# Lokalise vs Phrase Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Phrase excels in user experience, with many praising its **neat interface** and the ease of finding functions. Users appreciate that they can access the platform from any web browser, making it versatile across different operating systems.
- **Users say** that Lokalise stands out for its **variety of translation options** and the ability to manage different statuses effectively. Reviewers highlight how easy it is to visualize the entire localization process, which can enhance project management and oversight.
- **According to verified reviews** , Phrase has a slight edge in overall satisfaction, reflected in its higher G2 Score. Users commend its **automatic translation** capabilities, which streamline the translation process and save time.
- **Reviewers mention** that Lokalise offers a more intuitive platform for collaboration, making it easier for developers, translators, and project managers to work together. This centralized approach to translation management is a significant advantage for teams looking to enhance their workflow.
- **G2 reviewers highlight** that while Phrase has strong features for automated translation, Lokalise's quality of support is notably higher. Users appreciate Lokalise's responsive customer service, which can be crucial for teams needing quick assistance during projects.
- **Users report** that Phrase is particularly favored by small businesses, while Lokalise is more popular among mid-market companies. This distinction may influence which platform is better suited for your organization's size and specific localization needs.



---
## Frequently Asked Questions

### What is the difference between Phrase vs Lokalise?

Lokalise stands out for its higher Quality of Support score and broader integration mentions, while Phrase is noted for its user-friendly interface and slightly higher Ease of Setup score.

| [Phrase](https://www.g2.com/products/phrase-phrase/reviews) | [Lokalise](https://www.g2.com/products/lokalise/reviews) |
| --- | --- |
| 4.5/5 (1,309 reviews) | 4.7/5 (760 reviews) |
| Small-Business | Mid-Market |
| 8.8 | 8.7 |
| 8.9 | 9.6 |
| User-friendly interface (114 all-time mentions) | Customer support (69 all-time mentions) |



### How do the pricing models of Phrase and Lokalise compare?

Lokalise is rated higher for value, with a stronger Price/Cost satisfaction score than Phrase.

- **Phrase:** In recent reviews, several reviewers mention that Phrase offers many features at a competitive price, but some note that advanced features and Studio are considered expensive.
- **Lokalise:** Reviewers consistently describe Lokalise as worth the price tag, with positive sentiment around its value and pricing structure.
- **Switching reasons:** Reviewers cite integrations and automation as key reasons for choosing Lokalise over other platforms.



### What are the best alternatives to Phrase and Lokalise?

The top 3 alternatives to Phrase and Lokalise are Crowdin, Transifex, and Smartling.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Phrase](https://www.g2.com/products/phrase-phrase/reviews) | 4.5/5 (1,309 reviews) | Small-Business | Advanced features considered expensive by some reviewers | User-friendly interface |
| [Lokalise](https://www.g2.com/products/lokalise/reviews) | 4.7/5 (760 reviews) | Mid-Market | Described as worth the price tag | Customer support |
| [Crowdin](https://www.g2.com/products/crowdin/reviews) | 4.4/5 (716 reviews) | Small-Business | — | Ease of use |
| [Transifex](https://www.g2.com/products/transifex/reviews) | 4.3/5 (726 reviews) | Mid-Market | — | Collaboration features |



### Which Translation Management features should I prioritize when comparing Phrase and Lokalise?

Buyers should prioritize Ease of Use, Integrations, Translation Memory, Automation, and Customer Support when comparing Phrase and Lokalise.

- **Ease of Use:** Phrase (114 all-time mentions), Lokalise (79 all-time mentions)
- **Integrations:** Lokalise (47 all-time mentions), Phrase (26 all-time mentions)
- **Translation Memory:** Lokalise (38 all-time mentions), Phrase (29 all-time mentions)
- **Automation:** Lokalise (31 all-time mentions), Phrase (19 all-time mentions)
- **Customer Support:** Lokalise (69 all-time mentions), Phrase (38 all-time mentions)



### What are the pros and cons of Phrase vs Lokalise?

Lokalise's headline strength is customer support, while Phrase is most noted for its user-friendly interface.

