# Searchmetrics Reviews **Vendor:** Conductor **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.3/5.0 **Total Reviews:** 48 ## About Searchmetrics We believe in the power of insight to help data-driven marketing teams make better decisions and produce meaningful results. Backed by Searchmetrics data and services, our Suite customers enjoy the sustainability of organic search with the predictable success of paid. Whether it’s research, performance tracking, or content development we help digital marketers see gaps, set strategy, and prioritize opportunities to attract their audience. Enterprises and agencies benefit from Searchmetrics integrated software, data, and services to plan, execute, measure, and report on their digital marketing strategies. They experience many of the following benefits: - More revenue: Companies can make search and content decisions based on powerful data and analytics to reach their traffic and ROI goals, versus the guessing games and reactions to Google’s latest moves. - More growth opportunities: Get real-time market insights on areas with the greatest potential for growth. Receive clear direction on what to prioritize first to maximize your results. - Optimized content: Develop and update content based on big-data analytics, with strategies and guidance to achieve your best performance. - Effective metrics: Track and share your most important metrics like Share of Market and SEO Visibility scores. - Research on-demand: Unravel the complexities of the search landscape, with competitive and global marketplace analysis, and understand how your SEO and content strategy impacts your performance and visibility—and shapes your business. Dig into domain, category, and URL analysis to easily find your performance gaps, without the complexity. - Better performance and greater visibility: Built on one of the world’s largest search and content databases, Searchmetrics provides you with the data-driven insights to maximize your online performance. ## Searchmetrics Reviews ### 1. Helpful SEO and Insights tool **Rating:** 5.0/5.0 stars **Reviewed by:** Yashwant P. | Freelance, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2023 **What do you like best about Searchmetrics?** The flagship feature of searchmetrics is just amazing which is content experience. It can help to know the credibility and content ranking potential. The dashboard is easy to handle and it have some of the other best features like keywords ranking and backlinks check **What do you dislike about Searchmetrics?** Limited free features available. We need to pay extra for any add-on features. Scandalous, exorbitant type of features are expensive and they can't be affordable for everyone into this field. **What problems is Searchmetrics solving and how is that benefiting you?** Competitor analysis can be done at it's best. It provides great insights about the occupancy of big players in the market and what area we can focus and can lead to get best results. ### 2. The best online SEO tool in the world **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2022 **What do you like best about Searchmetrics?** Searchmetrics is outstanding in the German market because it also provides German and international data. It's name is well known, so it helps us to convince customers of our data's quality. **What do you dislike about Searchmetrics?** Sometimes it is a little bit complicated to create projects without wasting tokens. An example: If you create a new project and include a search engine, you must also go through the next step (keywords). Even if you don't want to include any keywords in the project, you need to save the empty keyword list. If not, the project will count as one monitored keyword on your quota. **What problems is Searchmetrics solving and how is that benefiting you?** Searchmetrics gives me an overview about the rankings of our customer's websites. When we pitch our services, we can provide lots of data regarding the actual situation of the website. That helps us to convince the customer. ### 3. Excellent Tool. **Rating:** 3.5/5.0 stars **Reviewed by:** James G. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2022 **What do you like best about Searchmetrics?** Presenting Organic Visibility in an easily digestible but intuitive format--showing changes over time being one of the most useful. I really like the presentation of ONLY commercially viable keyword rankings as well. No use presenting 50k like SEMrush if 90% of them are Page 5+ **What do you dislike about Searchmetrics?** It would be great to see a little more paid insight functionality, but again there are limitations there depending on access and black boxes. Perhaps an easier way to filter through which keywords have driven which rankings drops. **What problems is Searchmetrics solving and how is that benefiting you?** It is solving our problem of presenting organic visibility across time, which then opens up conversations around on and off-site content strategies. Enables higher level conversations, particularly around performance against competitors and whether traffic is commercially viable and/or relevant. ### 4. A great help on SEO content and insights **Rating:** 5.0/5.0 stars **Reviewed by:** Ingrid F. | SEO & Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2022 **What do you like best about Searchmetrics?** I love the Content Experience features because they give you an objective perspective on how rankable the content is. I also find the Competitors Analysis inside Research Cloud's Organic Search feature super helpful. You can directly check other websites' keywords by the ones only they rank, the ones you have in common, and the ones only you rank. Super practical. **What do you dislike about Searchmetrics?** When I run out of credits (just kidding). I believe most issues are mostly related to how much you spend time using the tool and getting to know its features since it offers a wide range of data and insights for SEO professionals. **What problems is Searchmetrics solving and how is that benefiting you?** The main thing (in my case) is understanding how much effort I put into each content can really make a difference in ranking the page. So briefing, writing and editing an article using Content Experience solves that problem and the results as phenomenal. ### 5. The most sophisticated SEO and Content optimization solution I've ever used **Rating:** 5.0/5.0 stars **Reviewed by:** 🧿 Mahir D. | Enterprise Business Development, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Searchmetrics?