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4. [Purple](https://www.g2.com/products/purple/reviews)
5. [Purple Claims vs Evidence](https://www.g2.com/products/purple/claims-vs-evidence)

# Purple Claims vs Evidence

This page compares marketing claims that Purple makes on its own website with what real G2 users say in their reviews. Each claim's source link points to the page where it appeared. Claims are rated as follows: Supported when a clear majority of the reviewers who address it back it up, Disputed when a clear majority contradict it, and Mixed when reviewers are divided. Reviews that don't mention a claim are not counted.

Last updated Sep 30, 2026

## Claim: “Unlock up to 50% higher opt-in rates than other channels, utilize first-party data, and leverage insights for effective Guest WiFi marketing.”

Supported by reviews.

Relevant reviewers report collecting opted-in customer data and gaining marketing insights through Purple's WiFi platform. However, the reviews support only this directional evidence and do not establish the specific claim of rates up to 50% higher than other channels.

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“The integration with our Salesforce CRM platform has been crucial in acquiring high-quality, opted-in customer data”

[Read Full Review](https://www.g2.com/products/purple/reviews/purple-review-11671895)
- 

“giving us interesting insights and valuable marketing opt-in data.”

[Read Full Review](https://www.g2.com/products/purple/reviews/purple-review-11602663)

Source: [https://www.purple.ai/en-gb/solutions/wifi-for-marketing-teams](https://www.purple.ai/en-gb/solutions/wifi-for-marketing-teams)

## Claim: “Unlock up to 50% higher opt-in rates than other channels, utilize first-party data, and leverage insights for effective Guest WiFi marketing.”

Supported by reviews.

Relevant reviewers report acquiring high-quality opted-in customer data and gaining useful insights and marketing opt-in data. However, the reviews do not establish the specific claim of up to 50% higher opt-in rates compared with other channels.

- 

“The integration with our Salesforce CRM platform has been crucial in acquiring high-quality, opted-in customer data”

[Read Full Review](https://www.g2.com/products/purple/reviews/purple-review-11671895)
- 

“The system works well across multiple venues, giving us interesting insights and valuable marketing opt-in data.”

[Read Full Review](https://www.g2.com/products/purple/reviews/purple-review-11602663)

Source: [https://www.purple.ai/en-us/solutions/wifi-for-marketing-teams](https://www.purple.ai/en-us/solutions/wifi-for-marketing-teams)