– Well-thought interface – all things are logically located; it's easy to find stuff, and everything loads super fast.

– Infrastructure that collect statistics on search/AI quarries is ahead of anything out there available on the market.

– Tons of built-in instruments + integrations for enabling third party tools with Semrush's data

– AI capabilities driving our AEO Review collected by and hosted on G2.com.

I like Semrush academy much, though – when it comes to 3rd party platforms like LinkedIn, I'd like to see more thought leadership on X or LinkedIn from Semrush's C-levels with their expert opinions on where everything is heading. Review collected by and hosted on G2.com.

I love using Semrush because I can search for keywords, and it provides me with related words and allows me to see the backlinks associated with a specific site. This helps me understand why the site ranks in search. The details of keywords and backlinks are excellent for determining impact and effectively ranking keywords. Additionally, setting up Semrush was easy, allowing me to input the site link and quickly see necessary improvements, making the whole process simple and smooth. Review collected by and hosted on G2.com.

I believe Semrush needs improvement in areas related to social media because it hasn't been adequately addressed yet. We are now in the age of social media, and I think it's important to have tools that support displaying algorithms and basics on how to improve online presence in this field. I also pointed out the importance of having advanced tools for self-learning and interacting with AI concepts to improve search results and interact more intelligently with seekers. Review collected by and hosted on G2.com.

What I like about Semrush is that it gives you a lot of useful SEO and competitor insights in one place. I especially like being able to see how websites are performing, research keywords, and spot areas where you can improve. It makes the data pretty easy to understand and actually useful when planning content or marketing strategies. Review collected by and hosted on G2.com.

Semrush can be a little overwhelming because there are so many tools and metrics. Some of the more advanced features can also be expensive. Review collected by and hosted on G2.com.

I really like how Semrush provides reliable data for target keywords, search volume, and difficulty, which has directly informed our content strategy. Its competitor analysis is also great, giving us useful visibility into competitor rankings, keyword gaps, and traffic sources, which has helped shape our positioning. The site audit feature flags technical issues clearly enough to prioritize fixes effectively without needing a separate tool. Rank tracking provides consistent and accurate visibility into where our target keywords stand over time, and their topic tools assist with content planning and writing recommendations, fitting well into our editorial process. Overall, it covers our core SEO needs like research, technical health, competitive intelligence, tracking, and content reporting all in one platform with no significant pain points identified so far. Review collected by and hosted on G2.com.

Nothing Review collected by and hosted on G2.com.

The biggest thing I like about Semrush is its ability to generate data so fast. Doing it by hand would take so many hours, but now I just rely on this technology to find new things. So far it's been unmatched, no other software can synthesize so much data. There are so many places to look like Google Analytics and Google Search Console, and you'd have to do analysis with your own hands one by one, so Semrush is a big thing for me. I use it as my third analytical tool that kind of closes the loop. I use Claude with MCP and Semrush, which lets me monitor things much easier. Semrush is that little cap I need to fill to make sure things are connecting. Its reputation played a big part in our decision since so many companies use it, and it has the ability to cater to enterprise level companies, which we were looking for. We wanted something holistic that could analyze our whole web and make sure we're in line with other industry websites where we operate. The initial setup was quite straightforward, I just used any of their products, typed in my domain, and it got all the data. It was quite simple, and I can also do competitor analysis. The UI is pretty classic, not some new white coat look, so it's kind of easy to navigate because you've seen things like that before. Review collected by and hosted on G2.com.

I find the Semrush apps marketplace a bit underwhelming. There are many tools, but they are spread across different subscriptions., It's hard to keep track of everything., If you wanna get AI rankings, you have to buy different subscription. Review collected by and hosted on G2.com.

