Phrase Reviews & Product Details

Phrase is a leader in Language Intelligence. Its enterprise platform automates, manages, and delivers multilingual content, helping organizations build deeper customer connections and accelerate business growth. Thousands of global brands use Phrase across hundreds of languages to reduce time to market and deliver consistent brand experiences worldwide. The Phrase Platform brings together translation management, software localization, multimedia localization, machine translation, workflow automation, and language AI in a single integrated environment. From marketing campaigns and product interfaces to apps, audio and video, customer support, and technical documentation, teams manage multilingual content in a single platform. Phrase enables organizations to operationalize AI across multilingual content workflows while maintaining governance, quality control, and brand consistency. Built for complex and fast-moving organizations, Phrase connects directly to the systems where content is created and published. Marketing teams launch global campaigns faster, product teams deliver localized software continuously within development workflows, and customer experience teams provide consistent multilingual support across channels. This open ecosystem architecture allows localization to operate as part of broader content, product, and customer experience workflows. Core capabilities of the Phrase Platform include: - AI-powered translation workflows with secure large language model integrations and adaptive machine translation - Multimedia localization with AI-powered subtitling, dubbing, transcription, AI voice generation, and captioning - AI agent orchestration for context-aware translation and automated post-editing - A broad integration ecosystem connecting CMS platforms including Contentful and Optimizely, customer support platforms including Salesforce, marketing automation systems, developer tools, and design environments including Figma - Native integrations with repositories including GitHub, GitLab, Bitbucket, and Azure DevOps - Over-the-air localization and SDKs for iOS and Android applications - Translation Memory and terminology management to maintain linguistic and brand consistency - Automated quality evaluation and quality performance scoring - In-context preview and visual review tools for faster review cycles - Advanced workflow automation with Phrase Orchestrator, a no-code interface for building and managing approval processes - Vendor management for in-house teams, language service providers, and marketplace partners - Open API, CLI, and webhooks for extensibility and automation - Reporting and analytics to monitor quality, cost efficiency, and performance - Scalable architecture designed for enterprise content volumes Phrase supports global organizations across industries including technology, gaming, retail, manufacturing, automotive, travel, and life sciences. These organizations use Phrase to accelerate global product launches, scale international marketing, and deliver consistent multilingual customer experiences across every market. Enterprise readiness sits at the core of the Phrase Platform. Phrase is ISO 27001 certified and provides robust security, governance, and compliance capabilities including SSO, role-based permissions, granular access controls, and secure cloud infrastructure designed for global organizations. Trusted by leading global brands including Uber, AWS, Volkswagen, and Zendesk, Phrase ensures multilingual content is delivered at scale while maintaining quality, consistency, and control. Learn more at phrase.com.

Seller

Phrase

Discussions

Phrase Community

Languages Supported

Afrikaans, Amharic, Arabic, Assamese, Azerbaijani, Bashkir, Belarusian, Bengali, Bosnian, Bulgarian, Catalan, Cebuano, Czech, Chuvash, Welsh, Danish, German, Greek, English, Esperanto, Estonian, Basque, Persian, Finnish, French, Scottish Gaelic, Irish, Galician, Gujarati, Haitian, Hebrew, Hindi, Croatian, Hungarian, Armenian, Iloko, Indonesian, Icelandic, Italian, Javanese, Japanese, Kannada, Georgian, Kazakh, Central Khmer, Korean, Kurdish, Latin, Latvian, Lithuanian, Luxembourgish, Malayalam, Marathi, Macedonian, Malagasy, Mongolian, Malay, Burmese, Nepali, Newari, Dutch, Norwegian, Oriya, Punjabi, Polish, Portuguese, Quechua, Romanian, Russian, Sanskrit, Sinhala, Slovak, Slovenian, Sindhi, Somali, Spanish, Albanian, Serbian, Swahili, Swedish, Tamil, Tatar, Telugu, Tajik, Tagalog, Thai, Turkmen, Turkish, Uighur, Ukrainian, Urdu, Uzbek, Vietnamese, Yiddish, Yoruba, Chinese (Simplified), Chinese (Traditional), Tibetan, Fijian, Maltese, Maori, Samoan, Tonga (Tonga Islands), Xhosa

Solution Type

All-in-One

Used by Self-Employed and 2 others

Beta

Pricing

Pricing provided by Phrase.

LSP plan: Business

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Phrase Integrations

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Verified User in Translation and Localization

Small-Business (50 or fewer emp.)

Originally submitted 11/7/2023

"User friendly, simple UI workspace"

4.5/5

What do you like best about Phrase?

I felt the editor is faster. I like the new filtering options and UI which is user friendly. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

Not dislike but would like to have:

1) When doing QA, there should be a “Select all to ignore” option. I visually scan the QA results, fix the issues that actually need correcting, and then I need a one-click way to ignore all the false QA flags so I can finish the project quickly. Right now, on some projects I have to ignore them one by one manually before I can complete the job, and that can be very time-consuming.

2) Also, having a one-click “Auto-Insert-Tags” button (or a shortcut) would be awesome.

3) When viewing the fuzzy matches, a "tracked-changes view" of what is different would be very useful. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thank you for such a positive review! It's great to hear the editor feels faster and that the new filtering options and UI are making your work more pleasant. We're especially glad the TM remains easy to use. We've also noted your feature suggestions around QA and fuzzy matches and will pass them on to our product team. We appreciate your support!

