# Lokalise vs Phrase Comparison
---
## AI Generated Summary
- **G2 reviewers report** that the Phrase Localization Platform excels in creating a smooth workflow for localization projects, with users highlighting its ability to reduce friction typically associated with the process. This is particularly beneficial for teams that include developers and project managers, as it streamlines collaboration.
- **Users say** that Lokalise stands out for its intuitive interface, making it easy for multiple collaborators to work on the same project without issues. This ease of use is complemented by strong customer support, which users appreciate for its responsiveness and helpfulness.
- **According to verified reviews** , the Phrase Localization Platform is praised for its seamless transition between job delivery and the CAT tool, with a visually appealing interface that enhances the overall user experience. This plug-and-play functionality allows translators to focus on their work without worrying about technical glitches.
- **Reviewers mention** that while Lokalise offers powerful AI features and integrations, some users find that it may not fully meet the specific needs of their workflows. However, its strong version control and adaptability make it suitable for a wide range of users, from translators to developers.
- **Users highlight** that the Phrase Localization Platform's ease of setup and administration is a significant advantage, with many noting that it allows for quick onboarding and minimal configuration challenges. This is a key factor for teams looking to implement a localization solution swiftly.
- **G2 reviewers indicate** that while Lokalise has a slightly higher overall satisfaction rating, the Phrase Localization Platform's robust features and user-friendly design make it a strong contender, especially for small businesses looking for a reliable localization tool.



| | Lokalise | Phrase | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 757 | 1,277 | 
| **Largest Market Segment** | Mid-Market (45.9% of reviews) | Small-Business (60.1% of reviews) | 
| **Entry Level Price** | $0.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### Lokalise

Pros:
- Ease of Use (79 reviews)
- Customer Support (69 reviews)

Cons:
- Usability Issues (82 reviews)
- Integration Issues (27 reviews)

### Phrase

Pros:
- Ease of Use (114 reviews)
- Intuitive (58 reviews)

Cons:
- Translation Issues (41 reviews)
- Interface Issues (23 reviews)

---
## Ratings Comparison
| Rating | Lokalise | Phrase | 
|---|---|---|
  | **Meets Requirements** | 9.0 (618 reviews) | 8.8 (1036 reviews) | 
  | **Ease of Use** | 8.9 (621 reviews) | 9.0 (1062 reviews) | 
  | **Ease of Setup** | 8.7 (409 reviews) | 8.8 (514 reviews) | 
  | **Ease of Admin** | 8.9 (362 reviews) | 8.7 (372 reviews) | 
  | **Quality of Support** | 9.6 (561 reviews) | 8.9 (827 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (355 reviews) | 8.8 (344 reviews) | 
  | **Product Direction (% positive)** | 9.1 (591 reviews) | 8.5 (989 reviews) | 

---
## Pricing

### Lokalise

#### Entry-Level Pricing

Plan: Free

Price: $0.00 Per Month

Description: For teams exploring localization, quick trials, and first projects

Key Features:
- Unlimited Standard seats
- API, CLI, Webhooks
- Collaborative web-based editor

[Browse all 5 editions](https://www.g2.com/products/lokalise/pricing)

#### Free Trial

Yes

### Phrase

#### Entry-Level Pricing

Plan: LSP plan: Business

Price: Contact Us

Description: For robust localization teams managing complex workflows with integrations.

Key Features:
- Unlimited TMS seats
- 150 Strings seats
- Access to all Phrase products

[Browse all 7 editions](https://www.g2.com/products/phrase-phrase/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Software Localization Tools

| Product | Score | Reviews |
|---|---|---|
| **Lokalise** | 8.5/10 | 283 |
| **Phrase** | 8.5/10 | 152 |

#### Collaboration

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Term Management** | 8.5 (225 reviews) | 8.4 (132 reviews) | 
| **Translation Tracking** | 8.8 (255 reviews) | 8.7 (140 reviews) | 
| **Workflow Management** | 8.6 (237 reviews) | 8.5 (131 reviews) | 

#### Automation

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Translation Memory** | 8.6 (242 reviews) | 8.6 (137 reviews) | 
| **Quality Checks** | 8.1 (233 reviews) | 8.1 (130 reviews) | 
| **Continuous Translation** | 8.5 (205 reviews) | 8.4 (133 reviews) | 

### Website Translation Tools

| Product | Score | Reviews |
|---|---|---|
| **Lokalise** | 7.7/10 | 89 |
| **Phrase** | 9.9/10 | 6 |

