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Phrase Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Phrase easy to use, appreciating its intuitive interface and helpful features that streamline project management. (114 mentions)
Users find the intuitive interface of Phrase easy to navigate, making it ideal for beginners and experienced translators alike. (58 mentions)
Users value the user-friendly interface of Phrase, which significantly enhances efficiency and simplifies localization workflows. (53 mentions)
Users love the intuitive interface of Phrase, enhancing efficiency and collaboration in their localization workflows. (53 mentions)
Users value the translation efficiency of Phrase, enjoying streamlined workflows and enhanced consistency across projects. (47 mentions)
Users report translation issues with Phrase, citing poor AI accuracy and complexities in settings and outputs. (41 mentions)
Users experience interface issues, with incomplete QA checks and limited features compared to other localization platforms. (23 mentions)
Users criticize the expensive pricing structure of Phrase, which complicates budgeting for fluctuating workloads in translation. (19 mentions)
Users highlight the poor interface design of Phrase, describing it as cluttered and lacking polish, leading to usability issues. (19 mentions)
Users find poor usability in TMS, with confusing navigation and missing features that hinder efficiency. (18 mentions)

5 Pros or Advantages of Phrase

5 Cons or Disadvantages of Phrase

Phrase Reviews (1,346)

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Phrase Reviews (1,346)

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4.5
1,346 reviews
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ruggero m.
RM
ruggero m.
Traduttore freelance
Enterprise (> 1000 emp.)
"Intuitive Interface, Save Precious Time"
5/5
What do you like best about Phrase?

I really like that Phrase has a translation memory that appears directly while I'm typing. I also appreciate the TermBase and the section on the right with the globe symbol, which allows me to see how segments have been translated into other languages. I like the simplicity and intuitiveness of Phrase, as I felt comfortable right away even without experience with other CAT tools. It is very useful because it avoids having to invest mental energy to decipher a complicated interface; on the contrary, Phrase has a very simple design. It solves the problem of having to repeat translations of segments already translated, storing and replicating them automatically, helping me not to waste time. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

Sometimes in the quality assurance process (Q-A quality), it seems necessary to repeat the same "run" step multiple times. When the "complete job" window appears, I am often asked to "rerun," and this happens 4 or 5 times in a row. The problem seems to be that, while correcting during the process, some segments with errors remain and are listed again, but it is difficult to identify them in a long list. It would be useful to improve Phrase by placing these segments to be reviewed in a separate window, similar to "run QA" or "complete task," to highlight them immediately without having to repeat various steps and scroll through the list continuously. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

Thank you for this detailed review! We're glad the translation memory, TermBase, and cross-language segment view are saving you time and keeping things intuitive. Your suggestion about surfacing QA errors in a separate window instead of repeating 'rerun' steps is a great one, I'll pass it along to our product team as we are always looking for ways we can improve our user experience.

Verified User in Translation and Localization
UT
Verified User in Translation and Localization
Mid-Market (51-1000 emp.)
"Easy to Start Translation Projects with Helpful, Customizable Features"
4.5/5
What do you like best about Phrase?

I like that it is very easy to start translation projects and add all of the needed translation memories, term bases, etc. It's very easy to understand what to click and how to get the result you want. The pre-translation option is also very helpful. In general it has a lot of helpful features that can be easily modified. I like that it shows how far you are % wise in your translation work. I've never had any problems adding Word documents and it keeps all of the formatting so you don't have to change it later on. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

What could be improved are the hyperlinks that are added automatically in pre-translations, because now they tend to split words in half and create minor inconveniences. Also other problem is that it's not possible to confirm an empty segment, but sometimes it is needed, and upon merging segments, they are still separated by elements, so it's difficult to keep the same formatting as the source text. The AI is helpful, but there are tools that i try to use instead of the main one that don't work. In terms of speed these are the things that add more to the time it takes to finish a project. Review collected by and hosted on G2.com.

Kathe B.
KB
Kathe B.
Project Coordinator
Small-Business (50 or fewer emp.)
"Fast, Easy-to-Use Interface with Seamless Client Integrations"
5/5
What do you like best about Phrase?

Integrations with our client through Strings, it is easier to have the content reviewed here and it can go straight to the client's tool. Very easy interface. Great performance, it works very fast even when we have extensive content. Great so far, AI helps managing the strings and making the process easier. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

Right now Phrase has been working well for us, so I don't really have anything to dislike about the tool. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

Thanks for the review, it's great that Phrase is working well for you and you have no dislikes! That glad Phrase provides you with an easy connection between you and the client making the process smoother!

Ashley Taylor A.
AA
Ashley Taylor A.
Director of Corporate Marketing
Mid-Market (51-1000 emp.)
"Robust MT/AI Translation Platform with Flexible Integrations"
4.5/5
What do you like best about Phrase?

Strong combination of MT / AI language models, flexible integrations with lots of different tools (we use Figma and Google Docs most frequently), and the video caption/VO add-on is clutch. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

It's a very complex system designed to accommodate lots of different translation workflows, which can be a bit overkill for simpler programs. But once you set up project templates and foundational references, it's easy to spin up new projects. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

Thanks for leaving a review, it's great you find Phrase helpful to support your automated translation processes and video projects.

TL
Teddy L.
Translation Project Manager
Mid-Market (51-1000 emp.)
"Excellent Translation Quality with Powerful Automation and Translation Memory"
5/5
What do you like best about Phrase?

