--- title: Purple Reviews meta_title: 'Purple Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 45 reviews by the users' company size, role or industry to find out how Purple works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 45 scale: '5' date_modified: '2026-09-08' parent_category: name: Office Management Software url: https://www.g2.com/categories/office-management-software --- # Purple Reviews **Vendor:** Purple **Category:** [Digital Wayfinding Software](https://www.g2.com/categories/digital-wayfinding) **Average Rating:** 4.2/5.0 **Total Reviews:** 45 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About Purple Purple improves the way people connect in the real world. Our identity-based platform runs guest, staff, and multi-tenant WiFi from one place, integrating with the network infrastructure you already have. Guests log in once and become known customers, giving you first-party data you can act on to deepen loyalty and drive revenue. Staff get passwordless, zero trust access that provisions in seconds and revokes automatically when someone leaves, with no shared passwords or MAC whitelisting. Residents and students get their own private network bubble rather than a shared connection. Trusted by over 80,000 venues worldwide. ## Purple Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users value the **efficiency** of Purple, benefiting from responsive support and streamlined administrative tools. (4 reviews) - Users value the **exceptional customer support** from Purple, appreciating their responsiveness and proactive assistance in problem-solving. (3 reviews) - Users find Purple's platform incredibly **easy to use** , with intuitive features and efficient setup processes enhancing their experience. (3 reviews) - Users appreciate the **intuitive features** of Purple, benefiting from responsive support and customizable feedback tools. (3 reviews) - Users value the **collaborative support** from Purple, enhancing the patient experience through responsive and proactive partnerships. (2 reviews) - Personalization (2 reviews) - Users appreciate the **affordability** of Purple, finding it much less expensive than expected compared to competitors. (1 reviews) - Users value the **detailed analytics insights** and proactive support from Purple, enhancing their marketing strategies effectively. (1 reviews) - Users highlight the **business growth** achieved through a strong partnership and integration with Purple's evolving technology. (1 reviews) - Customer Experience (1 reviews) **What users dislike:** - Users find the **complex usability** of the splash page creator challenging, despite helpful support from the account manager. (1 reviews) - Users find the **difficult learning** curve of the splash page creator challenging, despite responsive support from the account manager. (1 reviews) - Users find the **difficult setup** of Purple frustrating, although support offers timely assistance for new requests. (1 reviews) - Users find the **pricing confusing** , which detracts from their overall experience with Purple. (1 reviews) - Users found the **expertise required** for the splash page creator challenging, though support was helpful and responsive. (1 reviews) - Users find **integration issues** with partners challenging, hindering a seamless experience with Purple's product. (1 reviews) ## Purple Discussions - [Do Purple sell direct?](https://www.g2.com/discussions/selling) - 1 comment, 2 upvotes - [How is the product priced?](https://www.g2.com/discussions/pricing-1d237ffb-e43e-480c-b617-6f422419e5bd) - 1 comment, 2 upvotes - [Is there a more easy to use program with great customer support? Is there a program that suites smaller businesses?](https://www.g2.com/discussions/is-there-a-more-easy-to-use-program-with-great-customer-support-is-there-a-program-that-suites-smaller-businesses) - 1 comment, 1 upvote - [Where does Purple have offices?](https://www.g2.com/discussions/office-locations) - 1 comment, 1 upvote - [How do I place an order?](https://www.g2.com/discussions/place-an-order) - 1 comment, 1 upvote - [View Purple pricing details and edition comparison](https://www.g2.com/products/purple/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-09-14+03%3A33%3A09+-0500&secure%5Bsession_id%5D=2a55100f-2157-4db6-a1a8-48259c23412d&secure%5Btoken%5D=443da30f46bdffddbc0350332486693eaafc032fab842a7d4314c101b7442186&format=llm_user) ## Purple Features **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Customization** - Enhance maps - Themes - Update - Audio - Create maps **Login Portal** - Profile - Social WiFi - White Label - Multilingual Login **Reporting** - Visit Tracking - Visitor Retention - Visitor Engagement - Segmentation - Dashboards **Functionality ** - Integration - Location Tracking - Location Triggers - Location Determination **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Logistics - Digital Wayfinding** - Deployment - Analytics - Indoor and outdoor - Positioning systems **WiFi Usage** - Cost of Usage - Content Monitoring **Administration** - Integration - Performance and Reliability - User, Role, and Access Management **Management** - Fence Drawing - Compliance - Analytics - International Usability **Analytics** - Reports and Dashboards **Connectivity** - Hardware Integration - Number of Access Points **Mobile** - Mobile application **Agentic AI - Digital Wayfinding** - Proactive Assistance - Decision Making **Platform Additional Functionality** - Cloud - On-Premise **Integration ** - Retail POS - Other software **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Purple Alternatives - [Connecteam](https://www.g2.com/products/connecteam/reviews) - 4.6/5.0 (3,491 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (627 reviews) - [Displai](https://www.g2.com/products/displai/reviews) - 4.7/5.0 (388 reviews)