Novu Pricing Overview

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Free

10000 Workflow Runs Per Month

Pro

Starting at $30.00

30000 Workflow Runs Per Month

Team

Starting at $250.00

250000 Workflow runs Per Month

Flexible pricing for companies and developers

Novu has 3 pricing editions, from $0 to $250. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Novu is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Novu must be conducted with the seller.

Pricing information was last updated on August 28, 2025

Top-Rated Alternatives

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Novu Alternatives Pricing

The following is a quick overview of editions offered by other Notification Infrastructure Software

MoEngage Starter	FreeUpto 10,000 Monthly Tracked Users (MTUs)	1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints. 2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages. 3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns. 4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy. 5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed. 6. Self-serve Knowledge BaseExtensive documentation to support your growth journey. 7. API AccessData, and transactional APIs. 8. Email Support
Knock Developer	Free	For testing and evaluation, or small-scale deployments. Includes 10k notifications a month Unlimited channels Unlimited notification workflows Unlimited team members SSO via Google Built-in multi-tenancy Show More
SuprSend Free Plan	Free10000 notifications Per Month	Perfect for: Individual developers or simple applications Centralized Logs & Analytics Unlimited templates Access to all channels Support on Slack Community

Various alternatives pricing & plans

Pricing information for the above various Novu alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

Novu Pricing Reviews

(2)

Rafael M.

Especialista em desenvolvimento

Mid-Market (51-1000 emp.)

8/28/2025

"Developer-first multichannel notification infrastructure"

5/5

What do you like best about Novu?

What stands out most about Novu is its fully open-source, developer-centric design, featuring a unified API and ready-to-use notification inbox components that can be integrated in just six lines of code

- It supports multiple channels (email, SMS, push, chat, in-app) and enables complex workflows with capabilities like digest aggregation, no-code automation, and code-first workflows.

- Additionally, its vibrant community fosters transparency and ongoing contributions, while pricing remains clear and scalable for both startups and enterprises Review collected by and hosted on G2.com.

What do you dislike about Novu?

Despite its strengths, some areas could be improved: self-hosting can be tricky, as production setup documentation is still maturing and may require extra effort. Review collected by and hosted on G2.com.

What problems is Novu solving and how is that benefiting you?

Novu solves the challenge of having to integrate and manage multiple notification providers separately. In the past, I had to build and maintain different implementations for email, SMS, push, chat, and in-app notifications, which made the codebase complex and harder to maintain.

With Novu, I now have a single, unified API that orchestrates all channels seamlessly, along with features like digests, user preferences, and no-code automation. This saves me valuable development time, reduces errors, and ensures a more consistent communication experience for end users. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

8/28/2025

"Novu integration: fast, reliable, and well-documented"

4/5

What do you like best about Novu?

As the app owner who handled our Novu integration, the strengths are clear and consistent across both development and operations. Implementation and onboarding are extremely smooth — we had a working prototype within a few hours thanks to practical SDKs and ready-to-use examples that significantly reduced development time. The documentation is excellent: well-structured, comprehensive, and packed with real examples that made debugging trivial. Notifications are delivered immediately and the retry logic is robust, keeping delivery failures to a minimum. Customer support is very fast and responsive, so any blocking questions are resolved quickly. In production we send around 100–200k tokens per month and the platform handles that volume reliably. Overall the product feels polished, integration is very easy, and the pricing is fair for the value provided. Review collected by and hosted on G2.com.

What do you dislike about Novu?

There are a few operational gaps that make day-to-day management harder than it should be. Retention of notifications is still limited (it moved from 30 to 90 days, which is better but not enough for our needs)—we would like at least a one-year retention option or configurable retention policies. The dashboard is not very user-friendly for admin tasks: user management and notification search are basic and lack important features such as removing device tokens for a user, muting or blocking notifications for specific users, bulk actions on notifications (delete/export), and more powerful search/filters (e.g., by payload, retry status, or channel). Adding these admin/operational tools would significantly improve the overall experience. Review collected by and hosted on G2.com.

What problems is Novu solving and how is that benefiting you?

Novu handles all the heavy lifting of sending notifications and emails for us, so we don’t have to build or maintain the infrastructure ourselves. Instead of storing and managing email records and device tokens in our own database and writing delivery logic, Novu centralizes device-token management, channel routing and template-based sending.

Concretely, Novu takes care of:

targeting the correct device token(s) for each user and channel,

queueing and delivering messages,

automatic retry logic (with backoff) when deliveries fail,

templating and channel fallback so we don’t duplicate send logic across services.

The benefits are immediate: we save engineering time (no custom delivery/retry code or token housekeeping), reduce bugs and edge cases around token churn and failed sends, and get more reliable, faster delivery to users. Operationally it also simplifies scaling and support — we can focus on product features instead of notification plumbing, and handle higher volumes with less effort. Review collected by and hosted on G2.com.