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At a Glance
Market Segments
Enterprise (39.8% of reviews)
Mid-Market (38.3% of reviews)
Entry-Level Pricing
No pricing available
Included in Suite
BrightEdge
Star Rating
(764)4.4 out of 5
Market Segments
Enterprise (39.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightEdgeSearchmetrics
Star Rating
(48)4.3 out of 5
Market Segments
Mid-Market (38.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Included in Suite
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviewers mention that BrightEdge excels in "Quality of Support" with a score of 9.2, indicating that users find their customer service responsive and helpful, while Searchmetrics, with a score of 8.5, is seen as slightly less supportive.
- Users report that BrightEdge's "Keyword Research" feature stands out with a score of 9.1, providing comprehensive insights that help in targeting the right keywords, whereas Searchmetrics, scoring 8.5, is noted for its solid capabilities but lacks some depth in this area.
- G2 users highlight BrightEdge's "SEO Alerting" feature, scoring 8.4, as particularly effective for real-time updates on SEO performance, while Searchmetrics, with a score of 7.5, is perceived as less proactive in alerting users about critical changes.
- Users on G2 mention that BrightEdge's "Ease of Use" is rated at 8.0, making it more user-friendly for beginners compared to Searchmetrics, which has a lower score of 7.5, suggesting a steeper learning curve.
- Reviewers say that BrightEdge's "Product Direction" is rated positively at 9.1, indicating a strong confidence in the product's future development, while Searchmetrics, with a score of 6.9, raises concerns about its long-term viability and innovation.
- Users report that BrightEdge's "Custom Reports" feature, scoring 8.4, allows for greater flexibility in reporting, while Searchmetrics, with a score of 7.6, is seen as more limited in customization options, which can hinder tailored insights.
Pricing
Entry-Level Pricing
BrightEdge
No pricing availableSearchmetrics
Research Cloud
Included in Suite
Data-driven marketing teams use Searchmetrics Research Cloud as the single source of information to understand current and historic global market performance for websites. Immediately available metrics provide instant insights and direct competitive comparisons at the domain, category, and URL level. Surfacing performance gaps allows marketers to uncover opportunities, set strategy and prioritize actions.
- On-demand Keyword, URL, and competitive Research in 50+ Petabyte search database.
Free Trial
BrightEdge
No trial information availableSearchmetrics
Free Trial is available
Ratings
Meets Requirements
8.8
629
8.3
44
Ease of Use
8.0
638
7.5
44
Ease of Setup
8.2
341
7.7
17
Ease of Admin
8.6
252
8.1
19
Quality of Support
9.3
620
8.5
36
Has the product been a good partner in doing business?
9.1
264
8.6
19
Product Direction (% positive)
9.2
625
6.9
41
Features by Category
SEO Auditing & Monitoring
8.3
411
7.5
10
8.6
405
9.0
10
8.7
407
8.3
11
8.5
405
8.1
12
Agentic AI - SEO Tools
8.1
61
Not enough data
7.9
59
Not enough data
7.7
58
Not enough data
7.9
58
Not enough data
7.9
57
Not enough data
7.9
57
Not enough data
7.9
58
Not enough data
SEO Content & Rankings
7.1
466
7.1
28
9.1
555
8.5
37
8.9
529
8.2
33
8.0
370
8.2
10
8.7
401
8.9
12
SEO Reporting
8.7
553
8.4
36
8.6
420
8.9
12
8.5
418
7.6
9
7.8
319
7.6
7
Generative AI
7.9
217
Not enough data
8.0
213
Not enough data
AI Visibility & Tracking
9.0
24
Not enough data
9.0
24
Not enough data
Sentiment & Brand Analysis
8.8
24
Not enough data
Feature Not Available
Not enough data
Competitive Benchmarking
8.3
24
Not enough data
8.4
24
Not enough data
AI Content Optimization
8.4
22
Not enough data
8.8
23
Not enough data
Reporting & Alerts
7.6
22
Not enough data
8.8
25
Not enough data
Categories
Categories
Shared Categories
BrightEdge and Searchmetrics are categorized as SEO Tools
Unique Categories
BrightEdge is categorized as Answer Engine Optimization (AEO)
Searchmetrics has no unique categories
Reviews
Reviewers' Company Size
BrightEdge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Searchmetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.1%
Computer Software
5.3%
Hospital & Health Care
4.9%
Financial Services
4.7%
Other
63.5%
Marketing and Advertising
34.0%
Internet
8.5%
Information Technology and Services
6.4%
Entertainment
6.4%
Retail
4.3%
Other
40.4%
Discussions
How do you feel about Content IQ?
2 Comments
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 Comment
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 Comment
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
Searchmetrics for SMB?
1 Comment
FL
Let me know if you have a few minutes to speak and we'll see if we can create the appropriate pricing for you. f.lee@searchmetrics.comRead more
Searchmetrics has no more discussions with answers
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