** The content experience module is amazing! It helps my team to optimize our content to maximize our organic traffic. I feel like this would turn any average content writer into a world-class editor. We also love the recommendations to help us optimize our landing pages as well as our ever green content. **What do you dislike about Searchmetrics?** It requires some technical background to be able to leverage the full potential of the platform but they have a very hapful and knowledgable CS team to train people on the tool. **Recommendations to others considering Searchmetrics:** SM has the most accurate data among all the other tools in the market. If you don't have the bandwidth to AB test it yourself, I am pretty sure they can provide you more info from their other customers who ran deeper comparisons which were very helpful for us. **What problems is Searchmetrics solving and how is that benefiting you?** Since we started using Searchmetrics, we trippled the organic traffic to most of our content if not even more. Also we got rid of couple of other tools as their suit has everything our SEO and content team needed. ### 6. Deliver top Insights under SEO Aspects **Rating:** 4.0/5.0 stars **Reviewed by:** Markus G. | Consultant, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2022 **What do you like best about Searchmetrics?** The easy to handle Dashboard and especially the Function of Backlink Check, Keyword Rankings and Google Alerts (SERP Up-Dates). Also the Content-Tool is a Top Feature **What do you dislike about Searchmetrics?** To be honest: Nothing to criticize here. It delivers all necessary Features for a Good Price which helps you best to let your Website rank **What problems is Searchmetrics solving and how is that benefiting you?** It helps me to keep control about my Backlink Building Strategy, to control my Rankings and to see the Effects of Google Up-Dates. Sometimes is use also for Competitor Analysis ### 7. Probably best SEO content-oriented tool **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas T. | SEO specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2022 **What do you like best about Searchmetrics?** Briefs are top for fine-tuning content, where the sw check 100+ competitors and helps us enlarge the base of keywords required and the density. **What do you dislike about Searchmetrics?** Briefs are great but need to pay extra, you are limited by a monthly bundle if not paying for more **What problems is Searchmetrics solving and how is that benefiting you?** Can differentiate search volume for plural and singular + briefs can help you write better content in comparison to competition. ### 8. Very expensive but very useful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Peter W. | Senior Freelance Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2022 **What do you like best about Searchmetrics?** The content manager and the content briefings make it even fun to write soulless keyword focussed texts. With the rising percentage of content score you get motivated to tweak your text to the max. **What do you dislike about Searchmetrics?** Sadly searchmetrics is very expensive so you probably have to share with some like-minded people working in the field. When I say expensive I mean like scandalous, exorbitant expensive. **What problems is Searchmetrics solving and how is that benefiting you?** The quick creation of briefings for keyword-focussed, seo-relevant text and the texting itself. With searchmetrics we cut a long journey and a painful checking-process short. ### 9. Great Tool for Rank Tracking and SEO Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Himanshu S. | SEO Lead, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2022 **What do you like best about Searchmetrics?** A lot of features are available in this single tool which includes rank tracking, content optimization, SEO audits. The best part is that we can do the page-level analysis (micro-level analysis) on how the pages are performing. **What do you dislike about Searchmetrics?** Pricing is a bit high with the limited credits. There are many other tools available in the market with lower pricing. **What problems is Searchmetrics solving and how is that benefiting you?** While doing the competitor analysis, this tool provides great insights as to what market share the competitor has acquired and what are the key areas where we need to focus more ### 10. Great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Searchmetrics?** It's basically the combination of all my previous SEO tools into one. Very comprehensive and more than covers all my needs. The Winner and Loser keywords is very practical. **What do you dislike about Searchmetrics?** It takes some time to learn the ins and outs, but that really speaks to how robust the platform is. Just need to dedicate time to using it to really learn. **What problems is Searchmetrics solving and how is that benefiting you?** The biggest problem Searchmetrics is helping me solve is writing content that ranks organically. We previously didn't prioritize that, but now we have clear objectives on our SEO goals. ### 11. Searchmetrics helps you easily get important SEO insights about your business **Rating:** 5.0/5.0 stars **Reviewed by:** Hedenylson P. | Digital Content Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2022 **What do you like best about Searchmetrics?** Weekly reports directly on your email and the possibility to explore new topics and keywords through the topic explorer function **What do you dislike about Searchmetrics?** Not knowing how to take advantage of all the functionalities **What problems is Searchmetrics solving and how is that benefiting you?** With Searchmetrics, I can track how my business is positioned among its competitors and take measures to improve our visibility in search engines ### 12. Searchmetrics is easy to use, yet has a lot of useful advanced features. **Rating:** 5.0/5.0 stars **Reviewed by:** Ulrika V. | Agency Owner and Senior SEO Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2022 **What do you like best about Searchmetrics?