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# Lokalise vs Phrase Comparison - What are their main differences?

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Pricing

**Lokalise**
Free Trial

**$0.00** Per Month · Free

**Phrase**
Free Trial

**Contact Us** · LSP plan: Business

**Pricing Insights**
from reviews

Time to Implement

**Lokalise**
2 months

Based on 45 responses

**Phrase**
2 months

Based on 93 responses

Return on Investment

**Lokalise**
9 months3 months sooner

Based on 29 responses

**Phrase**
12 months

Based on 80 responses

Perceived Cost

**Lokalise**
$$$$$

**Phrase**
$$$$$

Average Discount

**Lokalise**
17%2% more

**Phrase**
15%

 ![Lokalise](https://images.g2crowd.com/uploads/product/hd_favicon/803d3bca8be3b9387ef8656841bddef9/lokalise.svg "Lokalise")

 ![Phrase](https://images.g2crowd.com/uploads/product/hd_favicon/f37a91d6137db0c58c44a75d863aa97e/phrase-phrase.svg "Phrase")

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**Pros & Cons**
from reviews

**Lokalise**
[
Ease of Use (79)
](https://www.g2.com/products/lokalise/reviews?filters%5Bsentiment_snippet%5D=1319786&qs=pros-and-cons#reviews)[
Customer Support (69)
](https://www.g2.com/products/lokalise/reviews?filters%5Bsentiment_snippet%5D=1324019&qs=pros-and-cons#reviews)[
Usability Issues (82)
](https://www.g2.com/products/lokalise/reviews?filters%5Bsentiment_snippet%5D=1321862&qs=pros-and-cons#reviews)[
Integration Issues (27)
](https://www.g2.com/products/lokalise/reviews?filters%5Bsentiment_snippet%5D=1319631&qs=pros-and-cons#reviews)

**Phrase**
[
Ease of Use (114)
](https://www.g2.com/products/phrase-phrase/reviews?filters%5Bsentiment_snippet%5D=1044838&qs=pros-and-cons#reviews)[
Intuitive (58)
](https://www.g2.com/products/phrase-phrase/reviews?filters%5Bsentiment_snippet%5D=1047040&qs=pros-and-cons#reviews)[
Translation Issues (41)
](https://www.g2.com/products/phrase-phrase/reviews?filters%5Bsentiment_snippet%5D=1046320&qs=pros-and-cons#reviews)[
Interface Issues (23)
](https://www.g2.com/products/phrase-phrase/reviews?filters%5Bsentiment_snippet%5D=1046181&qs=pros-and-cons#reviews)

Integrations

**Lokalise**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aa578cab3c21b2b0c545c8192e037138/adobe-xd.png "Product Avatar Image")

Adobe XD

](https://www.g2.com/products/adobe-xd/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fc7ef94c2fa323251035d0d3db8021fb/android-ios-mobile-apps-development-services.png "Product Avatar Image")

Android & iOS Mobile Apps...

](https://www.g2.com/products/android-ios-mobile-apps-development-services/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2ea5f7178028686921161d65d4be481a/bitbucket.png "Product Avatar Image")

Bitbucket

](https://www.g2.com/products/bitbucket/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image")

Braze

](https://www.g2.com/products/braze/reviews)[
View all
](https://www.g2.com/products/lokalise/integrations)

**Phrase**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image")

Adobe

](https://www.g2.com/products/adobe-experience-manager/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2ea5f7178028686921161d65d4be481a/bitbucket.png "Product Avatar Image")

Bitbucket

](https://www.g2.com/products/bitbucket/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9b832fe9bb15e5e18b6852a303b57d40/box.jpg "Product Avatar Image")

Box

](https://www.g2.com/products/box/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image")

Braze

](https://www.g2.com/products/braze/reviews)[
View all
](https://www.g2.com/products/phrase-phrase/integrations)

Screenshots

**Lokalise**
 ![Lokalise screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/137903/Screenshots4.jpg)

**Phrase**
 ![Phrase screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1724921/P1413-Award-_-Review-Sites-screenshots-1.png)

**Ratings**
from reviews

Meets Requirements

**Lokalise**

9.0

9.0624

**Phrase**

8.8

8.81,108

Ease of Use

**Lokalise**

8.9

8.9627

**Phrase**

9.0

9.01,144

Ease of Setup

**Lokalise**

8.7

8.7416

**Phrase**

8.9

8.9592

Ease of Admin

**Lokalise**

8.9

8.9363

**Phrase**

8.7

8.7380

Quality of Support

**Lokalise**

9.6

9.6566

**Phrase**

8.9

8.9886

Has the product been a good partner in doing business?