- **Phrase strengths:** User-friendly interface (114 all-time mentions), intuitive design (58), robust features (53), and ease of setup (26).
- **Phrase trade-offs:** Reviewers mention translation issues (41), interface issues (23), and some advanced features being expensive.
- **Lokalise strengths:** Customer support (69 all-time mentions), integrations (47), ease of use (79), and automation (31).
- **Lokalise trade-offs:** Usability issues (82 all-time mentions), integration issues (27), and some reviewers note a learning curve and UI complexity.



### Is Phrase or Lokalise better for small businesses?

Phrase is the better fit for small businesses, as it is most popular in the Small-Business segment and receives strong ease-of-use sentiment from small-business reviewers.

- **Phrase:** Largest segment is Small-Business; reviewers highlight its user-friendly interface and intuitive setup for small teams.
- **Lokalise:** Largest segment is Mid-Market; reviewers from small businesses note a steeper learning curve and more complex onboarding.



### Which Translation Management platform has better integrations?

Lokalise is favored for integrations, with more reviewer-cited integration mentions and a broader range of supported tools.

- **Phrase:** Figma (29 all-time mentions), Jira (4 all-time mentions), and integration capabilities are positively noted in recent reviews.
- **Lokalise:** Make (191 all-time mentions), Figma (60 all-time mentions), GitHub (47 all-time mentions); reviewers highlight the breadth and reliability of its integrations.



### How do Phrase and Lokalise compare on customer support?

Lokalise leads on Quality of Support with a 0.7-point advantage over Phrase, a material difference per the Delta Rule.

- **Phrase:** Reviewers describe support as prompt and helpful, with 38 all-time mentions, but some note slower response times for complex issues.
- **Lokalise:** Reviewers consistently praise Lokalise's support team for fast, knowledgeable, and effective assistance, with 69 all-time mentions and multiple recent reviews citing top-notch support experiences.



### Which is easier to implement, Phrase or Lokalise?

Phrase and Lokalise score within a tenth of a point on Ease of Setup, indicating near-parity in implementation experience.

- **Phrase:** Reviewers frequently describe setup as intuitive and quick, with many citing easy onboarding and guided instructions.
- **Lokalise:** Reviewers note that setup is generally straightforward, but some mention a steeper learning curve and the need for peer support or documentation for advanced features.



### Which product has better Quality?

Quality is the most frequently mentioned feature across both Phrase and Lokalise reviews.

- **Phrase:** Quality of Support score 8.9; reviewers highlight consistent translation quality, robust QA tools, and a user-friendly interface.
- **Lokalise:** Quality of Support score 9.6; reviewers cite high-quality translations, strong AI-assisted features, and reliable automation, with 69 all-time mentions of customer support contributing to overall quality.



| | Lokalise | Phrase | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 763 | 1,327 | 
| **Largest Market Segment** | Mid-Market (45.9% of reviews) | Small-Business (60.7% of reviews) | 
| **Entry Level Price** | $0.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### Lokalise

Pros:
- Ease of Use (74 reviews)
- Customer Support (63 reviews)

Cons:
- Usability Issues (74 reviews)
- Integration Issues (27 reviews)

### Phrase

Pros:
- Ease of Use (114 reviews)
- Intuitive (58 reviews)

Cons:
- Translation Issues (41 reviews)
- Interface Issues (23 reviews)

---
## Ratings Comparison
| Rating | Lokalise | Phrase | 
|---|---|---|
  | **Meets Requirements** | 9.0 (622 reviews) | 8.8 (1070 reviews) | 
  | **Ease of Use** | 8.9 (625 reviews) | 9.0 (1105 reviews) | 
  | **Ease of Setup** | 8.7 (414 reviews) | 8.8 (554 reviews) | 
  | **Ease of Admin** | 8.9 (363 reviews) | 8.7 (374 reviews) | 
  | **Quality of Support** | 9.6 (564 reviews) | 8.9 (852 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (356 reviews) | 8.8 (346 reviews) | 
  | **Product Direction (% positive)** | 9.1 (595 reviews) | 8.5 (1026 reviews) | 

---
## Pricing

### Lokalise

#### Entry-Level Pricing

Plan: Free

Price: $0.00 Per Month

Description: For teams exploring localization, quick trials, and first projects

Key Features:
- Unlimited Standard seats
- API, CLI, Webhooks
- Collaborative web-based editor

[Browse all 5 editions](https://www.g2.com/products/lokalise/pricing)

#### Free Trial

Yes

### Phrase

#### Entry-Level Pricing

Plan: LSP plan: Business

Price: Contact Us

Description: For robust localization teams managing complex workflows with integrations.

