Phrase Reviews & Product Details

Phrase is a leader in Language Intelligence. Its enterprise platform automates, manages, and delivers multilingual content, helping organizations build deeper customer connections and accelerate business growth. Thousands of global brands use Phrase across hundreds of languages to reduce time to market and deliver consistent brand experiences worldwide. The Phrase Platform brings together translation management, software localization, multimedia localization, machine translation, workflow automation, and language AI in a single integrated environment. From marketing campaigns and product interfaces to apps, audio and video, customer support, and technical documentation, teams manage multilingual content in a single platform. Phrase enables organizations to operationalize AI across multilingual content workflows while maintaining governance, quality control, and brand consistency. Built for complex and fast-moving organizations, Phrase connects directly to the systems where content is created and published. Marketing teams launch global campaigns faster, product teams deliver localized software continuously within development workflows, and customer experience teams provide consistent multilingual support across channels. This open ecosystem architecture allows localization to operate as part of broader content, product, and customer experience workflows. Core capabilities of the Phrase Platform include: - AI-powered translation workflows with secure large language model integrations and adaptive machine translation - Multimedia localization with AI-powered subtitling, dubbing, transcription, AI voice generation, and captioning - AI agent orchestration for context-aware translation and automated post-editing - A broad integration ecosystem connecting CMS platforms including Contentful and Optimizely, customer support platforms including Salesforce, marketing automation systems, developer tools, and design environments including Figma - Native integrations with repositories including GitHub, GitLab, Bitbucket, and Azure DevOps - Over-the-air localization and SDKs for iOS and Android applications - Translation Memory and terminology management to maintain linguistic and brand consistency - Automated quality evaluation and quality performance scoring - In-context preview and visual review tools for faster review cycles - Advanced workflow automation with Phrase Orchestrator, a no-code interface for building and managing approval processes - Vendor management for in-house teams, language service providers, and marketplace partners - Open API, CLI, and webhooks for extensibility and automation - Reporting and analytics to monitor quality, cost efficiency, and performance - Scalable architecture designed for enterprise content volumes Phrase supports global organizations across industries including technology, gaming, retail, manufacturing, automotive, travel, and life sciences. These organizations use Phrase to accelerate global product launches, scale international marketing, and deliver consistent multilingual customer experiences across every market. Enterprise readiness sits at the core of the Phrase Platform. Phrase is ISO 27001 certified and provides robust security, governance, and compliance capabilities including SSO, role-based permissions, granular access controls, and secure cloud infrastructure designed for global organizations. Trusted by leading global brands including Uber, AWS, Volkswagen, and Zendesk, Phrase ensures multilingual content is delivered at scale while maintaining quality, consistency, and control. Learn more at phrase.com.

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Phrase

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Languages Supported

Afrikaans, Amharic, Arabic, Assamese, Azerbaijani, Bashkir, Belarusian, Bengali, Bosnian, Bulgarian, Catalan, Cebuano, Czech, Chuvash, Welsh, Danish, German, Greek, English, Esperanto, Estonian, Basque, Persian, Finnish, French, Scottish Gaelic, Irish, Galician, Gujarati, Haitian, Hebrew, Hindi, Croatian, Hungarian, Armenian, Iloko, Indonesian, Icelandic, Italian, Javanese, Japanese, Kannada, Georgian, Kazakh, Central Khmer, Korean, Kurdish, Latin, Latvian, Lithuanian, Luxembourgish, Malayalam, Marathi, Macedonian, Malagasy, Mongolian, Malay, Burmese, Nepali, Newari, Dutch, Norwegian, Oriya, Punjabi, Polish, Portuguese, Quechua, Romanian, Russian, Sanskrit, Sinhala, Slovak, Slovenian, Sindhi, Somali, Spanish, Albanian, Serbian, Swahili, Swedish, Tamil, Tatar, Telugu, Tajik, Tagalog, Thai, Turkmen, Turkish, Uighur, Ukrainian, Urdu, Uzbek, Vietnamese, Yiddish, Yoruba, Chinese (Simplified), Chinese (Traditional), Tibetan, Fijian, Maltese, Maori, Samoan, Tonga (Tonga Islands), Xhosa

Solution Type

All-in-One

Used by Self-Employed and 2 others

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Pricing

Pricing provided by Phrase.

