OneSignal Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of OneSignal, enabling quick setup and effortless notification management across platforms. (180 mentions)

Users love the ease of setting up notifications on OneSignal, enhancing user engagement with real-time analytics. (141 mentions)

Users love the easy setup and cross-platform notifications of OneSignal, appreciating real-time engagement analytics. (131 mentions)

Users find the easy setup of OneSignal significantly simplifies sending notifications and managing user engagement. (81 mentions)

Users love the automation features of OneSignal, enabling efficient multichannel strategies and seamless content distribution. (68 mentions)

Users find missing features in OneSignal, such as improved segmentation and better popup management, limiting its effectiveness. (44 mentions)

Users find there is a learning curve that makes understanding features and integration somewhat challenging at first. (42 mentions)

Users find the limited features of OneSignal hinder their ability to create diverse and complex messaging options efficiently. (39 mentions)

Users find OneSignal to be expensive, as many advanced features require a paid plan, limiting accessibility for beginners. (26 mentions)

Users experience notification issues with OneSignal, finding unreliable delivery and challenges with VOIP notifications across devices. (23 mentions)

5 Pros or Advantages of OneSignal

1. Ease of Use

Users appreciate the ease of use of OneSignal, enabling quick setup and effortless notification management across platforms.

See 180 mentions

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ŽN

Željko N.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience"

What do you like about OneSignal?

It is free to use and the UI is very good

Verified User

5.0/5

"One signal just made it easy for us to engage with our customers on the app."

What do you like about OneSignal?

Its easy to configure the sdk in expo app

2. Notifications

Users love the ease of setting up notifications on OneSignal, enhancing user engagement with real-time analytics.

See 141 mentions

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Rashmi S.

Small-Business (50 or fewer emp.)

4.5/5

"Clean Dashboard, Easy Setup, and Reliable Push Notifications with Real-Time Analytics"

What do you like about OneSignal?

Clean dashboard and easy setup made push notifications quick to launch, Real time analytics, reliable delivery and smooth segmentation help reach user

Caneel M.

Small-Business (50 or fewer emp.)

4.5/5

"Easy Integration and Instant Messages for Fast Delivery Updates"

What do you like about OneSignal?

Best things is how easy it is to link it to my coding projects. it sends messages to phones right away without any lag which is very important for fas

3. Notification Features

Users love the easy setup and cross-platform notifications of OneSignal, appreciating real-time engagement analytics.

See 131 mentions

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Rashmi S.

Small-Business (50 or fewer emp.)

4.5/5

"Clean Dashboard, Easy Setup, and Reliable Push Notifications with Real-Time Analytics"

What do you like about OneSignal?

Clean dashboard and easy setup made push notifications quick to launch, Real time analytics, reliable delivery and smooth segmentation help reach user

Verified User

5.0/5

"Tool that improves engagement"

What do you like about OneSignal?

How little effort it takes after the initial setup. Creating campaigns, scheduling notifications, and checking results feels effortless

4. Easy Setup

Users find the easy setup of OneSignal significantly simplifies sending notifications and managing user engagement.

See 81 mentions

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Verified User

5.0/5

"One signal just made it easy for us to engage with our customers on the app."

What do you like about OneSignal?

Its easy to configure the sdk in expo app

Salman h.

Small-Business (50 or fewer emp.)

5.0/5

"Quick setup for mobile and web alerts, but settings are hard to find"

What do you like about OneSignal?

Best part is that it words for both android and web apps at the exact same time. coding guides are very clear, which makes it super easy to set up whe

5. Automation

Users love the automation features of OneSignal, enabling efficient multichannel strategies and seamless content distribution.

See 68 mentions

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Slavica D.

5.0/5

"Very good experience"

What do you like about OneSignal?

It is very intuitive to use, both push notifications and emails are very easy to schedule.

5.0/5

"Very helpful for collecting subscribers"

What do you like about OneSignal?

It's very easy to use. Scheduling campaigns has never been easier.

5 Cons or Disadvantages of OneSignal

1. Missing Features

Users find missing features in OneSignal, such as improved segmentation and better popup management, limiting its effectiveness.

See 44 mentions

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Erin V.

5.0/5

"Top-Notch Support, Simple UI"

What do you dislike about OneSignal?

I find the AI assistance lacking because it gives misinformation that sends me down wrong paths; if I ask a specific question on how to do something,

Ronnie S.

5.0/5

"Best of Both Worlds"

What do you dislike about OneSignal?

I would like to see more features provided with the free plan, especially in the Message Personalization area. This would make it better to build feat

2. Learning Curve

Users find there is a learning curve that makes understanding features and integration somewhat challenging at first.

See 42 mentions

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Rashmi S.

Small-Business (50 or fewer emp.)

4.5/5

"Clean Dashboard, Easy Setup, and Reliable Push Notifications with Real-Time Analytics"

What do you dislike about OneSignal?

The documentation isn’t always clear for more advanced use cases, but their support team helps clarify things and work through it.

Verified User

5.0/5

"Tool that improves engagement"

What do you dislike about OneSignal?

Some advanced options take time to fully understand, but once learned they’re very useful.

3. Limited Features

Users find the limited features of OneSignal hinder their ability to create diverse and complex messaging options efficiently.