What I value most about Semrush is that it brings keyword research, competitor analysis, and site health checks together in one place, so I’m not constantly juggling separate tools. The Keyword Magic Tool makes it quick to uncover low-competition terms that still have real search volume, and Position Tracking lets me monitor ranking changes day by day without having to check everything manually. The Site Audit has flagged technical issues I likely would have missed otherwise, and being able to pull a competitor’s top pages and backlink profile in just a couple of clicks has influenced a lot of my content strategy. One unexpected upside is how much time it saves on client reporting, since the data is straightforward to export and easy to explain. Review collected by and hosted on G2.com.

Honestly there's very little to dislike. Pricing is the one thing to be aware of the entry plan is built for a single user, so as our needs grew we moved up a tier, but the added capabilities made it well worth it. There's a bit of a learning curve at first simply because the platform is so feature-rich, though once you get oriented everything is right where you'd expect. I treat the keyword volume and difficulty figures as strong directional guidance and cross-check against Search Console, which works great for my workflow. Even exporting large reports is manageable. If I had one small wish it'd be a mid-tier plan option and clearer in-app limit indicators, but these are minor next to how much value the tool delivers. Review collected by and hosted on G2.com.

What I like best about Semrush is that it brings many digital marketing tools into one place. I find the keyword research and competitor analysis especially useful because they make it easier to plan content, identify search opportunities, and understand what is working in the market. It saves time compared with using several different tools separately. Review collected by and hosted on G2.com.

What I dislike about Semrush is that it can feel a little overwhelming at first because there are so many features and reports. Some of the more advanced tools also take time to learn, and the cost can be high for smaller teams or individual users. A simpler interface for beginners would make it easier to get started. Review collected by and hosted on G2.com.

The app itself may be useful, but it’s very expensive. Review collected by and hosted on G2.com.

I signed up for Semrush's free trial to evaluate whether the platform would be suitable for my business. After testing the service, I determined that it was not the right fit for our requirements and budget.

The trial automatically converted into a paid subscription, resulting in a USD 199 charge. Within approximately 30 minutes of the payment being processed, I contacted support, requested a refund, and immediately canceled the subscription. The account was not used for any meaningful activity after the charge other than logging in to cancel the subscription and submit the refund request.

Despite explaining the situation, including the fact that we are a small business and that the service would not be used, Semrush refused to provide a refund. I submitted multiple requests, including a goodwill appeal, and the matter was escalated internally. After review, Semrush confirmed that they would not refund the payment and would not reopen the case.

My disappointment is not that a refund policy exists. It is that there appears to be no flexibility whatsoever, even when a customer requests a refund almost immediately after being charged, cancels the service right away, and receives no meaningful benefit from the paid subscription.

Potential customers should be extremely careful when signing up for a trial. Set multiple reminders and cancel well before the trial expires if you are unsure. Based on my experience, immediate cancellation and an immediate refund request were not sufficient for Semrush to make an exception.

This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes. Review collected by and hosted on G2.com.

There’s a wealth of helpful SEO data available, which makes it easier for my firm to make informed SEO decisions. The UI is easy to navigate and the platform returns the info we need quickly. Some of the reports are also nice to get as well. Review collected by and hosted on G2.com.

One is pricing, it's a bit pricey and the lack of an all in one solution. I don't like that there's so many "ala carte" add-ons. I also don't like that you don't get API access unless you're in the top subscription tier. Review collected by and hosted on G2.com.

What I like most about Semrush is that it brings almost everything I need for SEO and content marketing into one place. I can do keyword research, check competitor websites, track rankings, run site audits, and find content ideas without switching between different tools.

The keyword research features are especially helpful because they give me a clear idea of what people are searching for and how difficult it may be to rank for those keywords. I also like the site audit tool because it helps me quickly find technical SEO issues that could affect website performance. Review collected by and hosted on G2.com.

The pricing is good for big agencies. But for small businesses and freelance users, it is a bit expensive. Some advanced features are only available in higher-tier plans, which everyone can't afford.

I think Semrush could improve its pricing model by making all features available across all plans and limiting usage through credits or tokens instead. This would allow all types of users to access the same tools while choosing a plan based on their usage needs. Review collected by and hosted on G2.com.