shop. The AI/intelligence features have been a nice touch lately, and they make the overall experience feel more complete. Review collected by and hosted on G2.com. What do you dislike about Semrush? I think the UI/UX could be improved. A lot of the different tools have similar names and similar overview pages, which makes it difficult for me to tell whether I’m in the right tool or not. In my opinion, the tabbed organization is the right approach, but the naming conventions need to be clearer and more explicit so it’s easier to distinguish between tools at a glance. I also understand why there can be data gaps between semrush and GA4, and as a marketer that makes sense to me. However, it’s hard to convince a client to pay for semrush when they notice discrepancies and there isn’t a stronger explanation to help them understand what they’re seeing. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? AI SEO visibility. The performance tracking here is key to monitoring client success. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Kaitlin H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kaitlin H.") KH Kaitlin H. Digital Strategist Small-Business (50 or fewer emp.) 10/4/2023 "My Favorite SEO Software Out There" 3.5/5 What do you like best about Semrush? I've used SEMrush for years at both small and mid-size companies and it indeed provides the best tools for the best values in terms of SEO tools. I have used others such as Moz, Ahrefs, and more and SEMrush always seems to beat them in features and pricing. I love they are constantly adding new features and for any issues I've had the customer support team has always gotten back to me promptly and with very detailed answers specific to my problems. Review collected by and hosted on G2.com. What do you dislike about Semrush? All of the add-ons. It would be nice for existing subscribers to be able to fully try new features when they are rolled out, without having to pay to upgrade just to see if it's something we would actually use. It would be nice for the API to be more inclusive and also built into existing plans. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? They are always adding more features to keep up with the latest trends in SEO. I do enjoy their AI features, but it would be nice to not have to pay extra for that when the landscape is shifting in that direction. Review collected by and hosted on G2.com. Show More 6/1/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![TDM S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "TDM S.") TS TDM S. Search Strategy, Ecommerce SEO, Content Small-Business (50 or fewer emp.) 6/1/2026 "All-in-One SEO Insights with GSC and Analytics Integration" 4.5/5 What do you like best about Semrush? The breadth of data available in one place allows me to monitor website health, evaluate ranking trends, identify technical issues, and provide meaningful strategic guidance to ecommerce clients without jumping between multiple platforms. I appreciate having data integration from GSC and Analytics. The interface and navigation is easy to use. Review collected by and hosted on G2.com. What do you dislike about Semrush? One feature I would like to see is more intelligent cross-report analysis. If a page could be flagged as a top-performing or priority/pillar page it would be nice to receive notifications on performance like technical issues, backlink changes, competitor movements, or anything else (even Google Core Updates) that may have contributed to the change. It would be good for users to understand more than simply being able to identify a problem, and know the root cause. I would also like to see more sophisticated content lifecycle recommendations, particularly for sites that have accumulated years of content. With integrations from GSC and Analytics it would be helpful to determine data thresholds for what content should be refreshed, consolidated, redirected, or removed/retired. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? As a consultant managing multiple ecommerce websites, I need to quickly understand how a site is performing, identify opportunities, and prioritize technical issues for greatest impact. The Site Audit is efficient for this. Position Tracking helps me identify declines for priority terms before they become a problem with some added historical context, as long as we have been tracking the keyword long enough to compare performance over time. Being able to compare crawls and review long-term trends helps me separate normal fluctuations from meaningful changes for more strategic consulting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Dennis M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dennis M.") DM Dennis M. Lead Marketing Manager, B2B Mid-Market (51-1000 emp.) 6/1/2026 "Semrush: Fast, Easy SEO Insights That Power Our Content Strategy" 5/5 What do you like best about Semrush? Semrush is an indispensable tool for our SEO and content marketing strategy. It is incredibly easy to use - the learning curve to start using its core tools is virtually non-existent. Semrush is extremely quick in giving us actionable insights into our keyword strategy and helps us identify areas for opportunity allowing us to execute an effective content marketing strategy. Its new AI visibility tools are also very useful in helping us develop our AEO strategy to capture AI search volume. The pricing is quite fair and is well worth it for the value it provides. Review collected by and hosted on G2.com. What do you dislike about Semrush? Honestly, there isn’t much to dislike. The only thing is that the AI-generated reporting tool hasn’t quite worked for us yet. Also, there are a few specific features we’d consider using, but they don’t seem to be available on their own—we’d have to upgrade to an advanced plan. We’re just not 100% sure we need everything that comes with the higher-priced plan. