OpinionX is an advanced survey platform that helps product teams and user researchers measure user preferences, prioritize features, segment customer needs, and model pricing decisions. It is designed for product managers, UX researchers, founders, and growth teams who want to run sophisticated research studies using methods like conjoint surveys and MaxDiff analysis directly with their own customers. OpinionX supports a range of quantitative research methods commonly used in the world of market research. These include conjoint analysis for modeling trade-offs between features and price, maxdiff analysis (maximum difference scaling) for prioritizing attributes or measuring people’s preferences, pairwise comparison surveys for stack ranking long lists of options, points-based ranking, and ranked choice voting. These methods help teams quantify user needs, understand willingness to pay, and identify the features or messages that drive preference. The platform also includes built-in analysis tools that transform raw survey responses into structured outputs suitable for product and pricing decisions. For example, in conjoint analysis studies, OpinionX provides visualizations such as marginal willingness to pay (MWTP), market simulators, combination rankings, and rejection rate analysis. These outputs help teams estimate how changes in pricing or feature bundles may influence demand. OpinionX is particularly suited to teams conducting research with their existing customer base. Through its Enrichment capabilities, users can import external data such as CRM attributes, revenue data, or product usage metrics. This data can then be used in segmentation and clustering analysis to uncover distinct customer groups, compare preferences across segments, and develop data-driven personas. Key features include: - Conjoint analysis surveys with automated calculations and charts for marginal willingness to pay, market simulation tools, churn prediction, pricing sensitivity outputs, and more. - MaxDiff and advanced ranking methods (pairwise comparison, points-based ranking, ranked choice voting). - Automated segmentation and clustering analysis for identifying needs-based or behavioral segments. - Data enrichment tools for importing CRM, payments, or product analytics data. - Built-in reporting dashboards for comparing segments and visualizing preference data. OpinionX offers a free tier that includes access to its full research functionality for up to 10 respondents per survey. This enables teams to design and test studies before scaling to larger audiences. The platform is used for feature prioritization, pricing optimization, messaging research, persona development, and market segmentation projects.