I love the workflow automation options; it’s an excellent service for getting translations quickly. The translation quality is excellent, and it helped translate the application into different languages. It also offers great flexibility and a robust set of tools. What I like most is its excellent translation memory capability. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

The learning curve for more advanced customizations feels steep, and the workflows can come across as fairly complex. At times, the session seems to close unexpectedly and very quickly, and performance can slow down noticeably when working with large files. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

Thanks for leaving a review! So glad you believe Phrase has excellent translation memory capabilities and that the quality is helping you to translate into different languages and maintain full control over everything. We understand that the Phrase platform has many areas to learn and develop which can be overwhelming at first but remember if you are ever stuck our support team is on hand.

MW
Meaza W.
Content Manager
Mid-Market (51-1000 emp.)
"Fast, Glossary-Compliant Translations with Seamless Content Sync"
5/5
What do you like best about Phrase?

I love how quickly we can translate with these incredible tools. The platform lets content sync directly and provides a clear list of translation options to choose from. It also speeds up the workflow with automatic translation while still ensuring glossary compliance. On top of that, I really appreciate the filtering options when I’m searching, since they make it much easier to find what I need. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

It would be helpful to have greater visibility into the context. The tool also sometimes slows down when processing large volumes. There are a few areas for improvement—for example, I’d love to be notified when new strings are added. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

Thanks for leaving a review and sharing that you love how quickly you can translate with Phrase. We're glad Phrase helps you to reduce the need for constant back-and-forth communication between teams and helps address the challenge of managing translations, letting you translate quickly with the touch of a button. Your feedback on improvements is appreciated and I will pass these onto the team, as we always look for ways to improve our user experience.

GB
Gimja B.
Product Manager
Mid-Market (51-1000 emp.)
"Consistent Automated Translations with a User-Friendly, Feature-Rich Interface"
4.5/5
What do you like best about Phrase?

The automated translation delivers consistent results and comes with a solid, user-friendly interface for managing everything. I also like that the sections are clearly separated, and the AI provides helpful, effective suggestions. Overall, the tool is very easy to use for translation tasks, and it includes a wide range of features and add-ons. It also offers various translation options, which makes it flexible for different needs. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

I’d like to see more AI-based features included. At times, I’m unable to add a comment, which is frustrating. Also, some operations can’t be performed in bulk, and there should be an option to display all open requests in one place. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

Thanks for your review, we're glad Phrase supports your automated translation to deliver consistent results. Your feedback on improvements is helpful to us developing future features and enhancements, I'll pass these onto the team. Overall, we're happy to see Phrase helps you to work faster and makes it easier to manage translations across multiple projects.

Chiranjit D.
CD
Chiranjit D.
Project Manager
Translation and Localization
Mid-Market (51-1000 emp.)
"Localization is now faster and easier than ever"
5/5
What do you like best about Phrase?

One thing I really like is how smooth and modern the UI feels. Everything is easy to find, and managing projects is much more organized. The translation matching is excellent and helps avoid repetitive work. I also love how quickly we can assign vendors and send automatic messages directly from the platform. It makes communication much easier and speeds up the entire localization process. Overall, Phrase has become a tool that our team relies on every day. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

The platform is already very strong, but there are still a few areas that could be improved. Sometimes larger projects can take a little longer to load, and some advanced settings can be difficult for new users to understand at first. A few workflow screens could be simplified to make the learning curve even easier for new team members. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

Thanks for leaving a review! It's good to see that whilst you find Phrase overwhelming at first, now you've had time to familiarize yourself with the tool you believe it makes localization smoother and more manageable. We're glad that it's made your workflows more efficient, less error prone and simple to onboard new team members.

Andrea L.
AL
Andrea L.
Office Manager
Small-Business (50 or fewer emp.)
"Intuitive, Efficient Translation Management That Streamlines Multilingual Workflows"
4.5/5
What do you like best about Phrase?

What I like most about Phrase is how intuitive and efficient it is for managing multilingual translation projects. The translation editor is easy to work with, terminology and translation memories are well integrated, and the quality assurance features help reduce manual checks. It has significantly streamlined our workflow, improved consistency across projects, and made collaboration between project managers and linguists much smoother. Overall, it saves us a considerable amount of time while maintaining high translation quality. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

Overall, the platform is very reliable, but there are a few areas that could be improved. Some advanced settings and workflows can be difficult to locate, especially for new users, and certain administrative tasks require more clicks than necessary. It would also be great to see more flexibility in reporting and customization options, as well as continued improvements to performance when working with very large projects. These enhancements would make an already strong platform even more efficient. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

Thanks for leaving a review Andre and sharing such positive feedback on the platform, from it's efficiency for managing translation projects to how easy it is to work with. We're glad it has significantly streamlined your workflow, improved consistency across projects, and made collaboration between project managers and linguists much smoother. Your detailed feedback of improvements are exactly the kind of insights we look for when planning future enhancements and improvements to the platform, so I will share these with the team, thank you.

DG
Dunja G.
Information Security Analyst
Mid-Market (51-1000 emp.)
"AI Suggestions and Smart Memory That Cover All Our Translation Needs"
5/5
What do you like best about Phrase?

I love the AI suggestions and the smart memory feature. It offers a wide range of filters and add-ons for practically everything. Overall, it covers all of our translation needs and makes it easy to manage different languages. I also really like being able to retrieve texts directly from the database. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

The interface offers a lot of functions, which can feel overwhelming for users. It also includes many features that may not be useful, and that makes it somewhat difficult to navigate for someone who is new to the field. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

Thanks for your review, it's great to hear you love the AI suggestions and the smart memory feature. We understand our platform has a lot of functions available which can seem overwhelming at first, but glad to see once you were used to it you could optimize your translation workflows and would recommend Phrase!