Key Features:
- Unlimited TMS seats
- 150 Strings seats
- Access to all Phrase products

[Browse all 7 editions](https://www.g2.com/products/phrase-phrase/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Website Translation Tools

| Product | Score | Reviews |
|---|---|---|
| **Lokalise** | 7.7/10 | 89 |
| **Phrase** | 9.8/10 | 10 |

#### Additional Functionality

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Task Management** | Not enough data | Not enough data | 
| **Automated Text Generation** | Not enough data | Not enough data | 
| **Style Check** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Revision History** | Not enough data | Not enough data | 
| **Translation Analytics** | Not enough data | Not enough data | 
| **Text Review** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **App Store Localization** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Customizable User Interface** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Annotations** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Translator Database** | Not enough data | Not enough data | 
| **Translation Management** | Not enough data | Not enough data | 
| **For No-Code Development** | Not enough data | Not enough data | 
| **Multiple Programming Languages Supported** | Not enough data | Not enough data | 
| **Rich Text Editor** | Not enough data | Not enough data | 
| **Terminology Management** | Not enough data | Not enough data | 
| **Online Payments** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Prompt Engineering** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Localization Automation** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Translation Memory** | Not enough data | Not enough data | 
| **Price and Cost Calculations** | Not enough data | Not enough data | 
| **Content Delivery** | Not enough data | Not enough data | 
| **Preview Functionality** | Not enough data | Not enough data | 
| **Full Text Search** | Not enough data | Not enough data | 
| **Phrase Analytics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Change Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **String Translation Management** | Not enough data | Not enough data | 

#### Translation Support

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Automated Translation** | 8.0 (82 reviews) | 10.0 (8 reviews) | 
| **Workflows** | 8.7 (83 reviews) | 9.8 (7 reviews) | 
| **Glossary** | 8.3 (79 reviews) | 9.6 (8 reviews) | 
| **Image Translation** | Feature Not Available | Not enough data | 
| **Traffic Analysis** | 6.6 (65 reviews) | Not enough data | 
| **Machine Translation** | Not enough data | Not enough data | 

#### Visitor Customization 

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Widgets** | 6.9 (64 reviews) | Not enough data | 
| **Language-Based Domains** | 7.6 (61 reviews) | Not enough data | 
| **Preferred Language Detection** | 7.7 (60 reviews) | Not enough data | 
| **Personalized Content** | 7.6 (60 reviews) | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Lokalise | Phrase | 
|---|---|---|
| **AI Text Summarization** | Feature Not Available | Not enough data | 
| **AI Text-to-Speech** | Feature Not Available | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

### Artificial Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lokalise** | N/A | N/A |
| **Phrase** | N/A | N/A |

#### Additional Functionality

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Tagging** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **For eCommerce** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Software Localization Tools

| Product | Score | Reviews |
|---|---|---|
| **Lokalise** | 8.5/10 | 283 |
| **Phrase** | 8.5/10 | 164 |

#### Collaboration

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Term Management** | 8.5 (225 reviews) | 8.5 (137 reviews) | 
| **Translation Tracking** | 8.8 (255 reviews) | 8.7 (146 reviews) | 
| **Workflow Management** | 8.6 (237 reviews) | 8.5 (135 reviews) | 

#### Automation

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Translation Memory** | 8.6 (242 reviews) | 8.6 (148 reviews) | 
| **Quality Checks** | 8.1 (233 reviews) | 8.2 (137 reviews) | 
| **Continuous Translation** | 8.5 (205 reviews) | 8.5 (137 reviews) | 

### Machine Translation

| Product | Score | Reviews |
|---|---|---|
| **Lokalise** | N/A | N/A |
| **Phrase** | 7.1/10 | 129 |

#### Translation Options

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Direct Text Translation** | Not enough data | 8.3 (118 reviews) | 
| **Document Translation** | Not enough data | 8.6 (120 reviews) | 
| **Real-time Translation** | Not enough data | 7.6 (112 reviews) | 
| **Batch Translation** | Not enough data | 7.8 (111 reviews) | 
| **Auto-Detect Language** | Not enough data | 7.4 (111 reviews) | 
| **Customer Service Focused** | Not enough data | 7.2 (102 reviews) | 
| **Machine + Human Translation** | Not enough data | 8.6 (116 reviews) | 