** The overview in the Research Cloud gives a quick and handy overview of the present state of a domain, which is handy when presenting to a client. **What do you dislike about Searchmetrics?** Some of the features are hard to understand what they are and the metrics they present. **What problems is Searchmetrics solving and how is that benefiting you?** Reporting is made easier with the dashboards, which my clients like a lot! Giving a comprehensive view of the present state of a domain is also swiftly done, as well as connecting any ups or downs in visibility to Google updates. ### 13. Search Metrics - A Great Tool for Brands **Rating:** 4.5/5.0 stars **Reviewed by:** Atinder S. | SEO Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2022 **What do you like best about Searchmetrics?** I really like the market share analysis from Search Metric. It also shows the keyword group analysis which gives a clear picture of what is the market share of our competitors compared to our site. The in-depth keyword data is of great help to do keyword analysis along with Search volume **What do you dislike about Searchmetrics?** I think the pricing is a bit expensive as compared to other SEO tools out there in the market. **What problems is Searchmetrics solving and how is that benefiting you?** To understand the market share of competitors and to get keyword ideas along with the search volume. This tool helped to solve these concerns for me. ### 14. Valuable tool for SEO optimisation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2022 **What do you like best about Searchmetrics?** The content module is great and helps you write perfect SEO text on the go. Next to that, it gives great insights into how you are doing compared to your competitors. **What do you dislike about Searchmetrics?** Because of all the options it can become overwhelming. You need some time to get used to it. **What problems is Searchmetrics solving and how is that benefiting you?** SEO insights and tips on how to write valuable texts for both the user and SEO ### 15. Content Manager across multiple websites **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2022 **What do you like best about Searchmetrics?** I love the content manager aspect of the platform. It allows me to distinguish between the valuable keywords to fully optimize website content and blogs to the max. **What do you dislike about Searchmetrics?** I haven't found much that I dislike about the content manager. I haven't used other aspects of the platform as our agency handles that element of things. However, it seems to offer invaluable information for creating content briefs, based on what I've seen from the agency we work with. **What problems is Searchmetrics solving and how is that benefiting you?** Searchmetrics allows us to target keywords across the range of websites we are managing. This is helping to drive additional traffic to our website. ### 16. I appreciate their deep dive data a lot **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2022 **What do you like best about Searchmetrics?** The searchmetrics seo visibility rank is very good overview of the performance of a domain. The best part is, that you can type in every domain you like and instantly see the seo performance of the domain. **What do you dislike about Searchmetrics?** The pricing is quite high, especially for new startups the monthly payments are difficult to pay. I would really love to have a 1 user account for startups (onboarding for bigger accounts) for a cheaper pricing. **What problems is Searchmetrics solving and how is that benefiting you?** They are solving the problem that marketers and webmasters have, that you don't get enough data and transparency about SEO. What is your competitor doing? What can you adopt? Which keywords and landing pages perform well? ### 17. Meets our enterprise-level needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Searchmetrics?** Searchmetrics brings together the data and tools we need to optimize our site on a daily basis without much "fluff" **What do you dislike about Searchmetrics?** The dashboard and reporting functionality could be more user friendly **What problems is Searchmetrics solving and how is that benefiting you?** Searchmetrics acts as our main tracking hub, research tool and reporting platform. ### 18. My Experience with Searchmetrics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2022 **What do you like best about Searchmetrics?** Its Organic SEO, which is an easy way to display seo to prospects **What do you dislike about Searchmetrics?** It's organic keyword list isnt up to date **What problems is Searchmetrics solving and how is that benefiting you?** its allowing me to show prospects SEO information in a visual form that other softwares hasnt allowed me to do. ### 19. Good to have Search & Content Marketing Tool **Rating:** 3.5/5.0 stars **Reviewed by:** V K. | Manager Digital Marketing, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Searchmetrics?** I liked monitoring search position for my website's organic keywords however Searchmetrics is good to have search engine optimization tool. It offers all the basic SEO features which are necessory to optimize SEO of your site including Keyword Research, Organic Keyword Rank Tracking, PPC along with Backlink Analysis. **What do you dislike about Searchmetrics?** It doesn't provide suggestions on how to improve the Organic Rankings of your website. It is good for the research but it doesn't provides advanced options. Keyword research tool needs a lot of improvements, it doesn't provide relevant/related keywords. **Recommendations to others considering Searchmetrics:** I wouldn't recommend using Searchmetrics if you are looking for some advanced SEO research. **What problems is Searchmetrics solving and how is that benefiting you?** I used Searchmetrics mainly to track the organic positions of the keywords and to find the related keywords as well. ### 20. Optimized Tool for tracking business growth **Rating:** 5.0/5.0 stars **Reviewed by:** Navjot G. | SEO Analyst, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Searchmetrics?** It is the best practices with Search Metrics that you can easily see your brand awareness and business progress by updating SEO and content on your website. Track down all the metrics with ease. **What do you dislike about Searchmetrics?