Phrase Reviews & Product Details

Phrase is a leader in Language Intelligence. Its enterprise platform automates, manages, and delivers multilingual content, helping organizations build deeper customer connections and accelerate business growth. Thousands of global brands use Phrase across hundreds of languages to reduce time to market and deliver consistent brand experiences worldwide. The Phrase Platform brings together translation management, software localization, multimedia localization, machine translation, workflow automation, and language AI in a single integrated environment. From marketing campaigns and product interfaces to apps, audio and video, customer support, and technical documentation, teams manage multilingual content in a single platform. Phrase enables organizations to operationalize AI across multilingual content workflows while maintaining governance, quality control, and brand consistency. Built for complex and fast-moving organizations, Phrase connects directly to the systems where content is created and published. Marketing teams launch global campaigns faster, product teams deliver localized software continuously within development workflows, and customer experience teams provide consistent multilingual support across channels. This open ecosystem architecture allows localization to operate as part of broader content, product, and customer experience workflows. Core capabilities of the Phrase Platform include: - AI-powered translation workflows with secure large language model integrations and adaptive machine translation - Multimedia localization with AI-powered subtitling, dubbing, transcription, AI voice generation, and captioning - AI agent orchestration for context-aware translation and automated post-editing - A broad integration ecosystem connecting CMS platforms including Contentful and Optimizely, customer support platforms including Salesforce, marketing automation systems, developer tools, and design environments including Figma - Native integrations with repositories including GitHub, GitLab, Bitbucket, and Azure DevOps - Over-the-air localization and SDKs for iOS and Android applications - Translation Memory and terminology management to maintain linguistic and brand consistency - Automated quality evaluation and quality performance scoring - In-context preview and visual review tools for faster review cycles - Advanced workflow automation with Phrase Orchestrator, a no-code interface for building and managing approval processes - Vendor management for in-house teams, language service providers, and marketplace partners - Open API, CLI, and webhooks for extensibility and automation - Reporting and analytics to monitor quality, cost efficiency, and performance - Scalable architecture designed for enterprise content volumes Phrase supports global organizations across industries including technology, gaming, retail, manufacturing, automotive, travel, and life sciences. These organizations use Phrase to accelerate global product launches, scale international marketing, and deliver consistent multilingual customer experiences across every market. Enterprise readiness sits at the core of the Phrase Platform. Phrase is ISO 27001 certified and provides robust security, governance, and compliance capabilities including SSO, role-based permissions, granular access controls, and secure cloud infrastructure designed for global organizations. Trusted by leading global brands including Uber, AWS, Volkswagen, and Zendesk, Phrase ensures multilingual content is delivered at scale while maintaining quality, consistency, and control. Learn more at phrase.com.

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Phrase

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Phrase Community

Languages Supported

Afrikaans, Amharic, Arabic, Assamese, Azerbaijani, Bashkir, Belarusian, Bengali, Bosnian, Bulgarian, Catalan, Cebuano, Czech, Chuvash, Welsh, Danish, German, Greek, English, Esperanto, Estonian, Basque, Persian, Finnish, French, Scottish Gaelic, Irish, Galician, Gujarati, Haitian, Hebrew, Hindi, Croatian, Hungarian, Armenian, Iloko, Indonesian, Icelandic, Italian, Javanese, Japanese, Kannada, Georgian, Kazakh, Central Khmer, Korean, Kurdish, Latin, Latvian, Lithuanian, Luxembourgish, Malayalam, Marathi, Macedonian, Malagasy, Mongolian, Malay, Burmese, Nepali, Newari, Dutch, Norwegian, Oriya, Punjabi, Polish, Portuguese, Quechua, Romanian, Russian, Sanskrit, Sinhala, Slovak, Slovenian, Sindhi, Somali, Spanish, Albanian, Serbian, Swahili, Swedish, Tamil, Tatar, Telugu, Tajik, Tagalog, Thai, Turkmen, Turkish, Uighur, Ukrainian, Urdu, Uzbek, Vietnamese, Yiddish, Yoruba, Chinese (Simplified), Chinese (Traditional), Tibetan, Fijian, Maltese, Maori, Samoan, Tonga (Tonga Islands), Xhosa

Solution Type

All-in-One

Used by Self-Employed and 2 others

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Pricing

Pricing provided by Phrase.

LSP plan: Business

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Phrase Integrations

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Alessandro S.

Free lance translator

Small-Business (50 or fewer emp.)

Originally submitted 9/7/2019

"The best CAT Tool out there"

5/5

What do you like best about Phrase?

It simply works. Differently from Trados, it's really plug-and-play. You can just focus on translation without worrying about errors, crashes, glitches, and all the "pleasant" things you have to face when you use Trados. TMs and glossaries work very well, you can integrate it with systems like DeepL, and you have a lot more help than Trados when you work (suggestions, terms, and the likes). Review collected by and hosted on G2.com.

What do you dislike about Phrase?

I only have a small complaint with Memsource - it doesn't work well with high-DPI systems. In particular, I have a 4K monitor, but the interface (not the translation environment) is sometimes tiny, sometimes enormous. However, it isn't a big deal. Review collected by and hosted on G2.com.

Recommendations to others considering Phrase:

I strongly advise moving to Memsource if your company or agency is using another CAT Tool. In my opinion, Memsource is the best CAT Tool available in 2019. It was the same in 2018 and I'm sure it will be in 2020 as well. It's free to use for translators. Review collected by and hosted on G2.com.

What problems is Phrase solving and how is that benefiting you?