#### Offering Type

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Browser Application** | Not enough data | 8.5 (108 reviews) | 
| **Downloadable Software** | Not enough data | Feature Not Available | 
| **Pay-Per-Use** | Not enough data | Feature Not Available | 
| **Free Offering** | Not enough data | 6.8 (103 reviews) | 

#### Generative AI

| Feature | Lokalise | Phrase | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.7 (55 reviews) | 
| **AI Text-to-Speech** | Not enough data | 5.5 (53 reviews) | 
| **AI Text Summarization** | Not enough data | 5.6 (53 reviews) | 

#### Agentic AI - Machine Translation

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (18 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.6 (18 reviews) | 

### Translation Management

| Product | Score | Reviews |
|---|---|---|
| **Lokalise** | 7.9/10 | 308 |
| **Phrase** | 8.9/10 | 505 |

#### Client Tools

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Billing and Invoicing** | 7.7 (198 reviews) | Feature Not Available | 
| **Client Portal** | 8.1 (199 reviews) ✓ Verified | 8.0 (275 reviews) ✓ Verified | 
| **Client Management** | 8.2 (194 reviews) ✓ Verified | 7.8 (277 reviews) ✓ Verified | 
| **Resource Management** | 8.3 (202 reviews) ✓ Verified | 8.1 (345 reviews) | 
| **Terminology Management** | Not enough data | 9.3 (10 reviews) | 
| **Document Management** | Not enough data | 9.8 (9 reviews) | 
| **Deadline Management** | Not enough data | 9.0 (8 reviews) | 
| **Workflow Management** | Not enough data | 10.0 (8 reviews) | 
| **File Management** | Not enough data | 8.3 (9 reviews) | 
| **Communication Management** | Not enough data | 9.8 (8 reviews) | 
| **Assignment Management** | Not enough data | 9.2 (8 reviews) | 
| **Content Management** | Not enough data | 8.9 (9 reviews) | 
| **Invoice Management** | Not enough data | 9.6 (8 reviews) | 
| **User Management** | Not enough data | 9.0 (8 reviews) | 
| **Memory Management** | Not enough data | 8.5 (11 reviews) | 
| **Project Management** | Not enough data | 9.6 (9 reviews) | 
| **Order Management** | Not enough data | 9.2 (8 reviews) | 

#### Translation Tools

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Computer-Assisted Translation** | 8.6 (251 reviews) ✓ Verified | 8.5 (418 reviews) ✓ Verified | 
| **Glossary** | 8.5 (229 reviews) ✓ Verified | 8.5 (415 reviews) ✓ Verified | 
| **Access Controls/Permissions** | 8.5 (242 reviews) ✓ Verified | 8.5 (387 reviews) ✓ Verified | 
| **Task Delegation** | 8.6 (217 reviews) ✓ Verified | 8.4 (373 reviews) ✓ Verified | 
| **Comments and/or Mentions** | 8.1 (235 reviews) ✓ Verified | 8.3 (387 reviews) ✓ Verified | 
| **Quality Assurance** | 8.3 (217 reviews) ✓ Verified | 8.2 (408 reviews) ✓ Verified | 

#### Generative AI

| Feature | Lokalise | Phrase | 
|---|---|---|
| **AI Text Generation** | 7.0 (126 reviews) | 7.1 (143 reviews) | 
| **Generative AI** | Not enough data | 9.3 (10 reviews) | 
| **Text Editing** | Not enough data | 8.5 (9 reviews) | 

#### Agentic AI - Translation Management

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Multi-step Planning** | 6.2 (29 reviews) | 6.0 (37 reviews) | 
| **Decision Making** | 6.0 (29 reviews) | 6.4 (37 reviews) | 