** I can't setup to the search metrics first. It is something confusing that is why I can't directly signup at the website when there is an option after login. **Recommendations to others considering Searchmetrics:** I recommend using this software whose trying others in the market just see the difference for yourself. **What problems is Searchmetrics solving and how is that benefiting you?** I love that software as it gives me everything I want to share my reports with the clients. It's now easy with Search Metrics to track their record and of our own. ### 21. SearchMetrics has helped our team with Content research in the past in an intuitive manner **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 05, 2022 **What do you like best about Searchmetrics?** The ability to create custom projects for special campaigns **What do you dislike about Searchmetrics?** The tool is somewhat pricey compared to other tools in the market **What problems is Searchmetrics solving and how is that benefiting you?** We have solved for report exports and automation for partners ### 22. A must-have in my SEO toolbox **Rating:** 5.0/5.0 stars **Reviewed by:** David W. | SEO-Manager & Projektmanager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2021 **What do you like best about Searchmetrics?** I use the Research Cloud and the Content Experience the most - especially the Organic Search, Keyword Discovery, Topic Explorer and Content Manager. **What do you dislike about Searchmetrics?** The readability score in the Content Manager is not that valuable in my opinion. It would be nice if the topic of simple language played an even bigger role in the future. **What problems is Searchmetrics solving and how is that benefiting you?** The tools help me every day in my work in SEO and especially in creating strong website content. ### 23. A great tool for tracking your visibility and competitor keywords **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan Z. | Managing Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2019 **What do you like best about Searchmetrics?** My favourite aspect of search metrics is the visibility graph. The main feature I like is the ability to see when Google algorithm updates have been made in the past. It’s a great visual cue when trying to determine the cause of a traffic or SEO visibility drop and allows you to have much better insight into why a drop may have occurred. **What do you dislike about Searchmetrics?** The PPC visibility graph doesn't seem to correlate to anything in particular. Whether working with high or low value accounts visibility always seems to be minimal. I’m not sure how this data is calculated. **Recommendations to others considering Searchmetrics:** Utilise the long tail keyword section to spy on competitors and find out what they’re ranking for and you’re not. **What problems is Searchmetrics solving and how is that benefiting you?** One of my favourite aspects is the ability to find keywords you’re already ranking for. Copying these long tail keywords into a keyword tracking tool allows you better insight into which keywords perform and which need improvement. It’s also great for looking at competitors and implementing their keywords into your own campaign. ### 24. Not really sure how to use it? **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Searchmetrics?** I like the graphs that you can take from this and these have sometimes been helpful in pitches for clients. **What do you dislike about Searchmetrics?** It seems pretty old school, it lacks any information on how to use the system, its features and how you can develop a strategy from its findings. **What problems is Searchmetrics solving and how is that benefiting you?** We can see like for like comparison of search visibility for our clients and their competitors. ### 25. A lot of update issues, too expensive to get so many bugs ! **Rating:** 0.5/5.0 stars **Reviewed by:** Sarah J. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2018 **What do you like best about Searchmetrics?** Searchmetrics is relatively easy to use. At least to check the basic SEO metrics. **What do you dislike about Searchmetrics?** The tool obviously provides much more than that. But there's a lack of explanation on it, no tutorial etc... If i had the whole day to sit in front of it, and learn everything about it, I would do. Unfortunately, it's not the case. Also I'm really disappointed by the price, considering the amount of bugs. The main one is an update issue. It happens to me very often that I don't get any metrics for the week. Visibility etc.. just don't update and i have to wait the week after. It's killing me, really ! I'm considering the option to choose another tool now. **What problems is Searchmetrics solving and how is that benefiting you?** We needed a tool to track our progress, it's term of SEO onpage and mobile. I would not recommend it to track some offpage SEO metrics nor SEA or Social. ### 26. Improves our SEO immensely **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2017 **What do you like best about Searchmetrics?** The keyword optimizer in the content brief. It's really helpful to be able to see how many words we're hitting and how to strategically improve our SEO. **What do you dislike about Searchmetrics?** The UX isn't very good on the site. It would be better if you could move more easily between the content brief and the topic explorer. **Recommendations to others considering Searchmetrics:** Much better than coschedulizer or the similar-type options, but it doesn't focus very much on title. It would be good if that were separately analyzed. **What problems is Searchmetrics solving and how is that benefiting you?** Improving SEO on articles. It helps more than any other platform we use. ### 27. Does everything, but very technical **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2018 **What do you like best about Searchmetrics?** That you keep being able to get more details as you zoom in on a content area. **What do you dislike about Searchmetrics?** You need the full and expensive package to set up a complete workflow even though data is the same. **What problems is Searchmetrics solving and how is that benefiting you?** Meeting customers demands and interests. ### 28. Relatively simple to use, but still has problems **Rating:** 3.0/5.0 stars **Reviewed by:** Jennifer K. | Blog Manager & Content Writer, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** June 05, 2017 **What do you like best about Searchmetrics?