# What is OpinionX used for?

What is OpinionX used for?

##### Post Metadata
- Posted at: almost 3 years ago
- Author title: Pinned by G2 as a common question
- Net upvotes: 1


## Comments
### Comment 1

OpinionX is an online platform for running advanced market research surveys. It offers a range of choice-based methods including conjoint analysis, maxdiff surveys, and pairwise comparison polling, alongside with pricing studies like Van Westendorp and Gabor Granger, and segmentation and clustering analysis to help teams understand differences between customer groups at scale. Product managers, UX researchers, growth teams, marketing managers, and strategy leaders use OpinionX to measure user needs, map customer segments, and test pricing changes.

##### Comment Metadata
- Posted at: 22 days ago
- Author title: Co-Founder & CEO




## Related Product
[OpinionX](https://www.g2.com/products/opinionx/reviews)

## Related Category
[User Research](https://www.g2.com/categories/user-research)

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