#### Additional Functionality

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Activity Tracking** | Not enough data | 9.2 (8 reviews) | 
| **AI Copilot** | Not enough data | 9.0 (8 reviews) | 
| **Spell Check** | Not enough data | 9.0 (8 reviews) | 
| **For Websites** | Not enough data | 8.3 (8 reviews) | 
| **Translator Database** | Not enough data | 9.2 (8 reviews) | 
| **Commenting/Notes** | Not enough data | 9.2 (8 reviews) | 
| **Project Tracking** | Not enough data | 9.0 (8 reviews) | 
| **Website Integration** | Not enough data | 8.1 (8 reviews) | 
| **Quotes/Estimates** | Not enough data | 9.4 (8 reviews) | 
| **Third-Party Integrations** | Not enough data | 8.9 (9 reviews) | 
| **For Software** | Not enough data | 9.2 (8 reviews) | 
| **Projections** | Not enough data | 9.6 (8 reviews) | 
| **Search/Filter** | Not enough data | 9.3 (9 reviews) | 
| **Quality Control** | Not enough data | 8.8 (8 reviews) | 
| **Tagging** | Not enough data | 9.1 (9 reviews) | 
| **Collaboration Tools** | Not enough data | 9.2 (8 reviews) | 
| **Project Workflow** | Not enough data | 8.9 (9 reviews) | 
| **Built-In Database** | Not enough data | 9.2 (8 reviews) | 
| **Multi-Language** | Not enough data | 9.1 (9 reviews) | 
| **Reporting & Statistics** | Not enough data | 8.8 (8 reviews) | 
| **Localization Automation** | Not enough data | 10.0 (8 reviews) | 
| **Customizable Branding** | Not enough data | 9.2 (8 reviews) | 
| **Language Detection** | Not enough data | 9.4 (8 reviews) | 
| **Historical Reporting** | Not enough data | 9.6 (8 reviews) | 
| **Translation Analytics** | Not enough data | 8.8 (8 reviews) | 
| **Status Tracking** | Not enough data | 9.6 (8 reviews) | 
| **Version Control** | Not enough data | 9.4 (8 reviews) | 
| **Reporting/Analytics** | Not enough data | 9.6 (8 reviews) | 
| **Activity Dashboard** | Not enough data | 9.6 (8 reviews) | 
| **API** | Not enough data | 9.4 (8 reviews) | 

### Computer-Assisted Translation

| Product | Score | Reviews |
|---|---|---|
| **Lokalise** | 8.3/10 | 144 |
| **Phrase** | 7.6/10 | 572 |

#### Translation Memory

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Custom Translation Memory** | 8.8 (120 reviews) | 8.5 (512 reviews) | 
| **Built-in Translation Memory** | 8.6 (124 reviews) | Feature Not Available | 

#### Machine Translation

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Neural Machine Translation** | 8.7 (113 reviews) | 7.8 (448 reviews) | 
| **Statistical Machine Translation** | 8.4 (104 reviews) | Feature Not Available | 

#### Translation Options

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Image Translation** | 7.2 (85 reviews) | Feature Not Available | 
| **Collaborative Translation** | 9.1 (116 reviews) | 8.1 (443 reviews) | 

#### Generative AI

| Feature | Lokalise | Phrase | 
|---|---|---|
| **AI Text Generation** | 7.3 (67 reviews) | 7.0 (200 reviews) | 
| **AI Text Summarization** | Feature Not Available | 6.5 (196 reviews) | 

### Multilingual Customer Support

| Product | Score | Reviews |
|---|---|---|
| **Lokalise** | 8.0/10 | 41 |
| **Phrase** | N/A | N/A |

#### Platform

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Multilingualism** | 8.8 (40 reviews) | Not enough data | 
| **Quality** | 8.5 (40 reviews) | Not enough data | 
| **Real-Time** | 8.9 (38 reviews) | Not enough data | 
| **Artificial Intelligence** | 7.4 (38 reviews) | Not enough data | 
| **Self-Improving** | 7.7 (37 reviews) | Not enough data | 
| **Volume** | 8.4 (36 reviews) | Not enough data | 

#### Channel

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Security** | 7.3 (32 reviews) | Not enough data | 
| **Omnichannel** | 7.3 (30 reviews) | Not enough data | 
| **Privacy** | 8.4 (33 reviews) | Not enough data | 
| **Anonymity** | 8.0 (30 reviews) | Not enough data | 

#### Generative AI

| Feature | Lokalise | Phrase | 
|---|---|---|
| **AI Text Generation** | 6.8 (26 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 
| **AI Text-to-Speech** | Feature Not Available | Not enough data | 