** The simplicity is key. When it comes to SEO tools, some seem to be unnecessarily complicated. This one is simple and straightforward when it comes to keyword search. **What do you dislike about Searchmetrics?** It's easy to find keywords, but I think it lacks any sort of intelligence. So when I search for a word and nothing comes up, it doesn't recommend another term. I don't believe the program truly knows what keyword I'm trying to find. Also, the content tool is a bit frustrating to use because you have to take your content out of the program you have it in (be it Wordpress, Drupal, Skyword, Google docs) and put it into the Searchmetrics tool. It then analyzes it based on the words you use, so if you use related keywords enough or too much. Again, I don't see it as being super intelligent in telling me if my content is high quality, only if I have certain words enough times. **What problems is Searchmetrics solving and how is that benefiting you?** We wanted a tool that could go more in depth than the one we were using. Searchmetrics provided a much simpler environment in which to do that. ### 29. Helpful for keyword search for multipage websites **Rating:** 3.5/5.0 stars **Reviewed by:** Julie Q. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2018 **What do you like best about Searchmetrics?** Helpful in find trending keywords and thier current search volume. Also other amalytics data like demographic data is good **What do you dislike about Searchmetrics?** Cost is bit high compared to other search analyics tools **What problems is Searchmetrics solving and how is that benefiting you?** Mostly use it for Keyword research for client websites ### 30. The experience of using SM Content Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Bartosz G. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2016 **What do you like best about Searchmetrics?** Content Experience is the perfect mean to streamlining the communication between the SEO expert and content writer for two main reasons. First: it makes the communication between the SEO expert and content writer much, much easier (up to the point when there’s no longer need to explain all the “why’s” and “what’s.”) Second: it allows content writer to create a megaoptimizable content that will live up to his/her own and Google’s standards both at the same time. **What do you dislike about Searchmetrics?** The experience of using it is top-notch. Content Experience’s UI and UX maintain what I think is the perfect balance. It is what such a tool should be – and precisely what we are used to expect from Searchmetrics. One’s content writer may not be a SEO expert – but using Content Experience will sure make him feel like one. **Recommendations to others considering Searchmetrics:** I recommend it based on the experience of multiple v. successful implementations. **What problems is Searchmetrics solving and how is that benefiting you?** Content Experience is useful for SEO and for content writing. In fact – it’s so useful that it’s almost hard to believe that we had to wait for it this long. Each & every content writer will find it to be his best SEO friend – one that will accompany him and lead his content right to the top of the search rankings. The SEO expert will also find it much useful (as he will no longer have to micro-guide and micro-manage his colleague content writers regarding the SEO aspects of their tasks). ### 31. SearchMetrics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2017 **What do you like best about Searchmetrics?** - Receive actionable items - Conduct competitor research - Gain insight to search visibility **What do you dislike about Searchmetrics?** - The UX is not very friendly - Sometimes the technical issues that are identified are not relevant to the site **What problems is Searchmetrics solving and how is that benefiting you?** Ability to identify site issues and highlight opportunities. ### 32. Great tool for monitoring visibility & opportunities **Rating:** 5.0/5.0 stars **Reviewed by:** Sam G. | SEO Team Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2016 **What do you like best about Searchmetrics?** I come back every week to check the progress of my websites, particularly if Google has released an update. It's possible to track visibility in several countries, with plenty on useful data to spot opportunity keywords. I also like the new feature that shows known Google updates, making it clear how a site was effected. Also enjoy looking through the weekly winners and losers. **What do you dislike about Searchmetrics?** It would be nice to see more filtering, particularly in the keywords spread, making it possible to include/exclude branded terms or folders. I also find that the visibility index updates are not always on an exact day, which can be a bit frustrating when you need the updates to report to your clients. There are lots of features but I don't think they are promoted enough. I must admit that while I've used Search Metrics for several years, I've never gone further than using it for reporting pirposes. **Recommendations to others considering Searchmetrics:** A nice tool with several features to track your progress and build on your strategy. It's worth keeping in mind that your traffic levels won't always follow the trends seen in the visibility index, so be sure to continue tracking your Analytics. **What problems is Searchmetrics solving and how is that benefiting you?** Search Metrics gives us a good KPI that provides a pretty reliable idea of the state of a website's performance in search. It also highlights any major shifts in keyword rankings, although I've never been able to track positions for a particular list of keywords, but this may be due to the plan I have. ### 33. excellent SEO tool for enterprise clients **Rating:** 4.5/5.0 stars **Reviewed by:** Molly B. | SEO Specialist, Entertainment, Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2016 **What do you like best about Searchmetrics?** SearchMetrics is a superior tool and a must-have for any enterprise SEO client. I love the ability to have several projects and that you can add endless tags to customize your keywords. It's also great for identifying technical SEO issues as well as content optimization opportunities. **What do you dislike about Searchmetrics?