LSP plan: Business

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Phrase Integrations

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Gimja B.

Product Manager

Mid-Market (51-1000 emp.)

9/23/2026

"Consistent Automated Translations with a User-Friendly, Feature-Rich Interface"

4.5/5

What do you like best about Phrase?

The automated translation delivers consistent results and comes with a solid, user-friendly interface for managing everything. I also like that the sections are clearly separated, and the AI provides helpful, effective suggestions. Overall, the tool is very easy to use for translation tasks, and it includes a wide range of features and add-ons. It also offers various translation options, which makes it flexible for different needs. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

I’d like to see more AI-based features included. At times, I’m unable to add a comment, which is frustrating. Also, some operations can’t be performed in bulk, and there should be an option to display all open requests in one place. Review collected by and hosted on G2.com.

What problems is Phrase solving and how is that benefiting you?

It helps us work faster and makes it easier to manage translations across multiple projects. It also lets us keep everything organized within a single project, and it fits perfectly into our workflow. It has become an indispensable tool for all our translators, especially when it comes to managing translated content. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thanks for your review, we're glad Phrase supports your automated translation to deliver consistent results. Your feedback on improvements is helpful to us developing future features and enhancements, I'll pass these onto the team. Overall, we're happy to see Phrase helps you to work faster and makes it easier to manage translations across multiple projects.

Chiranjit D.

Project Manager

Translation and Localization

Mid-Market (51-1000 emp.)

9/1/2025

"Localization is now faster and easier than ever"

5/5

What do you like best about Phrase?

One thing I really like is how smooth and modern the UI feels. Everything is easy to find, and managing projects is much more organized. The translation matching is excellent and helps avoid repetitive work. I also love how quickly we can assign vendors and send automatic messages directly from the platform. It makes communication much easier and speeds up the entire localization process. Overall, Phrase has become a tool that our team relies on every day. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

The platform is already very strong, but there are still a few areas that could be improved. Sometimes larger projects can take a little longer to load, and some advanced settings can be difficult for new users to understand at first. A few workflow screens could be simplified to make the learning curve even easier for new team members. Review collected by and hosted on G2.com.

What problems is Phrase solving and how is that benefiting you?

Phrase helps solve a lot of the common challenges in localization, like managing multiple languages, keeping translations consistent, and coordinating between internal teams and external vendors. Before using Phrase, we had to rely on spreadsheets and manual updates, which often led to delays and version mismatches. Now, everything is centralized, and we can track progress in real time. It’s also easier to maintain quality with built-in tools like translation memory and term bases. Overall, it’s made our workflow more efficient and less error-prone. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thanks for leaving a review! It's good to see that whilst you find Phrase overwhelming at first, now you've had time to familiarize yourself with the tool you believe it makes localization smoother and more manageable. We're glad that it's made your workflows more efficient, less error prone and simple to onboard new team members.

Andrea L.

Office Manager

Small-Business (50 or fewer emp.)

7/6/2026

"Intuitive, Efficient Translation Management That Streamlines Multilingual Workflows"

4.5/5

What do you like best about Phrase?

What I like most about Phrase is how intuitive and efficient it is for managing multilingual translation projects. The translation editor is easy to work with, terminology and translation memories are well integrated, and the quality assurance features help reduce manual checks. It has significantly streamlined our workflow, improved consistency across projects, and made collaboration between project managers and linguists much smoother. Overall, it saves us a considerable amount of time while maintaining high translation quality. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

Overall, the platform is very reliable, but there are a few areas that could be improved. Some advanced settings and workflows can be difficult to locate, especially for new users, and certain administrative tasks require more clicks than necessary. It would also be great to see more flexibility in reporting and customization options, as well as continued improvements to performance when working with very large projects. These enhancements would make an already strong platform even more efficient. Review collected by and hosted on G2.com.