**Lokalise**

9.3

9.3356

**Phrase**

8.8

8.8351

Product Direction (% positive)

**Lokalise**

9.1

9.1596

**Phrase**

8.5

8.51,061

**Features**
ratings from reviews

Website Translation Tools

7.7

89

9.7

11

Translation Management

7.9

310

8.8

542

Software Localization Tools

8.5

283

8.5

173

Computer-Assisted Translation

8.3

144

7.6

580

Machine Learning

Not enough data

9.0

7

Multilingual Customer Support

8.0

41

Not enough data

Machine Translation

Not enough data

7.3

137

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
40.2%

Mid-Market(51-1000 emp.)
45.8%

Enterprise(\> 1000 emp.)
14.1%

Small-Business(50 or fewer emp.)
40.2%

Mid-Market(51-1000 emp.)
45.8%

Enterprise(\> 1000 emp.)
14.1%

Small-Business(50 or fewer emp.)
60.9%

Mid-Market(51-1000 emp.)
26.6%

Enterprise(\> 1000 emp.)
12.5%

Small-Business(50 or fewer emp.)
60.9%

Mid-Market(51-1000 emp.)
26.6%

Enterprise(\> 1000 emp.)
12.5%

**Reviewers' Industry**

[![Lokalise](https://images.g2crowd.com/uploads/product/hd_favicon/803d3bca8be3b9387ef8656841bddef9/lokalise.svg "Lokalise")](https://www.g2.com/products/lokalise/reviews)
Lokalise

Computer Software
18.3%

Information Technology and Services
11.1%

Financial Services
10.2%

Translation and Localization
4.9%

Health, Wellness and Fitness
4.9%

Other
50.6%

[![Phrase](https://images.g2crowd.com/uploads/product/hd_favicon/f37a91d6137db0c58c44a75d863aa97e/phrase-phrase.svg "Phrase")](https://www.g2.com/products/phrase-phrase/reviews)
Phrase

Translation and Localization
39.8%

Computer Software
8.0%

Information Technology and Services
6.0%

Higher Education
3.4%

Consumer Services
2.2%

Other
40.6%

Alternatives

**Lokalise Alternatives**

 ![Crowdin](https://images.g2crowd.com/uploads/product/hd_favicon/89b9eac57c938cd4486ff5ef39e3ea64/crowdin.svg "Crowdin")

[
Crowdin
](/products/crowdin/reviews)

 ![XTM AI](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_c7f9470b7815c62a75f0242b45ed3453/xtm-ai.png "XTM AI")

[
XTM AI
](/products/xtm-ai/reviews)

 ![Smartcat](https://images.g2crowd.com/uploads/product/hd_favicon/2e53933ac0c4f9f5d736d2b0f2218129/smartcat.svg "Smartcat")

[
Smartcat
](/products/smartcat/reviews)

 ![Weglot](https://images.g2crowd.com/uploads/product/hd_favicon/9d0183e41b60ad1dcee9e7d5ec751a3a/weglot.svg "Weglot")

[
Weglot
](/products/weglot/reviews)

**Phrase Alternatives**

 ![Crowdin](https://images.g2crowd.com/uploads/product/hd_favicon/89b9eac57c938cd4486ff5ef39e3ea64/crowdin.svg "Crowdin")

[
Crowdin
](/products/crowdin/reviews)

 ![XTM AI](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_c7f9470b7815c62a75f0242b45ed3453/xtm-ai.png "XTM AI")

[
XTM AI
](/products/xtm-ai/reviews)

 ![Smartcat](https://images.g2crowd.com/uploads/product/hd_favicon/2e53933ac0c4f9f5d736d2b0f2218129/smartcat.svg "Smartcat")

[
Smartcat
](/products/smartcat/reviews)

 ![memoQ](https://images.g2crowd.com/uploads/product/hd_favicon/7bab2eeb21c14a189e27239fb9072919/memoq.svg "memoQ")

[
memoQ
](/products/memoq/reviews)

## Lokalise vs Phrase FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Phrase vs Lokalise?

Lokalise stands out for its higher Quality of Support score and broader integration mentions, while Phrase is noted for its user-friendly interface and slightly higher Ease of Setup score.

| [Phrase](https://www.g2.com/products/phrase-phrase/reviews) | [Lokalise](https://www.g2.com/products/lokalise/reviews) |
| --- | --- |
| 4.5/5 (1,309 reviews) | 4.7/5 (760 reviews) |
| Small-Business | Mid-Market |
| 8.8 | 8.7 |
| 8.9 | 9.6 |
| User-friendly interface (114 all-time mentions) | Customer support (69 all-time mentions) |

### How do the pricing models of Phrase and Lokalise compare?

Lokalise is rated higher for value, with a stronger Price/Cost satisfaction score than Phrase.