#### Translation Support

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Automated Translation** | 8.0 (82 reviews) | 10.0 (5 reviews) | 
| **Workflows** | 8.7 (83 reviews) | Not enough data | 
| **Glossary** | 8.3 (79 reviews) | 9.7 (5 reviews) | 
| **Image Translation** | Feature Not Available | Not enough data | 
| **Traffic Analysis** | 6.6 (65 reviews) | Not enough data | 

#### Visitor Customization 

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Widgets** | 6.9 (64 reviews) | Not enough data | 
| **Language-Based Domains** | 7.6 (61 reviews) | Not enough data | 
| **Preferred Language Detection** | 7.7 (60 reviews) | Not enough data | 
| **Personalized Content** | 7.6 (60 reviews) | Not enough data | 

#### Generative AI

| Feature | Lokalise | Phrase | 
|---|---|---|
| **AI Text Summarization** | Feature Not Available | Not enough data | 
| **AI Text-to-Speech** | Feature Not Available | Not enough data | 

### Machine Translation

| Product | Score | Reviews |
|---|---|---|
| **Lokalise** | N/A | N/A |
| **Phrase** | 7.0/10 | 120 |

#### Translation Options

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Direct Text Translation** | Not enough data | 8.3 (113 reviews) | 
| **Document Translation** | Not enough data | 8.5 (115 reviews) | 
| **Real-time Translation** | Not enough data | 7.5 (107 reviews) | 
| **Batch Translation** | Not enough data | 7.8 (109 reviews) | 
| **Auto-Detect Language** | Not enough data | 7.3 (109 reviews) | 
| **Customer Service Focused** | Not enough data | 7.2 (100 reviews) | 
| **Machine + Human Translation** | Not enough data | 8.6 (113 reviews) | 

#### Offering Type

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Browser Application** | Not enough data | 8.4 (105 reviews) | 
| **Downloadable Software** | Not enough data | Feature Not Available | 
| **Pay-Per-Use** | Not enough data | Feature Not Available | 
| **Free Offering** | Not enough data | 6.7 (100 reviews) | 

#### Generative AI

| Feature | Lokalise | Phrase | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.6 (53 reviews) | 
| **AI Text-to-Speech** | Not enough data | 5.4 (51 reviews) | 
| **AI Text Summarization** | Not enough data | 5.5 (51 reviews) | 

#### Agentic AI - Machine Translation

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.7 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.3 (16 reviews) | 

### Translation Management

| Product | Score | Reviews |
|---|---|---|
| **Lokalise** | 7.9/10 | 304 |
| **Phrase** | 7.6/10 | 471 |

#### Client Tools

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Billing and Invoicing** | 7.7 (198 reviews) | Feature Not Available | 
| **Client Portal** | 8.1 (198 reviews) ✓ Verified | 7.9 (266 reviews) ✓ Verified | 
| **Client Management** | 8.2 (194 reviews) ✓ Verified | 7.7 (268 reviews) ✓ Verified | 
| **Resource Management** | 8.3 (202 reviews) ✓ Verified | 8.1 (336 reviews) | 

#### Translation Tools

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Computer-Assisted Translation** | 8.6 (250 reviews) ✓ Verified | 8.5 (399 reviews) ✓ Verified | 
| **Glossary** | 8.5 (229 reviews) ✓ Verified | 8.4 (401 reviews) ✓ Verified | 
| **User Permissions** | 8.5 (241 reviews) ✓ Verified | 8.4 (378 reviews) ✓ Verified | 
| **Task Delegation** | 8.6 (215 reviews) ✓ Verified | 8.4 (365 reviews) ✓ Verified | 
| **Comments and/or Mentions** | 8.1 (235 reviews) ✓ Verified | 8.3 (375 reviews) ✓ Verified | 
| **Quality Assurance** | 8.3 (217 reviews) ✓ Verified | 8.1 (391 reviews) ✓ Verified | 

#### Generative AI

| Feature | Lokalise | Phrase | 
|---|---|---|
| **AI Text Generation** | 7.0 (126 reviews) | 7.0 (134 reviews) | 

#### Agentic AI - Translation Management

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Multi-step Planning** | 6.2 (29 reviews) | 4.9 (28 reviews) | 
| **Decision Making** | 6.0 (29 reviews) | 5.4 (28 reviews) | 

### Computer-Assisted Translation

| Product | Score | Reviews |
|---|---|---|
| **Lokalise** | 8.3/10 | 144 |
| **Phrase** | 7.6/10 | 563 |

#### Translation Memory

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Custom Translation Memory** | 8.8 (120 reviews) | 8.5 (506 reviews) | 
| **Built-in Translation Memory** | 8.6 (124 reviews) | Feature Not Available | 

