What problems is POK solving and how is that benefiting you?
If I had to point out the weaknesses of POK – Proof of Knowledge, I would say they are actually golden opportunities. If handled well, they could catapult the company to an even stronger global leadership level. The challenges it faces today are the ideal ground to build very strong competitive advantages.
Challenges that can be turned into competitive advantages:
Clarifying what a credential NFT is: Many educational institutions still do not see the difference between a real credential on a public blockchain and other simpler options that are merely adorned with the term "blockchain." This initially leads some to compare POK with less robust platforms without understanding the genuine value it offers. POK has the opportunity to lead the conversation and educate the market on why its model is superior.
Changing the perception of the word "NFT": In certain markets, people still associate NFTs with digital art or speculation, not with a serious and professional use like certification. This can create an initial barrier, but it is also an opportunity for POK to position itself as the benchmark that redefines the meaning of the term, linking it to permanent and verifiable digital ownership.
Increasing global recognition: POK is already a leader in Latin America, but its name does not have the same resonance in places like the United States or Europe. However, this gives it the opportunity to enter those markets as an innovative and safer alternative compared to established competitors like Credly or Accredible.
Differentiating from the competition with "misleading marketing": There are platforms that sell conventional credentials as if they were blockchain-based solutions. POK can use this market confusion to its advantage, attracting dissatisfied customers who are looking for a truly permanent and transparent solution.
Optimizing communication and reach: POK's global visibility still has much room for improvement in terms of SEO, AEO, and public relations. If investment is made in these areas, POK could position itself as the world leader it already is in terms of technology, but without the need for a massive advertising budget.
These "problems" are not insurmountable obstacles, but the foundation on which POK can build a unique and very difficult to replicate market position. Review collected by and hosted on G2.com.