### Video Translation

| Product | Score | Reviews |
|---|---|---|
| **Lokalise** | N/A | N/A |
| **Phrase** | N/A | N/A |

#### Voice cloning - Voice Dubbing

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Natural Quality** | Not enough data | Not enough data | 
| **Compatibility** | Not enough data | Not enough data | 
| **Voice Modification** | Not enough data | Not enough data | 
| **Audio/video file upload** | Not enough data | Not enough data | 

#### Agentic AI - Video Translation

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Real-time preview - Voice Dubbing

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Modified Voice Preview** | Not enough data | Not enough data | 

#### Security and Privacy - Voice Dubbing

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Encryption** | Not enough data | Not enough data | 
| **Secure Collaboration** | Not enough data | Not enough data | 

#### Output - Voice Dubbing

| Feature | Lokalise | Phrase | 
|---|---|---|
| **API** | Not enough data | Not enough data | 
| **Sharing** | Not enough data | Not enough data | 
| **Language Variety** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Part of Speech Tagging** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Customer Support** | Not enough data | Not enough data | 
| **Subtitles/Closed Captions** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Time Stamps** | Not enough data | Not enough data | 
| **Custom Fonts** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Caption Service** | Not enough data | Not enough data | 
| **Media Upload** | Not enough data | Not enough data | 
| **Text Overlay** | Not enough data | Not enough data | 
| **Keyword Search** | Not enough data | Not enough data | 
| **Full Text Extraction** | Not enough data | Not enough data | 
| **Multiple File Format Support** | Not enough data | Not enough data | 
| **Speech-to-Text Analysis** | Not enough data | Not enough data | 
| **Preview Functionality** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Live Streaming Production** | Not enough data | Not enough data | 

### Machine Learning

| Product | Score | Reviews |
|---|---|---|
| **Lokalise** | N/A | N/A |
| **Phrase** | N/A | N/A |

#### Integration - Machine Learning

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Integration** | Not enough data | Feature Not Available | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Learning - Machine Learning

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Training Data** | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Algorithm** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Endpoint Management** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **No-Code** | Not enough data | Not enough data | 
| **Data Preparation** | Not enough data | Not enough data | 
| **Auditing** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Big Data Analytics** | Not enough data | Not enough data | 
| **ML Algorithm Library** | Not enough data | Not enough data | 
| **Data Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Translation Management Software](https://www.g2.com/categories/translation-management), [Software Localization Tools](https://www.g2.com/categories/software-localization-tools), [Computer-Assisted Translation Software](https://www.g2.com/categories/computer-assisted-translation), [Website Translation Tools](https://www.g2.com/categories/website-translation-tools)

**Unique to Lokalise (1):** [Multilingual Customer Support Software](https://www.g2.com/categories/multilingual-customer-support)

**Unique to Phrase (3):** [Machine Translation Software](https://www.g2.com/categories/machine-translation), [Video Translation Software](https://www.g2.com/categories/video-translation-software), [Machine Learning Software](https://www.g2.com/categories/machine-learning)


---
## Reviewer Demographics

### By Company Size

| Segment | Lokalise | Phrase | 
|---|---|---|
| **Small-Business** | 40.0% | 60.7% | 
| **Mid-Market** | 45.9% | 26.6% | 
| **Enterprise** | 14.1% | 12.7% | 

### By Industry

#### Lokalise

- **Computer Software:** 18.2%
- **Information Technology and Services:** 11.1%
- **Financial Services:** 10.3%
- **Translation and Localization:** 4.9%
- **Health, Wellness and Fitness:** 4.8%
- **Internet:** 3.7%
- **Computer Games:** 2.7%
- **Automotive:** 2.6%
- **Banking:** 2.2%
- **Hospital & Health Care:** 2.1%
- **Other:** 37.5%

#### Phrase

- **Translation and Localization:** 39.9%
- **Computer Software:** 8.1%
- **Information Technology and Services:** 6.2%
- **Higher Education:** 3.5%
- **Automotive:** 2.0%
- **Financial Services:** 1.9%
- **Leisure, Travel & Tourism:** 1.9%
- **Internet:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Consumer Services:** 1.6%
- **Other:** 31.6%