See 39 mentions

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Verified User

5.0/5

"Direct line to my users"

What do you dislike about OneSignal?

Some advanced features are only available to paying users.

Mahfujur R.

Small-Business (50 or fewer emp.)

3.5/5

"Seamless Push Notifications for My Apps"

What do you dislike about OneSignal?

OneSignal is a great tool overall, but sometimes I find the dashboard a bit overwhelming with too many options. Advanced features like segmentation or

4. Expensive

Users find OneSignal to be expensive, as many advanced features require a paid plan, limiting accessibility for beginners.

See 26 mentions

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Caneel M.

Small-Business (50 or fewer emp.)

4.5/5

"Easy Integration and Instant Messages for Fast Delivery Updates"

What do you dislike about OneSignal?

The worst part is that it gets very expensive once your app gets popular and has lots of users. Also the main website has too many buttons when you ju

Verified User

5.0/5

"Direct line to my users"

What do you dislike about OneSignal?

Some advanced features are only available to paying users.

5. Notification Issues

Users experience notification issues with OneSignal, finding unreliable delivery and challenges with VOIP notifications across devices.

See 23 mentions

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Slavica D.

5.0/5

"Very good experience"

What do you dislike about OneSignal?

I don't like irrelevant newsletter notifications.

Lauren S.

Mid-Market (51-1000 emp.)

4.0/5

"Easy Setup for Non-Tech Users"

What do you dislike about OneSignal?

It didn’t always work. I’d set up a push and few devices would actually get them

Verified User in Financial Services

5/29/2026

"So far so good. The best I have seen"

3/5

What do you like best about OneSignal?

I like the speed, and the preview, the user interface and basically the send now or later. It's really helpful Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

I wished the sms feature had a free trial, I would love to try . Although it's still the best Review collected by and hosted on G2.com.

Response from Casi McIntyre of OneSignal

edit

Hi, we’re sorry to hear your concerns about the SMS feature and wanted to recommend setting up a trial Twilio account to test. You can see more on our "Twilio integration" tab: https://documentation.onesignal.com/docs/en/sms-setup#choose-your-setup-path. It’s important to us that all of our customers feel supported so if you need any additional assistance our customer support team directly at support+g2@onesignal.com and we'll be on the lookout for your message!

See how OneSignal improved

Verified User in Media Production

6/11/2026

"OneSingal brought me more subscribers woldwide and I have more constant readers."

5/5

What do you like best about OneSignal?

Functionality, speed, pop-up design and simplicity. Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

Nothing momentously, during this month that I have installed it. Review collected by and hosted on G2.com.

Verified User in Real Estate

6/1/2026

"Solid for client communication, steep lerning curve"

5/5

What do you like best about OneSignal?

Delivery rates are good, clients actualy recieve the notifications which wasnt always the case with our previous solution Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

Took our team a while to figure out, some features are burried in the menu Review collected by and hosted on G2.com.

Verified User in Farming

3/30/2026

"Very good and useful tool, especially for those tight in budget"

4.5/5

What do you like best about OneSignal?

If you are tight on a budget, and want to get started with push notifications on your website or app, onesignal is tool to go for. You will not regret Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

Maybe some minor cosmetic changes that might be made, but in terms of functionality, there is nothing to take as a flaw Review collected by and hosted on G2.com.

Slavica M.

5/26/2026

"So much functionality, in just one tool."

5/5

What do you like best about OneSignal?

The fact that it's free, ease of use once you get the hang of it. Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

It's kind of harder to get it setup, but once you do it's perfect. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism

3/15/2026

"How easy it is to setup everything and to schedule first campaign, that is nice"

5/5

What do you like best about OneSignal?

None of the members of our team never count time from idea to scheduling campaign, but its really not more than a few minutes. Espesially if you have preparerd like visuals and copy. Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

If you are on such generous free plan, there cannot be something to dislike. Review collected by and hosted on G2.com.

Verified User in Computer Software

6/2/2026

"Solid tool, room for improvement"

5/5

What do you like best about OneSignal?

Push notifications actually land in real time, the segmentation is powerful once you learn it Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

The UI feels cluttered, some features are buried too deep in the menu Review collected by and hosted on G2.com.

Sam P.

11/6/2025

"Effortless Setup Drives Engagement"

5/5

What do you like best about OneSignal?

I find OneSignal incredibly easy to install, making it a popular choice for many apps. This ease of installation significantly decreases the time to achieve value, which is very beneficial. We use OneSignal for push notifications, which helps drive user retention and engagement while optimizing the onboarding process. Additionally, the setup process is remarkedly effortless from the developer's perspective. These factors contribute to a smooth integration into our app, which is available on both Google Play and the Apple App Store. Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

I find onboarding as a user to be quite complicated due to the presence of a pretty technical-looking backend. Additionally, I think the platform could improve in terms of its design appeal or 'cuteness,' even though it is an enterprise solution. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism

3/12/2026

"Good tool for starter, good for profesionals and demanding users"

5/5

What do you like best about OneSignal?

For our small team, thing we like the most about onesignal is ease of use, no doubt. It simply does not waste your time Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

At this time, nothing comes to mind to point out as a major disadvantage Review collected by and hosted on G2.com.