#### Machine Translation

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Neural Machine Translation** | 8.7 (113 reviews) | 7.8 (441 reviews) | 
| **Statistical Machine Translation** | 8.4 (104 reviews) | Feature Not Available | 

#### Translation Options

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Image Translation** | 7.2 (85 reviews) | Feature Not Available | 
| **Collaborative Translation** | 9.1 (116 reviews) | 8.1 (435 reviews) | 

#### Generative AI

| Feature | Lokalise | Phrase | 
|---|---|---|
| **AI Text Generation** | 7.3 (67 reviews) | 6.9 (195 reviews) | 
| **AI Text Summarization** | Feature Not Available | 6.5 (191 reviews) | 

### Multilingual Customer Support

| Product | Score | Reviews |
|---|---|---|
| **Lokalise** | 8.0/10 | 41 |
| **Phrase** | N/A | N/A |

#### Platform

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Multilingualism** | 8.8 (40 reviews) | Not enough data | 
| **Quality** | 8.5 (40 reviews) | Not enough data | 
| **Real-Time** | 8.9 (38 reviews) | Not enough data | 
| **Artificial Intelligence** | 7.4 (38 reviews) | Not enough data | 
| **Self-Improving** | 7.7 (37 reviews) | Not enough data | 
| **Volume** | 8.4 (36 reviews) | Not enough data | 

#### Channel

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Security** | 7.3 (32 reviews) | Not enough data | 
| **Omnichannel** | 7.3 (30 reviews) | Not enough data | 
| **Privacy** | 8.4 (33 reviews) | Not enough data | 
| **Anonymity** | 8.0 (30 reviews) | Not enough data | 

#### Generative AI

| Feature | Lokalise | Phrase | 
|---|---|---|
| **AI Text Generation** | 6.8 (26 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 
| **AI Text-to-Speech** | Feature Not Available | Not enough data | 

### Video Translation

| Product | Score | Reviews |
|---|---|---|
| **Lokalise** | N/A | N/A |
| **Phrase** | N/A | N/A |

#### Voice cloning - Voice Dubbing

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Natural Quality** | Not enough data | Not enough data | 
| **Compatibility** | Not enough data | Not enough data | 
| **Voice Modification** | Not enough data | Not enough data | 

#### Agentic AI - Video Translation

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Real-time preview - Voice Dubbing

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Modified Voice Preview** | Not enough data | Not enough data | 

#### Security and Privacy - Voice Dubbing

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Encryption** | Not enough data | Not enough data | 
| **Secure Collaboration** | Not enough data | Not enough data | 

#### Output - Voice Dubbing

| Feature | Lokalise | Phrase | 
|---|---|---|
| **API** | Not enough data | Not enough data | 
| **Sharing** | Not enough data | Not enough data | 
| **Language Variety** | Not enough data | Not enough data | 

### Machine Learning

| Product | Score | Reviews |
|---|---|---|
| **Lokalise** | N/A | N/A |
| **Phrase** | N/A | N/A |

#### Integration - Machine Learning

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Integration** | Not enough data | Feature Not Available | 

#### Learning - Machine Learning

| Feature | Lokalise | Phrase | 
|---|---|---|
| **Training Data** | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Algorithm** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Translation Management Software](https://www.g2.com/categories/translation-management), [Software Localization Tools](https://www.g2.com/categories/software-localization-tools), [Computer-Assisted Translation Software](https://www.g2.com/categories/computer-assisted-translation), [Website Translation Tools](https://www.g2.com/categories/website-translation-tools)

**Unique to Lokalise (1):** [Multilingual Customer Support Software](https://www.g2.com/categories/multilingual-customer-support)

**Unique to Phrase (3):** [Machine Translation Software](https://www.g2.com/categories/machine-translation), [Video Translation Software](https://www.g2.com/categories/video-translation-software), [Machine Learning Software](https://www.g2.com/categories/machine-learning)


---
## Reviewer Demographics

### By Company Size

| Segment | Lokalise | Phrase | 
|---|---|---|
| **Small-Business** | 40.3% | 60.1% | 
| **Mid-Market** | 45.9% | 26.9% | 
| **Enterprise** | 13.8% | 13.0% | 

### By Industry

#### Lokalise

- **Computer Software:** 18.0%
- **Information Technology and Services:** 11.1%
- **Financial Services:** 10.3%
- **Translation and Localization:** 5.0%
- **Health, Wellness and Fitness:** 4.7%
- **Internet:** 3.7%
- **Automotive:** 2.6%
- **Computer Games:** 2.6%
- **Banking:** 2.2%
- **Hospital & Health Care:** 2.1%
- **Other:** 37.7%

