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Optimal UX Reviews & Product Details

The flicker-free experimentation platform with A/B testing, split testing, personalization and feature flagging. Quickly fix production issues with our patching feature: make SEO changes, update templates, replace images, fix links, etc. Start for free and pay as you go!

Seller

Optimal UX

Discussions

Optimal UX Community

Languages Supported

English

Product Description

The flicker-free experimentation platform with A/B testing, split testing, personalization and feature flagging. Quickly fix production issues with our patching feature: make SEO changes, update templates, replace images, fix links, etc. Start for free and pay as you go!

Overview by

Dan Siegel

Pricing

Pricing provided by Optimal UX.

No long-term contracts

Pay As You Go

Per Month

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KS

Kardo S.

CEO

Small-Business (50 or fewer emp.)

7/25/2025

"Helped our website with qualitative A/B testing"

5/5

What do you like best about Optimal UX?

I really like how easy it is to use, especially the A/B testing process. The AI-powered content suggestions for the website are also a great feature. Review collected by and hosted on G2.com.

What do you dislike about Optimal UX?

Integration could definitely be smoother. Review collected by and hosted on G2.com.

SM

Stan M.

Head of Technology

Mid-Market (51-1000 emp.)

9/18/2024

"That's exactly what I was looking for"

5/5

What do you like best about Optimal UX?

We did not want to overload the website with JavaScript, so we were looking for a solution that lets us apply experiments on the server-side before webpage is loaded by a browser.

Our DevOps were able to install it in less than 15 minutes without having to make any changes to the backend. Product managers run different A/B tests on their own and analyze results without having to involve data analysts now. The marketing team uses the tool constantly to make SEO changes.

It was easy to allocate budget for Optimal UX because of their pay-as-you-go model and they provided generous monthly quota for the onboarding period. Review collected by and hosted on G2.com.

What do you dislike about Optimal UX?

I wish they implement feature flags quicker.

There is no heatmap, we had to install separate tool for that. Review collected by and hosted on G2.com.

DL

Dmitry L.

Marketing Project Manager

Small-Business (50 or fewer emp.)

10/3/2024

"Inexpensive and SEO-safe A/B Testing"

5/5

What do you like best about Optimal UX?

Works like a charm! You click and edit something on your website as if it was an image, and it gets served to the selected audience with the changes you made. No need to actually change anything or your CMS or website builder. Review collected by and hosted on G2.com.

What do you dislike about Optimal UX?

You need to run your website through Cloudflare and have access to your Cloudflare account. Review collected by and hosted on G2.com.

UD

Verified User in Design

Mid-Market (51-1000 emp.)

4/10/2025

"Great if you want to import designs directly from Figma"

3.5/5

What do you like best about Optimal UX?

The ability to make the changes and import the designs. Review collected by and hosted on G2.com.

What do you dislike about Optimal UX?

Would be great to have easier onboarding process. Review collected by and hosted on G2.com.

OP

Oleg P.

CSPO, Marketing

Mid-Market (51-1000 emp.)

9/27/2024

"Great AB tool for Cloudflare websites"

5/5

What do you like best about Optimal UX?

Fast, cheap, no flickering, no seo harm, best for sites with organic traffic Review collected by and hosted on G2.com.

What do you dislike about Optimal UX?

Not easy onboarding, you need to connect their worker in your CloudFlare dashboard, but this happens only once and the Optimal UX team is super helpfull with this onboarding. Review collected by and hosted on G2.com.