---
## Alternatives

### Alternatives to Lokalise

- [Crowdin](https://www.g2.com/products/crowdin/reviews) — 4.4/5 stars (728 reviews)
- [XTM Transifex](https://www.g2.com/products/xtm-transifex/reviews) — 4.2/5 stars (723 reviews)
- [Smartcat](https://www.g2.com/products/smartcat/reviews) — 4.6/5 stars (167 reviews)
- [Weglot](https://www.g2.com/products/weglot/reviews) — 4.7/5 stars (763 reviews)
- [POEditor](https://www.g2.com/products/poeditor/reviews) — 4.5/5 stars (93 reviews)
- [Localize](https://www.g2.com/products/localize/reviews) — 4.6/5 stars (122 reviews)
- [Smartling](https://www.g2.com/products/smartling/reviews) — 4.4/5 stars (709 reviews)
- [GlobalLink](https://www.g2.com/products/globallink/reviews) — 4.5/5 stars (193 reviews)
- [Unbabel](https://www.g2.com/products/unbabel/reviews) — 4.6/5 stars (198 reviews)
- [XTM Cloud](https://www.g2.com/products/xtm-cloud/reviews) — 4.3/5 stars (146 reviews)

### Alternatives to Phrase

- [Crowdin](https://www.g2.com/products/crowdin/reviews) — 4.4/5 stars (728 reviews)
- [XTM Transifex](https://www.g2.com/products/xtm-transifex/reviews) — 4.2/5 stars (723 reviews)
- [Smartcat](https://www.g2.com/products/smartcat/reviews) — 4.6/5 stars (167 reviews)
- [memoQ](https://www.g2.com/products/memoq/reviews) — 4.5/5 stars (132 reviews)
- [Smartling](https://www.g2.com/products/smartling/reviews) — 4.4/5 stars (709 reviews)
- [XTM Cloud](https://www.g2.com/products/xtm-cloud/reviews) — 4.3/5 stars (146 reviews)
- [Weglot](https://www.g2.com/products/weglot/reviews) — 4.7/5 stars (763 reviews)
- [Murf.ai](https://www.g2.com/products/murf-ai/reviews) — 4.7/5 stars (1411 reviews)
- [Google Cloud Translation API](https://www.g2.com/products/google-cloud-translation-api/reviews) — 4.4/5 stars (407 reviews)
- [HeyGen](https://www.g2.com/products/heygen/reviews) — 4.8/5 stars (1969 reviews)

---
## Top Discussions

### Lokalise

- Title: [What is Lokalise used for?](https://www.g2.com/discussions/what-is-lokalise-used-for) — 1 comment
  > **Top comment:** "Lokalise is a localization and translation management platform used primarily for software and application localization. It helps businesses and development..."
- Title: [Design Integration](https://www.g2.com/discussions/14369-design-integration) — 1 comment, 1 upvote
  > **Top comment:** "Hi Alexandre! An update to the Sketch integration is coming soon."
- Title: [What are seats?](https://www.g2.com/discussions/lokalise-terminology) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Seats are the number of people that can work in a Lokalise team e.g., admins, translators, copywriters, proofreaders that can be invited to work in Lokalise...."
- Title: [What does the SDK refer to?](https://www.g2.com/discussions/lokalise-terms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Our SDK (software development kit) is a tool that allows our clients to update the textual
elements of the UI of their app on the fly. Mainly used to..."
- Title: [What is a key?](https://www.g2.com/discussions/localisation-terms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "They are also known as strings — a logical text variable in your code with an ID and values in different languages. One key may contain a word, a digit, a..."

### Phrase

- Title: [Is there a chance to an option that enable linguists to create and use their own TB?](https://www.g2.com/discussions/31866-is-there-a-chance-to-an-option-that-enable-linguists-to-create-and-use-their-own-tb) — 2 comments, 1 upvote
  > **Top comment:** "That's a great question, Nasser, thank you for asking.

Linguists, even in the current set-up, can enable their own resources, including the TBs, if they..."
- Title: [How do I edit a project save?](https://www.g2.com/discussions/how-do-i-edit-a-project-save) — 1 comment, 1 upvote
  > **Top comment:** "Hi Sancley, it is possible to edit a project, even after it has been created and saved. If you would like to edit the project settings, just use the 'Edit'..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lokalise-vs-phrase-phrase)