- **Phrase:** In recent reviews, several reviewers mention that Phrase offers many features at a competitive price, but some note that advanced features and Studio are considered expensive.
- **Lokalise:** Reviewers consistently describe Lokalise as worth the price tag, with positive sentiment around its value and pricing structure.
- **Switching reasons:** Reviewers cite integrations and automation as key reasons for choosing Lokalise over other platforms.

### What are the best alternatives to Phrase and Lokalise?

The top 3 alternatives to Phrase and Lokalise are Crowdin, Transifex, and Smartling.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Phrase](https://www.g2.com/products/phrase-phrase/reviews) | 4.5/5 (1,309 reviews) | Small-Business | Advanced features considered expensive by some reviewers | User-friendly interface |
| [Lokalise](https://www.g2.com/products/lokalise/reviews) | 4.7/5 (760 reviews) | Mid-Market | Described as worth the price tag | Customer support |
| [Crowdin](https://www.g2.com/products/crowdin/reviews) | 4.4/5 (716 reviews) | Small-Business | — | Ease of use |
| [Transifex](https://www.g2.com/products/transifex/reviews) | 4.3/5 (726 reviews) | Mid-Market | — | Collaboration features |

### Which Translation Management features should I prioritize when comparing Phrase and Lokalise?

Buyers should prioritize Ease of Use, Integrations, Translation Memory, Automation, and Customer Support when comparing Phrase and Lokalise.

- **Ease of Use:** Phrase (114 all-time mentions), Lokalise (79 all-time mentions)
- **Integrations:** Lokalise (47 all-time mentions), Phrase (26 all-time mentions)
- **Translation Memory:** Lokalise (38 all-time mentions), Phrase (29 all-time mentions)
- **Automation:** Lokalise (31 all-time mentions), Phrase (19 all-time mentions)
- **Customer Support:** Lokalise (69 all-time mentions), Phrase (38 all-time mentions)

### What are the pros and cons of Phrase vs Lokalise?

Lokalise's headline strength is customer support, while Phrase is most noted for its user-friendly interface.

- **Phrase strengths:** User-friendly interface (114 all-time mentions), intuitive design (58), robust features (53), and ease of setup (26).
- **Phrase trade-offs:** Reviewers mention translation issues (41), interface issues (23), and some advanced features being expensive.
- **Lokalise strengths:** Customer support (69 all-time mentions), integrations (47), ease of use (79), and automation (31).
- **Lokalise trade-offs:** Usability issues (82 all-time mentions), integration issues (27), and some reviewers note a learning curve and UI complexity.

### Is Phrase or Lokalise better for small businesses?

Phrase is the better fit for small businesses, as it is most popular in the Small-Business segment and receives strong ease-of-use sentiment from small-business reviewers.

- **Phrase:** Largest segment is Small-Business; reviewers highlight its user-friendly interface and intuitive setup for small teams.
- **Lokalise:** Largest segment is Mid-Market; reviewers from small businesses note a steeper learning curve and more complex onboarding.

### Which Translation Management platform has better integrations?

Lokalise is favored for integrations, with more reviewer-cited integration mentions and a broader range of supported tools.

- **Phrase:** Figma (29 all-time mentions), Jira (4 all-time mentions), and integration capabilities are positively noted in recent reviews.
- **Lokalise:** Make (191 all-time mentions), Figma (60 all-time mentions), GitHub (47 all-time mentions); reviewers highlight the breadth and reliability of its integrations.

### How do Phrase and Lokalise compare on customer support?

Lokalise leads on Quality of Support with a 0.7-point advantage over Phrase, a material difference per the Delta Rule.

- **Phrase:** Reviewers describe support as prompt and helpful, with 38 all-time mentions, but some note slower response times for complex issues.
- **Lokalise:** Reviewers consistently praise Lokalise's support team for fast, knowledgeable, and effective assistance, with 69 all-time mentions and multiple recent reviews citing top-notch support experiences.

### Which is easier to implement, Phrase or Lokalise?

Phrase and Lokalise score within a tenth of a point on Ease of Setup, indicating near-parity in implementation experience.

- **Phrase:** Reviewers frequently describe setup as intuitive and quick, with many citing easy onboarding and guided instructions.
- **Lokalise:** Reviewers note that setup is generally straightforward, but some mention a steeper learning curve and the need for peer support or documentation for advanced features.

### Which product has better Quality?

Quality is the most frequently mentioned feature across both Phrase and Lokalise reviews.

- **Phrase:** Quality of Support score 8.9; reviewers highlight consistent translation quality, robust QA tools, and a user-friendly interface.
- **Lokalise:** Quality of Support score 9.6; reviewers cite high-quality translations, strong AI-assisted features, and reliable automation, with 69 all-time mentions of customer support contributing to overall quality.