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush is indispensable to our organic/SEO strategy. It helps us identify which keywords to target, where the biggest opportunities are, what our competitors are ranking for, and how we can improve our SEO overall. It’s also an integral part of our content marketing strategy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Faith N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Faith N.") FN Faith N. Brand Operations Manager Enterprise (\> 1000 emp.) 6/1/2026 "All-in-One SEO Insights That Drive Smarter Marketing Decisions" 5/5 What do you like best about Semrush? What I like best about Semrush is how much information it brings together in one place. It makes it easy to monitor SEO performance, research keywords, analyze competitors, and identify opportunities to improve website visibility. The platform is intuitive, and the reporting tools help turn complex data into actionable insights that support better marketing decisions. Review collected by and hosted on G2.com. What do you dislike about Semrush? The biggest challenge with Semrush is that the platform has so many features and data points that it can feel overwhelming at times, especially when exploring new tools. However, that breadth of functionality is also one of its strengths, and once you become familiar with the platform, it provides a tremendous amount of valuable insight in one place. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush helps solve the challenge of understanding and improving online visibility. Instead of pulling data from multiple sources, I can access keyword research, competitor insights, site health information, and performance reporting in one platform. This saves time, helps me make more informed marketing decisions, and allows me to identify opportunities to drive traffic and improve results more efficiently. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Marvio A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marvio A.") MA Marvio A. Senior Paid Media Manager Small-Business (50 or fewer emp.) 6/1/2026 "Semrush: All-in-One SEO & PPC Insights That Save Hours" 5/5 What do you like best about Semrush? What I like best about Semrush is that it combines keyword research, competitor analysis, site auditing, rank tracking, content research and PPC insights in a single platform. I regularly use Organic Research, Keyword Gap, Advertising Research, Position Tracking and Site Audit to support both SEO and paid media decisions for performance campaigns. The interface is intuitive considering the amount of data available, and the reports make it easy to identify opportunities quickly. It has saved me countless hours compared to gathering data from multiple tools. I also appreciate the AI-powered recommendations and the ability to benchmark competitors across both organic and paid channels. From an ROI perspective, Semrush consistently helps uncover growth opportunities that directly influence strategy, making it one of the most valuable tools in my marketing stack. Review collected by and hosted on G2.com. What do you dislike about Semrush? The main downside is the pricing, particularly for smaller businesses or teams. While the platform delivers strong value, some advanced features and data limits can become expensive as your usage grows. There is also a learning curve due to the breadth of tools available. New users may feel overwhelmed initially, even though the onboarding resources and knowledge base are helpful. Occasionally, some reports can take a little longer to load when working with larger datasets, and I'd like to see even deeper integrations with other marketing and analytics platforms. That said, most of these drawbacks are outweighed by the depth of insights and functionality the platform provides. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush helps solve one of the biggest challenges in digital marketing: making informed decisions based on reliable competitive and search data. It gives me visibility into keyword opportunities, competitor strategies, organic performance, paid search activity, and technical SEO issues from a single platform. This allows me to identify opportunities faster, prioritise work more effectively, and support recommendations with data rather than assumptions. As a result, I spend less time gathering information from multiple sources and more time focusing on strategy, optimisation, and driving measurable results. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite AG Ariane G. Lead, Search Engine Optimization Enterprise (\> 1000 emp.) 12/18/2025 "A great All-In-One SEO platform" 4.5/5 What do you like best about Semrush? Every tool within SEMRush has a clear goal and is well designed. It's an integrated tool that does a lot and is truely helpful, both for SEO and AEO, the main reason we use it. It's also easy to integrate the platform to company's Google tools. I use SEMRush everyday, whether it's to check performances, for keyword research or for ideas for content. I also use the SEO Content Template to start a content brief with the help of their AI suggestions. I also use a lot SEMRush Site Audit section to check if we have new errors on our websites and it's really reliable. Review collected by and hosted on G2.com. What do you dislike about Semrush? A lot of new features but most of them are added fees to our current billing. The cost of the platform is increasing year after year. Also, in the past, I had a customer support manager dedicated to our account, but it's not the case anymore. That is something I would like to have. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? SEMrush is useful for bringing together a variety of tools within a single, easy-to-use platform. It's really easy to find opportunities or gaps, get specific recommendations and track any content published. Review collected by and hosted on G2.com. 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