What problems is Phrase solving and how is that benefiting you?

Before using Phrase, managing multilingual projects and keeping terminology consistent across multiple languages was much more time-consuming. With Phrase, we can centralize translation memories, glossaries, and project workflows in one platform, making collaboration much more efficient. This has reduced manual work, improved consistency across projects, and significantly shortened turnaround times. As a language service provider, it has helped us deliver high-quality translations faster while minimizing errors and increasing overall productivity. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thanks for leaving a review Andre and sharing such positive feedback on the platform, from it's efficiency for managing translation projects to how easy it is to work with. We're glad it has significantly streamlined your workflow, improved consistency across projects, and made collaboration between project managers and linguists much smoother. Your detailed feedback of improvements are exactly the kind of insights we look for when planning future enhancements and improvements to the platform, so I will share these with the team, thank you.

Dunja G.

Information Security Analyst

Mid-Market (51-1000 emp.)

9/28/2026

"AI Suggestions and Smart Memory That Cover All Our Translation Needs"

5/5

What do you like best about Phrase?

I love the AI suggestions and the smart memory feature. It offers a wide range of filters and add-ons for practically everything. Overall, it covers all of our translation needs and makes it easy to manage different languages. I also really like being able to retrieve texts directly from the database. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

The interface offers a lot of functions, which can feel overwhelming for users. It also includes many features that may not be useful, and that makes it somewhat difficult to navigate for someone who is new to the field. Review collected by and hosted on G2.com.

What problems is Phrase solving and how is that benefiting you?

It has reduced the need for constant back-and-forth communication and helps optimize my translation workflows. It lets me keep all my projects under control and makes task assignment much simpler. It also includes many useful features overall, and the translation memory is especially helpful. I recommend this program for managing translation tasks. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thanks for your review, it's great to hear you love the AI suggestions and the smart memory feature. We understand our platform has a lot of functions available which can seem overwhelming at first, but glad to see once you were used to it you could optimize your translation workflows and would recommend Phrase!

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

9/10/2026

"Intuitive Translation Tool, Needs Better Integrations"

4/5

What do you like best about Phrase?

I enjoy how intuitive Phrase is, which is really important for handling ad hoc tasks and crisis communications efficiently. The project management capabilities are something we really appreciate as well. Being able to do quick translations in our fast-paced environment makes Phrase a great fit for us. The ease of use is crucial because it eliminates roadblocks that more complicated tools might present. The initial setup was pretty easy too. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

I mean, we have no complaints about the tool at the moment. Except for possibly its integration features. It would be great if it could be integrated with some of the other tools that we use across the business. It would be great if Phrase could be integrated with the 365 environment, as we could have quick translations within platforms like SharePoint without having to leave and re-enter the translation into the tool. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thank you for the detailed feedback! We're glad to hear Phrase's intuitiveness and project management features are supporting your ad hoc tasks and crisis communications, and that the initial setup was straightforward for your team. It's great to hear Phrase is handling your French Canadian translations smoothly and helping you share content quickly with your team and customers in Quebec. Thanks again for taking the time to share your experience!

Matias L.

Small-Business (50 or fewer emp.)

9/8/2026

"Good Traceability, Needs Improved Stability"

4/5

What do you like best about Phrase?

I enjoy the traceability in Phrase, which means I can check what was done at each step. The online setting is convenient because anyone can access it, without needing to download any software or be tied to a specific device. I also appreciate the simple layout, as it simplifies work for project managers and linguists. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

It gets stuck sometimes, not showing the jobs within a project which can be frustrating. Also, linguists can't always work on the QA step because it gets stuck, causing delays. While the team is quick to respond when issues are reported, having better stability would be great to prevent these technical issues from happening as they delay work. Also, quicker loading times and no lag would be much appreciated. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thank you for your review! Glad the traceability and simple layout are working well for your project managers and linguists. We appreciate your feedback on the stability issues affecting job visibility and Q, that's important feedback, and I'll make sure it reaches our engineering team.

Youssef S.