Verified User in Translation and Localization

Small-Business (50 or fewer emp.)

10/19/2026

"Faster, More Comfortable, and Fun Translation"

4.5/5

What do you like best about Phrase?

It makes translating not only faster but also more comfortable and fun. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

I have been having some trouble with the desktop app but otherwise I am very content so far. Review collected by and hosted on G2.com.

Gülendam G.

Student/ freelance translator

Small-Business (50 or fewer emp.)

9/15/2026

"Easy to Understand and Find What You Need"

5/5

What do you like best about Phrase?

I love how it was easy to understand and how to find what ım looking For easily Review collected by and hosted on G2.com.

What do you dislike about Phrase?

There was a limit in AI usage thats the only thing i didnt like about Review collected by and hosted on G2.com.

Verified User in Computer & Network Security

Mid-Market (51-1000 emp.)

9/21/2026

"Easy TM/TB Tracking with Helpful Preview and Context Fields"

5/5

What do you like best about Phrase?

Tracking TM and TB is quite easy. We can conveniently monitor translation progress and split files. The preview feature is useful for tracking files, while the string name and key note fields provide helpful context regarding the content. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

Sometimes, we cannot access the TM or save translations because the connection to the server is lost. Review collected by and hosted on G2.com.

What problems is Phrase solving and how is that benefiting you?

Phrase addresses common localization and translation matters, including manual file handling, lack of real-time collaboration between developers and translators, inconsistent terminology, and slow release cycles for multi-language software/content. It certainly accelerates our time-to-market for new features across different regions. Automating translation management saves us valuable engineering hours that were previously spent on manual file exports/imports. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thank you for the thoughtful review! We're glad to hear that TM/TB tracking, the preview feature, and the string name/key context fields are making your workflow easier and helping your team stay on top of translation progress.

We're sorry to hear about the connection drops affecting TM access and saving translations.

It's great to hear Phrase is helping cut down manual file handling and speeding up your time-to-market across regions.

Verified User in Translation and Localization

Small-Business (50 or fewer emp.)

9/16/2026

"Fast, Easy-to-Use, and Smooth Experience"

5/5

What do you like best about Phrase?

It’s very easy to use and fast. There aren’t any long loading times, which makes the overall experience smooth. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

One thing I don’t particularly like about Phrase is that some features can feel a bit difficult to navigate at first. It sometimes takes a little time to track down certain settings or figure out where specific functions live, especially when I’m switching between different projects. Review collected by and hosted on G2.com.

Andrii G.

Student

Mid-Market (51-1000 emp.)

9/18/2026

"Understandable interface and free usage – AI automation is difficult to turn off"

3.5/5

What do you like best about Phrase?

Understandable interface, preview of the final document, and that it is free to use Review collected by and hosted on G2.com.

What do you dislike about Phrase?

The automatic use of AI: it takes quite a long time to abolish it. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thank you for sharing your feedback! We're glad to hear you're finding the interface easy to understand and that the document preview and free usage are working well for you.

Verified User in Religious Institutions

Mid-Market (51-1000 emp.)

Originally submitted 9/10/2026

"Seamless Database Sharing and Handy WordPress Integration"

5/5

What do you like best about Phrase?

Sharing databases between projects has been really useful for my workflow. Also, the integration tool with WordPress is neat and makes it easier to connect everything across projects. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

There’s no way to choose a different source language in a connector beyond the default language set in WPML when using the integration tool with WordPress. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thanks for leaving a review, we're glad Phrase gives you more of a scalable localization operating model and that you find the WordPress integration helpful.

Mara G.

Titolare dell'azienda

Small-Business (50 or fewer emp.)

5/12/2026

"Efficient, User-Friendly Translation Environment"

5/5

What do you like best about Phrase?

I appreciate the Phrase Localization Platform for its easy-to-use interface and efficient TM search. I find the TM and TB suggestions are quickly added to my text, which is really useful. The easy access to TB makes my proofreading process smooth, and I love the shortcuts that perfectly reflect the results I am looking for. Just pressing the tab button to add suggestions from the TBs is incredibly convenient. The initial setup was really easy as well, since we just used the online version provided by our main customer. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

I think that the platform is ok as it is, maybe the compatibility with more source formats to see the preview can be useful Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thank you for this wonderful review! It's fantastic to hear that the TM and TB suggestions, shortcuts, and that simple tab-to-insert feature are making such a difference to your daily workflow. We designed these with translators in mind, so feedback like this is really rewarding. Thanks for being part of the Phrase community!

Antonella S.

Translator trainer

Small-Business (50 or fewer emp.)

6/1/2026

"User-Friendly for Freelance Translators, Seamless Client Workflow Integration"

5/5

What do you like best about Phrase?

It is very user-friendly as a freelance translator. It allows you to integrate with any client's workflow seamlessly. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

I've only used it as a freelancer, so I imagine there are things that might be customizable on the client's side, but I would like to be able to download the termbase, or select some specific criteria for QA. Also, it would be nice to define which segments to include in the QA. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thanks for leaving a review of Phrase and mentioning you find it very user-friendly. It's great you're able to access different agencies work through the platform and that it helps you to integrate with your clients work seamlessly.