Memsource/Phrase is a well-designed system whose biggest advantage is that you don't have to worry about technical things like you do with Trados. I am an experienced computer user, but a lot of times Trados makes me lose more time than what I save. I suggest any translator asking their PM to switch to Memsource/Phrase for more peace of mind. We are translators, not computer technicians. Let other professionals deal with technical things, if needed, and let us deal with the translation process. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thank you for leaving a review! It's great that you think Phrase is a well-designed system and that you find it much easier to use than Trados.

Shona S.

Freelance Translator and Reviewer

Small-Business (50 or fewer emp.)

9/7/2026

"Extremely User-Friendly and Intuitive Experience"

4.5/5

What do you like best about Phrase?

It's extremely user-friendly and intuitive. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

When there are high fuzzy matches, it is not immediately obvious how one segment differs from another Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thank you for this review! Great to hear you find Phrase user-friendly and intuitive.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

9/24/2026

"Easy, Straightforward Localization Updates—Even for Non-Developers"

4.5/5

What do you like best about Phrase?

It's easy and straight-forward to use. Also in context of our product, i have the power to make changes as a non-developer, so this is good. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

It's a bit difficult to find the (history of) changes per translation key/per language Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thanks for your review, and sharing how you find Phrase to be easy and straight-forward to use.

Verified User in Translation and Localization

Small-Business (50 or fewer emp.)

9/28/2026

"Fast and intuitive"

5/5

What do you like best about Phrase?

It's fast, it allows you to see the final result and lets you search for past translations Review collected by and hosted on G2.com.

What do you dislike about Phrase?

There’s a lack of shortcuts. For example, Ctrl+K lets you search for a term in the target section, but it would be helpful if it could also search in the source section without having to reach for the mouse. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thanks for the review! Great to hear you find the platform fast. We always look at ways to improve our user experience, so I will pass on the feedback about shortcuts.

Wojciech P.

Project Manager / Linguist

Small-Business (50 or fewer emp.)

7/9/2026

"Intuitive UI, Powerful AI Translation, and Seamless Integrations"

5/5

What do you like best about Phrase?

1. Easy user user interface

2. Powerful AI translation tools

3. Easy integration with other apps and services

4. Convenient import/export features.

5. Useful automation functionalities.

6. Very good customer service.

7. Easy user/roles management. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

It's hard for me to tell. I've always been satisfied with the software. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thank you for leaving a review Wojciech it's great you have so many likes of the platform including good customer service, useful automation and easy intergration with other apps and services. To hear no complaints is a delight!

Verified User in Translation and Localization

Small-Business (50 or fewer emp.)

8/5/2026

"Intuitive, Easy-to-Use UI That Simplifies Multi-Client and Vendor Collaboration"

4.5/5

What do you like best about Phrase?

Easiness of use, intuitive UI, possibility to work with more clients from the same account, easy communications with vendors. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

In some configurations, the QA is a bit tricky because it shows many false positives. Also, sometimes the navigations in the TMs is difficult, but I think it depends from the kind of version the client uses Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thanks so much for the review! We're glad you find Phrase easy to use with intuitive UI that you can use across multiple clients. It's great you've had a positive experience with our support team too who are always on hand to help where required.

Kazuyuki O.

Freelance Translator

Small-Business (50 or fewer emp.)

10/26/2026

"Easy-to-Use CAT Tool, Held Back by Awkward Shortcuts"

4.5/5

What do you like best about Phrase?

I find Phrase easy to use and user-friendly. I think it’s easy to set up, and after using more than 10 CAT tools, I think Phrase is the best. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

I find the concordance shortcuts inconvenient to press: Ctrl+K and Ctrl+Shift+K. I’d prefer F3 and F2, respectively. Review collected by and hosted on G2.com.

Ivy F.

Senior Translator

Small-Business (50 or fewer emp.)

Originally submitted 5/23/2023

"Great team collaboration platform and up to date technology "

5/5

What do you like best about Phrase?

Up to date, AI technology integrated. It has been always improving on the technology part to make the translation experience better. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

There’s nothing much I think it needs to be improved. Maybe one thing they could do is to combine all the different accounts that my clients create for me all under my personal account. Review collected by and hosted on G2.com.

Response from Brittany Nelson of Phrase

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Hey Ivy, thanks for your review! We're glad to hear Phrase is working well as a tool for collaborative localization. Thanks for taking the time to adjust to our new interface :)

Laura R.

Head of Translation Department

Small-Business (50 or fewer emp.)

2/23/2026

"Clear, Accessible Layout Makes the Platform Easy to Use"

4.5/5

What do you like best about Phrase?

The website offers a clear, accesible layout, which makes it pleasurable to work with. It has great shortcuts for adding/deleting tags in the CAT editor. The pre-translate option is great as well. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

Spanish translation of the platform has several mistakes. Also, there are some options or elements that aren't even translated. It is quite distracting. The LQA option is rather uncomfortable to use, and the ortography mistakes that the tool spots in languages that are not English are sometimes incorrect, or sometimes not even recognized. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thanks for leaving a review Laura, it's great you find the Phrase is accessible and helps your organization to have a clearer wordcount for each file you deliver. I'm sorry to hear your experience with spanish translation has mistakes and I have fed this back to the product team for review.

Alessandra F.

Senior Translator

Small-Business (50 or fewer emp.)

Originally submitted 1/23/2024

"Translator friendly experience"

5/5

What do you like best about Phrase?

My opinion still remain positive. The real strength of Phrase is the perfect balance between a clean UI and incredible technical power Review collected by and hosted on G2.com.

What do you dislike about Phrase?

Switching between jobs within a project often requires too many clicks. A persistent sidebar for navigation would significantly improve the workflow. In general, user interface can always be enhanced just by maintaing it "clean" and easy to manage even for beginners. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thanks for leaving a review! It's great to hear that you cannot find fault with Phrase and that there is lots of functions. We're glad you find Phrase is improving steadily too, we're always looking for ways to improve our platform for our customers.