AI Data Trainer

Information Technology and Services

Enterprise (> 1000 emp.)

9/22/2026

"Organized and efficient translation workflow"

4/5

What do you like best about Phrase?

I like how Phrase keeps my translation tasks organized and lets me work directly in the browser. The translation memory and glossary suggestions save me time and help me keep my English-to-Arabic translations consistent from one project to the next. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

Phrase can sometimes feel a bit slow when I’m working on larger projects, and I’d really like more options for customizing the workspace and keyboard shortcuts to better fit my workflow. Review collected by and hosted on G2.com.

Timothee E.

Translation Specialist

Small-Business (50 or fewer emp.)

9/25/2026

"Intuitive, Powerful Real-Time Translation with Flawless Results"

5/5

What do you like best about Phrase?

It’s very intuitive—a truly powerful tool that streamlines the entire process. The translations feel flawless, and I really appreciate the wide range of supported languages. The translation feature is especially useful because it enables real-time translation. Overall, it boosts efficiency with its easy-to-use interface, and I also love the added visual context. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

Inserting images into the boxes could be easier, and some of the more advanced functions come with a learning curve. The internal search filters feel somewhat limited, and certain automated tasks are still difficult to carry out. Review collected by and hosted on G2.com.

What problems is Phrase solving and how is that benefiting you?

It benefits us directly by reducing the effort needed to implement functionality in another language, and it also lets the team share translation tasks more easily. The translation quality is excellent, which helps us move faster while still maintaining consistency across our work. Overall, it has greatly simplified my job. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thanks for leaving a review and sharing that you find Phrase to be intuitive and a truly powerful tool that streamlines your entire translation process. We understand there is a lot available within the platform and learning how to use the more advanced functions can sometimes be tricky, our support team are happy to help if you ever get stuck.

Ermias L.

Executive Creative Director

Small-Business (50 or fewer emp.)

9/1/2026

"Flexible Translation Options Backed by Expert Project Management"

4.5/5

What do you like best about Phrase?

I like that, when I upload the original document, I can choose the type of translation I want: automatic or with human review. I also appreciate that the platform is managed by experts and professionals with extensive hands-on experience in project management, and that the translations are handled by qualified, carefully selected linguists. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

Overall, it’s a flexible solution, which makes it suitable for both small and large projects. I honestly don’t have anything negative to say—everything has been excellent so far. The support and service from the account and project managers have also been outstanding. Review collected by and hosted on G2.com.

What problems is Phrase solving and how is that benefiting you?

It greatly simplifies translation management by letting you assign texts to managers, translators, and proofreaders in an easy, intuitive way. It also offers automatic pre-translation, which streamlines the translator’s work. On top of that, it makes it much easier to add translation memories and terminology, search within projects, filter translators, and handle other related tasks. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thanks for leaving such a positive review, especially your feedback about our support, account managers and service! We're glad it makes it much easier to add translation memories and terminology, search within projects, filter translators, and handle other related tasks.

Salvatore E.

Senior Executive

Small-Business (50 or fewer emp.)

10/5/2026

"Fast, Accurate Website Translations with Versatile Options and API Support"

5/5

What do you like best about Phrase?

This platform provides website translation services with accurate translations delivered very quickly. It also offers a full range of translation options and is especially useful for translating documents. In addition, it includes an API and works across all development platforms. Review collected by and hosted on G2.com.

What do you dislike about Phrase?

It could be a bit more affordable, and the interface would benefit from being more visually appealing through better use of color. At times, it can feel somewhat impractical, and it may take a while to really get the most out of it. Review collected by and hosted on G2.com.

What problems is Phrase solving and how is that benefiting you?

The platform lets us translate content into multiple languages and includes a fairly extensive set of tools. Overall, it delivers a better experience and feels like a powerful solution for translating our products. It’s also an excellent way to bring the entire localization process together in one place. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase

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Thanks for leaving a review! We're glad the platform provides you with accurate translations delivered very quickly. It's great to hear you find Phrase feels like a powerful solution for your translation projects.