** It can be a little difficult to navigate at times, but overall this suite is great. **What problems is Searchmetrics solving and how is that benefiting you?** We are improving our visibility for several themes and keywords. ### 34. Excellent keyword search tool **Rating:** 4.5/5.0 stars **Reviewed by:** Thiago P. | SEO Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2016 **What do you like best about Searchmetrics?** Searchmetrics offers the most comprehensive tool identify a list SEO focusing on the keywords. It is also good to understand the online visibility based on trends and patterns. It is one of the most powerful SEO tools in the market. Searchmetrics is a powerful tool for competitors analysis because they have a large amount of data they collected over the years. **What do you dislike about Searchmetrics?** I really dislike the fact they charge for everything. Even though you are a paying subscriber, you still need to pay for a variety of other things, specially when you want to export data from the system. **What problems is Searchmetrics solving and how is that benefiting you?** Searchmetrics help me identify the best keywords for a SEO campaign. Because they own their data, they are able to provide the best set of keywords for any given campaign. ### 35. Great for competitive search insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2016 **What do you like best about Searchmetrics?** Search metrics does a great job at helping us understand our clients share of voice within the specific industry in the search space. We mostly use the tool for evaluating visibility and size of the prize when it comes to looking at potential value. The link evaluation section is also super robust and allows you to find new opportunities by digging into existing linked pages and anchor text. **What do you dislike about Searchmetrics?** It would be nice to understand better how the SEO value and potential value are calculates and how to shift the needle a little better with actionable insights. It would also be great to be able to build out specific dashboards with task lists so you could track how you are going to achieve specific goals. **Recommendations to others considering Searchmetrics:** Build out additional functionality when it comes to keywords within striking distance and the ability to track specific keywords for any given brand. **What problems is Searchmetrics solving and how is that benefiting you?** We are mostly using this tool to monitor overall SEO visibility for a variety of clients in relation to the Google algorithm updates (another awesome feature). It helps us easily show the client when search algorithm changes are affecting their sites in order to build a case to optimize. ### 36. Have you been hit by a Google penalty? **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2016 **What do you like best about Searchmetrics?** Very easy to get a quick and accurate overview of a website's visibility in paid and organic search. Has a lot of complimentary tools in there too (keywords, onpage grader, etc.) **What do you dislike about Searchmetrics?** The UI isn't very slick. Feels a lot like an in-house built tool rather than something designed from the ground up to do a specific job as a primary business. It's a bit dated, I guess **Recommendations to others considering Searchmetrics:** I'm not aware of any tools that do its primary job (search visibility) as well, but there are tools out there that do its complimentary features. And they probably do a slightly better job of them (onpage grading, back link analysis, competitor comparisons, etc) **What problems is Searchmetrics solving and how is that benefiting you?** Very easy to compare drops in visibility with Google updates to help diagnose exactly what the problems are, very quickly! And how well you're doing recovering from such effects ### 37. If you are data driven, SearchMetrics is like night vision. **Rating:** 5.0/5.0 stars **Reviewed by:** @ Loren M. | Seo Manager, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** October 08, 2015 **What do you like best about Searchmetrics?** The data sets available within searchmetrics are the most comprehensive and deep datasets available for enterprise SEO's. Quality of data is critical when performing SEO on large websites, in competitive industries. The customer services teams are very helpful, and really dig into your questions, and become partners in your success. **What do you dislike about Searchmetrics?** The only negative I see with Searchmetrics is that it can take a few weeks to get familiar with the interface, and learn how to navigate the deep depths of rich data. This process is greatly assisted by a team of great customer success specialists. There is one element of searchmetrics which I feel could be better and more intuitively setup out of the box. Many users like to just see some pre-populated reports, go get a general baseline of performance. The flexibility and depth of customization offered within the platform is amazing, but it requites a little setup out of the box. While is strategy is desired for more advanced users, its not quite as easy for mid-level SEO's. **Recommendations to others considering Searchmetrics:** Don't just get a trial, without investing significant time in getting used to the platform. Its a "masters level" tool, and will take you time to get used to it, if you do not have at least a few years of SEO experience. **What problems is Searchmetrics solving and how is that benefiting you?** Business problems abound in enterprise SEO. How do you know which derivations from architectural best practice are costing you money by relying on paid media channels, or loosing visibility to competitors? I have used SearchMetricis extensively during site migrations, and switch overs to secure search HTTPs: protocols. My SEO program and intelligence has improved greatly since migrating to searchmetrics from another enterprise level SEO software solution. ### 38. One of the best crawling and analysis tools in the market **Rating:** 4.5/5.0 stars **Reviewed by:** Salvatore S. | Sr. SEO Specialist, Media Production, Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2015 **What do you like best about Searchmetrics?