#### Phrase

- **Translation and Localization:** 39.7%
- **Computer Software:** 8.3%
- **Information Technology and Services:** 6.2%
- **Higher Education:** 3.6%
- **Automotive:** 2.1%
- **Leisure, Travel & Tourism:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Health, Wellness and Fitness:** 1.7%
- **Retail:** 1.5%
- **Other:** 31.4%

---
## Alternatives

### Alternatives to Lokalise

- [Crowdin](https://www.g2.com/products/crowdin/reviews) — 4.4/5 stars (681 reviews)
- [Transifex](https://www.g2.com/products/transifex/reviews) — 4.2/5 stars (722 reviews)
- [Smartcat](https://www.g2.com/products/smartcat/reviews) — 4.6/5 stars (132 reviews)
- [Weglot](https://www.g2.com/products/weglot/reviews) — 4.7/5 stars (693 reviews)
- [POEditor](https://www.g2.com/products/poeditor/reviews) — 4.5/5 stars (91 reviews)
- [Smartling](https://www.g2.com/products/smartling/reviews) — 4.4/5 stars (703 reviews)
- [Localize](https://www.g2.com/products/localize/reviews) — 4.5/5 stars (107 reviews)
- [GlobalLink](https://www.g2.com/products/globallink/reviews) — 4.5/5 stars (186 reviews)
- [Unbabel](https://www.g2.com/products/unbabel/reviews) — 4.6/5 stars (198 reviews)
- [XTM Cloud](https://www.g2.com/products/xtm-cloud/reviews) — 4.3/5 stars (142 reviews)

### Alternatives to Phrase

- [Transifex](https://www.g2.com/products/transifex/reviews) — 4.2/5 stars (722 reviews)
- [Crowdin](https://www.g2.com/products/crowdin/reviews) — 4.4/5 stars (681 reviews)
- [Smartcat](https://www.g2.com/products/smartcat/reviews) — 4.6/5 stars (132 reviews)
- [memoQ](https://www.g2.com/products/memoq/reviews) — 4.5/5 stars (127 reviews)
- [Smartling](https://www.g2.com/products/smartling/reviews) — 4.4/5 stars (703 reviews)
- [XTM Cloud](https://www.g2.com/products/xtm-cloud/reviews) — 4.3/5 stars (142 reviews)
- [Weglot](https://www.g2.com/products/weglot/reviews) — 4.7/5 stars (693 reviews)
- [Murf.ai](https://www.g2.com/products/murf-ai/reviews) — 4.7/5 stars (1412 reviews)
- [HeyGen](https://www.g2.com/products/heygen/reviews) — 4.8/5 stars (1678 reviews)
- [Google Translate](https://www.g2.com/products/google-translate/reviews) — 4.6/5 stars (566 reviews)

---
## Top Discussions

### Lokalise

- Title: [What is Lokalise used for?](https://www.g2.com/discussions/what-is-lokalise-used-for) — 1 comment
  > **Top comment:** "Lokalise is a localization and translation management platform used primarily for software and application localization. It helps businesses and development..."
- Title: [Design Integration](https://www.g2.com/discussions/14369-design-integration) — 1 comment, 1 upvote
  > **Top comment:** "Hi Alexandre! An update to the Sketch integration is coming soon."
- Title: [What are seats?](https://www.g2.com/discussions/lokalise-terminology) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Seats are the number of people that can work in a Lokalise team e.g., admins, translators, copywriters, proofreaders that can be invited to work in Lokalise...."
- Title: [What does the SDK refer to?](https://www.g2.com/discussions/lokalise-terms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Our SDK (software development kit) is a tool that allows our clients to update the textual
elements of the UI of their app on the fly. Mainly used to..."
- Title: [What is a key?](https://www.g2.com/discussions/localisation-terms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "They are also known as strings — a logical text variable in your code with an ID and values in different languages. One key may contain a word, a digit, a..."

### Phrase

- Title: [Is there a chance to an option that enable linguists to create and use their own TB?](https://www.g2.com/discussions/31866-is-there-a-chance-to-an-option-that-enable-linguists-to-create-and-use-their-own-tb) — 2 comments, 1 upvote
  > **Top comment:** "That's a great question, Nasser, thank you for asking.

Linguists, even in the current set-up, can enable their own resources, including the TBs, if they..."
- Title: [How do I edit a project save?](https://www.g2.com/discussions/how-do-i-edit-a-project-save) — 1 comment, 1 upvote
  > **Top comment:** "Hi Sancley, it is possible to edit a project, even after it has been created and saved. If you would like to edit the project settings, just use the 'Edit'..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lokalise-vs-phrase-phrase)