** It's easily my favorite analysis tool. I can quickly put in any site, both my own and competitors, to get an in-depth look at the important metrics that are driving success or failure, including relevant back-links, ranked keywords, industries, mobile optimization, and more. In addition, I can setup scheduled crawls to track internal optimization and issues that would be concerning, as well as get an in-depth look at the internal linking structure and which pages are most important in terms of page strength. Everything can be added to dashboards for quick views or scheduled email reports for executives, which makes it an all-around useful system. The SearchMetrics Visibility score is by far one of the best features in the tool and helps to recognize issues in organize traffic. **What do you dislike about Searchmetrics?** The UI interface is quite complex and there are so many areas to get information out of it that it's sometimes hard to track down exactly what is needed or how to get to it. In addition, the UI doesn't always allow the user to sort the information in a way that would be helpful so there's some views that limit what the user can do or see in that view. Some of the tables have columns that can be sorted, but many others don't have that feature so there are challenges with the UI that make it hard to use. Between the amount of information that is there, and the lack of customization in the views, it's one of the only things that can be frustrating about using this powerful tool. **Recommendations to others considering Searchmetrics:** Get the new UI out and make it easier to use. **What problems is Searchmetrics solving and how is that benefiting you?** Internal linking and content optimization are the two biggest areas that we address and this tool provides us with the information needed to get those metrics. This tool is great for identifying pages that are overly linked and wasting link value as well as page that have too many links and need to scale back. ### 39. Large Content Site Super-User **Rating:** 5.0/5.0 stars **Reviewed by:** Alicia A. | SEO Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2015 **What do you like best about Searchmetrics?** Time savings is the biggest reason I needed a tool like searchmetrics, and it has delivered. Getting a lot of the analysis out of Excel and V-lookups! Also, the ability to crawl the site and see deeper analysis of the site structure is invaluable. I should also mention that our Account Manager, Daniel has been really helpful when I have to pull together last- minute reports and I didn't think the data was possible to find. **What do you dislike about Searchmetrics?** My biggest hurdle with rolling this out to other areas of the company and adding additional users is training. The tool is vast. It is vast and it's not entirely intuitive, and the paths we need to take to get to the actionable stuff for our jobs are not always the easiest to find. I'm spending a lot of time on internal training documentation. **Recommendations to others considering Searchmetrics:** One of the biggest differentiation points for us was the speed to market with new initiatives and the thought leadership with the tool. I think of new things that Searchmetrics can use all of the time, and send them over to my account manager. Neither of us is surprised when they appear a few months later! **What problems is Searchmetrics solving and how is that benefiting you?** Visibility Guard (currently in beta) has saved us thousands of page views thanks to those alert emails, both when a section of the site got deindexed and when over a thousand URLs went to 404 and I needed to troubleshoot them immediately. I was able to use a combination of the "directories" report and the Content Performance section in the Research Cloud to identify (and correct) when a system error changed thousands of title tags. I'm also using subscriptions to dashboards to monitor performance of special projects after they are complete, so that I can keep up to date on them, even when I'm not actively touching them every day. ### 40. Best SEO Tool on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Guido M. | SEO Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2016 **What do you like best about Searchmetrics?** You recieve a lot of data and 5 times a week new data. Backlink checker with SPS. **What do you dislike about Searchmetrics?** No enough long tail keywords more then 3 words. Difficult to learn the software **Recommendations to others considering Searchmetrics:** Yes this is the best SEO tool **What problems is Searchmetrics solving and how is that benefiting you?** You can analize any keyword and that''s a realy big advantage on your opponents ### 41. Super Positive **Rating:** 5.0/5.0 stars **Reviewed by:** Marianne S. | Principal Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2015 **What do you like best about Searchmetrics?** The cross-discipline use of the product. There are features for development, design, content strategy, UX, IA as well as SEO and paid search. **What do you dislike about Searchmetrics?** The product is so robust that I never feel I have complete mastery over the feature set. **Recommendations to others considering Searchmetrics:** Invest in employee training on the product to achieve full value **What problems is Searchmetrics solving and how is that benefiting you?** Giving our clients a 360 view of inbound marketing with a single tool. Providing competitive landscape information. Track search engine changes on visibility. ### 42. Time Saver for Competitive Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Mike C. | Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2015 **What do you like best about Searchmetrics?** The Content Optimization feature allows us to view common traits among the top ranking URLs for a particular keyword. This helps guide our content development and tagging. **What do you dislike about Searchmetrics?** I would like to see a 'most visited' report link or way to store most viewed options. **Recommendations to others considering Searchmetrics:** If reports and segmenting are important, make sure you're comfortable with the process and results. **What problems is Searchmetrics solving and how is that benefiting you?** We are solving the challenge of ranking higher in the SERPs. Greater visibility and traffic has followed. ### 43. Excellent SEO Productivity and Analytics Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Mike B. | Head of SEO - Search Engine Optimization Leader, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2015 **What do you like best about Searchmetrics?** Rich suite of reports allowing measurement of top KPI's in unmatched. Ability to get views into competitive landscape and ability to view own visibility benchmarked either on a broad or granular scale against those competitors is invaluable. Content optimization tools have allowed adjustment of text content before going live. The constant development of new tools for optimization and measurement is always exciting and the platform is never stagnant. Ongoing customer success calls keep the team involved and learning new ways to use the tools. **What do you dislike about Searchmetrics?** Sometimes a bit slow to generate reports (not unlike other analytics platforms). Ability to export keyword ranking data is limited by monthly credits. I find that data extremely useful and always use my full credit allocation. **Recommendations to others considering Searchmetrics:** Speak to a current user and you'll very likely find strong satisfaction is constant. The customer support and trouble tickets are dealt with quickly and most often solve any issues quickly. **What problems is Searchmetrics solving and how is that benefiting you?** I can't say enough great things about the Searchmetrics customer success team. Precise sales projections based on expected traffic has allowed significant budget for SEO. ### 44. Fantastic tool with an incredible amount of useful data **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan H. | Search Engine Optimisation (SEO) Specialist, EMEA, Entertainment, Enterprise (> 1000 emp.) **Reviewed Date:** October 08, 2015 **What do you like best about Searchmetrics?** The research cloud is super useful for ad-hoc analysis **What do you dislike about Searchmetrics?** Occasionally data fails to load and update in dashboards **Recommendations to others considering Searchmetrics:** The data is great and super useful, the support is second to none. **What problems is Searchmetrics solving and how is that benefiting you?** It's hugely helped me raise the profile of SEO internally and I'm able to present reports that any stakeholder can understand ### 45. Powerful tool for SEO **Rating:** 4.5/5.0 stars **Reviewed by:** Ari M. | Digital/Interactive Marketing Analyst, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2015 **What do you like best about Searchmetrics?** Searchmetrics Suite saves me hours of manual analysis and gives me so much data to work with. **What do you dislike about Searchmetrics?** There's a lot of information here! I'm looking forward to an upcoming Searchmetrics class to learn how to really get the most out of it. **Recommendations to others considering Searchmetrics:** I've been using it for about 4 months and have completed training. I've found it a good value for the price. **What problems is Searchmetrics solving and how is that benefiting you?** I'm able to optimize my content and keywords very effectively, and solve site issues quickly with the detailed recommendations provided by the program. The customized dashboards and scheduled reporting makes my monthly presentations very easy. ### 46. Accurate and timely data and analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2015 **What do you like best about Searchmetrics?** Accurate daily keyword rankings and research areas **What do you dislike about Searchmetrics?** Analysis provided is limited to keywords in a project only. Pricing package appear very costly on the part of the customer or user with its "per keyword query" rate. **Recommendations to others considering Searchmetrics:** Perfect for users whose approach to analyzing and monitoring search data is focused on a small group of high-impact keywords. Highly applicable for near real-time ranking monitoring. Data collected by SearchMetrics is robust which entails cost but very useful for enterprise-level analysis and organic search project monitoring. **What problems is Searchmetrics solving and how is that benefiting you?** Sudden loss in organic search website traffic due to drops or shifts in keyword rankings, or penalties by major search engines (Google, etc.). ### 47. Another happy customer **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2015 **What do you like best about Searchmetrics?** The platform itself is very simple and easy to use. Customer service is great. **What do you dislike about Searchmetrics?** Not as such. I am pretty happy with tool. **Recommendations to others considering Searchmetrics:** You will need some one to help setup every thing. Once set-up it is easy to use. **What problems is Searchmetrics solving and how is that benefiting you?** It makes it easy to report on day to day basis. ### 48. Best SEO Platform there is! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2015 **What do you like best about Searchmetrics?** There is so much data, but it is organized in an easy to follow format. Additionally dashboards are super easy to create in the platform. A key feature that searchmetrics has that competitors don't is they crawl their own data which allows them to analyze it in different ways un-achievable with 3rd party data. **What do you dislike about Searchmetrics?** I'm not able to instruct searchmetrics crawlers to crawl a sitemap. **What problems is Searchmetrics solving and how is that benefiting you?** By utilizing Searchmetrics, we are able to bring our SEO activities in house and have plenty of data to make our decisions on web strategy. ## Searchmetrics Discussions - [Searchmetrics for SMB?](https://www.g2.com/discussions/searchmetrics-for-smb) - 1 comment, 1 upvote - [View Searchmetrics pricing details and edition comparison](https://www.g2.com/products/searchmetrics/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+03%3A35%3A42+-0500&secure%5Bsession_id%5D=ca525694-4883-4e18-b302-1d1684a25259&secure%5Btoken%5D=bc0f2c1b9117ada3eff51a27f442b8a5fff4cd86efb4dda0e611b6a05c533e9e&format=llm_user) ## Searchmetrics Features **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Generative AI** - AI Text Generation - AI Text Summarization ## Top Searchmetrics Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,270 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) - 4.4/5.0 (794 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) - 4.5/5.0 (742 reviews)